Radio NetworkRadio NetworkWHAZ 1330AM | WBAR 94.7FM WMYY 97.3FM | WHAZ 97.5FM

WMNV 104.1FM

ALIVE Radio Network

Media Kit

The ONLY Upstate New York 5-Full Powered Christian Radio Network

tHE vERY Best in Christian Talk Broadcasting Over 90 Years!

WHAZ 1330AM | WBAR 94.7FM | WMYY 97.3FM WHAZ 97.5FM | WMNV 104.1FM

Table of Contents Network Overview

Letter from Paul Lotters, Owner & CEOCoverage Map, Frequencies & Wattage

ListenershipChristian Radio Audience at a GlanceThe Differences Between Christian Radio and Other FormatsALIVE Radio ListenershipWhy Churches Should Advertise on Christian Radio

ALIVE Format: ProgramsPlease visit our website for the most up-to-date Program

Guide - both online and in print formats

Partnership OpportunitiesPlease visit our website for advertising opportunities: On-Air

and On-Line along with Program Availabilities, Sponsorship, Volunteer and Employment opportunities.

Website Resources411 Headline News, Listen LIVE, Ministry Network,

Featured Advertisers, Community Calendar, What’s New, Listener Feedback, Enter Contests, and more!

Letter from Paul Lotters, Owner & CEO

Since the mid-eighties, I’ve been honored to own and operate Capital Media Corporation, the ONLY 5 FULL-POWERED Christian Radio Simulcast Network in the entire Upstate NY market which comprises ALIVE Radio Network.

We at ALIVE Radio Network, understand that we are held to a higher standard in all of our decision making and day-to-day business operations. We understand and accept this charge to be unique broadcasting lights for the Kingdom of GOD - professional men and women who will “stand up in such a time as this.”

At ALIVE Radio Network, we seek to develop positive change in our culture by providing listeners with quality programming which is Biblically based and provided by gifted Bible Teachers, World Renowned Theologians, Christian Speakers, Artists and more!

ALIVE Radio Network is a time-tested and proven company which provides advertisers, programmers and supporters, with solid financial results which are Christ centered, as well as results and goal oriented.

At ALIVE Radio Network, we understand that everything belongs to GOD and we are merely managers of His generous blessings.

Join us in making a difference in our culture while growing your business, ministry, church or school. Thank you for learning more about ALIVE Radio Network! ~ Paul Lotters, Owner & CEO

Capital Media Corporation has been in business since 1982 and has owned the five, full-powered radio stations since 1987. Since it’s inception, Capital Media Corporation has maintained their Christian, evangelical, theological format and has never changed ownership or formats through their many broadcasting years.

Our flagship station, WHAZ, has been broadcasting since 1922. WHAZ is the second oldest station in the Northeast and has had its Christian format continuously since 1967. We are a time tested and proven company! The five full-powered radio stations together broadcast the same format and are known asThe ALIVE Radio Network.

Family Friendly Radio

We broadcast uplifting and family friendly music and programs. Our goal is to partner with quality, local and national businesses and ministries in broadcasting the life-changing and eternal message of life in Christ to all who would believe in him. Many of our program partners have been on our network for well over 40 years.

We were one of the 27 original stations that stood in faith with Dr. James Dobson when he began his program Focus on the Family in 1977.

Contact30 Park Avenue, Cohoes, NY 12047-3330 Tel: 518-237-1330 | Fax: 518-235-4468ALIVERadioNetwork.com events@ALIVERadioNetwork.com

Time Tested and Proven Radio Broadcasting Network!

Coverage Map, Frequencies & WattageFull Coverage Map for ALL 5 Full Powered Stations Coverage Map: Complete Data on all 5 Stations Covering These Counties: Essex, Hamilton, Warren, Washington, Clinton, Franklin,Saratoga, Fulton, Montgomery, Herkimer, Otsego, Delaware, Schoharie, Albany, Rensselaer, Delaware, Greene and Columbia. Wattage: A Simulcasted Signal Across ALL 5 Stations with 25,000 combined watts of power!

- Reaches a population area of over 1.5 million people.- Covering the Capital District of Albany, Schenectady, Troy, Eastern and Western New York and well into Vermont and Massachusetts.

