alexandalexa.com ss10 lookbook

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SPRING SUMMER2010

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SPRING/SUMMER 2010WElcoME to oUR MoSt ExcItING collEctIoN EvER Our buying team have been busy sourcing some of the most coveted names in fashion for the new season and we are immensely proud to introduce an array of gorgeous luxury labels. Chlo joins us this summer with an elegant collection just for the fashionistas. Little Marc Jacobs present chic stylish wears for both girls and boys alongside super slick sport-luxe from DKNY and grown-up tailoring from Hugo Boss. Exclusively for babies, is the infamous range from Fendi and be sure to keep an eye out for US talent, Bonnie Young, who creates exquisite handmade pieces that are truly one of a kind.

With bursts of cool neon brights and funky sunny prints, our Spring/Summer 2010 collection is jam-packed full of fun. We kick-start the season by introducing our favourite looks, a hard task with over 35 brands to choose from. Turn the page to see our beautiful exclusive photoshoot.

Remember, everything you see here you can pre-order; this is something we run successfully each season. Simply call us on +44 (0) 207 384 1505 or alternatively, email [email protected] to make a purchase.

We look forward to welcoming you online very soon.

Founders of AlexandAlexa.com


cool SUMMERWe give you something to shout about this season, With dazzling ranges from the most coveted names in fashion. from beach house to urban jungle, these luxurious Wears Will see them through the summer in style.


Denim Baggy Fit Dungarees 165 Navy Heart Tee 65 Denim Changing Bag 540

All by D&G JuniorSee full collection: Girls Page 77 / Boys Page 99


Liberty Print Dress 107.50

Silk Pink Dress 221 Blue Cardigan 81 and Headband (worn as bracelet) 32.50

All by CacharelSee full collection: Babies Page 46-47 / Girls Page 66-67


CACHARELTradiTional liberTy prinTs are brighTened wiTh bold bursTs of hoT coral and ice blue a&a eXclusiVe


New to A&AGrey Suit Jacket 107.50 Suit Shorts (to match) 67 Orange Round Neck Knit 54 White Poplin Shirt 52 and Black Tie 47

White Jacket 97 Fuchsia Pink Polo 29 and Blue Skinny Jeans 89

All by Hugo BossSee full collection: Boys Page 106-107


HUGo BoSSThe masTers of Tailoring apply Their experTise To This grown-up childrens collecTion new To a&a


cHlomake like a supermodel in These gorgeous eleganT cuTs and sofT pasTel hues new To a&a


Yellow Cotton Trench 191.50 Pink Trim White Dress 98.50 Creamy Pink Sunglasses 139

All by ChloSee full collection: Girls Page 72-73


Little Marc Jacobs Pink Print Blue Dress 70 Yellow Check Bloomers 52 Straw Fedora 25

All by Little Marc JacobsSee full collection: Girls Page 84-85


lIttlE MARc JAcoBSfunky prinTs and cheeky deTails are sure To bring a smile To your facenew To a&a

Orange Totem Pole Tee 33 Dark Wash Slim Fit Jeans 70

All by Little Marc JacobsSee full collection: Boys Page 110-111


cAlvIN KlEINThe slick american brand brings us high-end urban cool wiTh neon hoodies and unique denim

Lemon Hooded Sweatshirt 61 Grey Check White Shorts 53

All by Calvin Klein See full collection: Boys Page 98


Denim Dress 64, White Multi Print Tee 46

All by Calvin Klein See full collection: Girls Page 68-69


Lagoon Blue Track Top 82 Lagoon Blue Cropped Shorts 61 Juicy Crown White T-Shirt 43 Glitter Heart Pendant Necklace 78.50 Cupcake Pendant Necklace 51.50 Gold Chunky Charm Necklace 62

All by Juicy Couture See full collection: Babies Page 54-55 / Girls Page 82-83


JUIcY coUtUREproves bold is beauTiful wiTh playful summery brighTs and chunky jewels


