alex jeff presentation_final_2
TRANSCRIPT
“The site seems crowded, which feels intimidating... makes it feel like it’s
users responsibility to disseminate information. It should the website’s
job to easily and engagingly offer that information at an even speed.
It feels like too much information is thrown at you all at once.”
–User Tester #1
“Too much information.”
–User Tester #2
In such a way that we’re guiding you through the information in a deliberate way, presenting limited options and allowing the user to dig in through resonating channels. This comment from a user test hits it on the head:
Our Voice
Atlassian Rebrand
“How the Atlassian Plugin SDK Cured Cancer and Reunited Soundgarden”
—Ben Speakmon, Atlassian
Our Voice
Atlassian Rebrand
“The day has finally come.
You’ve heard rumors. You’ve seen strange, scut-tling creatures out of the corner of your eye. You MAY have even heard the sound of dice hitting a table.
The wait is over. .... Q. What’s D&D?
A. Hanging out with friends telling stories.
Q. No, seriously.
A. Seriously, you have fun together imagining awesome stuff.
.... Q. That sounds nerdy.
A. You work for a software company. Get over it.
Don’t #$%@ the customer
Our Voice
We should strictly apply this value to all of our writing.
“Is this new addition creating visual noise to serve a small set of visitors?”
Things to avoid:
• Marketing Lingo
• Cliches
• Repetition / redundant language
• Adding words just for SEO juice
• Inconsistent descriptions of the products
• Lose the Australian spelling mate!
Atlassian Rebrand
Products Pricing CompanyNew & Improved Logo
Tools to support your software development team from concept to launch. From task tracking to document collaboration to code collaboration we support companies large and small all over the world. Here’s a few of the 20,000 customers who use our tools:
Your dev cycle. Our tools. So happy together. (1:20)
What tools are right for you? Let’s break it down.
JIRA does task tracking Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Confluence does document collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Dev Tools do code collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tu-eros dolum velessendiat.
JIRA Studio does it all. Hosted, to boot. Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Awesome Infographic Diagram
Awesome Infographic Diagram
Awesome Infographic Diagram
Awesome Infographic Diagram
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The full menu—Available a la carte, best served together
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Dev Cycle Video
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Productss Pricing CompanyNew & Improved Logo
Tools to support your software development team from concept to launch. From task tracking to document collaboration to code collaboration we support companies large and small all over the world. Here’s a few of the 20,000 customers who use our tools:
Your dev cycle. Our tools. So happy together. (1:20)
What tools are right for you? Let’s break it down.
JIRA does task tracking Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Confluence does document collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Dev Tools do code collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tu-eros dolum velessendiat.
JIRA Studio does it all. Hosted, to boot. Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Awesome Infographic Diagram
Awesome Infographic Diagram
Awesome Infographic Diagram
Awesome Infographic Diagram
DIG ON INQUICK PEEK
DIG ON INQUICK PEEK
DIG ON INQUICK PEEK
DIG ON INQUICK PEEK
The full menu—Available a la carte, best served together
JIRA asd asdas dasad dsa
Greenhopperasd asdas dasad dsa
Confluence asd asdas dasad dsa
Studio asd asdas dasad dsa
Get to know us
Bitbucket asd asdas dasad dsa
Fisheye asd asdas dasad dsa
Crucible asd asdas dasad dsa
Bamboo asd asdas dasad dsa
Clover asd asdas dasad dsa
Crowd asd asdas dasad dsa
IDE Connector asd asdas dasad dsav
Something asd asdas dasad dsa
Something asd asdas dasad dsa
Somethingasd asdas dasad dsav
Dev Cycle Video
BUY SIGN UP LOG IN
• Ut wis del ullupta tueros dolum velessendiat. • Ellupta tueros dolum velessendiat.• Ut wis del ullupta tueros dolum velessendiat. • Ellupta tueros dolum velessendiat. • Rrera tueros dolum velessendiat.
DIG IN
Screenshot
Notation notation
Notation notation
Notation notation
Productss Pricing CompanyNew & Improved Logo
Tools to support your software development team from concept to launch. From task tracking to document collaboration to code collaboration we support companies large and small all over the world. Here’s a few of the 20,000 customers who use our tools:
Your dev cycle. Our tools. So happy together. (1:20)
What tools are right for you? Let’s break it down.
JIRA does task tracking Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Confluence does document collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Dev Tools do code collaboration Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tu-eros dolum velessendiat.
JIRA Studio does it all. Hosted, to boot. Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. Ut wis del ullupta tueros dolum velessendiat.
Awesome Infographic Diagram
Awesome Infographic Diagram
Awesome Infographic Diagram
Awesome Infographic Diagram
DIG ON INQUICK PEEK
DIG ON INQUICK PEEK
DIG ON INQUICK PEEK
DIG ON INQUICK PEEK
The full menu—Available a la carte, best served together
JIRA asd asdas dasad dsa
Greenhopperasd asdas dasad dsa
Confluence asd asdas dasad dsa
Studio asd asdas dasad dsa
Get to know us
Bitbucket asd asdas dasad dsa
Fisheye asd asdas dasad dsa
Crucible asd asdas dasad dsa
Bamboo asd asdas dasad dsa
Clover asd asdas dasad dsa
Crowd asd asdas dasad dsa
IDE Connector asd asdas dasad dsav
Something asd asdas dasad dsa
Something asd asdas dasad dsa
Somethingasd asdas dasad dsav
Dev Cycle Video
BUY SIGN UP LOG IN
Dunt aliquam, volor sit, sit ut ut augait accum ad tat. Odo lenim niamconsent prat lute te tionsendre cor si. • Ut wis del ullupta tueros dolum velessendiat. • Ellupta tueros dolum velessendiat. • Rrera tueros dolum velessendiat.
DIG IN
Screenshot
Notation notation
Notation notation
Notation notation
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