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    SUMMER TRAINING REPORT

    In

    Sewara Hospitality & Development

    On

    Importance Of ONLine Marketing In Hospitality Industry

    Submitted in partial fulfillment of the requirements of the two yearPost Graduate Programme (PGP).

    Submitted by

    Akhil Bhadrecha

    .

    Roll No: Pg20095598

    Batch: 2009-2011

    IILM Institute for Higher Education

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    Declaration

    I hereby declare that the Project work entitled, Importance Of Online

    Marketing In Hospitality Industry submitted by me for the partial

    fulfillment of the Post Graduate Program (PGP) to IILM Institute for

    Higher Education, is my own original work and has not been submitted

    earlier either to IILM or to any other Institution for the fulfillment of the

    requirement for any course of study. I also declare that no chapter of this

    manuscript in whole or in part is lifted and incorporated in this report from

    any earlier / other work done by me or others.

    Akhil

    Bhadrecha (PG20095598)

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    Acknowledgement

    I express my heartfelt gratitude to Mr. Inder Pal Singh Kochher ( Managing Director), SewaraHospitality Management & Development, for giving me the opportunity to undertake a projecton, Importance Of On line Marketing In Hospitality Industry under his guidance andobservation.

    I also express my deep sense of gratitude to my mentorVandana Srivastava for her unflinchingsupport and making herself available for discussion and providing me as required facilitieswhatever, whenever needed throughout duration of my dissertation.

    Last but not least I would like to sincerely acknowledge the help received from various personsand sources in collecting datas and information in completing this satisfactory Project.

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    4

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    Certificate of Training

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    Executive Summary

    As a part of my MBA curriculum I have done my summer internship training at SewaraHospitality and Development, New Delhi. In this report I am going to share my experience in thecompany of the period from 3rd May 2010 to 28th June 2010. During my internship my role was

    Online Marketing Executive Trainee Sales & Marketing. I was supposed to research theimportance of Online Marketing in order to boost the sales. As a part of this internship I haveidentified some problems and provided some strategy in order to do effective online marketing.

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    Table of Contents

    Company Overview

    The

    Brand7

    History..8

    Vision.9

    Values10

    Team.11

    Product and

    Services12

    Industry Overview

    The Growing Indian HospitalityIndustry..16

    CurrentScenario.17

    What the futureholds18

    Research Work and Methodology

    ResearchWork19

    Methodology..20

    Research Data

    Online Travel Agencies andBookings..21

    Google AnalyticalData.24

    All TrafficSources.26

    Keywords used onGoogle28

    Top Websites..41

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    Analysis of Findings

    Analysis of Findings.42

    Conclusion..43References..44

    Company Overview

    The Brand

    Sewaras primary objective is to create ecological and culturally anchored high-end getawayswhile propagating the sustenance and perpetuation of the socio-cultural and ecological heritageof India, past and living. The Sewara family has cultivated a sense of two-fold duty: unrelentingservice to our guests on the one hand and consistent harmony with the traditions and nature onthe other. All aspects of our product and services reflect our philosophy and objectives whether itis food and beverage, architecture & design or ground level operations.

    In developing and propagating our ethos & values, we attempt to ingrain in our internal andexternal patrons a sense of responsibility towards Indias indigenous traditions, ethnic mores andnatural environment. Through our direct and indirect contribution to the hospitality and travelindustry, all our employees and projects reinforce this attempt. We aim to propagate employee

    welfare and betterment not only of Sewara employees but their families as well.

    It is our relentless desire to meet the demands of new-age travelers for experiential destinationsthat allow indulgence into the culture of the region. Sewara Getaways have been developed tooffer exactly that. This guest experience is made interactive through architecture and design,cuisines and activities.

    Sewara Hospitality & Development resides over nine properties at pristine, untouched locations

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    across India. Some of these have been operational for several years, some are due to open shortlyand some are still in the predevelopment phase. However, the binding synergy between them isthat they observe the same lifestyle parameters: deep anchoring with indigenous traditions andharmony with the surrounding environs.

    LODI THE GARDEN RESTAURANT

    PUSHKAR RESORTS

    LAKSHMAN SAGAR

    QILA TATARPUR

    MAHAR KALA

    FORT BAGRI

    AJABGARH

    HAVELOCK ISLAND

    RUTLAND ISLAND

    SMITH ISLAND

    History

    Founded in 1964, the company specializes in developing and manufacturing bulk drugs andpharmaceutical formulations. Over forty-five years it has grown from a chemist shop into amulti-national entity with sales revenues of over $40 million. Jagsonpal has substantial researchand development, manufacturing, marketing and distribution facilities. The firm has been sosuccessful only because there is a clear distinction between ownership and management. Themanagement of Jagsonpal is a meritocracy, though at heart it may be a family owned business.

    Setting the standards and framework at Sewara from the top is Managing Director Inderpal SinghKochhar. Mr. Kochhar completed his A-levels from The British School,New Delhi (affiliated toCambridge University) and college education from Sarah Lawrence (Liberal Arts) College in New York. Subsequently, he trained at The Setai in Miami (a GHM property of world-

    renowned hotelier Adrian Zecha). In 2005, Mr. Kochhar took over the reins of SewaraHospitality & Development, with the running of Lodi The Garden Restaurant and subsequentlyPushkar Resorts.

    By turning around systems - operational and infrastructural - he not only transformed both properties into immensely profitable businesses within 2 years, but also added two moreproperties, Lakshman Sagar and Silver Sand in the portfolio of the company. With this incredible

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    success to his credit, Mr. Kochhar is relentlessly working towards ensuring the success of thegroups upcoming properties

    Vision

    Our vision is to present the conventional sense of Indian hospitality, not overtly clichd butinterspersed with traditions and modern-day comforts. Sewara is a synthesis of Sewa (service)and Ara (of the world): our commitment of care towards our culture, heritage and environmenthas a corresponding responsibility that we strive to fulfill.

    Our continuous Endeavour to search pristine, virgin locations and share the experiencewith other individuals is realized by opening a restaurant, resort or hotel.

