1. 101 Primer: The Roadmap of Identifiers and g the Business Cases for Their UsageScott LubeckExecutive DirectorBISGThe Changing Standards Landscape g g p Friday, June 25, 2010 2010, the Book Industry Study Group, Inc. 1

2. O e e Overview Welcome W l Who is BISG? The identifiers that matter to the book industry What they do (or dont) The future of identification 2010, the Book Industry Study Group, Inc 3. Creating a more informed, empowered and efficient book industry supply chain for bothphysical and digital products products. BISG is committed to the development of effective industry-wide standards best practices researchstandards,practices, and events that enhance relationships betweentrading partners. 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. Group, Inc 4. Improving the ratio of signal-to- noise i the book i d i in h b k industry 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. Group, Inc 5. BISGs Vision StatementTo become the book industry leadership organization in a time of great transformation by helping to build and support a new industry network enabling new opportunities for profitable growth. 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. Group, Inc 6. The puzzle were now solving pg Illustration taken from:The Math Book: From P thTh M th B k F Pythagoras t th 57th Di to theDimension iby Clifford A. Pickover, Sterling Publishing 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. Group, Inc 7. The ID roadmap 2010, the Book Industry Study Group, Inc 8. Whats an identifier do at s a de t e do? Books (products) People (authors) Abstractions of real things (works) 2010, the Book Industry Study Group, Inc 9. Which are the important ones to the book industry? b ki d t ? ISTCISNI 2010, the Book Industry Study Group, Inc 9 10. The business purpose always trumpstrumps because it solves a tangible gproblem 2010, the Book Industry Study Group, Inc 11. A short history of identifiersIn the beginning there was . . . 2010, the Book Industry Study Group, Inc 12. 2010, the Book Industry Study Group, Inc 13. ISBN International Standard Book Number B kNb A pragmaticsolution to realproblems in thesupply chain 2009 Practical Innovations Linear, l k d transparent, navigable, one linked,bl dimensional 2010, the Book Industry Study 2010, the Book Industry Study Group, Inc. Group, Inc 14. ISBN International Standard Book Number B kNb In 1966 he helped put books on the shelf for W.H. Smith Professor Gordon FosterFellow EmeritusFounder of the ISBNStandard 2010, the Book Industry Study Group, Inc 15. ISBN International Standard Book Number B kNb Identifies a specific physical manifestation of the book, hardcover, paperback mass market edition, etc. Assigned to tradable products gp 2010, the Book Industry Study Group, Inc 16. The truth about implementation Manyy identifiers are underutilized Implementation requires pain and persuasion 2010, the Book Industry Study Group, Inc 16 17. The implementation of the ISBN took some persuasion 2010, the Book Industry Study Group, Inc 18. Identifiers take on meaning when they solve real problems and create real valueA necessary requirement for selling your publications through booksellers, g wholesalers and distributors is the assignment of unique ISBN numbers forh il idf l il h i each title, said a powerful retail chain. 2010, the Book Industry Study Group, Inc 19. Books want to be foundoo s a t ou d 2010, the Book Industry Study Group, Inc 20. What is an identifier t e at s a de t e then? Signal! g 2010, the Book Industry Study Group, Inc 20 21. Proof of existence: ISBN therefore I am 22. And identifiers at work evolve with the th world around thld d themPublisher: Butterworth-HeinemannISBN:ISBN 9780750687119 2010, the Book Industry Study Group, Inc 23. Plenty of numbers, right? Actually, no.Actually no We're running out of ISBNs under this system. The solution is to move to the new, improved 13 digit13-digit 2010, the Book Industry Study Group, Inc 24. Key to global reach: Control Code EAN 13 / ISBN 13 with Source Code 1 021.02 2010, the Book Industry Study Group, Inc 25. GDSN: A book by the numbers 2010, the Book Industry Study Group, Inc 26. Product identifier relationships in i a synchronized worldh i d ld 2010, the Book Industry Study Group, Inc 27. The future is now: Do you know where your products are? 2010, the Book Industry Study Group, Inc 28. And, bac to t e future . . . d, back the utu e 29. A tool for discovery ISTC 2010, the Book Industry Study Group, Inc 30. Consumer empowermentp Scanbuy, Inc 2010, the Book Industry Study Group, Inc 31. What is ISTC? The International Standard Text Code now an ISO (21047) An identifier for creative textual works prose, poetry, lyrics, screenplays, scripts These are abstract entities independent of binding-format-wrapper Not a supply-chain identifier forsupply chainproducts31 2010, the Book Industry Study Group, Inc 32. One ISTC per work On one creative textual work with a single ISTC We hang many manifestations or products each with an ISBN http://www.bisg.org/contentweb/papers/the-international-standard-text-code-istc-a-work-in-progress/ 32 2010, the Book Industry Study Group, Inc 33. What the signal looks like g year check digit A02-2010-31F4CB2C-Bagencywork The magic of hexadecimals... 