WHAZ 1330AM

WHAZ is our flagship station which broadcasts from Cohoes, NY (20 minutes from the New York State Capitol) and was one of the first radio stations to begin

broadcasting in the United States in 1922. WHAZ is the second oldest radio station in the Northeast and has broadcasted its Christian, evangelical, theological format ontinuously since 1967. WHAZ is a time tested and proven flagship station and the five full-powered radio stations together are known as The ALIVE Radio Network.

WBAR 94.7FM

Part of The ALIVE Radio Network since 1992, WBAR broadcasts a simulcast signal from our company owned tower at the top of the Glens Falls Mountain Road near

exit 18 of the Northway. From Saratoga, Warren, and Washington Counties, WBAR FM covers an area North of the Capital District including Lake George and Granville, NY. WBAR is a time tested and proven simulcasted station the five full-powered radio stations together are known as The ALIVE Radio Network.

WMYY 97.3FM

Also, a simulcasted part of The ALIVE Radio Network since 1992 and broadcasting from the highest mountain and tower just eight miles west of Camp Pinnacle in

the Helderberg Mountains. WMYY is “THE” station to listen to throughout the Capital Region and West of Albany - including Schoharie County and Cobleskill as the tower is located on Rundycup Mountain in Schoharie. WMYY is also heard as far as Pittsfield, Massachusetts.

WHAZ 97.5FM

Strategically located on the dial next to 97.3 FM (WMYY), WHAZ-FM broadcasts a simulcasted signal from Mount Anthony in Bennington, Vermont. WHAZ-FM covers

the Eastern part of the greater Capital Region while also broadcasting to North Adams, Massachusetts and Bennington, Vermont. WHAZ-FM is a time tested and proven simulcasted station the five full-powered radio stations together are known as The ALIVE Radio Network.

WMNV 104.1FM

Also strategically located on the dial, WMNV broadcasts its simulcast signal on the Vermont border, just north of Salem in Washington County. WMNV covers a wide

area of not only Eastern Warren and Washington Counties of NY State, and the Southern part of the Adirondack Mountains, but also a large part of Western Vermont including Manchester. WMNV is also a time tested and proven simulcasted station and the five full-powered radio stations together are known as The ALIVE Radio Network.

Christian Radio Audience at a Glance

INSTANTDEMOGRAPHICS WINTER, 2010

A Snapshot of the ChristianTeaching & Talk Radio Listener Dr. Gary Crossland Have you ever wondered who the average Teaching and Talk radio listener is? To be honest, there is no such thing as an archetypal Teaching and Talk listener, since this format broadcasts across a number of qualitative groups. The chart on the right will provide you with a thumbnail sketch of the demographics of the Teaching and Talk radio audience, including their rank among secular radio formats, and how it compares to both frequent newspaper readers and adults in general. Advertisers are highly encouraged to keep an eye on the qualitative properties of any media group under consideration. In fact, more important than how many listeners a station has is what kind of listeners it attracts. After all, when it comes to media audiences, size isn’t everything. In today’s economy, quality is king.

% of Average Adults

% of Teaching and Talk

RadioListeners

% above or below average

Ranked against

21secularformats

% of Newspaper

ReadersAge

18-24 12.71 6.07 -52 15 9.0825-39 27.25 21.99 -19 15 23.49 40-54 29.13 44.3 52 1 30.62 55+ 30.91 27.65 -11 12 36.82

Gender Male 48.32 57.98 20 6 47.93 Female 51.68 42.02 -19 17 52.07

Marital Status Married 55.53 79.49 43 1 59.34 Single (any reason) 44.47 20.51 -54 22 40.66

Children in home 40.36 58.16 44 2 38.01 Children by age

0-4 21.77 31.73 46 3 19.29 5-12 33.11 66.08 100 1 30.56 13-17 29.93 41.47 39 2 21.49

Education (highest)High school 31.18 25.25 -19 14 31.19 College 17.74 41.27 133 1 19.63 Masters 6.51 8.11 25 9 7.66Doctorate 1.05 2.77 164 3 1.37

Employment Full-time 51.66 63.81 24 8 52.18 Part-time 11.38 16.27 43 2 10.92 Unemployed 36.96 19.92 -46 22 36.9

Business Owners 6.36 7.02 10 11 6.34Household Income

0-25K 18.68 2.26 -88 1 15.42 25K-50K 23.79 23.09 -3 8 22.68 50K-75K 19.45 19.13 -2 18 19.84 75K-100K 13.52 22.69 68 1 13.8100K-150K 14.33 22.68 58 5 16.32 150K+ 10.22 10.16 -1 15 11.93

©Soma Communications. All data Mediamark Research. Used by permission.