No ADDED SUGARdo whaT They do besT wiTh funky prinTs in kid-proof fabrics

Skull Splodge Grey Tee 24 Dixie Dean Blue Striped Trousers 47.50

All by No Added Sugar See full collection: Babies Page 56-57 / Boys Page 114


Floral Blue Tea Dress 65

By No Added Sugar See full collection: Babies Page 56-57 / Girls Page 88


JoHN GAllIANoTake us To The circus wiTh This seriously cool sTyle

Above from left to right: Off White Leather Jacket 376.50 Red And Cream Stripe Circus Tee 59.50 Denim Mini Skirt 117.50

All by GallianoSee full collection: Girls Page 80-81 / Boys Page 102-103


Striped Circus Print Jacket 167.50 Seatbelt Design Tee 66.50 Grey Circle Jeans 136.50


toRRESno need To raid mums dress up box wiTh These picTure perfecT piecesnew To a&a

Lilac Polka Dot Dress 85

By Torres See full collection: Girls Page 93


Red And White Gingham Print Top 51.50 Purple Skinny Jeans 58.50

All by DKNY See full collection: Girls Page 76


DKNYurban cool meeTs sporTs luxe wiTh This funky rangenew To a&a

White Jacket With Green Trim 90 White Tee With Graphic Box Print 32.50 Dark Wash Jeans 67

All by DKNY See full collection: Boys Page 110


MUNStERThe aussie brand sTick To Their rooTs wiTh honesT skaTer sTyle

Missie Lemon Cami 38.50 Missie Star Shorts 38.50

All by Munster


Boys Rock 'n' Roll Short 45 White Roller Gal Tee 32

All by Munster See full collection: Boys Page 112-113


Lace Daisy Dress 472

Pleated Tuxedo Shirt 90Broadcloth Cropped Pants 49.50

All by Bonnie Young


BoNNIE YoUNGbeauTifully handmade and inTricaTe, u.s.a based label show us how iTs donenew To a&a


Superhero Top 42.50 Red Check Shirt 52.50 Norton White Denim Jeans 75 Dalton Faded Eagle tee 37.50 Red Vintage Wash Jeans 86.50 Red Check Scarf 15

All by Finger In The NoseSee full collection: Girls Page 78-79 Boys Page 101


FINGER IN tHE NoSEbringing back The sTone washed denim look wiTh seamless cool


RoBERto cAvAllIliTTle devils and angels geT kiTTed ouT in sTrawberry kissed wears

Navy And Cream Construction Tee 62 Light Wash Jeans With Detachable Braces 175

All by Roberto CavalliSee full collection: Girls Page 89 / Boys Page 109


Strawberry Kisses Visor 28.75 Special Occasion Chain Dress 277.50 Red And Leopard Print Windbreaker Jacket 170