4,096 available registration agencies each can register up to 4,294,967,296 annually annual capacity 17 592 186 044 416 works17,592,186,044,416 Anyone (with some authority) can register33 2010, the Book Industry Study Group, Inc. 34. Use cases from a publisher opub s e ISTC links all manifestations of a work whole or in partdirectly and unambiguously. ISTC li k all collateral materiallinks ll ll t l t i l marketing, promotional, advertising to all manifestations of the work.work ISTC accounts for sales reporting & royalty reporting rollups as well as subrights income. 2010, the Book Industry Study Group, Inc. 35. More use cases from a pub s eo e opublisher The Publisher determines that a graphic novel no el manifestation of a work sho ld carrork should carry the same ISTC as the hardcover manifestation of the same work, even , though the ISTC User Manual would consider the graphic novel a derivation. Clearly define what constitutes a textual Cll d fi h ttit t t t l work. Is a childrens board book with only illustrations and the numbers 1-10 0 considered a textual work? ISTC is or is not a work identifier? 2010, the Book Industry Study Group, Inc 36. Use cases from the author o t e aut o Who, when and how to request an ISTC registration is clearly d f d Roles andl l defined. l d responsibilities are unambiguous. All stake holders large publishers smallholders,publishers, publishers and content creators have equal ability to register an ISTC. There are no technical barriers to entry, such as the ability to compile and transmit ONIX messages. R i t ti Registration rules are fl ibl enough t bl flexibleh to be clearly applied to the constantly evolving a ay of digital a estat o s array o d g ta manifestations. 2010, the Book Industry Study Group, Inc 37. Use cases from t e retailer o the eta e Work See Inside Printable (ISTC) File PDF with Spine +(Identifier?) Front + Back Jacket(Identifier?)Signed DeluxeTrade Trade Mass Large Alternate Spoken SpokenePub EnhancedText toLimitedEdition HardcoverPaper MarketPrint Language Word WordEdition ePubSpeechEdition(EAN)EditionEditionEditionEdition EditionCDMP3 (EAN)Edition Authorized(EAN) (EAN)(EAN)(EAN)(EAN) (EAN)(EAN)(EAN) (EAN?) WorldWorldWorldWorldWorldWorld WorldWorldWorld World WorldWorld Rights Rights Rights Rights Rights RightsRights Rights RightsRightsRights Rights ClarificationClarificationClarificationClarificationClarificationClarification ClarificationClarificationClarification Clarification ClarificationClarification (if required)(if required)(if required)(if required)(if required)(if required) (if required)(if required)(if required) (if required) (if required)(if required) US Distributor US Distributor US Distributor US Distributor US Distributor US Distributor US DistributorUS Distributor US Distributor US Distributor US Distributorof Recordof Recordof Recordof Recordof Recordof Recordof Record of Recordof Recordof Recordof RecordEstablishedEstablishedEstablishedEstablishedEstablishedEstablishedEstablished EstablishedEstablishedEstablishedEstablished 2010, the Book Industry Study Group, Inc 37 38. Use cases from t e retailer o the eta e Have one master record with rich metadata for the work, with listings of formats as separate, thus reducing the number of title records that would needbf ld h ld d to be imported. To be bl T b able to li k all the manifestations link ll h ifi of a work across publishers. (Thi would only b useful f public d (Thisld l be f l forbli domain titli titles that might be published by multiple companies.) 2010, the Book Industry Study Group, Inc 39. And finally, ISNI da y, S ISNI International Standard Name Identifier A Creator (Contributor) Identifier() Purpose Will enable the identification of Public Identities of parties involved throughout the media content industries in the creation, production, management, and content distribution chains. May include authors, illustrators, artists, editors, publishers, collecting agencies, community groups, service organizations, fictional characters, etc. 40. Getting involved with BISG and identifiers id tifi BISAC Identification Committee: A center of excellence ISBN implementation ISBN-13 Identifiers for e-books International Standard Text Code (ISTC) ISNI GDSN 2010, the Book Industry Study Group, Inc 40 41. 2010, the Book Industry Study Group, Inc. 41