INSTANTDEMOGRAPHICS WINTER, 2010

A Snapshot of the ChristianRadioListener Dr. Gary Crossland Have you ever wondered who the average Christian radio listener is? To be honest, there is no such thing as an archetypal Christian listener, since Christian radio broadcasts across a number of qualitative groups. The chart on the right will provide you with a thumbnail sketch of the demographics of the Christian radio audience, including their rank among secular radio formats, and how it compares to both frequent newspaper readers and adults in general. Advertisers are highly encouraged to keep an eye on the qualitative properties of any media group under consideration. In fact, more important than how many listeners a station has is what kind of listeners it attracts. After all, when it comes to media audiences, size isn’t everything. In today’s economy, quality is king.

% of Average Adults

% of Christian

RadioListeners

% above or below average

Ranked against

21secularformats

% of Newspaper

ReadersAge

18-24 12.71 10.56 -17 10 9.0825-39 27.25 29.91 10 9 23.49 40-54 29.13 35.73 23 8 30.62 55+ 30.91 23.79 -23 13 36.82

Gender Male 48.32 39.33 -19 21 47.93 Female 51.68 60.67 17 2 52.07

Marital Status Married 55.53 66.98 21 5 59.34 Single (any reason) 44.47 33.02 -26 18 40.66

Children in home 40.36 51.36 27 5 38.01 Children by age

0-4 21.77 23.43 8 8 19.29 5-12 33.11 49.5 50 2 30.56 13-17 29.93 30.46 2 5 21.49

Education (highest)High school 31.18 25.9 -17 13 31.19 College 17.74 21.71 22 11 19.63 Masters 6.51 7.48 15 12 7.66Doctorate 1.05 1.24 18 8 1.37

Employment Full-time 51.66 55.45 7 15 52.18 Part-time 11.38 13.74 21 5 10.92 Unemployed 36.96 30.8 -17 9 36.9

Business Owners 6.36 6.98 10 12 6.34Household Income

0-25K 18.68 13.39 -28 9 15.42 25K-50K 23.79 23.72 0 6 22.68 50K-75K 19.45 22.13 14 1 19.84 75K-100K 13.52 15.62 16 10 13.8100K-150K 14.33 16.34 14 14 16.32 150K+ 10.22 8.79 -14 13 11.93

©Soma Communications. All data Mediamark Research. Used by permission.

Christian Radio Audience at a Glance

Fundamental Differences Between Christian Radio and Other Formats

According to Instant Demographics and Soma Communications, there are three fundamental differences between Christian Radio and Other Formats:

1. Background vs. Foreground Media 2. Information Media 3. The Halo Effect

Background vs. Foreground Media: Christian Radio is Foreground Media, whereas other radio formats are considered background media. “There are only three radio formats that tend to not be relegated to the background - talk, sports and Christian radio. That’s because these are fundmentally information media. There is something that feels “safe” about advertising on a radio station where the listeners are really listening - not just hearing.”

Information Media: “Whether Christian Stations are talking or playing music, their listeners are always in a state of high alert, and this is a phenomenon that secular stations cannot equal.”

Halo Effect: “Christian radio listeners transfer their allegiance from the station to its advertisers and sponsors.”

- Dr. Gary Crossland of Instant Demographics, Summer 2009 (and Soma Communications).

Christian Radio Audience at a Glance

According to Barna Group, slightly more than half of the nation’s adults said they had tuned in to a Christian radio program of some type during the past month.

The most prolific Christian programming is teaching, preaching and talk shows. Just less than four out of ten adults (38%) had tuned in to hear such programming during the previous month.