Navy And Cream Construction Tee 62 Light Wash Jeans With Detachable Braces 175



lIttlE PAUl&JoEcowgirl meeTs surfer chick wiTh funky denim and fringed deTailing

Trilby Hat 25 Denim Shorts 42 Red Sheep Stitch Dress 49

All by Little Paul & JoeSee full collection: Girls Page 86


D&G JUNIoR Take To The riviera in lighTweighT denims and floaTy dresses

Denim Baggy Fit Dungarees 165 Navy Heart Tee 65 Denim Changing Bag 540

All by D&G JuniorSee full collection: Girls Page 77 / Boys Page 99

Photography: Polly Wreford Styling: Dipika Grooming: Christina Corway


Simple KidsPOLKA DOT BIKINI

2yrs - 10yrs | 29.00

Ralph LaurenTURQUOISE SWIMMING COSTUME

2yrs - 12yrs | 39.00

ArchimedesPOLKA DOT SWIM TOP2yrs - 10yrs | 39.50

Ralph LaurenYELLOW REVERSABLE BIKINI

2yrs - 12yrs | 52.00

Finger In The NoseBLUE GINGHAM BIKINI2yrs - 13yrs | 57.50

Ralph LaurenPINK SEERSUCKER SWIMMING COSTUME

2yrs - 12yrs | 46.00

SWIMWEAR


Scotch & SodaLILLY PRINT SWIM SHORTS

4yrs - 12yrs | 40.00

Scotch & SodaFLORAL PRINT SWIM SHORTS

4yrs - 12yrs | 40.00

ArchimedesGREEN HAWAII LINED BOYS SWIM SHORTS

2yrs - 10yrs | 49.00

Hugo BossYELLOW AND BLACK SWIM SHORTS

4yrs - 12yrs | 32.00

Ralph LaurenRED SWIM SHORTS

2yrs - 12yrs | 52.00

ArchimedesSTARS AND STRIPES BOYS BUOYANCY SUIT

2yrs - 7yrs | 24.00

SWIMWEAR


Roberto CavalliFLORAL BABY SHOES3m - 24m | 147.50


BABY WEAR collEctIoNFRoM NEWBoRN to 18 MoNtHS


Bonnie BabyKNITTTED PLAYSUIT

newborn - 24m | 35.50

No Added SugarRED AND BLUE STRIPE BOY PLAYSUIT

3m - 6m | 27.50

Ralph LaurenMULTI STRIPE BABY BODY

3m - 6m | 39.50

FendiMULTI DESIGN BABY GROW

3m - 24m | 122.50

BABY ALL-IN-ONES


Ralph LaurenBLUE AND WHITE STRIPE COVERALL

3m - 9m | 39.50

BurberryPALE BLUE ALL IN ONE

1m - 18m | 43.00

DieselPURPLE PATTERN BABY GROW

3m - 24m | 28.00

Victoria ChristmasCHINA BLUE COVERALL

3m - 36m | 43.00

BABY ALL-IN-ONES


GREEN STRIPE CARDIGANnewborn - 24m | 31.00

GREEN STRIPE BOOTIESnewborn - 6m | 22.00

GREEN STRIPE HATnewborn - 12m | 17.00

GREEN TROUSERSnewborn - 24m | 26.50


GREY PLEATED TRENCH3m - 4yrs | 178.50

CHECK TENNIS DRESS3m - 4yrs | 42.50

PETER PAN COLLAR DRESS1m - 18m | 55.00

CLASSIC CHECK DRESS3m - 4yrs | 73.00


PALE BLUE DUNGAREES3m - 3yrs | 83.00

BLUE BOOTIES3m - 18m | 35.00


CORAL PINAFORE DRESS3m - 3yrs | 70.50

CREAM AND PINK SPOTTED DRESS3m - 23m | 87.50

ECRU BABY SHOES3m - 18m | 32.50

LIBERTY PRINT BUBBLE BABY ROMPER3m - 12m | 30.50


LILAC BEACH SET3m - 24m | 29.00


HOT PINK WINDBREAKER3m - 24m | 69.00

SHINY BLUE WINDBREAKER3m - 24m | 69.00

LIME GREEN HOODED JUMPER3m - 24m | 60.00

GRAFFITI PRINT JEANS3m - 24m | 69.00


STRETCH WAIST JEANS3m - 24m | 144.00

FENDI PATTERN SHIRT3m - 24m | 132.00


