alexis ohanian inman real estate connect conference keynote
DESCRIPTION
Reddit.com has become one of the World Wide Web’s most striking examples of democracy in action. Reddit fashions itself a platform for “social news,” where the readers themselves control the front page by voting stories up above and down below the fold. Alexis is a world-renowned speaker and as spoken at many high-level conferences including a recent appearance at TED. On July 13th, 2010, at Connect SF, Alexis will be sharing his vast expertise about social networking and online marketing.TRANSCRIPT
How to make a splash in
social mediaAlexis Ohanian
@kn0thing
You’ve lost control(and that’s OK)
Alexis Ohanian@kn0thing
My goal:That you fire your
“social media guru”
photo credit: Greenpeace Finland
Anahi
Kaimana
Mister
Mister Splashy
Mister Splashy
Pants
5%
{dramatic pause}
70%
Just kidding!
119,367votes78%!
4,329votes3%
Internet loves Mister Splashy
Pants
v
YAY!
The “secret”
Levelplaying field.
$0.00
Be genuine
You’ve lost control.
Embrace it.
You no longer control the message.
And that’s OK.
Use [free] toolsthat make you
better at your job.
Word of mouth.(Nothing new here)
Participate in conversations
(good & bad)about your brand
Just don’t feed the trolls.
You
Nice hat!
Nice hat!
Thanks!
I hate your hat!
I hate your hat!
Oh? I think your hat is
pretty lame, too! Loser.
I hate your hat!
Oh? I think your hat is
pretty lame, too! Loser.FAIL
I hate your hat!
I hate your hat!
Sorry to hear you’re not a
fan, but thanks for the
feedback.
OMG DIDU SEE DAT
CAT WIT THE HAT?!
WTF. LOLZ.H8 it!1
OMG DIDU SEE DAT
CAT WIT THE HAT?!
WTF. LOLZ.H8 it!1
Finding a place to live isn’t fun
No Yelp for real estate agents.
(big surprise)
Researched online
My dad ownsa small
travel agency
The Internet has changed a lot of
things
…but no social media can save a bad
product or service
Focus on that first, not your SEO
Thanks!