When both Christian music and Christian talk radio formats are combined, all Christian radio programming reached 52% of the nation’s adults in the prior month. That translates into 109 million adults exposed to Christian radio content.

According to National Religious Broadcasters: “Nearly Half of all Americans are Tuning into Christian Radio” due to the ever growing demand for family safe entertainment.

ALIVE Radio Network Listenership

ALIVE Radio Network Coverage … 25,000 Watts of Power- One of the most powerful Christian radio networks in America.- Reaches a population area of over 1.5 million people.- Covering the Capital District of Albany, Schenectady, Troy, Eastern and Western New York and well into Vermont and Massachusetts.

ALIVE Radio Network Audience ... Reaching radios most loyal and responsive listeners with advertising’s most cost-effective medium.

- An amazing 77% of our audience have actually purchased products or servicesfrom our advertisers. Our audience is extremely loyal and responsive!- 61% of our listeners surveyed have financially supported our on-air Christianprogrammers and advertisers.

• Male listeners–66% • Female listeners–34% • Home Owners–76%• 74% of our audience are between the ages of 30 and 65• 62% listen between 2-8 hours a day

An audience profile shows that our average listener is:

• Male• 30-65 years old• College graduate• Service Manager or Retired Professional• Veteran in his industry (more than 10 years)• Approves or recommends purchases• Enjoys a household income of $100,000 or more• Attends annual Christian conventions and seminars• Is extremely loyal to the Alive Radio Network for its “entertaining and thought provoking programming!”

6:45am … KEY LIFE Network with Steve Brown Key Life is the nationally syndicated Biblical radio teaching program of Steve Brown. Key Life is dedicated to getting you, and those you love, Home with radical freedom, infectious joy, and surprising faithfulness to Christ as your crowning achievement. http://www.keylife.org/

6:45am … ENJOYING EVERYDAY LIFE with Joyce MeyerJoyce teaches on emotional healing and related subjects which impact families and individuals on an everyday basis. Joyce has meetings all over the country. She has recorded more than 225 different audiocassette albums and over 75 videos. She has also authored more than 70 books on various topics. Joyce Meyer Ministries also produces radio and television broadcasts. Joyce travels extensively conducting conferences. http://www.joycemeyer.org

7:00am … LOVE WORTH FINDING with Adrian Rogers Love Worth Finding’s purpose is to act as an extension of Dr. Rogers’ pulpit ministry in bringing people to Christ and maturing them in the faith. This happens primarily through publishing and national broadcasting efforts in biblical truth. Love Worth Finding began in 1987 and exist to “be a vessel from which the rivers of living water flow to touch lives and meet the needs of people across America and around the world.” http://www.lwf.org

7:30am … WALK IN THE WORD with Dr. James MacDonald Through national broadcasting and publishing, the mission of Walk in the Word is to "ignite passion in the people of God through the proclamation of truth." The approach to teaching stems from Isaiah 30:21 which says, "Your ears shall hear a voice behind you, saying, 'This is the way, walk in it.'" http://www.walkintheword.com/

8:00am … LEADING THE WAY with Dr. Michael Youssef Leading The Way is the international media ministry of Dr. Michael Youssef. Founded in 1988 as a local radio program for Atlanta, GA; Leading The Way is nationally broadcasted to more than 100 countries. Dr. Youssef has authored 22 books to date, produced numerous teaching series and booklets on a variety of important subjects to further assist believers in their spiritual growth and maturity on their journey of faith. http://www.leadingtheway.org

8:30am … BACK TO THE BIBLE with Woodrow Kroll Back to the Bible is a worldwide Christian ministry dedicated to leading people into a dynamic relationship with God. Using radio, the Internet, TV and other media, we share the Gospel message and help Christians grow to spiritual maturity. With broadcasts in more than 25 languages and an Internet reach to millions, Back to the Bible teaches the Word and touches the world. http://www.backtothebible.org/

9:00am … INSIGHT FOR LIVING with Chuck Swindoll Insight for Living is the national Bible-teaching radio ministry of Chuck Swindoll. Since 1979, The daily radio broadcast has been heard in more than 2,000 outlets with the commitment to excellence in communicating the truths of Scripture and the person of Jesus Christ in an accurate, clear, and practical manner. The Mission of Insight is to have people come to an understanding of God's plan for their lives, as well as their significant role as authentic Christians. http://www.insight.org/

