alexander krug, softgames
DESCRIPTION
Go HTML5 or Die: The Cure for Your Declining Flash Games Business -- Alexander Krug, Managing Partner at Softgames (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com).TRANSCRIPT
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Go HTML5 or Die!The Cure For Your Declining Flash Games Business
Alexander Krug, Founder & CEOSOFTGAMES Mobile Entertainment Services GmbHwww.softgames.com
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WHO?
- Serial games entrepreneur
- 10+ years in mobile gaming
- Big supporter of HTML5 since 2010
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ABOUT SOFTGAMES
Biggest HTML5 Games Platform with 10m+ MAU
- We offer Portals:We monetize & engage your users with 200+ free, cross platform games!
- We offer Developers: We sponsor & distribute your games globally!
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Casual Gaming Landscape
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PC VS. MOBILE
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FLASH INSIGHTS
- Dominant platform on PC for Casual Games
- Large install base
- Healthy commercial ecosystem which generated big
hits like…
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FLASH GAMES ARE DYING
BUT…
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FLASH INSIGHTS
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BIGGEST PROOF
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I CAN DO THIS!
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HOW TO GET THERE?
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UHM… CHALLENGING
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JOIN THE GOLD RUSH
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CASUAL GAMES DOMINATING
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HOW MUCH CAN I EARN?
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BUSINESS MODELS: Developers
- Selling non-excl. licenses to publishers
• ~$ 500 - $ 5000
- Rev Share with Distributor
• 50/50
- Own Distribution + Ingame Ads
• ~$ 2.50 eCPM
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STARTING GUIDE: DEVELOPERS
1. Market Research: Content is KING!
- Check popular gaming portals like softgames.com
- Find a niche! It’s a young market!
- Keep an eye on the quality!
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What means quality to a publisher?
1. Gameplay
2. Long Term Motivation
3. Tutorial
4. Graphics
5. Optim. Loading Times
6. Fully Tested
7. Easy To Localize
8. Full Screen Scaling
9. Orientation Check
10. Sound On/Off
QUALITY
www.InsideHTML5Games.com
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STARTING GUIDE: DEVELOPERS
2. Choose a Game Engine
- Pick a ready engine instead of building your own one!
And many many more…
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STARTING GUIDE: DEVELOPERS
3. Get in touch with sponsors early
- Publishers are always looking for great content!
- Contact us at [email protected]
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I’M NOT A DEVELOPER! HOW TO JOIN THE GOLD RUSH?
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STARTING GUIDE: Portals
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1. HTML5 is an lucrative alternative
2. High profits due to low development time & efforts
3. Join the gold rush before its too late
SUMMARY
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THE ALTERNATIVE:
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BUSINESS MODELS: Portals
- Advertisement on the portal
• ~$ 3.50 eCPM (Google Adsense)
- All you can eat – Model
• Weekly / Monthly subscription