The State of Enterprise Content Management

September 2011

Jeff PottsChief Community Officer

Size of the market, market growth

• Gartner estimates that 2009 ECM software license and maintenance revenue was $3.5 billion and will exceed $5.7 billion in 2014• Frost & Sullivan says $6.0 billion by

2016• Double digit growth through 2009

occurred despite economic downturn

Alfresco customer growth

2005 Q3

2005 Q4

2006 Q1

2006 Q2

2006 Q3

2006 Q4

2007 Q1

2007 Q2

2007 Q3

2007 Q4

2008 Q1

2008 Q2

2008 Q3

2008 Q4

2009 Q1

2009 Q2

2009 Q3

2009 Q4

2010 Q1

2010 Q2

2010 Q3

2010 Q4

2011 Q1

2011 Q2

-500

0

500

1000

1500

2000

2500

New Custs

Non Renew

Cum Custs

Noteworthy industry moves in 2011

• OpenText buys Metastorm (2/2011)• OpenText buys weComm (3/2011)• Autonomy buys digital archiving

assets from Iron Mountain (5/2011)• Oracle buys FatWire (6/2011)• OpenText buys Global 360 (7/2011)• HP buys Autonomy (8/2011)• Jive Software files for IPO (8/2011)

mobileBPM

case managementWCM, again

an over-valued holding company

transactional

content management

BPMworkflow

complianceRM

archives

onlinechannel

optimization

WCMweb authoring

rich-mediaAnalytics

mobile support

socialcontent

management

collaborationworkflow automationsocial content types

tasksbrowser/portalversion control

content management as

infrastructure

metadatalife cycle control

integrationInterfacesrepositoryplatform

Source: Gartner ECM Magic Quadrant, November 2010

Why do clients choose Alfresco?

6

Why Does Alfresco Win?Enterprise customer survey – June 2010

AIIM State of the ECM Industry Report

Jeff’s Top Five

Takeaways

#1: ECM adoption in progress

• Compliance still significant; Collaboration increasingly recognized as an important benefit• 16% have achieved enterprise scale

ECM, up from 12% in 2010• 29% are in the process of

implementing• 72% of larger organizations have 3 or

more ECM/DM/RM systems. 25% have 5 or more

#2: Customization is critical

• 57% have some degree of local customization, and 27% have add-on products, or best-of-breed integrations• 28% feel constrained by their

ECM/workflow system re making process changes• 15% say constraints limit their ability

to roll out enterprise-wide• 60% feel that their industry-specific

requirements preclude SaaS or Cloud

#3: Alfresco opportunity–ECM on multiple devices

• 68% of installed ECM systems have no browser or mobile access options (?!)

Source: seq

#4: Open Source ECM is growing

• 6% of organizations currently use Open Source ECM systems• Will double in the next 2 years• In smaller orgs, 8% are using Open

Source ECM now and 13% have plans

#5: Microsoft Share Point – Adoption

• 58% have implemented SharePoint, compared to 45% in 2010 and 33% in 2009• 70% of the largest orgs have

implemented• 23% of SharePoint implementations

can be considered as optimized and mature ECM systems• Only 4% are phasing out their

existing systems in favor of SharePoint

#5: Microsoft Share Point – How Used

• 54% use SharePoint for collaboration and social sites• 12% of SharePoint users are not

using it in an ECM or DM mode• 49% have a defined strategy to

integrate SharePoint with their existing ECM or DM systems, or even a new ECM system (6%)• Governance is still a big issue for

40%

We compete with SharePoint and Traditional ECM Players

Compared to SharePoint:

• Open Source• Open to Enterprise

Standards• Open Architecture• Scalable• Distributed• Scriptable

The ECM Landscape

Back Office

TransactionsRecordsManufacturing

Front Office InternetExtranets

Knowledge WorkersDocumentsProject & Team Sites

MarketingIntranetsMedia

Web SitesCustomersPartners

Public

Enterprise

SMB

Trend: Consumer player momentum

• Heavily consumer-oriented• Well-funded, high valuations• Mainly file sharing between devices• Security concerns• Existing enterprise functionality

limited, but expansion into the enterprise is likely

Trend: Mobile Device Adoption

• 2007o iPhone launchedo Dismissed as unsecure and unsuitable for the enterprise

• 2010 o iPad 1, April 3 on sale. By May 3, 1M soldo 15M sold in first yearo One of 50 Best inventions in 2010 - Time Magazine

iPad Adoption

o Apple will ship 44M iPads in 2011, estimated 64M in 2012 up from an estimated 14M in 2010. (USA Today)

o By 2015, 30% of large companies globally will support users who use the Apple iPad directly from the device.

– Two Use Cases: The Ipad for Consumer and Field Service Support. Gartner, May 20, 2011

o Media tablet sales are expected to reach 208 million units by 2014

– From iPads to Portals: A World of Doors and Windows. Gartner, March 11, 2011.

o 85% of the attendees surveyed stated they expected to support media tablets and 48% were already supporting them.

– Gartner Infrastructure and Operations Conference, December 2010

Enterprise iPad Adoption by Industry

• Healthcare o Medtronic - 5,000 iPads to sales reps

• Financial Services o JP Morgan Chase –iPad trial o Torus (London insurance firm) - iPads replacing 1,600-page

executive packs.

• Automotive o Mercedes-Benz - 400 iPads in dealerships for sales

• Airlines o Alaska Airlines - replacing bulky flight manualso Finnair - FOC iPads in lounges, & selected flights o Malaysia Airlines iPads in a kiosk mount as self-service check-in

devices.

• Restaurant/Hospitality o Replacing paper wine lists and menus with iPad interactive

versions.

What does it mean for the organization?

• The Smart Phone and Tablet are parts of the corporate IT landscape – get used to it• But this device revolution is different

than the PC revolution:o Users will have the best technology (tablets &

smartphones) BEFORE the enterprise buys it for them… and will want to use them for work

o IT will never get their hands on the devices

What does it mean for the organization?

• Stop worrying about securing and controlling devices…

• Start making sure you can secure and control access to your corporate content (your intellectual property)

Summary

• Overall ECM market & Alfresco are growing, even in a downturn• ECM compliance & collaboration

driving ECM adoption• SharePoint is a major contender• Expect consumer players to move in• Managing content for mobile devices

becoming even more important

Email: jpotts@alfresco.comTwitter: @jeffpotts01Blog: http://ecmarchitect.com