9:30am … THRU THE BIBLE with Dr. J. Vernon McGee Thru The Bible is a 30-minute Bible study radio program that takes the listener through the entire Bible in just 5 years, going back and forth between the Old and New Testaments. This Bible study program has been aired on radio stations in the U.S. since 1967, and is now being produced in over 100 languages around the world. http://www.thruthebible.org

ALIVE Format: “A Program Line-Up”

10:00am … FOCUS ON THE FAMILY with Jim Daly Focus on the Family 30 minute radio program began in 1977 in response to the increasing concerns for the American family. Worldwide, Focus on the Family broadcasts on nearly 3,500 radio facilities in the U.S. and more than 5,000 internationally in 163 countries. http://www.family.org/

10:30am … GRACE TO YOU with John MacArthur John MacArthur is the pastor-teacher of Grace Community Church in Sun Valley, California, as well as an author, speaker, president of The Master’s College and Seminary, and featured teacher with the Grace to You radio and television ministry. John MacArthur can be seen and heard on more than 3,000 radio and television stations in the U.S. and more than 4,500 internationally in 150 countries. http://www.gty.org/

11am … REACH OUT with Dr. Jerry Lynn Reach Out is the local radio program which seeks to “Reach out to Jesus and reach out to one another with His love.” The program features Dr. Jerry Lynn, Senior Pastor, who preaches and teaches from the Bible verse by verse and offers prayer, healing and devotionals. http://reachoutfellowship.org/

11:30am … DISCOVER THE WORD with RBC Ministries Discover the Word is a conversational style Biblically based radio program with subjects that relate to you. The trio of Haddon Robinson, Alice Mathews and Richard De Haan use an expositional style of Bible teaching along with discussion, to help listeners apply Scripture to their daily lives. http://discovertheword.org/

12pm … TURNING POINT with Dr. David Jeremiah Turning Point’s mission is to deliver the unchanging Word of God to an ever-changing world. We strive to promote ministry in the lives of our listeners by teaching them to reach their own circle of influence for Jesus Christ and to build up the local church by building-up the people of the local church. We are dedicated to the daily walk of our listeners and viewers by providing Bible study resources to help them grow spiritually. Turning Point’s English radio program is now carried on over 2,000 stations, broadcasting over 2,500 times daily and is heard in the United States, Canada, the Caribbean, Central America, the South Pacific, Europe and Africa. http://www.davidjeremiah.org

12:30pm … RENEWING YOUR MIND with Dr. R.C. Sproul Since 1994, Renewing Your Mind with Dr. R.C. Sproul has provided accessible, in-depth Bible teaching to millions around the world. As the principal outreach of Ligonier Ministries, this radio broadcast has instructed listeners in the life-changing truths of historic Christianity and has kept the church community informed about pertinent issues facing believers today.

Starting with only fourteen radio outlets in the United States, Renewing Your Mind was soon available on over three hundred stations across the country. Dr. Sproul’s engaging presentation of complex material helps listeners learn about topics not always covered on other Christian broadcasts. Renewing Your Mind has also set itself apart from other programs through Dr. Sproul’s willingness to examine often neglected topics such as systematic theology, philosophy, apologetics, ethics, church history, and many others. http://www.ligonier.org/

1pm … NEW LIFE LIVE with Steve Arterburn New Life Live strives to transform lives through God’s truth by reaching out compassionately to those who seek healing and restoration. New Life Live is heard worldwide in over 5,000 stations and continues to be Americas #1 Christian Counseling Ministry. http://newlife.com/

ALIVE Format: “A Program Line-Up”

1:30pm – 3pm Special Programming (local and national)

3pm … KEY LIFE Network with Steve Brown Key Life is the nationally syndicated Biblical radio teaching program of Steve Brown. Key Life is dedicated to getting you, and those you love, Home with radical freedom, infectious joy, and surprising faithfulness to Christ as your crowning achievement. http://www.keylife.org/

