Alexandra CaballeroLana MuflehMisha NaqviCara White

Spirit of the Skull Extreme sportswear line

The line will provide Ski attire, Cyclin.g and Sand Sports

wear.

Collaboration Ali Gulec, a Mexican artist.

Ali Gulec is known for his skull paintings.

Ali Gulec

Skull #2$999.99

Skull #6$999.99

Very famous city

Richest city in the United Arab Emirates

Very luxurious

Brand name stores are common

Abu Dhabi, Dubai

To bring unique extreme sports wear to Abu Dhabi

Bringing fashion forward and functional clothing

To bring a conservative line for both men and women.

To meet the demands of designer brands in Abu Dhabi

The Objectives

Upper Middle Class 50,000+

High Income 100,000+

Ages: 20 – 40

Lifestyle: High status, luxurious

Style: Name brands, conservative, fashionable.

Target market

Logo

MerchandiseSki Wear

Ski Jackets Gloves Ski suits Ski goggles

Sand Sports/ Cycling Pants Jerseys Jackets Goggles/glasses  

Theme colors are red, gold, black and white.

Have a clean and simple look with pops of color

Minimal design to add emphasis on the merchandise displayed.

Keeping the luxurious environment customer expect with a modern twist

Visual merchandising concept

Atmospherics

Italian White Carrera Marble Polished Floor Tiles

$13.20 (150)

White by Devine Color and Gold Metallic by Ralph Lauren

$47.98 (3)

Boston Mill Colonial Collection Thin Bricks Flats

$58.09 per box (30)

Ultra Pure White Semi-Gloss Enamel Interior Paint

$34.98 (5)

Atmospherics

4-Steel Wave Bar Track Lighting with Cylinder Glass

$54.97 (11)

Samsung H4000 Series 24” Class LED TV

$149.99 (4)

Music System Bose Sound Touch Stereo JC

Series$1,199.00

Lithonia Lighting 3-Light 44.5in Track Lights

$149.00 (10)

Displays Black Aluminum Hold Stands$69.52 (4)

Conversational SignsLuxury

this way..Check out our

new collection!

Mir

ror M

irror

Platform/Riser

Clot

hing

R

ack

TV

Scr

een

Wheel WheelCash Wrap

Window Display Entrance

Clot

hing

R

ack

TV

Screen

Clothing R

ack

Clothing R

ack

TV

ScreenTV

Scr

een

Fixtures Plan-o-gram

Mir

ror M

irror

Platform/Riser

Clot

hing

Rac

kCl

othi

ng R

ack

Clothing Rack

Clothing Rack

Cash Wrap

Window Display Entrance

Track Lighting

Track LightingTrack Lighting

Trac

k Li

ghti

ngTr

ack

Ligh

ting

Track LightingTrack Lighting

Track Lighting Track Lighting

White Recessed LED

Whi

te R

eces

sed

LED

White R

ecessed LED

Lighting Plan-o-gram

Fixtures

Custom Bike Fixture$1,500

Custom Bike Tire Shelves$300 (2)

Wall Elevation Sketch

Mannequin

White Abstract Male Mannequins$269.99 (2)

White Abstract Women

Mannequins$172.00 (3)

BudgetAtmospherics Item Unit Cost Required Costs

Paint *White by Devine Color*Gold Metallic by Ralph Lauren

$59.95$47.98

53

$299.75$143.94

Flooring Italian White Carrara Marble Tiles 150 $1,431.00

Art Work *Skull #2*Skull #6

$999.99$999.99

11

$999.99$999.99

Fixture *Red Bicycle Tire*10 ft Gold Chian

$250$50

22

$500.00$100.00

Music System Bose SoundTouch Stereo JC Series $1,199.00 1 $1,199.00

Television Samsung H4000 Series 24” LED TV $149.99 4 $599.96

Mannequins *White Abstract Female Mannequin*White Abstract male Mannequin

$172.00$269.99

23

$344.00$809.97

Lighting *5 inch White Recessed LED Trim*4-Steel Wave Bar Track Lighting

$239.76$54.97

22

$479.52$109.94

Signage Display Black Aluminum Hold Stands $69.51 4 $278.04

Additional Boston Mill Colonial Collection Bricks $58.09 30 $1,742.70

Total $10,037.80

Sketch Up Window View

Sketch Up Store View

Sketch Up Store View

Window Design

Displaying our extreme sportswear concept into the

window. Hanging wheels on the back wall to emphasizing our

cycling wear.Adding gold embroidered art pieces, sand and gutras to

the window to bring in the culture of Dubai.Keeping the simple design to the window with cultural

elements will aid in maintaining our target market’s idea of Alexander McQueen apparel.

Window Design Concept

This design is seen on

architectural buildings in Dubai.

Sand is added to the bottom to simulate the geographical location.

A golden brick wall is on the back wall

to add drama.

A red wheel is placed hanging on the back wall to represent the

sports wear.

A gutra is added on the male

mannequins head to related to the target market.

Window Sketch

Located in the brand name district

Keeping a sleek exterior design with an eye catching window

Continuing the clean design in the interior with modern pops of color

Providing excellent customer service

Incorporating the design aesthetics of both Alexander McQueen and Ali

Gulec in the merchandise

Store Evaluation

A lot goes into the retail environment, display, mannequins, lightning,

Its super expensive

Location is very important

Researching the culture and incorporating elements can determine the

success of the extension brand.

What we learned

The End