    We understand the location and it's capacity for development before sharing these

    wonderful experiences with our guests. We recommend beautiful locations and propertieswhich are not under the Sewara brand but are quality experiential destinationsnonetheless.

    We dont want to confine ourselves to any specific geographic area. Presently, operationsare confined to India but we are planning to expand our horizon to South Asia. We arepassionate about India and our constant endeavor is to understand the culture, heritage,

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    environment and past & present living styles. People are not only affected by diversity ofgeography but it the implicit variations in culture, art and crafts, music, stories and mostof all people. From beaches, mountains & deserts to swamps, flatlands and forests: ourvision is to share all the faces of India.

    Values

    Sewara Hospitality and Development has cultivated and encouraged the implementation ofpositive values in all employees. This has ensured the growth of the organization as well as personal growth in an overall positive direction. By consistently delivering a qualityexperience to guests, we ensure value for their time and money. Sewara values alsoencourage care for the environment: not only in the ecological context, but also cultural andlifestyle environs.

    People - Our consistency and overall success is driven by our team. The most important

    stakeholders are Sewara employees since it is internal growth that eventually leads to thecompanys growth. Employee welfare and upliftment is a crucial aspect of any organization.We conduct leadership programs, management training programs, tests, seminars, workshopsetc to educate our employees for future development. At the end of the month, it is not justsalary that employees take back but also an intangible benefit that adds value to their careersand promulgates family welfare.

    Guests We take as a commitment that our guests must be able to trust Sewara to deliver

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    quality services. Through proactive communication and presenting clients the informationthey need to make a balanced decision, we try to make the Sewara experience as customizedto individuals as it is memorable

    Learning -Learning is as endless process. Sewara is very much an open organization thatencourages feedbacks from our primary stakeholders - employees and guests.

    Team

    Inderpal Singh Kochhar - MD

    He attended a liberal arts college Sarah Lawrence College - in New York and concentrated onfilms. Following this, he trained at The Setai in Miami, which is a GHM property of world-renowned hotelier Adrian Zecha. He is an amateur film-maker and has held previews at galleriesin New York during his college days.

    ANIL SHARMA GENERAL MANAGER, MARKETING & SALES

    Before joining Sewara, he was associated with Avalon Courtyard, New Delhi and AvalonResorts, Mussoorie. He has also worked with Old Anchor (Dalmia Resorts) in Goa as GeneralManager of Marketing. Mr. Sharma brings on board vast experience of marketing and

    networking on pan-India basis.UPENDRA NATH SENAPATI MANAGER FINANCE AND ACCOUNTS

    The senior most member in the team, he brings 18 years of rich experience in finance andaccounts and has been associated with the hospitality industry since his graduation. He began hiscareer with RCI, a leading international time share company and subsequently moved to AvalonResorts Pvt. Ltd as a deputy manager of accounts.

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    ASHISH KANOJIA - MANAGER OPERATION- RAJASTHAN

    After completing his graduation in Hotel Management from Indraprastha University, Delhi, hestarted his career in F&B department at Grand Hyatt, New Delhi. Before joining Sewara, he wasManager Operations with Savoy, Mussoorie and was instrumental in and renovation andrevamping of all the departments in the hotel.

    Product and services

    Lodi The Garden Restaurant

    Lodi The Garden Restaurant offers the possibility of hosting a wide variety of private andpublic gatherings. Our patrons vary from Delhi socialites and industrialists to ministers andbureaucrats and are augmented by expatriates living in the city and international travelers.

    The Lodis positioning in the cultural heartland of New Delhi allows it to function as a non-institutional hub for cultural activities. Along with casual dining, we like to serve our customerswith a progressive outlook: the Lodi experience is about expanding your socio-cultural andecological perspective. The Lodi has worked with New Delhis top event companies, cultural

    centers, NGOs and other associates to host a wide range of public events in the followingcategories

    Music: performances, recitals, workshops, album launches

    Art: exhibitions, showcases, previews

    Literary: book launches, poetry & prose readings, author showcases

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    Fashion: ramp shows, model/designer showcases, previews

    Products: exhibitions, workshops, launches

    Other: flea markets, yoga classes, movie screenings

    The Lodi is also a preferred venue for private gatherings: from business lunches & corporate get-togethers to cocktails, kitty parties and birthday/anniversary functions. As it is more than a merevenue for such events, The Lodi has a set of rules and restrictions (legal and restaurant policy)regarding infrastructure, sound levels, aesthetics etc. which are strictly adhered to by themanagement.

    Pushkar Resorts

    Pushkar Resorts sprawls over 15 acres in the idyllic Ganehhra Village 8 kms outside Pushkar.The natural ambience inside creates a seamless flow between outdoors and indoors, with lushgreen landscaping, small water bodies and birdcall. Pushkar Resorts is indeed a modern-dayoasis in the midst of the hectic conventional heritage tourism circuit in Rajasthan.

    The reception area is small and casual: it features a shop where guests can buy leather-ware,swimming trunks, books, photographs and movies. The reception block also houses therecreation room and sports equipment. Paintings by S.K Mani and M. Sivanesan are placed allover.

    There is an abundant fruit orchard which houses a variety of flora (mangoes, amla, guavas, bananas) and fauna (peacocks, guinea fowl, tortoises, and turkeys). The central lawn areasurrounds the swimming pool & sun-deck. These are flanked by the volleyball court and croquetpitch. The four clusters of cottages are located on three sides of the resort with the pool as thecentre-point.

    Services

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    Spa The Kaivalya Spa features a Jacuzzi, steam rooms and a wide variety of massagesand treatments. Health snacks and drinks are also available from the special spa menu.Yoga & meditation classes can be arranged on request.

    Packages

    Kaivalya Spa

    Therapies

    Conference Hall Pushkar Resorts features an air-conditioned conference hall whichcan accommodate up to 200 people. All modern conferencing facilities - projectors,audio-visual equipments, pre-conferencing area - are available. It is a convenient venuwfor business conventions & corporate meets as well as family get-togethers & privatebanquets.

    Travel Desk We provide travel services to our guests. Taxis can be arranged for sight-seeing or inter-city travel. There is also a pick-up & drop facility to and from Ajmerstation.

