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Essentials 1

of anticipation he took the neatly packaged brownbox, closed the door and returned to the living room.It was slightly heavier than expected, but then again,it would hardly be as light as a feather now, would it?He gingerly unwrapped the package and took off thelid. And there they were, shining and quivering withexcitement. They must have had a bit of a rough ridebecause it looked like some of the packets had split

open. A couple of the little i’s had lost their dots whilethe t’s were running around with their crosses overtheir heads. There were even a few question marksthat had slipped out of their case and were wanderingconfused through the numbers.Ah, he thought, they’re so young and inexperienced. Andlooking around the room his eyes came to rest on the

faded blue box in the corner. Now they were cha-racters, he thought to himself. It was his first everbox of characters and symbols. They had lasteda good 26 years and served him well, especiallyin his love letters to Mrs Smith! A twinkle cameinto his eyes as he thought back to the good olddays. But time moves on, he sighed, and his oldletters and symbols just weren’t up

It was a cold, wintrymorning in December

of 10 Tumbledown

pleasure. full

18/22pt

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abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQR1234567890 abcdefghijMNOPQ1234567890 abcdefghijMNOPQ1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTU1234567890 abcdefghijMNOPQR1234567890 abcdefghijMNOPQRS1234567890

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUV1234 abcdefghijMNOPQ1234567890 abcdefghijMNOPQR1234567890

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45 light.

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5Essentials 1

!%%%%%%"$''''''#

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anymore. They were all rather tired and proneto snoozing when they should have been work-ing – just like the “Z”. The “W” was falling apartand any more use and he would have had three“V’s”, and he wouldn’t get very far with them.The “T” and the “L” were all tattered and curlingat the edges and the “B” just wouldn’t be. Themuscles of the “C” were weak and no longerstrong enough to hold its shape anymore. If itdrooped any further he’d have another “O” (Butyou could always use them. Tough, sturdy

characters they are. Never complain, always comebouncing back.).But be that as it may. Mr Smith now had newletters. He carefully took out the large, red envelopethat was attached to the lid, opened it and read thenote inside. “Important!” it informed him. “Neverleave your letters unattended. Feed them sparinglybut water them well. Clean all characters thoroughlyafter use. Vowels are mischievous and should al-ways be chaperoned by consonants, however, a string

of consonants may result in incoherence.Letters must not to be allowed to roam free.Therefore, never forget to keep them in with afull stop or such like. Overuse of the letter “S”can cause words to hiss. The letters “X” and“Q” are quite potent, use them moderately. The“I” is very self-assured and should be usedwith caution, please take heed and do not com-bine it too often with “U”. The “G” has Americanforefathers and cannot be made to change itsways, the “O” is a suggested alternative. The

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Black Cond.

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85 heavy.

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6

7Essentials 1

most inquisitive of all the characters is “Y”and it is prone to ask questions when leastexpected. Follow this advice and your letterswill provide you with years of pleasure.“

time and wondered what he’d got himself in to.There were so many more boxes of letters andsymbols to choose from these days, all with theirdifferent characters and symbols and looks. He’dspent all of last weekend carefully studying the

9/13pt

9/13pt

9/11pt

9/11pt

9/11pt

24pt

the new catalogue looking for a set of brand newcharacters. There were some cultivated from therich soil of the Nile Delta and distant relatives ofhieroglyphics; tough, hardy specimens carvedfrom the glaciers of Alaska; and many bubble-gum-chewing teenage varieties from the suburbs.Which to take, which to choose? Maybe he should

Of course he could! Yes, he said to himself,they’re young, inexperienced and possibly quitecheeky. But he was sure they would get on fine.(The old ones weren’t up to it any more, that’scertain.) And now they had finally arrived hewasn’t going to let some self-important noticemake him all anxious about using them. So, hewent to make that cup of tea he’d promised

himself before setting to

have chosen the pre-trained, Boston variety. Butno. He wanted something special. Characterswith real character. (He liked that. Funny.) Andhe got them, though he hadn’t expected the newcrew to be so much responsibility. The questionnow was would he be able to teach the manything ?Would they, in fact, want to learn from an oldfuddy-duddy like himself ?

D

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Linotype European Pi™

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8

9Essentials 1

It was a cold, wintry

morning in December

18/21pt

18/21pt

14/16pt

14/16pt

24/28pt

12/14pt

12pt

12pt

36pt

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�� !"#$%&'()*+,-./012345678

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Das Gasthaus ist für’s E‹en daDFR.

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10

11Essentials 1

and Mr. Smith of10 Tumbledown

28/30pt

10/11pt

30pt

9/11pt

9/11pt

9/11pt

cottage was eagerly awaiting the post. He was al-ready on his third cup of tea when he heard thefamiliar foot-steps walking up the drive. His parcelhad finally arrived! Even before the postman hadmade it to the porch, Mr Smith was on the doorstep,

arms out wide and grinning

the door and returned to the living room. It wasslightly heavier than expected, but then again, itwould hardly be as light as a feather now, wouldit? He gingerly unwrapped the package and tookoff the lid. And there they were, shining and quiv-ering with excitement.They must have had a bit of a rough ride becauseit looked like some of the packets had split open.

