alexander rayner etourism advisor united nations world tourism organization (unwto) united nations...
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Alexander RaynereTourism Advisor
United Nations World Tourism Organization (UNWTO)
United Nations & eTourism Development
2nd Arab International E-Tourism & E-Marketing conference
International Arrivals 1990-2008
www.UNWTO.org
UNWTO VISION 2020922 m (2008) - 1.6 b (2020)
Middle East 55 millionMarket share 6%
Growth 18%
Tourism Enriches
Jobs Infrastructure
TradeDevelopment
www.UNWTO.org PaxIS Forum 2009
The UN Tourism Agency Tourism Policy and Issues Responsible & Sustainable Tourism Public & Private Sector Committed to Tourism, Travel and the Millennium Development Goals
eTourism Trends
ICAO
Civil AviationTravel Documents• MRTD• ePassport• eVisa
E-Visa
GovernmentSystems
Internet
www.UNWTO.org eTourism Trends
Arrival Passenger Data
Arrival Immigration
CardFollow up Card
Monitoring Card
Hotel Registration
Card
DO IT ONCE - USE MANY TIMES!
UNESCO
• UNESCO Heritage sites–protection of impressive ancient buildings,
landscapes, living cultural heritage
• Official Intangible Heritage sites–official recognition of languages,stories,
music, dance, theater, rituals, crafts that have given people a sense of identity and continuity over generations
CLIMATE CHANGE
• Green Section• Monitor Contribution• Davos Declaration• COP15
ICT4D“High speed
internet is key to job creation and lasting growth in
developing countries”
Millennium Development Goals
• Goal 8Develop a global partnership for
development• Target
In cooperation with the private sector, make available the benefits of new technologies, especially information and communications
www.UNWTO.org eTourism Trends
Public Private Partnership (PPP)
Commitment to the Millennium Development Goals MDG Goal 8: Develop a global partnership for
development Target 18: In cooperation with the private sector make
available the benefits of new technologies, specifically information and communications
www.UNWTO.org
Access to 1.4 Billion Internet Users
Source: ITU
Internet Users
Digital Divide
www.UNWTO.org eTourism Trends
Digital Experience Gap
• In 2006 Forrester identified:• When products are purchased• Don't necessarily buy the content and services
to accompany them• Creating vast digital experience gaps• $3.8 billion in revenue on the table for CE
companies.
Create enabling environment
• Access to ICT Infrastructure & Education & Training
• Social Media• Mobile - 4 billion subscribers• Languages - IDNs
Increasing Access
www.UNWTO.org eTourism Trends
A DIFFERENT WEB
“it’s no longer about web sites – even cool web sites – but about the creation , aggregation and distribution
of digital content in a way that supports consumers in achieving their objectives.”
Source: Cymfony
Mobile Telephone Subscribers
www.UNWTO.org eTourism Trends
Mobile Devices
The mobile device will be the primary connection tool to the internet for
most people in the world in 2020
Source: Pew Internet & American Life Project
www.UNWTO.org eTourism Trends
Arabic : Official Language in 24 Countries
www.UNWTO.org eTourism Trends
Arabic
• 50 million Arabic speaking people using the Internet,
• 2.9 % of all the Internet users in the world. • 291 million world population speaks Arabic• 17.2 % use the Internet. • Arabic Speaking Internet Users has grown
1,907.9 % in the last eight years (2000-2009).
International Domain Names (IDNs)
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Yahoo! enters Arab Market
• Maktoob.com • Arab world’s largest online community• aquired by Yahoo! • Yahoo! to offer Arabic-language content for
the first time• Arabic versions of its products and services,
such as instant messaging and email
email Tsunami• Tidal wave of digital messages• 247 billion email messages on
average every day• Average computer user
receives 167 messages/day• To increase to 219/day in
2013• 40% of your day on email• Communication at the speed
of electricity
eTourism
Increased Competitiveness•eMarketing & Access to 1.7 Billion Internet Users
More: Jobs, Infrastructure, Trade & Development
IncreaseInternational Visitor Arrivals : 55 / 922 Million 2008
International Receipts : USD 46 / 944 Billion 2008
www.UNWTO.org
Thank You!
www.UNWTO.org