ALBASSAMI’S JOB IS NOT

FEASIBLE WITHOUT iT

GST 5083 - INFORMATION SYSTEM AND ELECTRONIC COMMERCE

MASTER OF BUSINESS ADMINISTRATIONMalaysian Graduate School of Entrepreneurship & BusinessUNIVERSITI MALAYSIA KELANTAN( UMK SARAWAK )

GROUP MEMBERS

1. Arni B. Hj. Morshidi P14D461P2. Anisah Bt Ismail P14D389P

3. Syarifah Rohaya Bt Wan Idris P14D397P4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P

COMPANY BACKGROUND

ALBASSAMI

INTERNATIONAL

GROUP

biggest companies specialize

d in vehicle

transportation in the

Middle East

started 1968

At present,

the group is

operating all over

the Kingdom

and extends

throughout the Gulf Cooperation Council

(GCC) countries,

Syria, Lebanon

and Jordan.

Transportation

market in kingdom of Saudi Arabia

Variety of activities :

• All kinds of vehicle transportation services

• Transportation of goods and supplies

• Special transportation services (VIP)

• Trucks and vehicle maintenance and repair centre

BUSINESS CHALLENGE

POOR ASSET MANAGEMENT

No audits on drivers

No Freight Tracking

OPERATIONAL REPORTING

ERRORS

Different Truck’s

availability lists

Discrepant shipping

reports from different

branches and headquarters

COMPETITORS

Abdullah Hashem

Company Ltd.

Al Tala’a International Transportatio

n Co. Limited

SOLLUTION OF ALBASSAMI BUSINESS PROBLEMS

Management

• Encourage knowledge sharing among

• branches and headquarters

• Increase use of data by managers

• Identify opportunity to use technology

Organi

zation

• Redesign Business Processes

• Built new channels of information flow

• Train employees in use of the system

Technolog

y

• Deploy clustered Dell Servers (windows 2003) and over 270 clients (XP)

• Deploy a DBMS (using Sybase Adaptive Server) and clients (using SQL anywhere)

• Deploy SMS (short massage service)/POD (point of Delivery) updating• T

racking shipment & Customer info

• Deploy a web page• O

nline tracking with bill/phone number

• Rate calculation

SOLLUTION OF ALBASSAMI BUSINESS PROBLEMS

Informatio

n syste

m

• Online tracking

• SMS Tracking

• SMS on Delivery

• POD (print on demand) updating

Business

Solution

• Up to date clients data, maintenance and vehicle tracking info (every 30 minutes) (electro. data interchange)

• Proper budget allocation

• Improved investment and operational decisions (improved Decision Making)

• Better audit on drivers

• Proper performance monitoring – Appraisals –Loyal staff

QUESTION 1

What systems are described here? What valuable information do they provide?

There are two system are implementation in the Albassmi group are describe in this case.

DATABASE MANAGEMENT SYSTEM (DBMS)1

The database management system, used as the backbone of the system, is Sybase Adaptive server, whereas client use SQL anywhere. There are replication between the server at HQ and the client’s branches. Throughout the replication, branches data is sent to server and aggregated to create most update database version, and then send back to the branches. This means every branches have the most recent version of client list, truck’s availability, and new shipping contracts so that any customer is able to deal with any branch at anytime.

QUESTION 1

What systems are described here? What valuable information do they provide?

There are two system are implementation in the Albassmi group are describe in this case.

 SHIPPING INFORMATION SYSTEM2Maintains all the sender information such as the sent car, the track number, the sender and the receiving branches and send the SMS message to the client acknowledging the arrival of the car. The system also records the client data and hold maintenance information. The system also enables standard report to be provided to top management and head sectors about the productivity of each branch. The system allowed a better audit on all drivers’ behaviour.

QUESTION

2What value did the IT/IS investment added to Albassami?

Enhance company performance. Operational excellence

Achieve better customer services

New products, services, and business models

QUESTION 3

How did implementing the Shipping Information System

address the business needs and information  

requirements of Albassami?

Maintains all the sender information :

• Sent car• The truck number• The sender and receiving branches• Send an SMS to the client acknowledging the arrival of the car.

The system also records :

• The client’s data• Holds maintenance information• Linking the data of vehicle maintenance centre with the transportation service helps to enhance company performance and

achieve better customer service.

QUESTION 3

How did implementing the Shipping Information System

address the business needs and information  

requirements of Albassami?

BEFORE …

• Before the implementation of the computerized system, the struggle of the company was that it was difficult or impossible to properly handle and control the endless number of daily work options and orders related to the business operations at a perfect level of service.

AFTER …

• This problem was overcome only when the shipping information system was deployed. The work that was previously done manually was being included in the system. The accuracy, speed and reliability of the workload greatly increased and this helped the company address it business needs and information requirements.

CONSLUSION

• Albassami’s job is feasible with the help of IT technology.

• It would be very difficult for the company to integrate all branches on a common platform without IT Technology.