ALEXIS, MANAGING DIRECTOR, DIGENIUS MARKETING COMPANY

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QUICK GUIDE TO OUR CORE OFFERINGS , PRICING AND PROCESS

CONTENTS

PART I:

Digenius Marketing: Events, Audiences & Csuite

Engagements

PART II:

Reach

PART III:

Our work and Testimonials

PART IV:

Our Acquisition Process

PART V:

Why we think you should hire us

PART VI:

Our experience with fortune-listed

companies

PART VII:

Our team players and timeline sample

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Digenius Marketing Company

Csuite Engagements | Roundtables

• Decision-making for business solutions often includes complex structures of influencers and budget-holders

• One of Digenius Marketing’s core capabilities lies in acquiring established and emerging C-level audiences to attend client events.

• We’ve done this for over 100s of events in the past few years, having delivered 1000s of C-level execs from the data, analytics, Ai, cloud, IoT, data centers, other IT areas, HR, customer, procurement, operations, finance, supply-chain, marketing, sales and many others.

• From audience acquisition and engaging the C-suite executive being targeted, to full end-to-end event management. Working with partners, we can deliver thought-leader roundtable sessions, VIP retreats and unconferences.

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Events | Audience Acquisition

• end - to - end event management, audience generation, attendee acquisition, ecosystem development, agenda production and speaker recruitment

• Working alongside your team or separately to deliver valuable content and attendees for your events, be them conferences, exhibitions, roundtables or webinars. Using a purpose-built techstack and GDPR-compliant data management, we offer our clients:

• Engagement opportunities and thought-leadership branding• Event management, delegate sales and acquisition marketing• Lead management and buyer-journey optimization• We’ve seen our experience can be translated into any industry and adapt to your ideal business

ecosystem.

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Some of our enterprise experience examples…

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Cross-sector events and multitude of functions and targeting to generate audiences:

Amazon | UKIOracle | Roundtable Series(DELL) EMC | Roundtable Series | APACPwC Financial Services Roundtables | USA GPJ | Multiple events globally IoT | Event Audience Acquisition | North AmericaIBM | Cloud & Cognitive Events | North AmericaIBM | Data Divas Breakfast Briefings (Women in Tech)IBM | Marketing / HR / Finance Events | North AmericaIBM | Think | North AmericaIBM | Ai & Hardware Events | North AmericaIBM | Roundtables | North AmericaIBM | Cognos | North AmericaIBM | CIO Executive Retreats | North AmericaIBM | Data & Analytics Events | North AmericaIBM | Financial Services Events | North AmericaIBM | CEO's Office Events | North AmericaIBM | Storage Events | North AmericaIBM | VIP Drinks and Dinners | North AmericaAVCJ | Private Equity & VC Summit | GloballyClickZ | GloballyEnergy / O & G | GloballyData Centers/ IoT events | GloballyBPO | Shared Services | Globally

Case Studies Online →

https://www.digeniusmarketing.com/case-studies

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Csuite Projects include: (SSP=Sole Sponsorship Events)

CDO Chief Data Officer, USA (SSP)CDO Chief Digital Officer, USACAO Chief Analytics Officer, USACIO Retail CIO, USA (SSP)CIO Exclusive Executive Retreat, USACDS Chief Data Scientist, USACDO PwC Chief Data Officer, Breakfast Briefing (SSP)CMO Chief Marketing Officer, USACCO Chief Customer Experience/CHRO Chief Learning/ HR Officer, USACIO Retail CIO, EU (SSP)CPO Procurement Leaders, EUCDO Chief Data Officer Forum, EUCAO Chief Analytics Officer Forum, EUCDO Chief Data Officer, AUCDO EMC Roundtable, AU (SSP)CDO Chief Data Officer Forum, SG CDO Women in Tech Briefing (SSP)CINO Pivotal VIP Lunch, SG (SSP)CDO Veritas VIP Breakfast, SG (SSP)

CLIENT TESTIMONIALS ABOUT OUR WORK

AMAZON | HOD NEW BUSINESS | CLAIRE MILLIGAN"...Digenius Marketing managed to understand the business ecosystem we work in and successfully delivered attendees that were aligned with our demand generation programs. A

number of attendees successfully converted into sales...we will definitely be working with them again!“

GPJ | HEAD OF CLIENT SERVICES | JOEL HARRIS“…innovative and determined to build relationships that add commercial value to product, project and company with a rare ability to think outside the square and build/roll-out

marketing strategies using different channels and messaging determined by the market dynamics…launching and growing [event] revenues across portfolios and geographies…an asset to any business...”