    Swimming Pool The swimming pool and sun-deck is at the heart of the resort. It isopen from 0730 hrs to 1900 hrs. For your safety and the safety of others, kindly followthe pool area regulations.

    Sports & Recreational Facilities - Sports that guests might indulge in at the resort arebadminton, sand volleyball, swimming, table tennis, croquet and putting & chipping.Additionally, there are board games, a library with a diverse range of books and acollection of classic movies available on request.

    Open areas The badminton court, sand volleyball court, golf area, croquet ground andopen lawns add to the re-invigorating atmosphere of Pushkar Resorts. These are ideal forchildren to play or just hang around.

    Vehicles on rent We provide guests with bicycles, motorcycles and jeeps on rent.

    Doctor on call (24 hours) - There is a doctor-on-call available. Please contact the frontdesk for medical assistance. Medical fees can be directly charged to your medicalaccount.

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    Lakshman Sagar

    Overview

    Sprawling over 32 acres at the fringe of the Badlands of India, Lakshman Sagar was built in thelate 19th century as a hunting lodge by the then Thakur of Raipur, Lakshman Singh Ji to hostother noble families and British emissaries. As a continuation of the hospitality and traditions ofthe house of Raipur, Kunwar Manavjeet Singh Raipur has envisioned a Getaway much like hisforefather Thakur Lakshman Singh Ji, though with a conservationist view of his heritage andsurroundings, all manifested through the endless details in the architecture & design, the cuisine,and the well thought of activities & non-activities tailored personally for his guests in acaptivating natural topography ideal for mindless relaxation.

    Architects Vasant and Revathy Kamath conceptualised twelve Shikar Ghars of about 1200 sq.ft.each. As villas for guests. The Mardana and Zanana sections have books, music and othercomfortable seating arrangements where guests are welcome to lounge during mealtimes orotherwise: there is no conventional demarcated dining area nor fixed menu system.

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    Facilities & Services in Lakshman Sagar

    12 Luxury Shikar Ghars

    The Zanana & Mardana: Dining & Lounging

    The Wellness Centre & Spa

    Swimming Pool

    Recreational Facilities

    Activities

    Nature Walks

    Jeep Safaris to Todgarh-Rawali Wildlife Sanctuary

    Horse Safaris through the Badlands of India

    Day-trip to Raipur Fort: Lunch and tours with Kunwar Manavjeet Singh

    Muzzle-Loaded Gun Shooting

    Fatehgarh Dinner: Bullock Cart ride to fort, live music and cooking

    Meal on Float Deck: Ambient dining with music on a float in the lake

    Industry Overview

    The Growing Indian Hospitality Industry

    India has the potential to become the number one tourist destination in the world with the demandgrowing at 10.1 per cent per annum, the World Travel and Tourism Council (WTTC) haspredicted.

    The WTO (World Travel Organization) predicts that India will receive 25 million tourists by year2015.

    Major attractions in India are the world's highest mountains, miles of coastline with excellentbeaches, tropical forests and wildlife, desert safari, lagoon backwaters, ancient monuments, fortsand palaces, adventure tourism and, of course, the Taj Mahal.

    India currently has over 200,000 hotel rooms spread across hotel categories and guest-houses andis still facing a shortfall of over 100,000 rooms (source: FHRAI).

    The country is witnessing an unprecedented growth in hotel constructions and will be adding

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    almost 114,000 hotel guest rooms to its inventory over the next five years. (source: HVS)

    The earlier setbacks in global tourism have strengthened the Department of Tourism's resolve topromote India's tourism through aggressive marketing strategies through its campaign 'IncredibleIndia'.

    The 'marketing mantra' for the Department of Tourism is to position India as a global brand totake advantage of the burgeoning global travel and trade and the vast untapped potential of Indiaas a destination.

    The Indian Hospitality Industry An Overview

    The current scenario

    Existing hotel rooms in India: 202,963, source FHRAI

    Revenue of the Indian hotel industry FY 2007-08: INR 38,558 crore

    30% of this revenue i.e. INR 11,567.4 crore went back into the market in FY 2008-09 asoperating expenses

    Number of hotels and restaurants in India:

    Hotel category No. of Hotels No. of Rooms

    5 star deluxe/5 star 165 43, 965

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    4 Star 134 20, 770

    3 Star 505 30,100

    2 Star 495 22,950

    1 Star 260 10,900

    Heritage 70 4,200

    Uncategorized 7,078 -

    Total 8,707 1,32,885

    Restaurants 12,750

    What the future holds:

    Despite the global recession, inflation, terrorism and other factors, the overall outlook forthe Indian hospitality market is optimistic and will remain so says HVS

    India remains the second fastest growing economy in the world and the economic growthof the country is at 7.1% of the GDP as declared by Mr. Pranab Mukherjee, FinanceMinister, India.

    The Tourism Ministry, Government of India, has set a target of 10 million tourists to Indiaby 2010

    The WTO (World Travel Organization) predicts that India will receive 25 million touristsby year 2015

    Projected investments years 2009-015

    Rooms being built across hotel categories: 114,000, source HVS

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    Investment in rupees: INR 40,463.10

    Research Objectives

    The current research was aimed at determining the importance of online marketing in hospitality

    industry. The research focused on the following major issues:

    How can Internet be used to boost their sales?

    Do they select technology on the basis of an understanding of customer needs?

    How do they manage their customer relationships through internet?

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    Methodology

    The research was exploratory in nature and adopted a two-stage process.

    During the first stage, companys online activities are researched so that we can understand how

    much efficient they are till now in reaching their target customer.

    In the second stage, planning a strategy to improve their customer reach and to boost the sales

    through internet.

