Increasing Your Company’s Customers, Sales, And Profits Using The Alchemy Business

Acceleration System…

Alchemy’s Methods And Systems – What Are They?A simple and logical process that helps and guides you and your company to:

• Capture MARKET SHARE by winning new customers and; WALLET SHARE by fulfilling your need to grow customer loyalty.

• Make a consistent and continuous effort towards improving your business.

• Create a business that provides a fun and secure work environment.

• Systemise and develop the business so that it will run and flourish on ‘autopilot’ - without the owner or controller having to be there or oversee the day to day detail.

• Produce a consistent and predictable profitable return for the money, time and effort invested.

The Company…• A fast growing international business

development and joint venture consultancy operating in U.K., Ireland, Australia, New Zealand, Switzerland, Germany, France and the USA.

• All Alchemy Consultants are qualified and veteran ‘been there, done that’ professionals who have ‘walked the talk’.

• In development, over 3,400 marketing campaigns, ads, sales methods and business improvement systems were scrutinised and examined.

• Alchemy partners & consults with small and medium sized enterprises and uses NO cost or low cost business growth methods that are proven and time tested to quickly build sales, turnover and profits.

The Alchemy Network

“Our Business Is To Grow Your Business…”

UK :Waterside HouseBonds MillStonehouseGloucestershire GL10 3RF

Ireland:Austin HouseAustin Friars StreetMullingarCo. Westmeath

USA:2118 Wilshire BoulevardSanta MonicaCalifornia 90403

Australasia:Level 15,Corporate Centre OneBundellQueensland 4217

Switzerland: Josefstrasse 1768005 Zurich

Bankers: Lloyds TSB.

CommonwealthBanking Corp.Auditors &Accountants:Randell & PayneGloucestershire

Solicitors/Attorneys:Charles Russel & Co. Cheltenham

Davies, Collison & Cave,

Melbourne.

No. 1. The Clutter Factor: The average consumer receives up to 2,800 commercial messages every day - In 1985 it was only 1600 messages.

No. 2. Increasing Costs: Advertising and marketing expenses are increasing every year … Out of proportion to results and revenue.

No. 3. Reputation: People buy from companies and individuals that they KNOW and TRUST. Lack of credibility and customer confidence is the biggest reason why people don’t buy from you – They don’t know you.

No. 4. Competition: There is an army of competitors in EVERY industry. You must stand out. Are you lucky enough to have NO Competitors?

Q: What Are The Greatest Business Challenges Today?

The Consequence: The consequences of competition, lack of reputation and the clutter factor means that it now costs 3 times more to get half the result!

1988 1998 2008

Marketing Costs

How To Conquer The Clutter Factor To Succeed

Plus, use Alchemy’s clutter busting ‘SAVi’ Solutions

(Superior Access Vehicles) to help you get through almost any door. Alchemy has more

than 40 of these powerful and proven direct response

attention getters.

…If you change nothing, then nothing changes!

The AICDA Formula for better

The AICDA Formula for better

results:results:

AA

-- AttentionAttention

II

-- InterestInterest

CC

-- CredibilityCredibility

DD

-- DesireDesire

AA

-- ActionAction!!

Quickly, simply and easily get the attention your message deserves and rise out of the ‘clutter’ by using AICDA…

A New Business Reality…The REAL Purpose Of A Business…

So, regardless of the type of business, market, products or services; ALL businesses are Sales & Marketing businesses.

The main function of any business is the acquisition of new customers and fulfilment of current customers needs to make a PROFIT.

“…Because its purpose is to create a customer, the business has two – and only two – functions; marketing and innovation. Marketing and Innovation produce results, all the rest are costs.”

Peter Drucker

“…Because its purpose is to create a customer, the business has two – and only two – functions; marketing and innovation. Marketing and Innovation produce results, all the rest are costs.”

Peter Drucker

Reality No. 1. Having a ‘great’ product or service alone will not achieve success… BUT a ‘quality’ product or service marketed in a superior way WILL GUARANTEE your success.

Reality No.2. The KEY to a profitable business is to successfully implement effective and affordable Marketing and Innovation.

Your Customers Have More Value Than You May Think…

Customers are your most valuable asset. By knowing the ‘Lifetime Value’ of a customer, you’ll know - through a simple scientific process - what you can afford to spend to acquire a new customer as well as keep your existing customers.