TREASURY SPRING (FINTECH) | HEAD OF PRODUCT | HENRY ADAMS"...Digenius Marketing are great at what they do. A lot of technical and expert knowledge. On a promise to deliver, what they actually mean, we will overdeliver! They invest a lot of

time - especially in the brief stages - this investment of time secured some of our biggest partners and investors to-date. A professionally delivered project and I am happy to recommend them“

CSUITE NETWORKS (CDO / CAO / CCO) | PARTNERSHIPS DIRECTOR | MARTIN DOCHERTY"...[over the past 3 years of working together]...in all honesty, it is directed by one of the brightest minds I have ever worked with and the hardest worker...lead generation and audience

acquisition work is absolutely fantastic. I would not hesitate to recommend if you're looking to bring senior executives to your event, or generate sales-ready leads for your SPEX team...they will deliver.“

IBM | HEAD OF EMERGING ROLES"...they do the best job of any vendor we have worked with at delivering the right audience“

ACCENTURE (IBM PREVIOUSLY) | SENIOR MANAGER, NORTH AMERICAN MARKETING | GEROLD FRANKE"Never have we had a partner perform to 180% of their target. Excellent job – great audience at all the events“

IBM | SENIOR CAMPAIGN MANAGER, NORTH AMERICA"Your team did a great job driving attendance. One person (out of 176 registrants) who was there was not our target audience but rest were . So great job."

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STEP 1

Briefing: event, USPs and overview

of the service/

solution you are looking to

promote

STEP 2

SWOT within competitive

environment, data collection and analysis of the market to identify the

total addressable market (TAM)

STEP 3

Create the Ideal Customer Profile

driven by demographics,

firmographics, social influences,

transactional data, app data, website data, intent data,

lifestyle data, personality data, and so on, and begin the data

integration process through CRM.

STEP 4

Assess our current reach internally and

externally, and compare that to the TAM to understand the ‘GAP’ we have currently. Plan opt-

in campaigns, refresh database, start to warm the leads during this

process. Increase valuable

connections on social media.

STEP 6

Segment the ICP by aligning

with the solution’s value-

add, industry relevance,

highest investment

values and start to align

“storyboards” to identify content

strategy

STEP 7

Now that we have organizational

segments and target lists, decide the ideal tech-stack and start to

plan out our go-to-market campaigns that align with the goals set for each segment. Channel

selection, lead nurture strategy, resource

allocation and timelines can be built

at this point.

STEP 8

Acquisition and retention begins at

this point, as we have developed and will

continue to develop, an omnichannel

customer view. Using analytics and insights

throughout the campaign, journey orchestration and

campaign dashboards,

campaigns are executed with

continuous emphasis on optimization.

STEP 9

Weekly updates of

progress and our results

are shared in project team

meetings.

OUR AUDIENCE ACQUISITION PROCESS

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WHY HIRE US?

Grow reach, influence and demand

Digenius Marketing partners with agencies or directly with enterprises to grow brands, reach specific target profiles and influence demand.

To maximise acquisition potential, we work with our clients to build social communities and dialogue around specific industry hot topics to engage targeted audiences.

Using a purpose-built techstack and GDPR-compliant data management offering end-to-end acquisition marketing strategy that successfully engages your audience by:

• engaging and positioning our client as thought-leader• creating the ideal customer profile, identifying needs/ objectives and aligning to content for effective storytelling• developing an omnichannel customer view with enhanced data orchestration that maximize personalization and reach• focusing efforts on personalized, account-based marketing and objective-led advertising campaigns• using multiple channels (social, digital, telephone etc) to acquire event attendees and leads through customer journey management• selecting and implementing the most effective tech-stack of marketing tools e.g. analytics, social listening, online tracking, ABM, data enrichment, etc.

