alison clague #ukmw15
TRANSCRIPT
![Page 1: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/1.jpg)
BRIDGING GAPS, MAKING CONNECTIONS
UKMW15 Museums on the Web
![Page 2: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/2.jpg)
![Page 3: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/3.jpg)
Bridging the gap
Exploring new ways to engage new audiences
with Leicestershire’s collections
![Page 4: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/4.jpg)
Guest Curators
Curate and publish a series of images
as digital exhibitions that
would be published on social media
platforms
![Page 5: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/5.jpg)
Why social media?
We wanted to be where our
audiences were
![Page 6: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/6.jpg)
High engagement rate
Increase in social media referrals to main sites
Other platforms didn’t perform so well
What happened?
![Page 7: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/7.jpg)
What we learned
Experimentation is key
It’s about engagement not broadcasting
Digital vs Physical
![Page 8: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/8.jpg)
What Next?
More content
Other collections + New platforms
Social Media Strategy
![Page 9: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/9.jpg)
Ideas Generation
Digital Modelling
Battle Vortex
Sole2Soul
Leicestershire Heritage Trails
![Page 10: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/10.jpg)
QUAD developed low-cost solution
Staff engaged thorughout process
3D models posted on Sketchfab
Created virtual museum for Oculus Rift
Digital modelling
![Page 11: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/11.jpg)
Battle Vortex
Gaming techniques to engage visitors at
Bosworth
Testing new wearable tech
![Page 12: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/12.jpg)
Sole2Soul
Storytelling project
Creative writing response to exhibits
Deepen audience
engagement
![Page 13: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/13.jpg)
Leicestershire Heritage Trails
Connecting collections and place
Walking and bus trails
iBeacons
![Page 14: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/14.jpg)
What we learnedIt’s not all about
the tech
We need to work with others but
also develop our own skills
![Page 15: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/15.jpg)
How do we bridge the digital gap?
Needs to be part of oureveryday work
Workforce development
Buy-in needed at all levels
Commit resources
![Page 16: Alison Clague #UKMW15](https://reader031.vdocuments.net/reader031/viewer/2022030305/5871a24b1a28ab044e8b71f3/html5/thumbnails/16.jpg)
fashionindetail.tumblr.comsymingtoncorsets.tumblr.comhttps://sketchfab.com/lcc
Alison Clague
www.connect-curate.com