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A NEW CLASS OF CLOUD

The Carrier Cloud

ALCATEL-LUCENT CLOUD

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WHAT IF THERE WERE A BETTER CLASS OF CLOUD?

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CapEx Savings

OpEx Savings

TCO

of a providers service delivery infrastructure can be positively impacted.

80%

Savings

Up to

ONE THAT TRANSFORMS HOW YOU DO BUSINESS…

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ELASTICITY IMS core utilization, typical load over the day

MULTI-TENANCY SP savings in IMS core HW by virtualization

SCALABILITY Cost of adding incremental subs

WHILE MAKING YOU MORE EFFICIENT…

Source: Bell Labs - The Value of Cloud for a Virtual Service Provider Study – October 2011

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…AND ABLE TO BRING NEW AND BETTER DIFFERENTIATED SERVICES TO MARKET MORE QUICKLY?

Source: Bell Labs - The Value of Cloud for a Virtual Service Provider Study – October 2011

Years

Months

Traditional IT

FASTER time to market

Carrier Cloud

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A NEW CLASS OF CLOUD

The Carrier Cloud

CARRIER CLOUD

CLOUD

NETWORK The Carrier Cloud will:

• Create new business models, revenue,

and profit while increasing agility

• Transform service provider, streamline

operations, monetize current assets

The Carrier Cloud delivers:

• New enterprise and consumer compute

and communications experiences

• Broad application and real-time

application support

• Open, dynamic, and easy to use

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AGILE

• Widespread Access

• Highly Available

• Highly Scalable and Elastic

• On Demand

• Open/Dynamic

RELIABLE

• Meet or Exceed “five nines”

• Fast Fault Recovery

• Secure

TRANSFORMATIVE

• Network-Oriented

• Pay Per Use

• Application Aware

• Fixed and Mobile

• Federated

THE NETWORK MAKES THE CLOUD

CARRIER CLOUD

CAPACITY

DISTRIBUTED CLOUD NODES

COVERAGE

RESILIENCY

GOVERNANCE

SECURITY

NETWORK

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WHAT’S THE DIFFERENCE?

CARRIER CLOUD

CONVENTIONAL CLOUD

• Not distributed

• Limited to cloud nodes

• Constrained performance,

availability, & security

• Just another service

offering

Highly distributed

Encompasses both cloud

nodes & network

End-to-end SLAs

A new way of doing

business

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DISTRIBUTED CLOUD NODES

Cloud Management System

NETWORK

Network Data Everything as a service

VIRTUAL TELCO SERVICES

Video Comms

BRINGING THE POWER OF THE NETWORK TO THE CLOUD

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SERVICE PROVIDERS THE GO-TO PROVIDERS FOR CLOUD SERVICES CARRIER

CLOUD

ENTERPRISE

GOVERNMENT

CONSUMER

Performance Availability and

Security

New, Innovative, Highly Responsive Services

Transforms service provider infrastructure, operations and business models Builds an agile service delivery platform for a new class of cloud services

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A DYNAMIC INNOVATOR…

IDEATION

TEST

CARRIER CLOUD

Deliver lower cost, highly flexible cloud-ready applications

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THAT CAN GUARANTEE END-TO-END QUALITY OF SERVICE.

VOICE

VIDEO

M2M

DATA

IMMERSIVE COMMUNICATIONS

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Source: Alcatel-Lucent Global Cloud IT Decision Maker Study | September 2011

ENTERPRISE IS READY FOR THE CARRIER CLOUD…

AT THE TOP OF IT DECISION MAKER CONCERNS

Performance Data Security Ease of Use Cost

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AND THEY SEE THE VALUE OF IT.

• Carrier cloud has a far greater revenue potential (10 X) • Carrier cloud is more attractive (4 X) to enterprises than existing public cloud services

Source: Alcatel-Lucent Global Cloud IT Decision Maker Study | September 2011

Revenue p

er

pote

ntial fe

atu

re p

er

month

Remediation

Latency Guarantee

User-configured redundancy

Bandwidth Guarantee

Encrypted storage

Complex Network Topologies

Rapid VM Instantiation

Public Cloud Premioum VM Carrier Cloud Premium VM

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DEVELOP AND DEPLOY DIFFERENTIATED SERVICES THAT ATTRACT CUSTOMER LOYALTY

Source: Nielsen, Citi Investment Research and Analysis, comScore, IHS Screen Digest, eMarketer, Crunchbase, Apple, Hulu

Annual Revenue for Online Content and Conversation Providers

($ in b

illio

ns)

Revenue

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ALCATEL LUCENT

The Network Makes the Cloud

CARRIER CLOUD

Reliable

Transformative

CLOUDBAND

Agile

Distributed Cloud Nodes

Network

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VIRTUAL TELCO SERVICES IT

Alcatel-Lucent CloudBand™ Node

• Product Catalogue

• CRM

• Billing

OSS

BSS

Network

Management

System Network

Public Cloud

• Service Catalogue

• Inventory

• Order Management

• Network Activation

Everything-as-a-Service Internal Network Data Video Comms

CARRIER PaaS (service on-boarding / management)

PORTAL

CLOUD NETWORK DRIVER

CLOUDBAND™ MANAGEMENT SYSTEM (orchestration/automation)

CLOUDBAND™ API

CLOUDBAND™ NODE DRIVER

ALCATEL-LUCENT CLOUDBAND ARCHITECTURE

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A CLOUD MANAGEMENT SYSTEM THAT UNDERSTANDS BOTH THE NETWORK & COMPUTING

CLOUDBAND

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ALCATEL-LUCENT CLOUDBAND NODE

Features

• Integrated cloud hardware and software designed for service providers distributed cloud

• North bound API with the cloud management system

• Delivered in predefined form factors (small, medium, large)

• Different packaging from rack-mounted servers to fully validated shippable containers

BASIC CLOUD BUILDING

BLOCK

• Pre-integrated, mounted, tested before delivery

• Using 3rd party available cloud stacks

• Network equipment

• A logical cloud node that can be in any existing cloud outside the service provider (e.g. Amazon)

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To learn more about Alcatel-Lucent’s CloudBand and the Carrier Cloud Solutions,

visit us at www.alcatel-lucent.com/cloud and www.alcatel-lucent.com/cloudband

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