alfaiataria.net interactive studio corporate presentantion, may 2009

Sewing Ideas.

Featuring:Intro | Process | Cases | Team Bio | Tech Stu�

www.DIGITALTAILORING.com


In just 6 years, we have grown to become

the most traditional interactive studio in Brazil.

And don´t think we had an easy time getting here

using the most cutting edge technology and design

artwork. We are traditional because we stick to the

old school method of working. We treat each client

as unique, not like a part of an assembly line.

Our production line is like a tailor´s sewing needle,

weaving fine crafted digital campaigns and marketing

plans. We create brand identity projects, promotional

websites, multimedia presentations, e-commerce

stores and social networking websites, one by one.

However great craftsmen we may be, we will

never become a large or modern digital agency.

We prefer how things were done in the old days:

patiently looking at details from up close,

paying attention to every drawn pixel.

Other interactive studios are like canned goods.We are your mom´s chicken pot pie.


So, applying the traditional methodology of sewing a suit to the

work we develop at Alfaiataria, we came up with the following

steps for all of our projects:

PlanningThe beginning, the understanding of client’s needs.

ConceptionThe solution for the problem we were given.

ProductionTo put in pieces, systems, codes and words the solution created.

DevelopmentTo make sure the final product delivers exactly what it was created to.

Q.A. testingQuality control methodology to ensure effectiveness for the final product.

Consulting A long term relationship to make sure the product or service developed keeps delivering through time.

Creating the best interactive pieces for a client is not

too different from sewing the perfect suit. The first

step is always getting the measurements correctly.

Right after understanding the client´s needs, we take

them to the drawing board. Once we have a nice and

unique sketch, our sewing needles start working to

transform this drawing into a piece.

However, having the piece created does not mean the

work is quite done. The next step is taking the piece

to the client so he can try it out for size. All necessary

corrections and adjustments are made so we manage

to match exactly needs, creating the perfect fit.

Finally, no matter how much weight the client might

lose or put on, we’ll always be there to extend a sleeve

or loosen the waist.


Promotional hotsites for FILE 9th edition held in Brazil. During each event, we have

also generated and updated numerous content into their online magazine.

Technology applied:ASCII art picture conversor

JavaScript for “CMD” emulationFlash AS 3.0

PHP and MySQL

Links:São Paulo Call for Entries 09

http://www.file.org.br/file2009/AWARDS: Featured at www.FairSpot.com

Rio de Janeiro 09 edition, press release.http://www.file.org.br/file2009/press_rio/

Online Magazine and artist databasehttp://www.file.org.br/

FILEEletronic Language International Festivalcase: design


TwitRadar.comA visual Twitter monitoring toolcase: innovation

Online coverage of last eMetrics event held by the WAA at San Jose, CA. Our

kaleidoscope searchs for the events hashtags and plots one dot for each message captured

on our monitor. Randomly picking colors and sizes, the visual effects gets prettier as

more users Twit their impressions.The widget based solution, counts on GigYa viral distribution tool and has been applied

to various social networking sites and desktop widget dashboards like iGoogle,

Yahoo and Vista widgets.

Technology applied:Creative digital design

Flash AS 3.0PHP and MySQL

Twitter API integration

Links:http://www.twitradar.com/

AWARDS: BestWebAppoftheDay on may 9th, 2009.


Qualicorp Grouphealth insurance retailer and consultingcase: production outsourcing

For ten years, we took care of Qualicorp´s brand image in interactive medias. With a

dedicated team, we have supplied a full service building and creating communication plans,

promotional websites and campaigns, e-commerce applications, costumer service

websystems and graphic design.

Technology applied:Consulting in digital medias

Creative designUsability studies

ASP and .NET developmentFlash AS 2.0 and 3.0

PHP and MySQLWebservice integration

SEO and W3C standard HTML encodingGoogle Adwords

Our outsourcing contract delivered the average of 800 hours monthly. At some peak periods, following sazonal promotional calendars and new products release, we got to envolve up to 15 professionals delivering more than 2.000 production hours in a single month. This special team had a replica of our studio structure

and would count with an exclusive account manager, and dedicated creative, production and development departments.


GlobosatBiggest Brazilian cable TV broadcastercase: marketing

Together with their comercial department we have researched and structured their

products menu for special advertising formats. Once all the studies were done,we aimmed to empower their comercial

team, building a multimedia portfolio system to explain and show examples of

each case and advertising possibility. This FLASH desktop application was

installed in every salesperson notebook and its presented to the prospect clients till today. We´re already running in its 3rd version and developing new interaction

tools and updating content.