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    Research Data

    Online TravelAgencies

    Online Bookings from May 2009 -May 2010

    Month/Year Bookings Through

    Fast Booking May-09 3 MakeMyTrip

    Asia Rooms

    Late Rooms Jun-09 1 MakeMyTrip

    IGLOO

    Make My Trip Jul-09 7 6 MakeMyTrip

    ClearTrip 1 FastBooking

    Yatra

    GTA Aug-09 12 5 MakeMyTrip

    DOTW 1 ClearTrip

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    Sep-09 2 MakeMyTrip

    Oct-09 7 3 MakemyTrip2 FastBooking

    Nov-09 3 3 MakeMyTrip

    Dec-09 22 9 MakeMyTrip

    3 FastBooking

    2 - Yatra

    Jan-10 12 6 MakemyTrip

    1 FastBooking1 AsiaRooms

    Feb-10 4 2 FastBooking

    1 LateRooms

    1 AsiaRooms

    Mar-10 10 6 MakeMyTrip

    1 FastBooking

    1 AsiaBooking

    Apr-10 1 MakeMyTrip

    OR

    Name Month Bookings

    MakeMyTrip May-09 3

    Jun-09 1

    Jul-09 6

    Aug-09 5

    Sep-09 2

    Oct-09 3

    Nov-09 3

    Dec-09 9

    Jan-10 6

    Feb-10 -

    Mar-10 6Apr-09 1

    Total 45

    FastBooking May-09 -

    Jun-09 -

    Jul-09 1

    Aug-09 -

    Sep-09 -

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    Oct-09 2

    Nov-09 -

    Dec-09 3

    Jan-10 1

    Feb-10 2

    Mar-10 1

    Apr-09 -Total 10

    ClearTrip May-09 -

    Jun-09 -

    Jul-09 -

    Aug-09 1

    Sep-09 -

    Oct-09 -

    Nov-09 -

    Dec-09 -

    Jan-10 -

    Feb-10 -

    Mar-10 -

    Apr-09 -

    Total 1

    Yatra May-09 -

    Jun-09 -

    Jul-09 -

    Aug-09 -

    Sep-09 -

    Oct-09 -

    Nov-09 -

    Dec-09 2

    Jan-10 -

    Feb-10 -

    Mar-10 -

    Apr-09 -

    Total 2

    AsiaRooms May-09 -

    Jun-09 -

    Jul-09 -

    Aug-09 -

    Sep-09 -

    Oct-09 -

    Nov-09 -

    Dec-09 -

    Jan-10 1

    Feb-10 1

    Mar-10 1

    Apr-09 -

    Total 3

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    LateRooms May-09 -

    Jun-09 -

    Jul-09 -

    Aug-09 -

    Sep-09 -

    Oct-09 -Nov-09 -

    Dec-09 -

    Jan-10 -

    Feb-10 1

    Mar-10 -

    Apr-09 -

    Total 1

    Google Analytical Data

    Montly Yearly

    Apr 7, 2010 - May 7, 2010 832 May 7,2009 - May 7,2010 11,630

    Country Visits Country Visits

    India 708 India 9,608

    France 34 United States 380

    United States 23 France 249

    Italy 12 United Kingdom 200

    Russia 8 Singapore 104

    United Kingdom 7 Germany 90

    Belgium 6 Belgium 78

    Netherlands 5 Italy 64

    Canada 3 Australia 60

    Denmark 3 Netherlands 59

    Switzerland 58

    Canada 57

    United Arab Emirates 54

    Hong Kong 48

    Spain 42

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    Denmark 33

    China 25

    Israel 22

    Qatar 20

    Brazil 20

    Egypt 19

    Russia 18Japan 16

    Saudi Arabia 16

    Philippines 15

    Sweden 13

    Portugal 11

    South Korea 10

    Thailand 10

    Finland 10

    New Zealand 10

    Austria 9

    Greece 9

    Luxembourg 9

    Pakistan 9

    Malaysia 8

    Turkey 8

    Norway 7

    Morocco 7

    Oman 6

    Iran 6

    Ireland 6

    Indonesia 5

    South Africa 5

    Argentina 5

    Serbia 4

    Hungary 4

    Maldives 4

    Ukraine 4

    Bahrain 4

    Nepal 4

    Kuwait 4

    Poland 4

    Slovakia 3

    Mexico 3

    Uganda 3

    Iraq 3

    Lithuania 3

    Nigeria 3

    Romania 3

    Palestinian Territories 3

    Afghanistan 3

    Estonia 2

    Kazakhstan 2

    Bulgaria 2

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    Kenya 2

    Czech Republic 2

    Algeria 2

    Chile 2

    Bangladesh 1

    Togo 1

    Costa Rica 1Senegal 1

    Slovenia 1

    Jersey 1

    Croatia 1

    Honduras 1

    Bosnia and Herzegovina 1

    Tunisia 1

    Yemen 1

    Latvia 1

    Vietnam 1

    Seychelles 1

    Mauritius 1

    Fiji 1

    Tanzania 1

    Peru 1

    Sudan 1

    Lebanon 1

    Syria 1

    All Traffic Sources

    From Visits

    (direct) / (none) 9,877

    google / organic 932

    sewara.com / referral 168

    yahoo / organic 96

    facebook.com / referral 69

    images.google.co.in / referral 57

    bing / organic 49

    fastbooking.fr / referral 40

    images.google.com / referral 26

    stumbleupon.com / referral 19

    fastbooking.com / referral 18

    goindia.about.com / referral 16

    webartcentre.net:2095 / referral 14heritage-rajasthan-tourism.blogspot.com /referral 13

    linkedin.com / referral 11

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    74.125.153.132 / referral 9