What is the ‘Lifetime Value’ of a customer?

It is: The average purchase value,

Multiplied by: The average number of times they buy in a year, Multiplied by: The average number of years they remain your customer,

‘Lifetime Value’ is the true Total Worth of a customer to you!

PLUS: The monetary value of their referrals.

Single Channel Of Distribution

R E V E N U R E V E N U EE

Many businesses rely on just one method of generating income.

This is called the diving board philosophy.

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Look what happens when Alchemy helps your business create and use multiple distribution channels…

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7 Profit Multipliers That CanSkyrocket Your Profits

The Seven Profit Multipliers work by increasing the average:

1. Number Of Leads.

2. Conversion Rate.

3. Number Of Transactions Per Year.

4. Transaction Value.

5. Profit Margin.

6. Number Of Referrals.

7. Average Buying Lifetime (Years).

Increasing just one of these will help your business to grow…

BUT by increasing ALL of these Multipliers by just a small margin will exponentially skyrocket your bottom line profits!

There is a limit to how much you can CUT COSTS before quality and service is affected.

Therefore, it makes sense to use NO LIMIT STRATEGIES:

Guaranteeing Your Success With The 7 Profit Multipliers

110 METHODS

1• Host/Beneficiary

Relationships• Direct Mail• Advertising• Telemarketing• Special Events• Qualified Lists• Direct Sales

NumberNumberOf LeadsOf Leads

63 METHODS

2 Conversion Conversion RateRate

• Improve Sales Skills

• Make Irresistible Offers

• Guarantees• Package

Products Together

• Questionnaires• Educate

55 METHODS

3 Number Of Number Of TransactionsTransactions

• Develop a ‘Back

End’• Frequent Buyers

Programme• Cross-Sell Other

Products / Services

• Endorsements • Price

Inducements• Upgrades

38 METHODS

7 BuyingBuyingLifetimeLifetime

• Communicate Often

• Deliver Better Service

• Loyalty Programmes

• Private Viewings

• Service Contracts

• Newsletters57 METHODS

6 Number Of Number Of ReferralsReferrals

• Reward Programmes

• Use prompters• Two For One• New Customer

Thank You Letters• Referral Fees• Customer

Recommendations

68 METHODS

5 ProfitProfitMarginMargin

• Reduce Overheads & Expenses

• Increase Prices• Outsourcing• Use No Or Low

Cost Distribution

• Efficiency & Productivity

53 METHODS

4 TransactionTransactionValueValue

• Up-Sell To Bigger / Better Product

• Offer Larger units• Package Products

Together• Increase Price• Change Product

Profile Upmarket

Alchemy’s 444 Strategies - To Gain Explosive Bottom Line Growth…

16 Quick Cash Strategies - You will gain rapid results for your business from our instant ‘Sales Maximisers’ – We put these into immediate effect to gain fast results for your business!

38 Business Growth Principles - These underlying ‘unfair advantage’ concepts are utilised to accelerate your business into permanent high performance mode.

7 Profit Multipliers – You achieve exponential growth by the understanding and use of these powerful ‘Growth Keys’.

444 Marketing Strategies - The most powerful and appropriate strategies are implemented to optimise your sales and leverage your business from Alchemy’s encyclopaedic reference source.

Multiple Channels Of Distribution – We constantly seek out new sales channel opportunities to build your business and provide security.

46 Step Project Management – Alchemy’s Tool Box of continuous business improvements helps to create permanent, positive and profitable change into your business.

Alchemy’s Effective And Affordable Methods To Marketing And Innovation…

Working Together… Our 9 Step Process To Give Your Business A Kick Start:

1. Action Plan & Letter of Agreement.

2. Business Growth Audit Meeting.

3. Market Research.

4. Staff Meeting And Staff Research.

5. USP & Positioning Workshop.

6. Creation And Compilation Of Action Plan.

7. Presentation Of Action Plan.

8. Weekly Meetings.

9. Full Quarterly Review.

Deciding The Next Step…

1. Do nothing.

2. Attempt to do it yourself.

A SYSTEM that produces predictable, quantifiable and measurable results, time after time.

So, the direction you choose will determine the future of your business, your income and the lifestyle you’ll enjoy.

3. Find someone to do it for you:e.g. Hire Someone

4. We can work together to take advantage of Alchemy’s tested and proven, results-producing systems - custom tailored for your business, your market and your goals.