aksess4 next generation_final
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AKSESS 4.0 and Beyond. Great Lakes Integrated-VIP AKSESS Customer Council 2012TRANSCRIPT
Do You Know
Your Audience’s
Passion?
A Road Map Forward: AKSESS Version 4 and beyond
Wednesday, September 26th 2012
Presented by:
John P. Foley Jr
Multi-Channel Marketing “Know it all!”
Presentation Overview
It’s Time for a Multi-Channel Approach
AKSESS4: An Overview
Real-Time Reporting and Analysis
It’s Time for a
Multi-Channel Approach!
It’s a Multi-Device & Channel World
The Right Channel, The Right Time
Reach Your Target
Audience Through
the Right Channel
More Than Just Print!
We Can: Build, manage, execute & measure
multi-channel marketing solutions – for you!
Do your marketing efforts look like this today?
March Seminar
Direct Mail Invitation
PURL / Response Page
If so, we can turn them into this!
March Seminar
Email SMS / Text Print
Invitation Email Invitation Text Direct Mail Invitation
PURL / Response Page
Reply Text PURL
/ Response Page Call Center
- Week Follow-Up -
Reminder Email Reminder Text Reminder Direct
Mailer
PURL / Response Page
Reply Text PURL
/ Response Page Call Center
Measuring Response Rates
Email vs. Text vs. Print
22% You’re Invited!
6% Win a FREE gift!
47% Check out our March Seminar
25% Are you interested in attending?
Measuring Subject Lines
The AKSESS Marketing Platform Can…
• Increase your Response Rates
• Generate Leads for Your Business
• Help you Close More Sales!
• Let’s show you how we do this…
AKSESS4:
An Overview
Enterprise Marketing Management
• With an Enterprise Marketing
Management approach, you have a
solutions provider from end-to-end.
1. Planning
& Budgeting
2. Design &
Production
3. Targeted
Customers
4. Measurement
of Results
AKSESS4: Integrated, Unified Solution
AKSESS4 : What It Provides
One-to-one marketing
Lead acquisition tools
Campaign and Response Management
Online ordering
E-Mail marketing
Measurement across the whole campaign
Marketing Overview
• Campaign Management
Personalized URLs
1 to 1 Marketing
Measurement
Marketing Automation
Easy Campaign Building
Landing Pages: Easy Editing and
Personalization
Multi-Channel Campaigns
- Build
- Manage
- Execute
- Measure
Copyright © 2009 interlinkONE . All Rights Reserved.
Copyright © 2009 interlinkONE . All Rights Reserved.
Lead Database:
All responses collect in one database. Real Time, Centralized, Online, Qualified.
Pick Your Audience: Choose your target audience.
Sales
Reports
Lead
Distribution Response
Fulfillment: Kitting,
Email, Electronic, VDP,
POD, Mail, ect.
Measure: Marketing
Reports & Dashboards
automatically generated.
Repeat: Repeat the
cycle for more effect.
Pick A Channel: Choose which channel would be the most effective way to contact your audience.
Pick A Media: Choose which media to contact your audience.
Response Channel: Give your audience a way to respond.
Copyright © 2009 interlinkONE . All Rights Reserved.
Copyright © 2009 interlinkONE . All Rights Reserved.
Acti
vit
ie
s o
r
Ch
an
ne
l
s
Data
So
urc
e
Fulfillment Order:
Static – VDP – Electronic -
Kit
Orders
Available
Response Database
Process
Orders
Mailer Email Print Ad
Sales Rep LEAD TO REP
Campaign Admin
Call Center
•Measure Response
Rates
•Measure Lead Value
•View Sales Lead Activity
•Track Order Activity
•Extract Targeted Leads
PROSPECT
Query
New
Leads Accudata Other
SALES and LEAD ROUTING WORKFLOW: The Director of Marketing’s Viewpoint
Campaign Layout Example
Real-Time Reporting
Online Ordering Portals
Online Order Fulfillment
Literature Fulfillment
Premium Fulfillment
E-Commerce
E-Fulfillment
Digital Asset Ordering
B2B and B2C Storefronts
Ordering : On the Fly
Customizations / VDP
Ordering: Real-Time Proofs
Warehouse Management
Warehouse Management
Pick Ticket Processing
Inventory Control
Receiving
Shipping
Order Tracking
Real-Time Inventory Reports
Real-Time: Orders Shipped Report
Web-to-Print and Personalization
• Web to Print
• Variable Data Print
• Variable Print Store Fronts
• E-Commerce
• Personalization
Personalized URL Creation
CRM/Sales
• Lead Management
• List Management
• Task Management
• Opportunity Management
• Contact Notes
Act On Your Leads in Real-Time
CRM/Task Management
Online Project Manager
• Project Management
• Team Collaboration
• Team Management
• Task Escalation
• Document Management
Your
Full Marketing Services Provider!
Real-Time
Reporting and Analysis
How Our Real-Time Reports Help You
• Get instant visibility into what’s happening…
from wherever you are, whenever you want to!
• Glean valuable insights on how to improve your
sales and marketing efforts.
• Let’s look at some reporting samples.
Direct Mailer 25%
Email Blast 45%
Collateral Sent 10% Website Hits 20%
Track the success of each effort of the campaign
•Who is responding? What are they responding
to?
Marketing
55 Inquiries
32 Demos
10 Proposals
7
Sales! View how each lead is progressing in the sales funnel.
Sales
Track what Sales Reps are
ordering. How many orders
were placed?
30 Case Studies
10 Company Booklets 5 Coffee Mugs
Orders
Mailer 1: 22%
Mailer 3: 38%
Mailer 2: 40%
By printing out more than one
type of mailer, you can track
which mailer had greater success.
Measure the success of your
campaign within projects
•15 hours spent on
campaign
•Completed two days after
targeted date
ROI nearing 100%
Projects
Fulfillment packages sent to
respondents
90 Coffee Cards Ordered
75 Shipped
90 White papers
Fulfillment
What did people respond to?
What groups responded?
Landing Page Responses
Who visited the page? Who responded? Who did not?
Who is Responding to Your
Campaigns?
Email Marketing Reports
Cost per Lead
Sales Pipeline
Order Reports
Easily Check on Order Status/Performance
It’s Time:
Integrate Your
Marketing
Efforts Today!
Final Thoughts
• One Integrated System
• Real Time Visibility
• “A Step Ahead” Technology
• Ready for Mobile and Beyond
For more information or to schedule a one-on-one meeting call your Great Lakes
account executive at 216-634-5120 or email [email protected]
Customers Deserve
Q&A