aligning the vision for product success · summary • the vision statement is critical to your...
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Aligning the Vision for Product Success
Richard Cheng, CSTDave Prior, CST
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The Vision Statement
What is it?Why do you need it?What happens when you don’t have it?
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Five Levels of Agile Planning
Vision
Roadmap
Release
Sprint
Daily
Strategic
Tactical
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Time to work…
Self-organize into teams of up to 6 people
Come up with an idea for a new product(5 min.)
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Round 1: The Elevator Pitch
1. For (target customers)2. Who (statement of need)3. The (product name)4. Is a (product category)4. That (key benefit it provides)5. Unlike (primary competitor or alternative)6. Our product (describe the key product features)(10 min.)
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Round 2: The Product Vision Board
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Target Group
What market or market segments does the product address?
Who are the target customers and users?(3 min.)
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Needs
What problems does the product solve?
What benefits does it provide?(3 min.)
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Product
What product is it?
What makes it stand out?
Is it feasible to develop the product?(3 min.)
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Business Goals
How is the product going to benefit the company?
What are the business goals?(3 min.)
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Vision Statement
What is your purpose for creating the product?
What positive change should it bring about?(3 min.)
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Summary
• The Vision Statement is critical to your product’s success.
• The Product Owner can use them to create alignment with stakeholders and provide context for the development team.
• There are many ways to create them.• They evolve throughout the life of the project.• Revisit them at least once each quarter.
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Where to find out more…
Resources from this talk:•Crossing the Chasm by Geoffrey Moore•Strategize by Roman Pichler
Richard ChengExcella ConsultingEmail: [email protected]: RichardKCheng
Dave PriorLeadingAgileEmail: [email protected]: mrsungo