CREAM TANK TOP3m - 24m | 139.00

PINAFORE DENIM DRESS3m - 24m | 156.00

RED FLOWER KIMONO SET3m - 24m | 163.00

FENDI PATTERN DRESS 3m - 24m | 148.00


STRAIGHT CUT JEANSnewborn - 18m | 54.00

GREY STRIPE LEGGINGSnewborn - 18m | 21.50

GREY CARDIGANnewborn - 18m | 53.50


NIGHT BLUE TRACKSUIT3m - 24m | 86.50

RICH PINK TRACKSUIT3m - 24m | 86.50


RIVERSIDE BLUE AND CREAM ALL IN ONE3m - 24m | 35.00


BUNNY LOVE BLUE CARDIGAN3m - 24m | 41.00

WISHES DO COME TRUE TEE3m - 24m | 21.00

MEADOW BLANKET IN BLUE ANR RED STRIPEOne Size | 45.00


SPECIAL OCCASION MULTI PATCH DRESS3m - 24m | 65.00


MARINE BLUE DUNGAREES6m - 36m | 62.00

SKATER TROUSERS6m - 36m | 58.00


ISADORA SMOCK TOP6m - 36m | 68.50

BUTTON DOWN SMOCK TOP12m - 36m | 58.00

YELLOW KNIT TOP6m - 36m | 128.50

MARINE BLUE CARDIGAN6m - 36m | 52.50


Little Marc JacobsMISS MARC JACOBS FLIP FLOPS

2 - 12 yrs | 27.50


GIRlS WEAR collEctIoNFRoM 2 to 12 YEARS


SWEET KID BEADED KAFTAN DRESS4yrs - 12yrs | 108.00

SHERI KID DRESS2yrs - 12yrs | 81.50

NAPOLI KID DRESS2yrs - 10yrs | 108.50

PANAMA KID TEE2yrs - 12 yrs | 43.50


REVERSILBLE BEACH SARONG2 - 10 yrs | 27.00

PINK CHECK & GLITTER SWIMSUIT2 - 10 yrs | 49.00

PINK FLORAL & POLKA DOT BOYANCY SUIT2 - 7 yrs | 44.00

REVERSIBLE STRIPE & POLKA DOT BIKINI2 - 10 yrs | 44.00


PINK CREPE DRESS4 - 12 yrs | 222.50


LEMON KNITTED DRESS6 - 12 yrs | 85.50


LEMON BOLERO CARDIGAN6 - 12 yrs | 63.00

BLUE DENIM JEANS6 - 12 yrs | 69.00

DENIM DRESS6 - 12 yrs | 63.00

WHITE BELTone size | 30.00


SEA GREEN SMOCK TOP4 - 10 yrs | 52.50

PINK BOX DRESS4 - 10 yrs | 75.00

MUSTARD POLKA DOT SKIRT4 - 10 yrs | 55.00


YELLOW FLORAL DRESS2yrs - 10yrs | 98.00

YELLOW RAIN COAT2yrs - 10yrs | 145.50

RED BIRD PRINT DRESS2yrs - 10yrs | 121.00


YELLOW TRENCH COAT4 - 12 yrs | 194.50


PURPLE HOODED 3 IN 1 JACKET2 - 10 yrs | 132.50


PINK BEACH DRESS2 - 10 yrs | 40.50

GREEN HAND T-SHIRT2 - 10 yrs | 20.50

PINK JEANS2 - 10 yrs | 57.50

VEST TOP WITH SEQUIN DETAIL2 - 10 yrs | 40.50


PURPLE SHIFT DRESS2 - 12 yrs | 63.50

FUCHSIA PINK FLORAL DRESS2 - 10yrs | 177.50


BLUE DENIM SHIRT DRESS2 - 13 yrs | 85.00


CIRCUS PRINT T-SHIRT4 - 10 yrs | 67.50

GAZETTE PRINT LEGGINGS4 - 10 yrs | 68.00


WHITE TWISTED BELT4 - 14 yrs | 80.00

RED AND CREAM STRIPE CIRCUS T-SHIRT4 - 10 yrs | 59.50

DENIM MINI SKIRT4 - 10 yrs | 117.50

RED GYPSY SKIRT4 - 10 yrs | 76.00


PINK STRIPED HOODED TRACK TOP2 - 6 yrs | 67.00

PINK STRIPED SHORTS2 - 6 yrs | 42.00


WHITE DRESS WITH PINK & BLUE PATTERN2 - 12 yrs | 85.50

STRAW FEDORA HATone size | 25.00


PINK VEST TOP2 - 12 yrs | 31.50

MISS MARC JACOBS FLIP FLOPS2 - 12 yrs | 27.50

LIGHT PURPLE PLAYSUIT2 - 12 yrs | 64.50

BIG BOW SKIRT2 - 12 yrs | 93.00