SCALABLE ACCOUNTABLE EXPERIENCED CONSULTATIVE TARGET-FOCUSED

700+ EVENTS 1000s ATTENDEES $$$ CONVERSIONSENTERPRISE EVENT

EXPERIENCE100% CUSTOMER

RETENTION

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INSIGHTS INTO FORTUNE 1000 COMPANIESCompany Info KEY FINANCIALS

Rank Company NameNumber of

Employees

Previous

Rank

Revenues($mill ions)

Revenue

Change

Profits($mill ions)

Profit

Change

Assets

($millions)

Market Value

As of 3/29/18 ($m)

1 Walmart 2,300,000 1 $500,343 3.0% $9,862.0 -27.7% $204,522 $263,563

2 Exxon Mobil 71,200 4 $244,363 17.4% $19,710.0 151.4% $348,691 $316,157

3 Berkshire Hathaway 377,000 2 $242,137 8.3% $44,940.0 86.7% $702,095 $492,008

4 Apple 123,000 3 $229,234 6.3% $48,351.0 5.8% $375,319 $851,318

5 UnitedHealth Group 260,000 6 $201,159 8.8% $10,558.0 50.5% $139,058 $207,080

6 McKesson 64,500 5 $198,533 3.1% $5,070.0 124.5% $60,969 $29,067

7 CVS Health 203,000 7 $184,765 4.1% $6,622.0 24.5% $95,131 $63,114

8 Amazon.com 566,000 12 $177,866 30.8% $3,033.0 27.9% $131,310 $700,668

9 AT&T 254,000 9 $160,546 -2.0% $29,450.0 127.0% $444,097 $218,946

10 General Motors 180,000 8 $157,311 -5.5% -$3,864.0 -141.0% $212,482 $50,972

11 Ford Motor 202,000 10 $156,776 3.3% $7,602.0 65.4% $257,808 $44,244

12 AmerisourceBergen 19,500 11 $153,144 4.3% $364.5 -74.5% $35,317 $18,938

13 Chevron 51,900 19 $134,533 25.1% $9,195.0 - $253,806 $217,845

14 Cardinal Health 40,400 15 $129,976 6.9% $1,288.0 -9.7% $40,112 $19,726

15 Costco 182,000 16 $129,025 8.7% $2,679.0 14.0% $36,347 $82,687

16 Verizon 155,400 14 $126,034 0.0% $30,101.0 129.3% $257,143 $197,497

17 Kroger 449,000 18 $122,662 6.4% $1,907.0 -3.4% $37,197 $20,828

18 General Electric 313,000 13 $122,274 -3.5% -$5,786.0 -165.5% $377,945 $117,054

19 Walgreens Boots Alliance 290,000 17 $118,214 0.7% $4,078.0 -2.3% $66,009 $64,924

20 JPMorgan Chase 252,539 21 $113,899 8.0% $24,441.0 -1.2% $2,533,600 $375,043

21 Fannie Mae 7,200 20 $112,394 4.9% $2,463.0 -80.0% $3,345,529 $1,633

22 Alphabet 80,110 27 $110,855 22.8% $12,662.0 -35.0% $197,295 $719,124

23 Home Depot 413,000 23 $100,904 6.7% $8,630.0 8.5% $44,529 $206,272

24 Bank of America Corp. 209,376 26 $100,264 7.0% $18,232.0 1.8% $2,281,234 $306,618

• We have good experience with Fortune 100 companies. • We have collected lots of data and information to try to develop an omnichannel buyer view and are always adding to it through research, social listening, surveying and phone

researching. • This audience is then targeted for your events through a multi-channel approach. • Using a purpose-built TechStack, we have established an acquisition model that aims at understanding the buyer personas and understanding company key pain-points, objectives

and plans for investments over the coming years for IT and Digital Transformation. • We have also built strong networks with the top-level executives, targeting those companies for our client solutions that we believe would have the best potential of continuing the

conversation beyond the event experience i.e. offering a connection and access to the Ideal Customer and Buyer Persona.