3:30pm … FOR FAITH & FAMILY with Richard Land The For Faith & Family Broadcast Ministry has become one of the fastest growing segments of the ERLC. Begun in 1998, Dr. Land’s weekday radio program, For Faith & Family, is heard on over 250 stations across the country and worldwide on the Internet. For Faith & Family’s Insight provides listeners with a 60–second daily update from Dr. Land on current critical topics impacting American families. http://faithandfamily.com/

4pm … AMERICAN CENTER FOR LAW AND JUSTICE (ACLJ) and Jay Sekulow LIVE Our daily radio show, Jay Sekulow Live!, and our weekly TV show, ACLJ are nationally syndicated shows and focus on legal, legislative, and national security battles as they are happening in the U.S. and around the world. Led by Chief Counsel Jay Sekulow, the ACLJ focuses on constitutional and human rights law worldwide. Based in Washington, D.C., with affiliated offices in Israel, Russia, Kenya, France, Pakistan, and Zimbabwe, the ACLJ is pro-life and dedicated to the ideal that religious freedom and freedom of speech are inalienable, God-given rights for all people. http://aclj.org/

4:30pm … TRUTH FOR LIFE with Alistair Begg Truth For Life is the teaching ministry of Alistair Begg committed to teaching the Bible with clarity and relevance so that unbelievers will be converted, believers will be established, and local churches will be strengthened. http://www.truthforlife.org/

5pm … TIME FOR TRUTH with Pastor Ray Barnett Time for Truth is the radio program and sermon outreach of Pastor Ray Barnett – Senior Pastor of Time for Truth Church in Amsterdam, NY. Pastor Barnett is a powerfully gifted orator who shares God’s answers for anxiety and depression with his congregation as a whole as well as with people on an individual basis. http://www.timefortruth.com/

5:15pm … ENJOYING EVERYDAY LIFE with Joyce MeyerJoyce teaches on emotional healing and related subjects which impact families and individuals on an everyday basis. Joyce has meetings all over the country. She has recorded more than 225 different audiocassette albums and over 75 videos. She has also authored more than 70 books on various topics. Joyce Meyer Ministries also produces radio and television broadcasts. Joyce travels extensively conducting conferences. http://www.joycemeyer.org

5:30pm … MESSIANIC VISION with Sid Rock Messianic Vision is the radio program developed from Jewish believers in Jesus Christ – people who believe in Jesus as the Jewish Messiah. The show covers many different topics such as healing miracles, supernatural encounters (of the God kind), intimacy with God, prophecy, evangelism and more. The daily 15-minute show reaches across America, impacting tens of thousands with a powerful message that encourages and heals.http://www.sidroth.org

ALIVE Format: “A Program Line-Up”

5:45pm … REACH OUT with Dr. Jerry Lynn Reach Out is the local radio program which seeks to “Reach out to Jesus and reach out to one another with His love.” The program features Dr. Jerry Lynn, Senior Pastor, who preaches and teaches from the Bible verse by verse and offers prayer, healing and devotionals. http://reachoutfellowship.org/

6pm … FOCUS ON THE FAMILY with Jim Daly Focus on the Family 30 minute radio program began in 1977 in response to the increasing concerns for the American family. Worldwide, Focus on the Family broadcasts on nearly 3,500 radio facilities in the U.S. and more than 5,000 internationally in 163 countries. http://www.family.org/

6:30pm … RENEWING YOUR MIND with Dr. R.C. Sproul Since 1994, Renewing Your Mind with Dr. R.C. Sproul has provided accessible, in-depth Bible teaching to millions around the world. As the principal outreach of Ligonier Ministries, this radio broadcast has instructed listeners in the life-changing truths of historic Christianity and has kept the church community informed about pertinent issues facing believers today.