RED PAISLEY PRINT SHIRT4 - 10 yrs | 65.50

DENIM SHORTS4 - 10 yrs | 65.50

BLUE SHORTS PLAYSUIT4 - 10 yrs | 64.00


BLACK RABBIT DRESS2 - 10 yrs | 95.00

GREEN RACCOON PRINT DRESS2 - 10 yrs | 72.00

IVORY ALICE PRINT T-SHIRT2 - 10 yrs | 74.50


RED POLKA DOT DRESS3 - 12 yrs | 65.00

BLUE & WHITE STRIPE SPORTY DRESS3 - 12 yrs | 65.00


STRAWBERRY PRINT TOP2 - 12 yrs | 153.00

LEOPARD PRINT CHAIN BAGone size | 105.00

LEOPARD PRINT SHORTS2 - 12 yrs | 102.00


LEMON YELLOW PARTY DRESS2 - 6 yrs | 99.50

PINK PARTY DRESS2 - 6 yrs | 65.00

BLUE STRIPE PARTY DRESS2 - 6 yrs | 119.00


PINK SLEEVELESS POLKA DOT DRESS2 - 10 yrs | 85.50

PINK CHECK SKIRT2 - 10 yrs | 78.00

BLUE DENIM DRESS2 - 10 yrs | 90.00


BROWN POLKA DOT PARTY DRESS4 - 12 yrs | 67.50

PURPLE FLORAL PRINT PARTY DRESS4 - 12 yrs | 67.50

KNITTED & EMBROIDERED LILAC DRESS4 - 12 yrs | 70.00


DKNYGRAPHIC PRINT HIGH TOP TRAINERS

2yrs - 12yrs | 45.00


BoYS WEAR collEctIoNFRoM 2 to 12 YEARS


NAVY HAWAII SWIM TEE2yrs - 10yrs | 34.00

NAVY HAWAII SWIM SHORTS2yrs - 10yrs | 34.00


STRIPED SWIM SHORTS2yrs - 10yrs | 36.00

OBAMA LINED BOYS SWIM SHORTS2yrs - 10yrs | 49.00

NAVY BLUE SURF SHOE24m - 8yrs | 38.50


LEMON AND GREY JACKET6yrs - 12yrs | 61.00

DARK WASH JEANS6yrs - 12yrs | 63.00

STRIPED JUMPER6yrs-12yrs | 53.00

BLUE SHIRT6yrs - 12yrs | 48.00


RED TEE WITH GRAPHIC PRINT2yrs - 12yrs | 36.50

GRAPHIC PRINT HIGH TOP TRAINERS2yrs - 12yrs | 45.00

DARK WASH JEANS2yrs - 12yrs | 67.00


RED CROSS BIKE TEE2yrs - 13yrs | 37.50

BLACK LEATHER JACKET2yrs - 13yrs | 282.50

DALTON COBRA TEE2yrs - 13yrs | 37.50


STONE WASH CIRCLE JEANS4yrs - 10yrs | 137.00

STRAIGHT LEG DENIM JEANS4yrs - 10yrs | 137.00

GREY AND BLUE HOODED TOP4yrs - 10yrs | 136.00

BLUE AND YELLOW MOTORCYCLE PRINT JUMPER4yrs - 10yrs | 107.50


YELLOW PRINT TEE4yrs - 10yrs | 63.00

ORANGE CIRCUS PRINT TEE4yrs - 10yrs | 54.00

GAZETTE PRINT WAISTCOAT4yrs - 10yrs | 117.50

PILOT PRINT TEE4yrs - 10yrs | 66.00


CLASSIC CHINO2yrs - 10yrs | 40.00

BLACK ASTON MARTIN BOMBER JACKET3yrs - 10yrs | 90.00


HACKETT RED TEE2yrs - 10yrs | 30.00

RED AND WHITE STRIPE POLO2yrs - 10yrs | 50.00

GREY MARL ZIP UP JUMPER3yrs - 10yrs | 50.00

RED CLIPPER JACKET2yrs - 10yrs | 100.00


TRILBY HAT4yrs - 12yrs | 38.50

CHARCOAL CARDIGAN4yrs - 12 yrs | 68.50

BLACK LEATHER BELT4yrs - 12yrs | 50.00


WHITE TEE WITH TIE AND JUMPER PRINT4yrs - 12yrs | 32.50

GREY YELLOW AND WHITE POLO4yrs - 12 yrs | 40.50

YELLOW BOYS SHORTS4yrs - 12 yrs | 45.50

BLACK SURF SHORTS4yrs - 12yrs | 36.00


SCARF PRINT TEE2yrs - 12yrs | 47.50

ROCKER TEE2yrs - 12yrs | 45.00

KESTREL PRINT HOODED TOP2yrs - 12yrs | 113.00

STRIPED HOODED JUMPER2yrs - 12yrs | 95.00


STRIPED HOODED JUMPER2yrs - 12yrs | 95.00