    notebooks-brasil.blogspot.com / referral 9

    mail.google.com / referral 8

    thebesthosting.org / referral 8

    viewjobs.com / referral 8

    i.ezinearticles.com / referral 7

    images.google.fr / referral 7delicious.com / referral 6

    getoutofdelhi.com / referral 6

    search / organic 6

    articlesbase.com / referral 5

    artinfo.com / referral 5

    fastbooking.de / referral 5

    images.google.co.uk / referral 5

    sn117w.snt117.mail.live.com / referral 5

    boutiquehotels-resorts.blogspot.com / referral 4

    co113w.col113.mail.live.com / referral 4

    images.google.com.sg / referral 4

    restaurant-cuisinesindia.blogspot.com / referral 4

    sn107w.snt107.mail.live.com / referral 4

    72.14.235.132 / referral 3

    bl136w.blu136.mail.live.com / referral 3

    ezinearticles.com / referral 3

    google.co.uk / referral 3

    hotelscombined.com / referral 3

    co115w.col115.mail.live.com / referral 2

    delhireports.waarbenjij.nu / referral 2

    email.freenet.de / referral 2

    images.google.com.au / referral 2

    images.google.com.mx / referral 2

    images.google.com.my / referral 2

    images.google.dk / referral 2

    images.google.es / referral 2

    images.google.it / referral 2

    images.google.nl / referral 2

    lonelyplanet.com / referral 2

    mail.almerjantourism.com / referral 2

    msn / organic 2

    refindo.ch / referral 2

    twitter.com / referral 2

    us.mc330.mail.yahoo.com / referral 2

    us.mg2.mail.yahoo.com / referral 2

    us.mg4.mail.yahoo.com / referral 2

    webmail.numericable.fr / referral 2

    209.85.229.132 / referral 1

    74.125.93.132 / referral 1

    bl106w.blu106.mail.live.com / referral 1

    buzz.yahoo.com / referral 1

    by112w.bay112.mail.live.com / referral 1

    by135w.bay135.mail.live.com / referral 1

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    co106w.col106.mail.live.com / referral 1

    co118w.col118.mail.live.com / referral 1

    digg.com / referral 1

    facebook.com / (not set) 1

    fastbooking.es / referral 1

    google.co.in / referral 1

    google.es / referral 1guide.opendns.com / referral 1

    guruji.com / referral 1

    http://favo-l.jp/ / referral 1http://www.buzoo.jp/service/index.html /referral 1

    images.google.ae / referral 1

    images.google.ba / referral 1

    images.google.ca / referral 1

    images.google.cl / referral 1

    images.google.com.br / referral 1

    images.google.com.lb / referral 1

    images.google.com.ph / referral 1images.google.com.pk / referral 1

    images.google.com.tr / referral 1

    images.google.cz / referral 1

    images.google.hu / referral 1

    images.google.pl / referral 1

    images.google.sk / referral 1

    in.mc948.mail.yahoo.com / referral 1

    in.mc949.mail.yahoo.com / referral 1

    kampunganjou.free.fr / referral 1

    kelloggalumni.northwestern.edu / referral 1

    luxuryrajasthantravel.com / referral 1

    rediffmail.com / referral 1search.mywebsearch.com / referral 1

    sn116w.snt116.mail.live.com / referral 1

    sn129w.snt129.mail.live.com / referral 1

    soso.com / referral 1

    translate.google.es / referral 1

    translate.googleusercontent.com / referral 1

    tripadvisor.ca / referral 1

    tripadvisor.com / referral 1

    tripadvisor.de / referral 1

    us.mc353.mail.yahoo.com / referral 1

    us.mc819.mail.yahoo.com / referral 1

    us.mg3.mail.yahoo.com / referral 1virtualtourist.com / referral 1

    webmail.frontier.com / referral 1

    webmail1g.orange.fr / referral 1

    webmail1k.orange.fr / referral 1

    xing.com / referral 1

    29

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    Keywords Used on Google

    30

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    Keyword Visits

    Total 1085

    sewara hospitality 159

    sewara hospitality & development 80

    www.sewara.com 63

    lakshman sagar 55sewara 27

    amika kler 23

    lakshman sagar rajasthan 20

    sewara.com 20

    lodi restaurant delhi 18

    inderpal singh kochhar 16

    sewara hospitality and development 16

    qila tatarpur 15

    who are stakeholders in sewara 15

    tatarpur fort 12

    manavjeet singh raipur 10

    sewara hotel 9

    sewara pushkar 9

    laxman sagar raipur marwar 8

    lodi the garden restaurant 8

    ashish kanojia 7

    lakshman saagar 7

    lakshman sagar luxury shikar ghars 7

    bagri fort 6

    lakshman sagar resort 6

    laxman sagar hotel 6

    ajabgarh and tatarpur 5

    best resorts in rajasthan 5

    [email protected] 5

    http://www.sewara.com/sewara/lodi_the_garden_restaurant.html 5

    laxman sagar, pali 5

    lodi garden restaurant 5

    pushkar resorts 5

    sevara hospitality 5

    sewara hospitality & devolopment 5

    tatarpur rajasthan 5

    ajabgarh sewara 4

    hospitality development 4

    lakshman sagar hotel 4

    laxman sagar rajasthan 4

    sewara group 4

    sewara laxman sagar 4

    laksham sagar 3

    laksham sagar resort 3

    lakshamn sagar 3

    lakshman sagar pali 3

    lakshmansagar 3

    laxman sagar raipur 3

    31

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    laxman sagar resort 3

    promotions in delhi restaurant 3

    pushkar resort 3

    resort in lakshman sagar in rajasthan 3

    restaurant architects delhi 3

    restaurant architecture design 3

    sewara hospitality & development, 3sewara in pushkar 3

    sewara resorts 3

    thakur bhawani singh bagri 3

    untitled documents of kafila 3

    www sewara.com 3

    www,sewara.com 3

    www.sewarahospitality and development.com 3

    amika kler 2

    shantanu argal"" 2

    26494531 pushkar 2

    alwar tatarpur 2

    amika kler air deccan 2

    ashish kanojia rajasthan 2

    best european restaurants in delhi 2

    best resorts rajasthan 2

    budget resorts in jaipur 2

    http://www.sewara.com/sewara/lakshman_sagar.html 2

    inder pal singh kochar 2

    inderpal kochhar pushkar hotel 2

    indian restaurant architects delhi 2

    lakshman sagar nimaj 2

    laxman sagar - sewara 2

    laxman sagar in raipur 2

    laxman sagar, rajasthan 2

    lodi architecture 2

    lodi garden restaurant delhi 2

    lodi garden restaurant sewara 2

    picture gallery of pushkar resort 2

    pushkar architecture 2

    pushkar resort of sewara group 2

    pushkar resort pushkar 2

    pushkar season 2

    sawara hospitality 2

    sewara hospitality contact details 2

    sewara hospitality development 2

    sewara hospitality, nse listed 2

    sewara hotel in andaman 2

    sewara hotels new delhi 2

    shantanu argal lodi 2

    tatarpur 2

    tatarpur village alwar rajasthan 2

    todgarh rawali 2

    untitled documents of kafila travel 2

    32

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    which lodi garden restaurant is best in delhi 2

