Alberta Annual Viewing Trend

Teens 12-17, Total TV, By Daypart

Average Minute Audience (000)Average Weekly Reach (%)

Average Weekly Hours Viewed (Per Cap)

Source: BBM Canada - Sept. to Aug.

Average Minute Audience

Alberta, Teens 12-17, By Daypart

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, AMA (000), Total TVAll Day Mo-Su 6a-6a

21 23 25 23 21

38

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, AMA (000), Total TVMorning Mo-Su 6a-10a

6 7 8 7 5

13

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, AMA (000), Total TVDaytime Mo-Su 10a-4p

14 1417 16 14

32

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, AMA (000), Total TVFringe Mo-Su 4-6p

36 36 35 3530

56

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, AMA (000), Total TVNews Hour Mo-Su 6p-7p

38 36 36 37 37

66

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, AMA (000), Total TVPrime Time Mo-Su 6p-11p

50 53 55 51 49

83

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, AMA (000), Total TVPrime Time Mo-Su 7p-11p

53 57 6055 52

87

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Average Weekly Reach

Alberta, Teens 12-17, By Daypart

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Reach (%), Total TVAll Day Mo-Su 6a-6a

92.1 96.1 97.3 98.1 95.6 98

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Reach (%), Total TVMorning Mo-Su 6a-10a

33.9 32.438.5

33.4 32.9

66

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends Teens 12-17, Avg. Wkly. Reach (%),

Total TVDaytime Mo-Su 10a-4p

6661

71 70 66

88

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Reach (%), Total TVFringe Mo-Su 4p-6p

71 71 74 7468

87

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Reach (%), Total TVNews Hour Mo-Su 6p-7p

65 66 66 68 65

86

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 6p-11p

86.191.6 91.5 94.3 90.1

96

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 7p-11p

85 90 90 93 8995

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Average Weekly Hours Viewed Per Capita

Alberta, Teens 12-17, By Daypart

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

All Day Mo-Su 6a-6a

13 13 1412 11

19

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Morning Mo-Su 6a-10a

0.6 0.6 0.7 0.6 0.5 1.1

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Daytime Mo-Su 10a-4p

2.1 2.0 2.4 2.1 1.9

4.2

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Fringe Mo-Su 4p-6p

1.8 1.8 1.7 1.5 1.42.4

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

News Hour Mo-Su 6p-7p

0.9 0.9 0.9 0.8 0.8 1.4

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Prime Time Mo-Su 6p-11p

6.2 6.5 6.55.6 5.5

8.9

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.

Alberta Annual Viewing Trends

Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Prime Time Mo-Su 7p-11p

5.3 5.6 5.74.8 4.7

7.5

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada - Sept. to Aug.