WHITE STRIPED JUMPER2yrs - 12yrs | 102.00

JEANS WITH DETACHABLE BRACES2yrs - 12yrs | 175.00

BROWN LEATHER BELT2yrs - 12yrs | 33.50


BLUE STRIPE FITZROY SHIRT2yrs - 12yrs | 63.50

BLUE WINDBREAKER JACKET2yrs - 12yrs | 69.00


BLUE CHECK SHORTS2yrs - 12yrs | 51.50

CHARCOAL ANIME TEE2yrs - 12yrs | 45.00

ISLAND TEE2yrs - 12yrs | 36.50

JUNGLE PRINT SHIRT2yrs - 12yrs | 59.00


ILLUSTRATED MUNSTER TEE1yr - 12yrs | 23.50

RED ZIGZAG BOARD SHORTS1yr - 12yrs | 45.00


TURQUOISE BICYCLE PRINT TEE1yr - 12yrs | 28.50

ROCK N ROLL CHARCOAL SHORTS1yr - 12 yrs | 45.00

DOUBLE DIP DYE TEE2yrs - 12yrs | 31.00

BICYCLE PRINT BOARD SHORTS1yr - 12yrs | 45.00


GREY SKULL TEE3yrs - 12yrs | 24.00

DIXIE DEAN STRIPE TROUSERS3yrs - 12yrs | 47.50

CASSETTE PRINT TEE3yrs - 12yrs | 24.00

ZEPHYR BLUE SHORTS3yrs - 12yrs | 45.00


BLUE WINDBREAKER JACKET2yrs - 10yrs | 171.00

GREEN VESPER TEE2yrs - 10yrs | 47.00

GREEN TROUSERS2yrs - 10yrs | 85.00


BLUE AND WHITE RUGBY SHIRT12m - 14yrs | 66.00

PRUCE WASH JEANS2yrs - 12yrs | 60.00


ORANGE AND BLUE POLO12m - 14yrs | 52.00

BLUE ITALIA POLO2yrs - 14yrs | 61.50

BLUE POLO SWIM SHORTS12m - 14yrs | 41.00

YELLOW POLO SWIM SHORTS12m - 14yrs | 41.00


HENLEY LIGHT BLUE JACKET12m - 14yrs | 116.00

BEIGE SHORTS2yrs - 12yrs | 47.50


BLUE CANDY STRIPE SWIM SHORTS12m - 14yrs | 37.50

ORANGE CANDY STRIPE SWIM SHORTS12m - 14yrs | 37.50

GREEN GINGHAM SHIRT12m - 14yrs | 47.00

BLUE GINGHAM SHIRT12m - 14yrs | 47.00


BLUE CHECK SURF SHIRT4yrs - 12yrs | 50.00

FLOWER PRINT SHIRT4yrs - 12yrs | 50.00


FLORAL PRINT KNEE SHORTS4yrs - 12yrs | 55.00

CUBA SMILE PURPLE TEE4yrs - 12yrs | 25.00

BREEZY HILL TEE4yrs - 12yrs | 30.00

BLUE CHECK KNEE SHORTS4yrs - 12yrs | 60.00


Press and MarketingAnna Reid [email protected]

Buying and Brand Communication Alex Theophanous [email protected]

Sales and Customer [email protected]

Telephone+44 (0) 207 384 1505 / 0845 838 1331

AlexandAlexa Unit CW18, First Floor The Cranewell Building 2 Michael Road London SW6 2AD, UK

www.alexandalexa.com

coNtAct US:


tHE WoRlDS BESt KIDS BRANDSAntik BatikAppamanArchimedesBonnie BabyBonnie YoungBurberryCacharelCalvin KleinCaramel BabyChloDieselDor DorD&G JuniorDKNYEd HardyFabric FlavoursFendiFinger In The NoseHackettHugo Boss

New this season

Imps & ElfsJohn GallianoJuicy CoutureLittle Marc Jacobs Little Paul & JoeMayoralMuchachaMunsterNo Added Sugar QuincyRalph LaurenRare The KidRoberto CavalliScotch & SodaSimple KidsTammy DonohoeTartine Au ChocolatVictoria Christmas120% Lino

alexandalexa.com ss10 lookbook

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collection new

girls page

elegant collection

boys page

exciting collection

babies page

new season

silk pink dress