1st Draft Final Draft Background The background was

initially unedited in terms of colour/radiance enhancements, which led to a dull, grey backing which didn’t fit our bright, light-hearted indie-pop genre.

After recognising our colour scheme wasn’t fitting for our genre, we edited the colour scheme to make the outdoor setting vibrant with blues and greens, which neither looks artificial nor dull, like our first draft. We believe this adjustment makes our album poster more reflective of the indie-pop genre, keeping to a fitting house style, which would be successful in the real industry.

Text Font We extensively looked for a suitable text, which would remain consistent through our production for the artists name creating a branding logo, so did not change the font in our final draft. However, we did make adjustments to our sub-text which refers to venues, and tour dates. We thought our original font was too sophisticated in style, and would be better fitting for a classical genre.

We made changes to the sub-text font in our final draft to both continue our house-style and to also make it more fitting of the indie-pop genre. The font we chose is more cursive and quirky, reflecting a more casual style which fits with our music video and young adult target audience.

Text content Initially, due to a lack of understanding, we created a gig poster rather than an album poster which didn’t meet the criteria. Therefore the text included venue, location and dates rather than promoting an album.

In order to fulfil the criteria specification, we changed our tour poster to an album poster. Subsequently, we changed the text content to include specific information about the album such as debut date and magazine review.

We also included a website link to the artist’s online site as another form of promotion as we noted that this was a convention found on similar existing products.

We chose to feature the ‘NME’ review as the NME are a stereotypical magazine that review indie/alternative music artists therefore it would allow our audience to recognise our brand as also in that category.

Image We chose the medium-long shot of the protagonist sitting on a fence as we felt that this was best representative of our artist and genre. The indie-pop genre rarely feature the artists face largely therefore we chose to mirror this style in our own work in order to make our poster industry standard.

The only change we made in terms of the image was cropping. We cropped the image slightly in the final draft to make the focus more central. The initial image was wide and has a vast surface area therefore cropping the image meant that focus would be both more compact and drawn centrally.

Artist name Initially, we named our artist ‘William Fraser’ and this featured on our album poster.

We decided to change ‘William Fraser’ as we thought that it sounded too posh and sophisticated. Instead, we chose ‘Will Fraser’ as we thought that ‘Will’ was slightly more informal and therefore more reflective of our ‘happy-go-lucky’ indie-pop genre.