Technology applied:Marketing consulting

for portfolio developmentCreative design

Flash AS 2.0 and 3.0XML offline parser

Video editingVideo authoring


FMIInternational Independent Music Festivalcase: branding

Creative conception of all brand identity and branding material for the biggest Latin American Independent Music Festival.

Including the event concert stage instalations.

Technology applied:Branding consulting

Creative designGraphic design

Animation productionVisual communication at event venue


Norton Amato Jr.Creative director & Founder

Can´t quite count on his eye sight accuracy, that´s why he wears those huge correction glasses and perhaps that´s why he´s always the one seeing details no one else noticed before. By the end of the

day he is the one double checking every detail and executing minor adjustments that makes the good stuff to be great.

Began working in interactive medias at Port Angeles (WA) high school back in 1996. Came back to Brazil and spent about 5 years

working for www.Submarino.com as the creative manager and builder of their inhouse digital agency. Have also worked with

major clients on consulting and production for Microsoft, Motorola, Ogilvy, Globosat, Telefonica, Real.com and all

Brazilian´s major content portals.

MBA degree majoring Marketing services was the technical responsible for Andrew Chalk´s “Submit Now” book translation

into Portuguese. He is also a frequent contributor for specialized magazines in Brazil with articles and case studies published.

Today he is fully dedicated to Alfaiataria projects.Personally sewing every business deals, strategic plans and new

products development.

For more info: http://www.linkedin.com/in/nortonamato

Daniel GriloArt Director

Known as the Cricket, has always been hyperactive and got into a lot of trouble with his classroom humor drawings. Studied Graphic Design at Brasilia Federal University (UNB) where he also noticed his obsession with rock bands and hardcore music.

Invested a lot of time with www.FamiliaDesign.com, a local admired creative collective from Brasilia, awarded with numerous prizes and exhibitions. Smoothly hopped between a lot of projects published for Coca-Cola, Nike, Petrobras e many other big clients that could never intimidate him with their global corporative policies.

At Alfaiataria is the master mind of promotional tactics, the genius of design and the slave of handmade animation. Also a firm believer that personal bikes are the solution for rush hour traffic.

For more info: www.grilografico.blogspot.com


Candida FragaProduction Coordinator

She wears two glasses at the same time, one on top of the other, maybe that´s the reason she´s so well fit with the other tailors

in the team. Such facial magnifying glasses bring her special powers in project detailing, team members psychology and

milestones scheduling.

Started her career at McCann Erickson Brazil and has experienced more than 20 years coordinating all kinds of

creative material production: films, audio, videos, graphic design and advertisement. Came to the interactive market place to finally mix all the medias she´s been working with and to put

into practice all lessons learned from the past.

Feels extremely happy in ordering and delivering all our jobs as fast as possible and setting the highest standards for

creativeness and quality control. Acting that way, she can enjoy her spare time walking around the block with our 2 dogs. In

fact, she´s the last person to live the office every night and the first one to come early in the morning. We´re still trying to

figured if all that effort is for the dogs of for the extra projects we´ve been getting.

Silvia VossInformation Architect

She simultaneously studied at 2 different universities, major in Graphic Design and Art Crafts. Still can´t understand how she managed such an heroic act, while also working as our 1st trainee employee back in 2004.

After a couple of years, she went for a ride in the advertisement market working in big agencies like Ogilvy and Rapp Collins. But after too much done, came back to work with us to keep creative freedom and to manage the IA dpt. A real artist at illustrations and system workflows.

As a good tailor, invests her spare time creating and sewing custom toy art products.

For more info: http://flickr.com/photos/xuvs


Diogo BarioniSenior Developer

Diogo has a major in Historical studies and the heaviest typing technique ever seen. After working for a long period at McCann special digital team, came back to Alfaiataria to craft the finest and innovative systems for all kinds of clients.

Listens to classical music all day and doesn´t show any desperation at the tightest deadlines. Loves open source stuff, AMD, Scrum and new technical challenges. Seniors development in all web languages and really enjoys playing around with new and old languages.

Clayton JesusArt producer and Action Scripting programmer, aka “Jesus”.

Considering his nickname, no further explaination is necessary. His the savior of our schedules and guardian of deadlines, also a dedicated communication student and production miracle operator. Picked from a huge selection of trainees, he´s our candidate for divine project executions.

At his spare time, plays electric guitar with a Vegan punk band and shares our interest for odd/bizarre music and arts. No! He´s not dating Madonna, yet. That´s another Brazilian Jesus.


Address any doubts, comments or further info to

Norton Amato [email protected]+55 11 3863 9786+55 11 8226 0088

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alfaiataria.net interactive studio corporate presentantion, may 2009

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