BA (Hons.) GRAPHIC DESIGN LEVEL 6 Module Code OUGD303 Outcomes

Module Title FINAL MAJOR PROJECT Doc. Code OUGD303

BRIEF TITLE New York City Pride

The Brief Background

Produce a range of hand crafted pieces with the intention of promoting the New York City Pride and its annual march.

Heritage of Pride is wholly volunteer-managed non-partisan, tax-exempt, not-for-profit corporation that organizes Lesbian, Gay, Bisexual and Transgendered Pride events in New York City to commemorate and celebrate the Stonewall riots. These Events are organized for and on behalf of all lesbian, gay, bisexual and transgender individuals and groups, and all others who support the struggle for the liberation of these communities.

Concept/Proposition

Although the march attracts a huge crowd, many visitors to the city aren’t aware of the event due to lack of promotion and for the people that do know about it, many of them aren’t aware why the march started or the values of the organisation.

Considerations Mandatory Requirements

What is the intention of the festival?

What is the atmosphere of the event? Happy or sombre? The work should reflect this.

Date, time and place of the event.

Information about the history of the event and the organisation.

Target Audience Deliverables

Visitors to the city and ‘marchers’ Design development work.

Printed, well crafted resolution.

Tone of Voice Studio Deadline

Entertaining and informative. 3rd June 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and

further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 6 Module Code OUGD303 Outcomes

Module Title FINAL MAJOR PROJECT Doc. Code OUGD303

BRIEF TITLE Puffin Roald Dahl collection

The Brief BackgroundDesign a new cover for 5 of Roald Dahl’s books and package them as a set; James and the Giant Peach, Matilda, Charlie and the Chocolate factory, Georges marvellous medicine and Danny, the champion of the world.

Children of all ages have read and enjoyed books by Roald Dahl. Many of his stories such as Charlie and the Chocolate Factory and James and the Giant peach, have become classics in their own time.

Dahl’s children’s books are usually told from the point of view of a child. They typically involve adult villians who hate and mistreat children and feature at least one ‘good’ adult to counteract the villains. They usually contain a lot of black humour and grotesque scenarios; George’s Marvellous medicine and Matilda are examples of this.

Class-conscious themes - ranging from the thinly veiled to the blatant - this surfaces in works such as Danny, The Champion of the World.

Concept/PropositionThe stories are timeless as are the inside illustrations but the covers have become quite dated; the re-design is intended to encourage children to revisit the classic stories.

Considerations Mandatory Requirements- Bring the covers up-to-date; make

them more contemporary than the existing ones.

- Should appeal to a broad audience.- They should work as a set.

Cover copy.

Size - 198mm high x 129mm wide - spine, 12mm wide.

Be fresh and visually engaging for children.

Target Audience DeliverablesChildrens and parents/family of the children.

Design development work.

Printed, well executed resolution.

Tone of Voice Studio DeadlineEntertaining. 3rd June 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and

further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 6 Module Code OUGD303 Outcomes

Module Title FINAL MAJOR PROJECT Doc. Code OUGD303

BRIEF TITLE Best Picture Summer Drive-in Season

The Brief Background

Produce the promotional material for a season of 10 Drive-in movie screenings at Harewood House, Leeds, that will be showing the 10 movies that got nominated for Best Picture at the 2011 Academy Awards (commonly known as the Oscars). The promotional material should focus on type as image.

The Academy Award (informally known as the Oscar) is an accolade by the American Academy of Motion Picture Arts and Sciences to recognize excellence of professionals in the film industry, including directors, actors, and writers. The formal ceremony at which the awards are presented is one of the most prominent award ceremonies in the world and is televised live in more than 200 countries annually.

Concept/Proposition

The aim is to encourage people to come to the special events; drive-ins are often seen as ‘special’ or different. It is also to highlight the ‘special’ quality of the films, as they were nominated for such a prestigous prize - they are ‘future classics’.

Considerations Mandatory Requirements

- Impact- The type should reflect the feel of the

film - interpret the quote in the context of the film plot.

The type as image pieces must consist of a quote from the film and the promotional pieces should state somewhere that the film was nominated for an Oscar.

Target Audience Deliverables

Cinema goers. A2 boards showing the development of the project.

Printed promotional items and proposed digital ideas.

Tone of Voice Studio Deadline

To suit the film and oscars - ‘hollywood’ 3rd June 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and

further reading.

1

February 2011Chloe Ackroyd – Marketing Officer

chloe.ackroyd@leeds-art.ac.uk 0113 202 8044

End of Year Show Competition BriefTo produce designs for End of Year Show promotional materials that will be used by the marketing team to send out to key contacts and to promote the event. The aim is to encourage as many people to visit the show as possible and to engage a variety of audiences; general public, alumni, local businesses, prospective students, staff and industry.

Prize£1000 (for delivery of full suite of promotional material)

BackgroundLeeds College of Art held its first end of year show in 1997. A degree show has been held in June each year since, with VIP’s (local employers, etc) being invited since 1998. June 2000 saw the first College-wide End of Year Show, incorporating Further Education courses as well.