Starting with only fourteen radio outlets in the United States, Renewing Your Mind was soon available on over three hundred stations across the country. Dr. Sproul’s engaging presentation of complex material helps listeners learn about topics not always covered on other Christian broadcasts. Renewing Your Mind has also set itself apart from other programs through Dr. Sproul’s willingness to examine often neglected topics such as systematic theology, philosophy, apologetics, ethics, church history, and many others. http://www.ligonier.org/

7pm … WATCHMAN ON THE WALL with Dr. Elmer Towns Dr. Elmer Towns discusses the prayers in the Bible, the people who prayed them, and how God answered these prayers. Dr. Towns supports studying the prayers of the Bible to deepen our prayer life and relationship with the Lord. http://www.swrc.com

7:30pm … FAMILY TALK with Dr. James Dobson Dr. James Dobson provides sound biblical advice on Christian marriages, families and parenting through the ministry of Family Talk's radio program with co-host Ryan Dobson and LuAnne Crane. Family Talk also provides commentaries and resources for you! http://www.myfamilytalk.com/

8pm … ADVENTURES IN ODYSSEY Adventures in Odyssey presents original audio stories brought to life by actors who make you feel like part of the experience. These fictional, character-building dramas are created by an award-winning team that uses storytelling to teach lasting truths. Maybe that's why over 20 million products have been distributed worldwide. So dust off your imagination and join the kids in Odyssey for inspiring adventures that are flat-out fun! http://www.whitsend.org/

8:30pm … BACK TO THE BIBLE with Woodrow Kroll Back to the Bible is a worldwide Christian ministry dedicated to leading people into a dynamic relationship with God. Using radio, the Internet, TV and other media, we share the Gospel message and help Christians grow to spiritual maturity. With broadcasts in more than 25 languages and an Internet reach to millions, Back to the Bible teaches the Word and touches the world. http://www.backtothebible.org/

ALIVE Format: “A Program Line-Up”

Christian radio credits a large portion ofits present income to religious non-profitorganizations. The fact is that, in almostevery case, churches constitute theheaviest generic category of advertiserson Christian radio. But some churcheswould rather put their promotional dollarsto work somewhere else. Here are a fewof their reasons. More will follow nextweek in Part 2.

"We don't believe in self-promotion."All churches advertise whether they callit that or not. All word-of-mouth, flyerson the supermarket bulletin board andeven the sign out in front of the church isadvertising. Furthermore, the church isobviously paying some amount of moneyfor these projects. Radio is nothing morethan an electronic extension of what thechurch is already doing to promote itself.Obviously, every congregation thinks thatthey have the best church in town. Andno one attending church A would invitepeople to go to church B. Church radioadvertising has become nothing morethan word-of-mouth en mass. In myopinion, radio audiences need to be moreaware of local ministries they can pluginto more than national ministries withwhich their involvement is limited.People cannot grow if they don't haveroots. By purchasing program or spottime on a local Christian station, localministries are addressing the greatestneed in their community - personalinvolvement with other believersencouraging local fellowship.

"We would rather evangelize onsecular radio."Let's not think for a moment that theChristian radio listener is without theneed for evangelization. While it is truethat Christian radio plays to one of themost quality audiences in America, ourresearch involving every primary databank in the country conclusively provesto us that there are those in the Christianradio audience who, in many ways,change the spiritual profile of the entirecomposite. A general manager of oneof America's premier Christian stationsrecently told us that a local survey of hislisteners revealed that between 19-21%were yet unregenerate. Even more werewithout a church home. If we forgetthese aspects of our audience, we willlose sight of the tremendous missionaryplatform from which to address ourlocal communities. No longer isChristian radio just serving to bless thebody of Christ; nor is it just a mediumof Christian entertainment. There is nodoubt that a large segment of theChristian radio audience constitutes oneof America's ripest harvests. It is to thissegment of the audience that ministriesneed to address on Christian radio. For

some reason, Christian radio has becomeincreasingly popular as a format thatplays to either those who aren't yet savedor who aren't living like it. Localministries need to promote themselves asa place for these souls to take root.

"We use newspaper."All the more reason to do radio as well.Any agency in America will tell you thatradio is the best support medium for printavailable. According to RadioAdvertising Bureau, the average adult(25-54) devotes only 11% of his/hermedia attention to newspaper, comparedto 41% given to radio. Only 41% ofnewspaper readers recall seeing anysingle full-page ad. 33% note half-pageads and 27% note quarter page ads. Thismeans that a client could decrease hisfull-page ad space cost in half while onlyreducing his notations by 25%. Then, byadding radio to the mix, his bottom lineresults would go up. Remember - printsupplies the copy, but radio supplies thesizzle, the sound, the emotions, thereinforcement. Print plus radio willbring more results than just print alone.This type of cross-media promotion is amuch more effective way to advertise.

