all about mobile

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All About Mobile Everything you Need to Know about Mobile Search & Optimization

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Page 1: All About Mobile

All About Mobile

Everything you Need

to Know about

Mobile Search &

Optimization

Page 2: All About Mobile

An overwhelming amount of people

are fixed on some type of mobile

device at some point during their day.

These devices may only be a few

inches of screen on a slim metal or

plastic box, but the power they hold

over consumers is incredible.

PRO TIP:The average American

spends 195 minutes – or

3.25 hours – per day on

their mobile devices

Page 3: All About Mobile

Swift technological advances for the next

best device coupled with an information

age has made the world a mobile place.

It is so important to make sure your online

business becomes a part of this mobile

world – there’s no chance mobile is just a

fad, it will only keep growing.

Let’s explore everything you need to

know about taking your site mobile. If you’ve already gone mobile,

there’s lots of great stuff you can

learn to optimize your users’

experiences.

Page 4: All About Mobile

The Basics:

o Smaller Screens:

o Obviously, mobile browsers like tablets

and smart phones have much smaller

screens

o Slower Processors:

o Typically, mobile devices are slower

o Sites heavy on JavaScript will load

significantly slower

PRO TIP:

On average, phone

screens are 3-5 inches

diagonally and tablets are

9-10 inches. While typical

notebooks and desktop

computers are 13-30

inches diagonally.

Page 5: All About Mobile

The Basics:

o Touch Inputs:

o There’s no possibility for hover elements

(like you find on your native site) which

means much less precision

o Flash Problem:

o No iOS device (Apple mobile products)

runs Flash

o Android devices can in some cases, but

many users choose to disable this

function, as it causes serious usability

issues

PRO TIP:

Over 90% of desktop

browsers have the Flash

Player installed

Page 6: All About Mobile

The Solution:

o With smaller screens, less speed, and no

Flash, this calls for a simpler design:

o Scale down design elements on your

native site for a cleaner mobile

experience

o Use languages like HTML5, CSS3, etc.

when designing a mobile version

o Simplify your navigations – feature your

popular categories first

Page 7: All About Mobile

Visibility:

o Users tend to visit a lot of sites through apps:

o The heavy hitters being social apps like

Facebook, Twitter, Pinterest, etc.

o 65% of users spend a majority of their time

on mobile devices browsing apps

o The average consumer opens a majority of

their emails on a smart phone:

o Almost 50% of emails are opened here,

compared to 34% on desktop computers

PRO TIP:

The average user only

uses 28 major apps per

month

Page 8: All About Mobile

The Solution:

o Since users are referring to websites so often

from mobile apps, it’s so important to make

sure your social platforms are optimized:

o Social profiles should clearly state your

company name, matching your website

URL when possible

o Location, address, and contact number

should be totally visible “above the fold”

o Add a “click-to-call” option so users can

simply click your number to dial

PRO TIP:

“Above the fold” means the

portion of your site that’s visible

without scrolling

Page 9: All About Mobile

Higher Sales:

o A mobile-friendly site is so important for

Ecommerce – maybe more so than any

other type of website

o Consumers tend to research on mobile

devices and make the decision to purchase

here

o They tend to convert on a desktop after

their mobile research

o Consumers are also known to look at

product reviews on their mobile devices

while inside a brick and mortar store

PRO TIP:60% of Target’s Holiday 2014

traffic came from mobile users

Page 10: All About Mobile

The Solution:

o Make sure you are educating consumers

as best you can about your products

o You can help end their product search

and encourage a conversion with

good information

o Have clear, concise product descriptions

on your mobile site as well

o Make sure product reviews are visible

and positive if possible

PRO TIP:

Make sure your mobile

checkout system is as secure as

your desktop site – this will help

encourage consumers to make

a mobile purchase

Page 11: All About Mobile

The Facts:

o Google has rolled out “mobile-friendly”

snippets in search results on mobile

devices

o These are meant to direct users to

sites with a good mobile experience

o The search engines may take mobile-

friendliness into consideration when

ranking sites

o Sites tend to rank better when users

are more engaged – this is no

different from desktop to mobile

PRO TIP:

Google’s engagement standards are

things like time on site, pages per visit,

bounce rate, and more

Page 12: All About Mobile

The Solution:

o Upgrade to a responsive platforms – many

hosting platform offer responsive options

o If you’re stuck between a responsive site and

a mobile-dedicated site (an app) think

about how many people use apps other

than the big 28

o Make sure viewports are set to accommodate

all devices and screen sizes

o Pay attention to mobile data in your analytics

o Look for high referral channels (social

networks), visitor flows, bounce rates, etc. to

see where you can capitalize and improve

PRO TIP:

Google hates when users have

to manipulate mobile sites –

pinching, zooming, etc. – this is

why they are using a “mobile-

friendly” snippet on mobile

SERPs

Page 13: All About Mobile

Now that you have the

facts, some great data,

and some actionable

tips, there’s no better

time to jump full force

into mobile – you’ll be

glad you did!

To learn more, visit our blog for

some great mobile resources:

o Mobile Courtesy

o Mobile Data Points

o Desktop vs Mobile Differences