all about fundraising, corporate relations and in-kind gifts during a disaster
DESCRIPTION
All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster. national community relations & development conference. WEST, TEXAS l APRIL 17, 2013. More can be learned from what works than from what fails. - Renee Dubos. Set-up a designated online gift page - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/1.jpg)
All About Fundraising, Corporate Relations and
In-Kind Gifts During A Disaster
NATIONAL COMMUNITY RELATIONS & DEVELOPMENT CONFERENCE
![Page 2: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/2.jpg)
![Page 3: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/3.jpg)
![Page 4: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/4.jpg)
More can be learned from what works than from what fails.
- Renee Dubos
WEST, TEXAS APRIL 17, 2013
![Page 5: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/5.jpg)
MAGIC Formula
• Set-up a designated online gift page
• Engage 1-800-SAL-ARMY
• Determine an address for white mail
![Page 6: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/6.jpg)
MAGIC Formula
• Set-up a designated online gift page
• Engage 1-800-SAL-ARMY
• Determine an address for white mail
• Use Text-to-Give
![Page 7: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/7.jpg)
![Page 8: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/8.jpg)
First 5 Days
$3.3 million
Next 5 Days
$600,000
Next 10 Days
$444,000
On the 21st Day
$10,653
May 25 – June 8$1,307,859.35
![Page 9: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/9.jpg)
RULE
![Page 10: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/10.jpg)
= COVERAGE
![Page 11: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/11.jpg)
Donations Management
![Page 12: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/12.jpg)
We do NOT do donations management on every disaster.
Sometimes the best answer is:•Currently, The Salvation Army is not accepting in-kind donations from the general public for disaster relief operations.•However, The Salvation Army depends upon your donation of used clothing and other items to support local programming. Please consider donating your used clothing to your local Salvation Army Thrift Store.
![Page 13: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/13.jpg)
GATHER, GATHER, GATHER
STORE, STORE, STORE
USE (LATER)
1
2
3
![Page 14: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/14.jpg)
Message what is needed – and what is not.
Message consistently – internal, external, interagency.
Get a warehouse – we ALWAYS need a warehouse
![Page 15: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/15.jpg)
In-Kind Giving Guidance
Type of product
Amount of product
Is shipping included?
Are the hoods sorted, on pallets, shrink-wrapped and easy to unload?
Are the good expired? Near expiration? Banned in certain countries?
Is this a gift or is there cost involved?
![Page 16: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/16.jpg)
What do we always need?
Water (at least early on)
Beverages
Snacks
Non-perishable food
![Page 17: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/17.jpg)
![Page 18: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/18.jpg)
Direct Marketing/Emergency GramsBe Ahead of the Event
Scope of EventMedia Coverage
What Else is Going On in the Media?Where is Your Data?
![Page 19: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/19.jpg)
Fundraising Gift ProcessingPLEASE use a PO Box/Lockbox Provider
Staff Focus should be on the EventAnd Telling the Story to Media/Donors
Gifts Will Overwhelm You!Accurate Data
![Page 20: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/20.jpg)
Conversion of EDS Donor to Ongoing DonorThink of Them as a Disaster Donor
Impulse Giving – Saw the Need, RespondedFor Gifts of $250+ (or xx) Call Them
Send Them a Disaster NewsletterDo Not Carpet Bomb Them
![Page 21: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/21.jpg)
Major Gifts/Foundations/CorporationsPre-Event Work
Know Your DonorsUse the EDS Website for Up to Date
Event InformationKnow that You Must Report Back
![Page 22: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/22.jpg)
![Page 23: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/23.jpg)
Donor RecognitionBased on Relationship and Gift Value
CEO to CEOVP to VP
Who has the Relationship?Letter/Phone Call/Certificate/NewsRelease
![Page 24: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/24.jpg)
Emergency Disaster Services
Preparedness – Role of NHQResponse – Role of DHQ/THQ
![Page 25: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/25.jpg)
Oklahoma City Relief
$400,000 – in-kind and monetary support to TSA’s OK City relief efforts Mobile Kitchen – served over 50K pizza’s alongside TSA to
victims, first responders Social Media Activation – $1 donated from every pizza order
placed on the PJ website on May 26
![Page 26: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/26.jpg)
Partnership Concepts
Comprehensive Papa’s Army themed disaster relief partnership Disaster Relief Protocol Emergency Response Vehicles Papa Reward donations from consumers to those in need
![Page 27: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/27.jpg)
Disaster Relief Protocol Pre-developed PSA, digital and social media messages with a
call-to-action Employee Volunteer Networks, led nationally and executed
locally Emergency Food Development Plan
![Page 28: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/28.jpg)
Emergency Response Vehicles Equipped and staffed to respond within 48 hours Created in partnership with PepsiCo and NASCAR Used to deliver food to community programs during non-
disaster seasons
![Page 29: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/29.jpg)
Papa Rewards Donation Program Customers donate their Papa Rewards points to provide food for
those in need as part of disaster relief efforts Papa Rewards donation program can also extend to non-disaster
efforts
![Page 30: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/30.jpg)
Additional Concepts Draft Day Takeover Sunday Night Hunger Sack Pizza Pie Charts
![Page 31: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/31.jpg)
Disaster Response Unit Over 16 DRU’s donated to The Salvation Army since 2006. Social Media – photos/videosIn-Kind Shipping Allowance Utilize for disaster relief efforts – ex: disaster training
materials, movement of relief goods (disaster equipment and supplies), etc.
June 1 – May 31 – or until designated amount is exhausted NHQ approval
![Page 32: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/32.jpg)
In-Kind Shipping Allowance Utilize for disaster relief efforts – ex: disaster training
materials, movement of relief goods (disaster equipment and supplies) etc.
$50K annually – use or lose by November 1 Requests/Approvals - NHQ
![Page 33: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/33.jpg)
Domestic Disaster Response Giving Program Designed to pre-position shoes in Salvation Army
warehouses in all four territories in order to be available for distribution after a disaster hits.
Each Territory to receive 32,940 pairs of shoes Requests through NOPP Communications guidelines
![Page 34: All About Fundraising, Corporate Relations and In-Kind Gifts During A Disaster](https://reader033.vdocuments.net/reader033/viewer/2022051417/56814887550346895db59990/html5/thumbnails/34.jpg)
Doing the most good
Insert Title Here
Text for footnote
Workshop Presenters
Paul Curnow
Jeff Jellets
Jaime Joswick