    inderpal singh kochhar"" 1

    inderpal singh kochhar"" ""jagsonpal "" 1

    lodi the garden restaurant"" 1

    accesibility of pushkar 1

    accessibility to pushkar 1

    address sewara [email protected] 1

    alwar 1

    alwar district and tatarpur fort 1

    amika kler pics 1

    amika kler sewara 1

    amika kler+sewara 1

    anil sharma - sewara 1

    architect of mausam bhavan 1

    architecture design for restaurants 1

    architecture designof restaurant 1

    architecture in pushkar 1

    architecture of a restaurant 1

    architecture+restaurants in delhi 1

    architectures 1

    ashish kanojia,the grand 1

    avalon resorts marketing manager 1

    avalon resorts private limited,general manager 1

    bagri thakur in india 1

    best european restaurant in delhi 1

    best resorts in india 1

    best resorts in rajastan india 1

    best restaurants delhi 1

    best season to visit pushkar 1

    cuisines of pushkar 1

    dalmia resorts international pvt.ltd. 1

    delhi restaurant 1

    delhi restaurent designing 1

    delhi's finest restaurant 1

    delhi+restaurant architects 1

    design for cottages 1

    development team of hotel 1

    director hrd at sewara hospitality & development 1

    eurpean restaurants in delhi 1

    event promotion in delhi restuarant 1

    example of corporate vision,goalof a hospitality industry? 1

    finest restaurant delhi 1

    finest restaurant interior 1

    food promotions in delhi 1

    fort bagri 1

    fort tatarpur alwar rajasthan 1

    ganehra rajasthan 1

    heritage architecture of rajasthan 1

    historical development of hospitality 1

    33

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    history hospitiality 1

    history of hospitality development 1

    hospitality and development 1

    hospitality development programs 1

    hospitality developments developers 1

    hospitlity services from jagson pal 1

    hotel ganehra rajasthan 1hotel lakshman sagar 1

    hotel pushkar resort at pushkar 1

    hotel restaurant interior architect 1

    hotel santabagh 1

    how to reach pushkar resort 1

    how to reach sewara 1

    http://www.sewara.com/sewara/lakshman-sagar-gallery.html 1

    http://www.sewara.com/sewara/lodi-gallery.html 1

    inder pal singh kochhar 1

    inder pal singh kochhar sewara 1

    inderpal singh kochar 1

    inderpal singh kochhar jagsonpal pharmaceuticals ltd 1

    island infotech 1

    jagsonpal kochhar 1

    jagsonpal pharma 1

    jagsonpal pharmaceuticals resort at pushkar 1

    jagsonpal resort at pushkar 1

    kafila travel untitled documents 1

    kafila travels untitled documents 1

    kafila untitled documents 1

    kila tatarpur 1

    kler amika 1

    lakman food 1

    lakshan sagar 1

    lakshman kumar sagar delhi 1

    lakshman sagar ,pali 1

    lakshman sagar beawar 1

    lakshman sagar diner 1

    lakshman sagar fort 1

    lakshman sagar india 1

    lakshman sagar pali sewara 1

    lakshman sagar rate 1

    lakshman sagar resorts 1

    lakshman sagar,rajasthan 1

    lakshman sagar,rajsthan 1

    lakshmansagar + pali 1

    laxman sagar 1

    laxman sagar delhi 1

    laxman sagar hotel resort sewara 1

    laxman sagar lodge 1

    laxman sagar pali 1

    laxman sagar resort in rajasthan 1

    laxman sagar resort rajasthan 1

    34

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    laxman sagar resort sewara 1

