al jazeera @ mobileactive08 (2008)

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Safdar Mustafa Head of Mobile Media Unit [email protected]

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Page 1: Al Jazeera @ mobileactive08 (2008)

Safdar MustafaHead of Mobile Media [email protected]

Page 2: Al Jazeera @ mobileactive08 (2008)

Text

*interbrand

Page 3: Al Jazeera @ mobileactive08 (2008)
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TV Quality Video

5 mega pixel camera

High Speed Data

Integrated GPS

Small & Always with you

Non-intrusive

Not just a phone...

Page 5: Al Jazeera @ mobileactive08 (2008)

3 Key Features

= exciting possibilities for Reporters

+ +

Camera GPS Data

Page 6: Al Jazeera @ mobileactive08 (2008)

Mobile Trials

1. The Sahara Journey [Reporting from Mali & Niger]

2. Mobile Breaking News [The Chad Explosion]

Page 7: Al Jazeera @ mobileactive08 (2008)

The Sahara Journey

[The images you are about to see were taken on a Mobile Phone]

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Equipping our Reporters

Nokia N95Location Tagger

Application

NokiaSportstrackerApplication

Page 9: Al Jazeera @ mobileactive08 (2008)
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The Mobile Phone DOES NOT REPLACE

the usual broadcast equipment but rather compliments it

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Why?

• Show the story, not just tell it (Maps with routes)

• More depth to stories possible

• High Quality images & GPS

• Works where there is no phone signal

• Standard inexpensive tools (Mobile Phones)

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Then we took the data and told the story ‘visually’

with some ‘interactivity’

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labs.aljazeera.net

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The Chad Explosion!

• Al Jazeera Cameraman in Chad

• Video captured on his mobile phone

• Sent to newsroom from the mobile

• Breaking News report on-air

Page 19: Al Jazeera @ mobileactive08 (2008)

Al Jazeera’s Chad Report

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The Idea

...to get Breaking News from the mobile to the newsroom as quickly as

possible

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Tools Needed

1. Mobile Phone

2. AJ Reporter Application

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Getting Data Home...

1. Using mobile network (GPRS / 3G / HSDPA) (depends which country)

2. WIFI (home / work / public)

3. Transfer to laptop

Page 23: Al Jazeera @ mobileactive08 (2008)

Challenges

• Phone Durability

• Network connection

• Training

Page 24: Al Jazeera @ mobileactive08 (2008)

Possible Use Cases

• Where usual camera is not there. e.g. left in hotel (the case with Chad)

• Where camera equipment cannot be taken

• Where a camera will be obtrusive

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Questions?