alden burns tyler egan tyler lieb
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Alden Burns Tyler Egan Tyler Lieb. What Makes YPT Different. Not traditional gym Different amenities 40 yard strip of turf All free weights except for one machine Focus on safety . - PowerPoint PPT PresentationTRANSCRIPT
Alden BurnsTyler EganTyler Lieb
What Makes YPT DifferentNot traditional gymDifferent amenities
40 yard strip of turfAll free weights except for one machineFocus on safety
“The traditional gym system is broken!! The average gym “workout” is either too boring to keep you motivated, or borderline hazardous to your health with little to no supervision or “trainers” trying to turn you into a stunt devil! We feel this is unethical and just downright wrong!”
About the GymPersonal training for athletes focusing on
Injury reductionSpeedPowerStrengthConditioning
Sport-specific training with a personal trainerAthletes are closely supervised for intense 60– 90
minute workout
About the Gym (Cont.)Adult fitness training focusing on
Weight lossConditioningFunctional StrengthMobility/FlexibilityMaintenance
Workout is unique to your needsA trainer is always present with you
The WorkoutSport
Performance Soft Tissue (Foam Rolling) Corrective Stretch Warm-up/Activation Movement Training Core Training Plyo/Med Ball Explosive Power Functional Strength
Training Conditioning
Adult Fitness• Soft Tissue (Foam Rolling)
• Flexibility
• Active Warm-up
• Core Training
• Power
• Functional Strength Training
• Conditioning
The ProblemLow membership due to:
High price Poor marketing techniquesTraditional gyms still more preferred
Research ConductedTalked to OwnerLooked at surrounding gym’s prices Researched area demographicsResearched similar gyms throughout the country
What we’ve Learned from the OwnerHas tested various ways on how to operate the
gymGroup sessionsOne-on-One Individual training – more traditional
Trying to model his gym after Mike Boyle Strength and Conditioning
What we’ve Learned from the Owner (Cont.)Social Media Usage
Facebook, TwitterNot optimized
Marketing TechniquesNo major advertising doneOwner used to do a radio segment once a week for
educational purposes, not promotion$89 one-month trial, not promoted effectively
Surrounding Gyms and PricesLarge, nationally known gyms:
Snap Fitness: $35/monthPlanet Fitness: $100/yearAnytime Fitness: $35/monthWork Out World: $20/month
Local GymsG’s Fitness: High School Gyms: Free to students, $150/year
DemographicsLocal most popular sports
LacrosseFootballSoccerBasketballBaseball/Softball
Demographics (Cont.)New London County: Median Income: $92,500
Demographics (Cont.)New London County
Similar GymsMike Boyle Strength and Conditioning, Boston, MA
http://www.bodybyboyle.com Athlete’s Performance, Phoenix, AZ
http://www.athletesperformance.com http://www.yuhasperformance.com
Research Still Needed Contact and interview Mike Boyle
How his business runs Advertising Techniques How his gym became so successful
Interview Tim Yuhas again Membership numbers from Yuhas Performance Training Gym’s most popular sports Why he thinks adults go to his gym
Interview other small gym owners Membership numbers Advertising techniques
Questions?
Pictures Work’s Citedhttp://www.theday.com/Assets/images/1124yuhas.
jpghttps://www.facebook.com/YuhasPerformance http://www.claritas.com/MyBestSegments/Default.j
sp?ID=20&menuOption=ziplookup&pageName=ZIP%2BCode%2BLookup
http://joelauzon.com/wp-content/uploads/2010/08/MBSC_600w-e1282058913878.jpg
http://www.craigliebenson.com/wp-content/uploads/2012/03/AthletesPerformance.jpg.jpg