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EVENT MANAGEMENT AND AUDIENCE ACQUISITION TEAM & KEY PLAYERS

• We use a multi-channel approach to our ACQUISITION of event attendees – paid or free.

• Inbound and Outbound Telephone. Social. Online Marketing. SEM. ABM. Email. PR. SEO. Landing Pages. CTAs. Partnerships. Affiliate Marketing. Comment Marketing. Personalization and so on…

• Made possible by a well-defined TechStack, “purpose-built” for audience acquisition and giving an omnichannel customer view to compete in the overcrowded events market

TIMELINE AND ACTIVITY 6 WEEK LEAD TIME EXAMPLE

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Type Campaign Date of Launch Weeks Out/ Lead Time

Outbound Cal ls Launch Date and Ongoing for the periodLead Fol low Up / Acquis i tion 24-May-19 4.43

Pre Mai l Announcing the event 24-May-19 4.43

Content Emai l Emai l - New Content (Cl ient's Targets) 31-May-19 3.43

Content Emai l Emai l - New Content (Digenius DB) 31-May-19 3.43

Main-Mai l Mai l Mai l Emai l - (Cl ient's Targets) 7-Jun-19 2.43

Main-Mai l Main Mai l - (Digenius DB) 7-Jun-19 2.43

Content Emai l Emai l - (Cl ient's Targets) 14-Jun-19 1.43

Content Emai l Emai l - New Content (Digenius DB) 14-Jun-19 1.43

Mid-Mai l Emai l - companies attending (Digenius DB) 21-Jun-19 0.43

Mid-Mai l Emai l - companies attending (Cl ient's Targets) 21-Jun-19 0.43

Content Emai l Emai l - (Cl ient's Targets) 28-Jun-19 -0.57

Content Emai l Emai l - New Content (Digenius DB) 28-Jun-19 -0.57

Mid-Mai l 2 Emai l - Event Speaker Updates & Agenda (Digenius DB) 5-Jul -19 -1.57

Mid-Mai l 2 Emai l - Event Speaker Updates & Agenda (Cl ient's Targets) 5-Jul -19 -1.57

Last Mai ler Emai l - (Cl ient's Targets) 12-Jul -19 -2.57

Last Mai ler Emai l - (Digenius DB) 12-Jul -19 -2.57

Type Campaign Date of Launch Weeks Out/ Lead Time

Registrant Engagement (VIPs) Event Teaser Emai l 1 9-Jun-19 2.14

Registrant Engagement (VIPs) Courtesy onboarding ca l l + fol low up to regis tration 9-Jun-19 2.14

Registrant Engagement (VIPs) Event Teaser Emai l 2 16-Jun-19 1.14

Registrant Engagement (VIPs) Courtesy onboarding ca l l + fol low up to regis tration 16-Jun-19 1.14

Registrant Engagement (VIPs) Check-in Open Part 1 18-Jun-19 0.86

Website Landing pages 24-May-19 4.43

Website Weekly Updates and Content Additions On-Going On-Going

Onl ine Marketing Socia l Media Launch On-Going On-Going

Type Campaign Date of Launch Weeks Out/ Lead Time

PR & Onl ine Press Coverage Influencer Mktg On-Going On-Going

PR & Onl ine Press Coverage Bloggers On-Going On-Going

SEM Linkedin PPC Banners 1-May-19 On-Going

SEM Twitter PPC Ads 1-May-19 On-Going

Socia l Media Marketing Linkedin In On-going On-going

Socia l Media Marketing Redit On-going On-going

Socia l Media Marketing Instagram On-going On-going

Socia l Media Marketing Linkedin In On-going On-going

Socia l Media Marketing Sl ideshare On-going On-going

Socia l Media Marketing Twitter On-going On-going

Socia l Media Marketing Facebook On-going On-going

Advertis ing Ongoing On-going On-Going

FIND OUT MORE:

WWW.digeniusmarketing.COMALEXIS@digeniusmarketing.COM

T (US) +1 (917) 477 3985

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THANK YOU