al qabas electronic€¦ · mpu 300x250, leaderboard 728x90, mobile leaderboard 320x100 10 large...
TRANSCRIPT
February
V.4/2020
AL QABAS ELECTRONIC
MEDIA KITApril 2020
February
V.4/2020
CONTENT
HISTORY TRAFFIC & DEMOGRAPHICS
ADVERTISINGOPPORTUNITIES
February
V.4/2020
History
February
V.4/2020
With its first issue published on February 22, 1972, Dar Al-Qabas Press, Printing and Publishing is a Kuwaiti press organization supervised and managed by a distinguished board of directors consisting of five shareholders from the biggest and most renowned family names in Kuwait starting off with Jassim Ahmed AlNusf till 1983, then Mohammed Jassem AlSager till July1999 and finally from July 5th 1999 and till present, Waleed Abdul Lateef AlNusf. Al Qabas newspaper was announced an independent Kuwaiti Newspaper on February 12th 1972 and from that date, it continues to serve as a trusted source of information and benefits its society as follows:
History
Al-Qabas is well known for its credibility and its subjective views in its editorial content is considered the leader in publishing international news in the perspective that serves both interests of Kuwait and the international society.
1
Publishing Daily print newspaper and other publications.
2
Publishing manuscripts / books whether old or newer ones.
3
Advertising and media campaigns.
4
Importing and buying equipment printing equipment and material
5
Latest and proud addition of Al-Qabas Electronic services consisting of video reports, website zones, Social Media and WhatsApp advertising.
February
V.4/2020
Traffic &Demographics
February
V.4/2020
Traffic & Demographics
Note : Source Google Analytics
February
V.4/2020
304K Followers
Unique Users
520,382/month
467KFollowers
174,133 KFollowers
40K Followers
Traffic & Demographics
February
V.4/2020
Age group 25+
65.8% Male 34.2% Female • Take Over• Display Banners• Out-Stream & In-Stream video ads• Native Ads• Special Executions
Type of Advertising:
Traffic & Demographics
February
V.4/2020
AdvertisingOpportunities
February
V.4/2020
Home Page Take Over
970x90
300x250
120
x
600
120
x
600
320x100
February
V.4/2020
Standard Banners
320x 100
300x250
728x90
Desktop – MPU 300x250 Desktop – Leaderboard 728x90 Mobile Leaderboard 320x100
February
V.4/2020
Standard Banners
Desktop Overlay 500x500
Mobile Interstitial 320x480
Desktop – Overlay 500x500 Mobile – Overlay 320x480
February
V.4/2020
In-Stream Video Ads
In-stream Video Ad
February
V.4/2020
Out-Stream Video Ads
Out-stream Video Ad
February
V.4/2020
Native Ads
Desktop – Native Ad Mobile – Native Ad
February
V.4/2020
WhatsApp pdf
1st full page ad in the
• WhatsApp Pdf ad will be launched to all Al-
Qabas WhatsApp subscribers more than 38K
• WhatsApp PDF ad will also be published on IG
stories
• WhatsApp PDF ad will also be published on
1 Client per day – KD 600
* Special packages will have different pricing schemes i.e.
multiple ads.
February
V.4/2020
Social Display Ads
• Expose your social post to Al-Qabas audience
• Expand your reach outside of social media
• IG, Tweet or FB organic posts can be used for
social display (Without the caption)
• A call to action button can be added to the post
Social Post
February
V.4/2020
Rate cardAd Positions Gross CPM – US$
MPU 300x250, Leaderboard 728x90, Mobile
Leaderboard 320x10010
Large Leaderboard 970x90, Billboard 970x250 15
Half Page 300x600 15
Native 20
Overlay 60
Rich Media / Expandable banners 20
In-Stream & Out-Stream Video Ad 0.1 (CPV)
Takeover 1,500 per day
Social Display (IG, Tweet, FB) Posts 15
February
V.4/2020
Posts on Al Qabas Social Media Accounts
FB Post: KD 1,250 Tweet: KD 1,000 IG Post: KD 1,000
• Prices above are for one time posts / single posts and packages less than KD 3,000.
• Special packages will have different pricing schemes i.e. multiple posts.
February
V.4/2020
Video Report
• Al Qabas will provide a videographer with all the video & audio equipment needed to shoot
the report.
• A landscape video full HD will be delivered after editing.
• A reporter/host will be provided from Al-Qabas team with no additional cost.
• Influencer for the shooting project can be selected upon request – Cost to be determined
depending on the Influencer.
• Drone can be used upon request – Cost to be determined once this service is selected.
Video Report: KD 3,750 net Instagram Live Coverage: KD 3,750 net
• Special packages will have different pricing schemes i.e. multiple reports and coverages.
February
V.4/2020
AL QABAS ELECTRONIC
MEDIA KITApril 2020
Thank You