A couple of the little i’s had lost their dots whilethe t’s were running around with their crossesover their heads. There were even a few questionmarks that had slipped out of their case and werewandering confused through the numbers. Ah,he thought, they’re so young and inexperienced.And looking around the room his eyes came to

rest on the faded blue box in the corner. Nowthey were characters, he thought to himself. Itwas his first ever box of characters and symbols.They had lasted a good 26 years and served himwell, especially in his love letters to Mrs Smith!A twinkle came into his eyes as he thought back

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extra bd. oblique.

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abcdefghijklmpqrstuvwxABCDEFGHIJKLMNOPQRSTU12

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76 black italic.

95 ultra black.


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12

13Essentials 1

it anymore. They24pt

24pt

9/11pt

9/11pt

9/11pt

9/11pt

But be that as it may. Mr Smith now had new letters.He carefully took out the large, red envelope thatwas attached to the lid, opened it and read the noteinside. “Important!” it informed him. “Never leaveyour letters unattended. Feed them sparingly but wa-ter them well. Clean all characters thoroughly afteruse. Vowels are mischievous and should always bechaperoned by consonants, however, a string of con-sonants may result in incoherence. Letters must not

be allowed to roam free. Therefore, never forget tokeep them in with a full stop or such like. Overuse ofthe letter “S” can cause words to hiss. The letters “X”and “Q” are quite potent, use them moderately. The“I” is very self-assured and should be used with cau-tion, please take heed and do not combine it toooften with “U”. The “G” has American forefathers

and cannot be made to change its ways, the“O” is a suggested alternative. The most in-quisitive of all the characters is “Y” and it isprone to ask questions when least expected.Follow this advice and your letters will pro-vide you with years of pleasure.“Mr Smith read the note through for a secondtime and wondered what he’d got himself in

were all rather

tired and prone to snoozing when they should havebeen working – just like the “Z”. The “W” was fallingapart and any more use and he would have had three“V’s”, and he wouldn’t get very far with them. The “T”and the “L” were all tattered and curling at the edgesand the “B” just wouldn’t be. The muscles of the “C”were weak and no longer strong enough to hold itsshape anymore. If it drooped any further he’d haveanother “O” (But you could always use them. Tough,sturdy characters they are. Never complain, alwayscome bouncing back.).

EH

G Stempel Garamond™





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15Essentials 1

to. There were so many more boxes of letters andsymbols to choose from these days, all with theirdifferent characters and symbols and looks. He’dspent all of last weekend carefully studying the newcatalogue looking for a set of brand new characters.

9/11pt

9/11pt

9/11pt

9/11pt

24pt

There were some cultivated from the rich soil of theNile Delta and distant relatives of hieroglyphics;tough, hardy specimens carved from the glaciersof Alaska; and many bubble-gum-chewing teenagevarieties from the suburbs. Which to take, whichto choose? Maybe he should have chosen the pre-trained, Boston variety.

But no. He wanted something special. Characters withreal character. (He liked that. Funny.) And he got them,though he hadn’t expected the new crew to be so muchresponsibility. The question now was would he be able toteach them anything? Would they, in fact, want to learnfrom an old fuddy-duddy like himself? Of course he could!Yes, he said to himself, they’re young, inexperienced andpossibly quite cheeky. But he was sure they would get on

he heard the familiar

fine. (The old ones weren’t up to it any more, that’scertain.) And now they had finally arrived he wasn’tgoing to let some self-important notice make him allanxious about using them. So, he went to make thatcup of tea he’d promised himself before setting towork. After all, preparation is everything.It was a cold, wintry morning in December and Mr.Smith of 10 Tumbledown cottage was eagerly awaitingthe post. He was already on his third cup of tea when

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26 ultra light it.

35 thin.

36 thin italic.

45 light.

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55 roman.

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65 medium.

66 medium italic.

75 bold.

76 bold italic.

85 heavy.

86 heavy italic.

