alde awd branding
TRANSCRIPT
AWD BRANDINGTodd Felts, Ed.D.
Associate Professor, Strategic Communications
Fellow, Scripps Howard Leadership Academy
The Reynolds School & Center for Advanced Media Studies
University of Nevada, Reno
SPIN
DR
AWD: THE DIFFERENTIAL
YOU
WHO WHAT
WHENWHERE
THE WAY
YOU DRIVE
YOUR
BRAND
MAKES ALL
THE
DIFFERENCE
GE
T D
IRE
CT
ION
S!
WH
EE
L 1
: W
HO
?
WH
EE
L 2
: W
HE
RE
?
WH
EE
L 3
: W
HE
N?
WH
EE
L 4
: W
HA
T?
AWD: THE DIFFERENTIAL
YOU
WHO WHAT
WHENWHERE
What should your sign say?
??
Todd Felts, Ed.D. Twitter: @toddfelts
Facebook.com/toddfelts
Slideshare: toddfelts
Thank You!