    laxman sagar,pali 1

    laxman sagar,rajasthan 1

    location sewara hospitality 1

    lodhi garden restaurant new delhi 1

    lodhi gardens restaurant website sewara 1

    lodi - the garden restaurant 1lodi - the garden restaurant delhi 1

    lodi - the garden restaurant, new delhi 1

    lodi best resturant 1

    lodi delhi 1

    lodi delhi restaurant 1

    lodi functions 1

    lodi garden restaurant, new delhi 1

    lodi gardens+restaurant 1

    lodi resort in pushkar 1

    lodi restaraunt delhi 1

    lodi restauranr delhi 1

    lodi restaurant delhi tel 1

    lodi restaurant sewara 1

    lodi restaurants events 1

    lodi restaurants new delhi 1

    lodi resturant delhi 1

    lodi sewara 1

    mahar kala in jaipur rajasthan 1

    manavjeet singh,raipur 1

    marryam h reshii 1

    marryam h reshii food critics 1

    mausam bhawan delhi how to reach 1

    mausam bhawan how to reach 1

    mission and vision of island resort 1

    picture gallery of lodhi garden restaurant 1

    picture gallery of pushkar resorts 1

    promotions in delhi restaurants 1

    pushkar food 1

    pushkar resort kochhar 1

    pushkar resort lodhi group 1

    pushkar resort village ganehra, motisar road, 1

    pushkar resorts cottages 1

    pushkar resorts delhi office 1

    qila of rajasthan 1

    qila titarpur 1

    qila-tatarpur 1

    rajasthan alwar tatarpur 1

    rajasthan architecture 1

    rajasthan qila 1

    rajasthan resorts new delhi 1

    rajasthan tatarpur 1

    rajpal singh kochar 1

    rajpal singh kochhar family 1

    35

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    rawali todgarh 1

    resort in pushkar kocchar 1

    resort lakshman sagar 1

    OR

    Sewara

    sewara hospitality 159

    sewara hospitality & development 80

    www.sewara.com 63

    sewara 27

    sewara.com 20

    sewara hospitality and development 16

    who are stakeholders in sewara 15

    sewara hotel 9

    sewara pushkar 9

    [email protected] 5

    sevara hospitality 5

    sewara hospitality & devolopment 5

    http://www.sewara.com/sewara/lodi_the_garden_restaurant.html 5

    sewara group 4

    sewara laxman sagar 4

    ajabgarh sewara 4

    sewara hospitality & development, 3

    sewara in pushkar 3

    sewara resorts 3

    www sewara.com 3

    www,sewara.com 3

    www.sewarahospitality and development.com 3

    http://www.sewara.com/sewara/lakshman_sagar.html 2

    laxman sagar - sewara 2

    sawara hospitality 2

    sewara hospitality contact details 2

    sewara hospitality development 2

    sewara hospitality, nse listed 2

    sewara hotel in andaman 2

    sewara hotels new delhi 2

    pushkar resort of sewara group 2

    lodi garden restaurant sewara 2

    address sewara 1

    [email protected] 1

    amika kler sewara 1

    amika kler+sewara 1

    anil sharma - sewara 1

    how to reach sewara 1

    http://www.sewara.com/sewara/lakshman-sagar-gallery.html 1

    http://www.sewara.com/sewara/lodi-gallery.html 1

    location sewara hospitality 1

    36

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    lodi sewara 1

    director hrd at sewara hospitality & development 1

    inder pal singh kochhar sewara 1

    lakshman sagar pali sewara 1

    laxman sagar hotel resort sewara 1

    laxman sagar resort sewara 1

    lodhi gardens restaurant website sewara 1lodi restaurant sewara 1

    Total 485

    Lodi

    lodi restaurant delhi 18

    lodi the garden restaurant 8

    lodi garden restaurant 5

    which lodi garden restaurant is best in delhi 2

    shantanu argal lodi 2

    lodi garden restaurant sewara 2

    lodi garden restaurant delhi 2

    lodi architecture 2

    lodi resturant delhi 1

    lodi restaurants new delhi 1

    lodi restaurants events 1

    lodi restaurant sewara 1

    lodi restaurant delhi tel 1

    lodi restauranr delhi 1

    lodi restaraunt delhi 1

    lodi resort in pushkar 1

    lodi gardens+restaurant 1

    lodi garden restaurant, new delhi 1

    lodi functions 1

    lodi delhi restaurant 1

    lodi delhi 1

    lodi best resturant 1

    lodi - the garden restaurant, new delhi 1

    lodi - the garden restaurant delhi 1

    lodi - the garden restaurant 1

    lodi the garden restaurant"" 1

    Total 59

    Pushkar

    pushkar resorts 5

    pushkar resort 3

    pushkar season 2

    pushkar resort pushkar 2

    pushkar resort of sewara group 2

    pushkar architecture 2

    picture gallery of pushkar resort 2

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    inderpal kochhar pushkar hotel 2

    26494531 pushkar 2

    resort in pushkar kocchar 1

    pushkar resorts delhi office 1

    pushkar resorts cottages 1

    pushkar resort village ganehra, motisar road, 1

    pushkar resort lodhi group 1pushkar resort kochhar 1

    pushkar food 1

    picture gallery of pushkar resorts 1

    lodi resort in pushkar 1

    jagsonpal resort at pushkar 1

    jagsonpal pharmaceuticals resort at pushkar 1

    how to reach pushkar resort 1

    hotel pushkar resort at pushkar 1

    cuisines of pushkar 1

    best season to visit pushkar 1

    architecture in pushkar 1

    accessibility to pushkar 1

    accesibility of pushkar 1

    Total 40

    Lakshman Sagar

    lakshman sagar 55

    lakshman sagar rajasthan 20

    lakshman saagar 7

    lakshman sagar luxury shikar ghars 7

    lakshman sagar resort 6

    lakshman sagar hotel 4

    lakshman sagar pali 3

    lakshmansagar 3

    resort in lakshman sagar in rajasthan 3

    lakshman sagar nimaj 2

    hotel lakshman sagar 1

    lakshman kumar sagar delhi 1

    lakshman sagar ,pali 1

    lakshman sagar beawar 1

    lakshman sagar diner 1

    lakshman sagar fort 1

    lakshman sagar india 1

    lakshman sagar pali sewara 1

    lakshman sagar rate 1

    lakshman sagar resorts 1

    lakshman sagar,rajasthan 1

    lakshman sagar,rajsthan 1

    lakshmansagar + pali 1

    resort lakshman sagar 1

    laxman sagar 1

    laxman sagar delhi 1

    38

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    laxman sagar hotel resort sewara 1