Tone of Voice• A friendly and informative tone of voice should be used. • Consistency of visual identity between the entire promotional End of Year Show materials, as some guests will receive

the complete pack of material in one envelope.• It should be professional, considered, and innovative whilst portraying the College as a leader in art, design, media and

communications education.

Mandatory Requirements• Poster/Leaflet - innovative piece of promotional material that demands attention even when in an environment highly

saturated with other flyers and information, poster must fold to fit in an A5 envelope.• Private View Invite – high quality, innovative design, must fit in an A5 envelope.• College signage – innovative and inventive signage for inside College buildings. Must be safe, easy to read for visitors

to understand, follow and be guided around College buildings. • Exhibition guide – a hand-held guide for visitors to carry around the show, must fit in with EOYS visual identity. • Email Invitation – low res graphic detailing key info, to send in an email• Web Button – low resolution EOYS button for our college website and other social media platforms, must be (5cm x

5cm).

Deliverables for competition submissionA2 concept presentation boards identifying: Concept and content for Poster/Leaflet, Private view invite and College Signage.

Deadlines

• Submissions to marketing by Friday 18th March • Winner announced week commencing 21st March • Winner to present full suite of promotional material week commencing 11th April• First amendments to be completed by 19th April• Final amendments (if required): 25th April• Print ready: 29th April

Supporting information, brand guidelines and logos can be sent if you’re interested in this competition. Please contact Chloe Ackroyd from the Marketing Department on 0113 202 8044, chloe.ackroyd@leeds-art.ac.uk or call into the marketing department at Blenheim Walk.

BA (Hons.) GRAPHIC DESIGN LEVEL 6 Module Code OUGD303 Outcomes

Module Title FINAL MAJOR PROJECT Doc. Code OUGD303

BRIEF TITLE ‘Leeds’

The Brief Background

Produce an illustrative piece, between A1 and A3 in size based on what Leeds means to me.

The competition is open to all students in Leeds universitys and collegeʼs. The top 30 will be exhibited at Paper Scissor Stone. The top 5 will be sold in editions of 25 on the Paper Scissor Stone website. Proceeds of all sales will be split with the artist and Paper Scissor Stone.Concept/Proposition

The theme is simply ‘Leeds’, in one piece you should show exactly what ‘Leeds’ means to me.

Considerations Mandatory Requirements

- It can be photography, illustration, graphic design etc. but it must be 2D.

Must be between A1 and A3.Must relate to my feelings or opinions on Leeds.

Target Audience Deliverables

Shoppers of Paper, Scissor, Stone and students.

1 illustrative piece.

Tone of Voice Studio Deadline

Fun 3rd June 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and

further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL 6 Module Code OUGD303 Outcomes

Module Title FINAL MAJOR PROJECT Doc. Code OUGD303

BRIEF TITLE Drawn This Way

The Brief Background

Illustrate an image of Lady Gaga styled as an ‘editrix’ to go alongside her new fashion column in V Magazine.

V magazine is an American fashion magazine published since 1999. The magazine is printed seasonally and highlights trends in fashion, film music and art.

V is edited by Stephen Gan and features new American fashion displayed through shoots and editorials focusing more specifically on art, film, music and fashion. V has been noted for its inventive and progressive styling, as well as its reportage of cultural figures and global youth culture.

Concept/Proposition

Lady Gaga herself has said she doesn’t want a ‘run-of-the-mill author’s headshot’ to go alongside her column, so she has asked the magazine to hold a contest where each issue applicants can illustrate her for.

Considerations Mandatory Requirements

- She must be ‘styled as a editrix’ - similar to ‘editress’ a.k.a a female editor.

- Any medium will be taken into consideration.

Lady Gaga styled as an editor.

Target Audience Deliverables

Readers of V magazine, Lady Gaga fans ‘monsters’.

Illustration of Gaga.

Tone of Voice Studio Deadline

Fashion, Fun. 3rd June 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and

further reading.

BA (Hons.) GRAPHIC DESIGN LEVEL

Module Code Outcomes

Module Title Doc. Code

BRIEF TITLE Handcrafted type

The Brief BackgroundProduce a decorative typeface intended to communicate a ‘handcrafted’ way of working.

Letters that are compressed very tightly, have ‘busy’ serifs or other elements are considered ‘decorative’. The fonts you see on old circus posters, or on signs printed on the buildings on old Western films are decorative. Old english and other gothic forms are decorative because they are meant to convey a feeling before they are meant to be read.

Other fonts that are not decorative are deliberately designed for easy reading.

Concept/PropositionThe purpose of the typeface is to be used in a design context publication; it will only be used for titles and decorative purposes so being legible at 6pt isn’t so much of an issue.

Considerations Mandatory Requirements- Impact- It needs to communicate a

handcrafted way of working- Although being readable at 6pt isn’t an

issue, it does still need to take readability into account.

Must be handcrafted in some way.

Target Audience DeliverablesGraphic designers and illustrators. 1 typeface

Tone of Voice Studio DeadlineFun, hands-on 3rd June 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and

further reading.