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Algorithms and the Filter Bubble Stilgherrian University of Technology Sydney 7 April 2014 1

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Page 1: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Algorithms and theFilter Bubble

StilgherrianUniversity of Technology Sydney

7 April 2014

1

Page 2: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

thewest.com.au screenshot 7 April 20142

Page 3: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

thewest.com.au screenshot 7 April 20143

Page 4: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Logos and trademarks used for illustrative purposes

4

Page 5: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Screenshots from Bitdefender Clueful for Android

5

Page 6: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Screenshots from Bitdefender Clueful for Android

6

Page 7: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Screenshots from Bitdefender Clueful for Android

7

Page 8: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Screenshots from TrustGo Ad Detector

8

Page 9: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Screenshots from TrustGo Ad Detector

9

Page 10: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Screenshots from TrustGo Ad Detector

10

Page 11: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Screenshots from TrustGo Ad Detector

11

Page 12: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Cookie-tracking graphic generated by the Collusion plugin for Firefox

12

Page 14: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Data Brokers

•Acxiom

• Equifax

• Experian

•Datalogix

14

Page 15: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

http://latimesblogs.latimes.com/ screenshot 25 March 2013

15

Page 16: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

http://narrativescience.com/artificial-intelligence-data-engine/ screenshot 25 March 2013

16

Page 17: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 18: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

UtilitiesServices

Net Culture

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 19: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

News

UtilitiesServices

Net Culture

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 20: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

News

OpinionNews

UtilitiesServices

Net Culture

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 21: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

ConservativesJournalists

News

OpinionNews

UtilitiesServices

Net Culture

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 22: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

ConservativesJournalists

ALPProgressives

News

OpinionNews

UtilitiesServices

Net Culture

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 23: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

UtilitiesServices

Net Culture

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 24: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

UtilitiesServices

Net Culture

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 25: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

UtilitiesServices

Net Culture

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 26: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 27: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 28: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy Utilities

ServicesNet Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 29: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 30: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 31: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic Clusters

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 32: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersDesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 33: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 34: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

BusinessProperty

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 35: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty

BusinessProperty

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 36: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 37: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 38: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 39: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 40: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

Food

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 41: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 42: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 43: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

UtilitiesServices

Net Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 44: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

FashionBeautyUtilities

ServicesNet Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 45: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 46: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

TheatreArts

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 47: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

Film

TheatreArts

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 48: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 49: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 50: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 51: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

Triple J

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 52: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 53: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 54: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TeensAustralian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 55: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 56: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebrities

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 57: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 58: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Swimming

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 59: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

SwimmingV8s

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 60: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Cricket

SwimmingV8s

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 61: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Union

Cricket

SwimmingV8s

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 62: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Union

NRL

Cricket

SwimmingV8s

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 63: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Union

NRL

CricketAFL

SwimmingV8s

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 64: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Union

NRL

Football

CricketAFL

SwimmingV8s

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 65: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Union

NRL

Football

CricketAFL

SwimmingV8s

Teachinge-Learning

Schools

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 66: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Union

NRL

Football

CricketAFL

SwimmingV8s

Evangelicals

Teachinge-Learning

Schools

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 67: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Thematic ClustersPerth

Marketing / PR

DesignWeb

Creative

FarmingAgriculture

HardlineConservatives

ConservativesJournalists

ALPProgressives

Greens

News

OpinionNews

NGOsSocial Policy

ITTech

Social MediaTechPR

Advertising

Real EstateProperty Jobs

HRBusiness

BusinessProperty

Parenting

Mums CraftArts

FoodWine

Beer

Adelaide

SocialICTs

CreativeDesign

FashionBeautyUtilities

ServicesNet Culture

BooksLiteraturePublishing Film

TheatreArts

RadioTV Music

DanceHip Hop

Triple J

TalkbackBreakfast TVCelebritiesCycling

Union

NRL

Football

CricketAFL

SwimmingV8s

Evangelicals

Teachinge-Learning

Schools

ChristiansHillsong

Teens

Jonas Bros.Beliebers

Australian Bands

@KRuddMP

@JuliaGillard

Bruns & Burgess, “Mapping the Australian Twittersphere”

17

Page 68: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

#qldfloods

Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #qldfloods tweets, size = indegreeBruns & Burgess, “Mapping the Australian Twittersphere”

18

Page 69: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

#ausvotes

Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #ausvotes tweets, size = indegreeBruns & Burgess, “Mapping the Australian Twittersphere”

19

Page 70: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

#auspol

Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #auspol tweets, size = indegreeBruns & Burgess, “Mapping the Australian Twittersphere”

20

Page 71: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

#wikileaks

Follower/followee network:~120,000 Australian Twitter users(of ~950,000 known accounts by early 2012) colour = #wikileaks tweets, size = indegreeBruns & Burgess, “Mapping the Australian Twittersphere”

21

Page 72: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Pew Research, “Mapping Twitter Topic Networks: From Polarized Crowds to Community Clusters”

22

Page 73: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

http://www.zdnet.com/prepare-for-the-attack-of-the-politiclones-7000019423/ 15 August 2013

23

Page 74: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

https://twitter.com/_johnny_p_Dc screenshot 26 August 2013

24

Page 75: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

http://fakefollowerstwitter.com/ screenshot 26 August 2013

25

Page 76: Algorithms and the Filter Bubble - Stilgherrian...2014/04/07  · Perth Marketing / PR Design Web Creative Farming Agriculture Hardline Conservatives Conservatives Journalists ALP

Stilgherrianstilgherrian.com

Twitter: @stilgherrian

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