Neue Helvetica™















16

17Essentials 1

9/11pt

9/11pt

9/11pt

9/11pt

9/11pt

footsteps walking up the drive. His parcel hadfinally arrived! Even before the postman had madeit to the porch, Mr Smith was on the doorstep,arms out wide and grinning with childish pleasure.Full of anticipation he took the neatly packagedbrown box, closed the door and returned to theliving room. It was slightly heavier than expected,but then again, it would hardly be as light as a

feather now, would it? He gingerly unwrappedthe package and took off the lid. And there theywere, shining and quivering with excitement.They must have had a bit of a rough ride be-cause it looked like some of the packets hadsplit open. A couple of the little i’s had lost theirdots while the t’s were running around with theircrosses over their heads. There were even a few

question marks that had slipped out of theircase and were wandering confused through thenumbers.Ah, he thought, they’re so young and inexperi-enced. And looking around the room his eyescame to rest on the faded blue box in the corner.Now they were characters, he thought to himself.It was his first ever box of characters and sym-bols. They had lasted a good 26 years and served

him well, especially in his love letters to MrsSmith! A twinkle came into his eyes as hethought back to the good old days. But timemoves on, he sighed and his old letters andsymbols just weren’t up to it anymore. Theywere all rather tired and prone to snoozingwhen they should have been working – justlike the “Z”. The “W” was falling apart and any

more use and he would have had three “V’s”,and he wouldn’t get very far with them. The“T” and the “L” were all tattered and curling atthe edges and the “B” just wouldn’t be. Themuscles of the “C” were weak and no longerstrong enough to hold its shape anymore. If itdrooped any further he’d have another “O”(But you could always use them. Tough, sturdy

EO

EP

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abcdefghijklmpqrstuvwxyzABCDEFGHIJKLMNOPQRSTU123

95 black.

96 black italic.

medium

#2 bold.

black.

95 black.

roman.

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bold.

bold italic.

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Künstler Script™

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CD E F G HIJKLM123

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Present™

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18

19Essentials 1

characters they are.

Never complain

20pt

20pt

15/16pt

15/16pt

9/11pt

9/11pt

24pt

always come bouncing back.). But be thatas it may. Mr Smith now had newletters. He carefully took out the large,

him. “Never leave your letters unattended. Feed themsparingly but water them well. Clean all charactersthoroughly after use. Vowels are mischievous andshould always be chaperoned by consonants, how-ever, a string of consonants may result in incoherence.Letters must not be allowed to roam free. Therefore,

never forget to keep them in with a full stop or suchlike. Overuse of the letter “S” can cause words to hiss.The letters “X” and “Q” are quite potent, use themmoderately. The “I” is very self-assured and shouldbe used with caution, please take heed and do not

combine it too often

red envelope that was attached to

the lid, opened it and read the note

inside. “Important!” it informed

ER

S

T

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italic.

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ITC Souvenir®




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Times Ten™





Revue™


20

21Essentials 1

alternative.36pt

9/11pt

9/11pt

9/11pt

9/11pt

The most inquisitive of all the characters is “Y” andit is prone to ask questions when least expected.Follow this advice and your letters will provide youwith years of pleasure.“Mr Smith read the note through for a second time andwondered what he’d got himself in to. There were so

for a set of brand new characters. There were somecultivated from the rich soil of the Nile Delta anddistant relatives of hieroglyphics; tough, hardy spec-imens carved from the glaciers of Alaska; and manybubble-gum-chewing teenage varieties from the sub-urbs. Which to take, which to choose? Maybe heshould have chosen the pre-trained, Boston variety.But no. He wanted something special. Characters withreal character. (He liked that. Funny.) And he got

many more boxes of letters and symbolsto choose from these days, all with theirdifferent characters and symbols andlooks. He’d spent all of last weekend care-fully studying the new catalogue looking

them, though he hadn’t expected the new crew to beso much responsibility. The question now was wouldhe be able to teach them anything? Would they, infact, want to learn from an old fuddy-duddy likehimself ? Of course he could! Yes, he said to himself,they’re young, inexperienced and possibly quitecheeky. But he was sure they would get on fine. (Theold ones weren’t up to it any more, that’s certain.)And now they had finally arrived he wasn’t going to

W

U

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65 bold.

65 bold oblique.

75 black.

75 black oblique.

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DFR.

Wilhelm Klingspor Gotisch™

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Das Gasthaus ist zum Essen da

Univers™





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University™


22

23Essentials 1

9/11pt

9/11pt

9/11pt

24pt

65pt

let some self-important notice make him all anxiousabout using them. So, he went to make that cup oftea he’d promised himself before setting to work.After all, preparation is everything.It was a cold, wintry morning in December andMr. Smith of 10 Tumbledown cottage was eagerlyawaiting the post. He was already on his third cupof tea when he heard the familiar footsteps walking

up the drive. His parcel had finally arrived! Evenbefore the postman had made it to the porch,Mr Smith was on the doorstep, arms out wideand grinning with childish pleasure. Full of antici-pation he took the neatly packaged brown box,closed the door and returned to the living room.It was slightly heavier than expected, but then

again, it would hardly be as light as a feather now,

would it? He gingerly unwrapped the package and

took off the lid. And there they were, shining and

quivering with excitement.

They must have had a bit of a rough ride because

it looked like some of the packets had split open.

A couple of the little i’s had lost their dots while

the t’s were running around with their crosses

over their heads. There

wandering

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