©Soma Communications, Inc. All data Mediamark Research. Used by permission. More information can be acquired by visiting www.InstantDemographics.com, or by calling 405-285-5265.

Why ChurchesShouldAdvertise onChristian Radio– Part 1Dr. Gary Crossland……………………………………..….

INSTANTDEMOGRAPHICS Spring, 2010

Why Churches Should Advertise on Christian Radio

Why Churches Should Advertise on Christian Radio

This is part two in a short series that I have written about church advertising. In this article I continue with the final three concerns that churches often have when considering the notion of advertising on a local Christian radio station.

"We tried radio, but no one ever filled in the visitor card saying that they came as a result of radio." Radio will seldom be the primary reason why someone visits your church. The most-common reason will be word-of-mouth. Other important factors include location, the sign out front, print, or any intrusive medium. Radio, however will make all of these work better. Your radio spots may end up being the most-recent impression on the visitor's mind, giving him his final reason to visit. If your church distributes visitor cards that ask, “How did you hear about us?” do not to expect the “radio” box to give you an accurate reading regarding the power of this media. The reason - very few people hear about a church from the radio first. They may be sold on visiting, but they are seldom introduced to a church in this manner. What the church should ask is, "Are you aware of our advertisements in the yellow pages, newspaper, radio, etc.?" This question will give the church the information that they seek. It is altogether obvious that if a visitor has been reached by the church's ads, they have been influenced by those ads. The old saying is, "What gets your attention gets you." Constant repetitious exposure to a church's campaign cannot help but to

have an effect. When a client tells me, "No one ever joined our church because of radio," my question is this, "During your campaign, did your attendance go up? If so, there is no doubt in my mind that radio can take at least partial credit. If there is a positive correlation between their radio campaign and their growth, radio shares in the victory.

"We just advertise special events." This is fine, but don't try to build a church on this type of advertising. Let's face it - an evangelist or music group is just like a visitor. When you invite visitors to come see a visitor, they will leave as soon as he does. In other words, these special visitors have become nothing more than an audience,and not a serious prospect for the church. This should not be surprising since these ads draw people on the pretense of being a spectator rather than a potential church member. Consequently, unlike most visitors, they generally come with the intention of leaving. The unfortunate aspect of advertising special events is that the most important thing about church temporarily becomes the evangelist, the musician, or whatever. In reality, you end up doing more advertising for your guest speaker than you do for yourself. When the object of the ad is gone, so is the reason for your visitor to stay. To build up real church growth, the church should do a long-term image-awarenesscampaign, emphasizing the major features that are permanent - the pastor, the church itself, etc. Here is the rule. Advertise temporary events and the reason that a visitor comes is the same reason that he will leave. If you advertise those things that are permanent, the reason that your visitor visits will also be the reason that he stays.

"We don't want to proselytize." It is next to impossible to pull anyone from a church where his or her spiritual needs are being met. You may, in fact,

draw some away from a situation to which they should not belong. If they are not being spiritually fed at their present church, you should not have a problem with them visiting your church. Secondly, if people do visit your church as a result of your ad, most of the time it is because they are searching anyway. Your spot will never draw anyone that is justifiably happy with their present situation. In fact, after writing over 1000 church spots, serving as a church promotion consultant for a major Christian station, I have seldom witnessed this problem. From a financial standpoint, the best way to justify purchasing airtime on a Christian station is to determine the per capita income of your market. Knowing the number of families that you have in your church should tell you what percentage of their average income ends up in the offering plate. This will then tell you how many families have to be acquired from any campaign in order to break even on your advertising investment. In more cases than not, I have discovered that the benefits derived from advertising more than compensate for any outlay of funds.

©Soma Communications, Inc. All data Mediamark Research. Used by permission. More information can be acquired by visiting www.Instant Demographics.com, or by calling 405-285-5265.

Why Churches ShouldAdvertise on Christian Radio – Part 2 Dr. Gary Crossland

INSTANTDEMOGRAPHICS Spring, 2010