alexandre birman brand
TRANSCRIPT
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Arezzo&Co Investor Day
Alexandre Birman Brand
Milena Penteado BU General Manager
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Notes: 1. Points of Sale (2Q13): P = Owned Store; F = Brazilian Franchises; MM = Multibrand Stores (domestic market); EX = Exports. 2. % of gross revenue (2012) 3. (UDM = last twelve months - 2Q13). Gross revenue does not include Other Revenues (not produced by the brand). 4. % of total gross revenue (last twelve months – 2Q13)
Handmade products guaranteeing very high quality
Sole Brazilian brand on the international luxury market
Sophisticated store environment, offering exclusive customization service
Exclusive products, in line with trends
Sales office and showroom in the USA
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Alexandre Birman Brand Overview
Alexandre Birman brand offers design and exclusivity
Profile of the Brand
Target Female Public
Sales Volume 3
% of Gross Revenue 4
Price at Point of Sale
Foundation
Dis
trib
uti
on
C
han
ne
l POS 1
% Gross Rev.2
MM P EX
Design Exclusivity
Identity Seduction
R$960,00/pair
R$11.3 million
20 to 45 years
0.9%
2009
7 2 45
49% 9% 42%
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Alexandre Birman brand is becoming increasingly recognized worldwide
Alexandre Birman History: Evolution of the brand
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2008 – 2009
2010 – 2012 Owned Flagship Store 1
2013
2nd owned store in Iguatemi Shopping Mall SP
Operation in department stores¹ >220
Alexandre receives the Vivian Infantino
Emerging Talent Award
Chosen among the 10 best US designers Showroom opened in NY
Consolidation of international distribution
Participation in the main US fashion events
Enters the major US luxury chains
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Layout of each theme in different niches
Sophisticated lightning
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Alexandre Birman Store Concept
Jewelry store atmosphere
Focus on exclusivity, design and highly selected materials
Differentiated store front
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5
Alexandre Birman Strong presence in Brazilian and international media
Always present at major fashion events, thus strengthening branding
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Summer Showroom in Paris
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Alexandre Birman Exclusive events
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Summer Showroom in Paris
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Alexandre Birman Exclusive events
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Vogue Brazil And Alexandre Birman Event
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Alexandre Birman Exclusive events
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Jennifer
Lawrance
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Alexandre Birman Endorsed by International Celebrities
Gisele
Bündchen Olivia
Palermo
Demi
Moore
Blake
Lively
Kate
Hudson Jennifer
Lopez
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Alexandre Birman Endorsed by International Celebrities
John Travolta e
Miranda Kerr
Karolina
Kurkova Zoe
Saldana
Jessica
Alba
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Alexandre Birman Endorsed by International Celebrities
Coco
Rocha
Hilary
Rhoda Christina
Aguilera
Leighton
Meester
Ashley
Greene
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Alexandre Birman brand is present in 74 multibrand stores around the world, in
the major fashion and luxury centers
Alexandre Birman Global Reach
12
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In 2013, 8 stores are were expanded, adding 338 m², in line with the goal of expanding sales area by 1,000 m² in sales area in 2013 and 2014, repeating 2011-2012 performance
435m²
564m²
512m²
825m²
3T13
999m²
1,337m²
261m²
77m²
Owned stores Franchises
2011
Area expansion of existing stores since 2011:
13
Expansion Stores Area Expansion
152m²
268m²
2012
Goal to expand 1,000m² at every 2 years
412m²
167m²
579m²
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24 stores expected under the new Arezzo brand architectural project in 2013
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Expansion New store layout roll-out
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Iguatemi Ribeirão Preto - SP
Ilha Plaza - RJ
Shopping Iguatemi -SP
Diamond Mall - MG
Aldeota - CE
Shopping Goiabeiras - MT
BH Shopping - MG
Shopping Moinho dos Ventos - RS
Shopping Natal - RN
Pátio Batel - PR
Shopping Buriti - GO
Manauara Shopping - AM
Araras - SP
Plaza Niterói - RJ
Ipatinga - MG
Rua Catalão - GO
Salvador Shopping - BA
Shopping Metropolitano - RJ
Ariquemes - RO
Shopping Ibirapuera - SP
Cadima Shopping - RJ
Shopping Morumbi - SP
Shopping Anália Franco - SP
Key Opened Project in execution
Praia do Canto - ES