alina ghost | tesco | brighton seo slides april 2017 | managing seo in a complex business
TRANSCRIPT
Alina GhostTesco PLC
Managing SEO in a Complex Business
@MrsAlinaGhost
@MrsAlinaGhost
5 Years
3 Retailers
1st Talk
✓ 5 Years
✓ 3 Retailers
✓ 1st Talk
@MrsAlinaGhost
@MrsAlinaGhost
2.Prioritisation
3.Enablisation
1.Categorisation
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1. Categorisation
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Categorisation 1
Insert a spider diagram of categories of site
Then slide with products
Zooming out to show a massive spider diagram on slide #3
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Categorisation 2
Then slide on subcategories
Zooming out to show a massive spider diagram on slide #3
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Categorisation 3
Subcategories with subcats and with products
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?
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@MrsAlinaGhost
@MrsAlinaGhost
@MrsAlinaGhost
THIS WAY
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@MrsAlinaGhost
@MrsAlinaGhost
2. Prioritisation
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Know your Business Objective
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@MrsAlinaGhost
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2.1Prioritise for SEO
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Dog Beds: 60k
Pet Supplies: 5k
Dog Supplies: 1k
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Don’t Look at Pages in Isolation
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Find Pages that Rank
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Build Your Doorway
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3. Enablisation (Enabling)
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Relationship Building
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Consultation
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Training
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Repetition
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Access to Tools
Access to Tools
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Processes
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2.Prioritisation
3.Enablisation
1.Categorisation
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Thank you