    laxman sagar lodge 1

    laxman sagar pali 1

    laxman sagar resort in rajasthan 1

    laxman sagar resort rajasthan 1

    laxman sagar resort sewara 1

    laxman sagar,pali 1laxman sagar,rajasthan 1

    laxman sagar in raipur 2

    laxman sagar, rajasthan 2

    laxman sagar rajasthan 4

    laxman sagar raipur 3

    laxman sagar resort 3

    laksham sagar 3

    laksham sagar resort 3

    lakshamn sagar 3

    laxman sagar, pali 5

    laxman sagar raipur marwar 8

    laxman sagar hotel 6

    lakman food 1

    lakshan sagar 1

    Total 178

    Others

    amika kler 23

    inderpal singh kochhar 16

    qila tatarpur 15

    who are stakeholders in sewara 15

    tatarpur fort 12

    manavjeet singh raipur 10

    ashish kanojia 7

    bagri fort 6

    tatarpur rajasthan 5

    ajabgarh and tatarpur 5

    best resorts in rajasthan 5

    ajabgarh sewara 4

    hospitality development 4

    thakur bhawani singh bagri 3

    untitled documents of kafila 3

    restaurant architects delhi 3

    restaurant architecture design 3

    promotions in delhi restaurant 3

    shantanu argal lodi 2

    tatarpur 2

    tatarpur village alwar rajasthan 2

    todgarh rawali 2

    untitled documents of kafila travel 2

    amika kler 2

    shantanu argal"" 2

    39

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    26494531 pushkar 2

    alwar tatarpur 2

    amika kler air deccan 2

    ashish kanojia rajasthan 2

    best european restaurants in delhi 2

    best resorts rajasthan 2

    budget resorts in jaipur 2inder pal singh kochar 2

    inderpal kochhar pushkar hotel 2

    indian restaurant architects delhi 2

    qila titarpur 1

    qila-tatarpur 1

    rajasthan alwar tatarpur 1

    rajasthan architecture 1

    rajasthan qila 1

    rajasthan resorts new delhi 1

    rajasthan tatarpur 1

    rajpal singh kochar 1

    rajpal singh kochhar family 1

    rawali todgarh 1

    resort in pushkar kocchar 1

    mahar kala in jaipur rajasthan 1

    manavjeet singh,raipur 1

    marryam h reshii 1

    marryam h reshii food critics 1

    mausam bhawan delhi how to reach 1

    mausam bhawan how to reach 1

    mission and vision of island resort 1

    promotions in delhi restaurants 1

    inder pal singh kochhar 1

    inder pal singh kochhar sewara 1

    inderpal singh kochar 1

    inderpal singh kochhar jagsonpal pharmaceuticals ltd 1

    island infotech 1

    jagsonpal kochhar 1

    jagsonpal pharma 1

    jagsonpal pharmaceuticals resort at pushkar 1

    jagsonpal resort at pushkar 1

    kafila travel untitled documents 1

    kafila travels untitled documents 1

    kafila untitled documents 1

    kila tatarpur 1

    kler amika 1

    architect of mausam bhavan 1

    architecture design for restaurants 1

    architecture designof restaurant 1

    architecture in pushkar 1

    architecture of a restaurant 1

    architecture+restaurants in delhi 1

    architectures 1

    40

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    ashish kanojia,the grand 1

    avalon resorts marketing manager 1

    avalon resorts private limited,general manager 1

    bagri thakur in india 1

    best european restaurant in delhi 1

    best resorts in india 1

    best resorts in rajastan india 1best restaurants delhi 1

    best season to visit pushkar 1

    cuisines of pushkar 1

    dalmia resorts international pvt.ltd. 1

    delhi restaurant 1

    delhi restaurent designing 1

    delhi's finest restaurant 1

    delhi+restaurant architects 1

    design for cottages 1

    development team of hotel 1

    director hrd at sewara hospitality & development 1

    eurpean restaurants in delhi 1

    event promotion in delhi restuarant 1

    example of corporate vision,goalof a hospitality industry? 1

    finest restaurant delhi 1

    finest restaurant interior 1

    food promotions in delhi 1

    fort bagri 1

    fort tatarpur alwar rajasthan 1

    ganehra rajasthan 1

    heritage architecture of rajasthan 1

    historical development of hospitality 1

    history hospitiality 1

    history of hospitality development 1

    hospitality and development 1

    hospitality development programs 1

    hospitality developments developers 1

    hospitlity services from jagson pal 1

    hotel ganehra rajasthan 1

    hotel restaurant interior architect 1

    hotel santabagh 1

    inderpal singh kochhar"" 1

    inderpal singh kochhar"" ""jagsonpal "" 1

    alwar 1

    alwar district and tatarpur fort 1

    amika kler pics 1

    qila of rajasthan 1

    Total 260

    41

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    Graph of All Traffic Sources

    Direct Traffic 84.13%

    Search Engines 10.34%

    Referring Sites 5.53%

    42

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    Top Indian Travel Website

    1 www.cleartrip.com

    2 www.yatra.in

    3 www.travelchacha.com

    4 www.incredibleindia.org

    5 www.holidaymakers.in

    6 www.eindiatravel.com

    7 www.indiatourism.com

    8 www.india-travel.com

    9 www.travelguru.com

    10 www.travelmasti.com

    11 www.holidayiq.com

    43

    http://www.cleartrip.com/http://www.yatra.in/http://www.travelchacha.com/http://www.incredibleindia.org/http://www.holidaymakers.in/http://www.eindiatravel.com/http://www.indiatourism.com/http://www.india-travel.com/http://www.travelguru.com/http://www.travelmasti.com/http://www.holidayiq.com/http://www.yatra.in/http://www.travelchacha.com/http://www.incredibleindia.org/http://www.holidaymakers.in/http://www.eindiatravel.com/http://www.indiatourism.com/http://www.india-travel.com/http://www.travelguru.com/http://www.travelmasti.com/http://www.holidayiq.com/http://www.cleartrip.com/
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    Top World Travel Portal

    Name Users Monthly Visit

    TripAdvisor

    I-Escape 173,800

    Tabletguides

    Expedia

    Kayak.com 14,744,000 Kayak.co.in 261,700

    Travelocity

    Fodors

    Analysis of Findings

    SEO is very important because it can increase the traffic to your website results in more

    sales.

    Social networking plays an important role in increasing customer database and makesthem aware of our brand.

    In todays scenario, online promotion is necessary to attract more targeted segment.

    Website design is also very important to make visitor to stay longer on the website and

    explore your product and services.

    Offline marketing of online accounts is also important in order to make customer aware

    of your online presence.

    44

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    Conclusion

    For today's business owners the shape of commerce has changed. No longer is the success of our

    businesses completely reliant on world-of-mouth and persuasive print advertising. Today's savvy

    entrepreneurs understand that in order to be truly successful in today's competitive environment

    it is absolutely essential to conduct comprehensive Internet marketing.

    An online presence is critical for reaching your target audience in today's Internet focused age.

    Internet marketing - an affordable alternative to pricey print and broadcast marketing - can reach

    the people you want without breaking the bank. Let's face it; your audience is already online;

    now it's just a matter of delivering them your message

    45

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    References

    http://www.google.com/analytics/

    http://www.hotelmarketing.com/

    http://mashable.com/

    http://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-

    web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.html

    Philip Kotler: Marketing Management

    http://www.google.com/analytics/http://www.hotelmarketing.com/http://mashable.com/http://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.htmlhttp://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.htmlhttp://www.google.com/analytics/http://www.hotelmarketing.com/http://mashable.com/http://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.htmlhttp://www.webmaster9.com/2010-07/internet-marketing-emarketing-online-marketing-web-marketing-and-the-power-of-internet-marketing-im-in-kelowna.html