1. All-in-One SMSMobile Marketing Overview www.SimplifiedSMS.com

2. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Simplified Solutions + Simplified SMS Online Marketing and TechnologySMS Message and Marketing Management Digital Marketing and Technology Agency Since 2002 Dedicated team of experienced marketers and technologists 2008 - Simplified Alerts and Simplified SMS Hundreds of clients across dozens of verticals Simplified Alerts www.SimplifiedAlerts.com One-Way; One-to-Many Group Texting Simplified SMSwww.SimplifiedSMS.com All-in-One Interactive Marketing. Advanced Integration. Focus on integrated solutions with supportive launch programs including training and marketing Tom Casale - Tom@SimplifiedSolutions.biz Founder, Managing Partnerwww.SimplifiedSMS.com 3. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW What is SMS Mobile Marketing? Consumers in our hand Industry StatisticsEMail vs. SMS There are 95.8 million smartThe average email open rate is phones or wireless-enabledapproximately 6.5 hours. PDAs in the US The average SMS text message open 80% of cell phone users are rate is approximately 4 minutes. willing to receive opt-in text messages. The overall delivery rate for email is approximately 26%. Nearly 7% of all U.S. web traffic comes from mobile The overall delivery rate for SMS is and other non-computerapproximately 98%. devices(CTIA June 2011) 4. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Set the Scene An overview of todays presentationGROW!Build your subscriber list. Best Practices to do so.ENGAGECommunicate wellOPTIMIZEThrough reporting and feedback Maximize your program.www.SimplifiedSMS.com 5. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW! Best practicesALWAYS Opt-InGoverned by Mobile Marketing Association and CTIA Rules andGuidelines. Email is governed by the Can Spam Act of 2004.MMA Consumer Best Practices Guidelinesdemand a double opt in from the consumerand the ability for the consumer to opt out ofthe service at any time by sending the wordSTOP via SMS.www.MMAGlobal.com www.SimplifiedSMS.com 6. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW! Web Sign-up Keyword and ShortCode UPLOAD TEXT KEYWORD TO 12345 Custom Web sign-up page Load your CSV file into your systemBranded FormPortable and Easy Must be Opt-InIntegrated via Widget WebsitesUse your custom Load new and old lists Social Channels shortcode and Blogs relevant keyword to External sourcesjoin the programGives you the greatestRequires vetting andflexibility for designUse multiple keywords approval.and messaging to enroll in specificdistribution lists www.SimplifiedSMS.com 7. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW GROW! QR CodesSocial Media WidgetsOTHER Unique code for your list Social Opt-In Signups Add cellphone fields to forms Highly portableAcross Most ChannelsUse Existing Forms Use via online and offline channels Create portable Add a cellphonewidgets through capture field to Opt-in directly to yourFacebook, Twitter,inquiry and lead- list Google + and LinkedIn capturing formsMake sure your CRMcaptures them too www.SimplifiedSMS.com 8. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW INTEGRATED ONLINE MARKETINGEMAIL Loyalty-driven The most successful programs Used to activate others. should include these channels to maximize your opportunities for increased awareness, leads and business. EMAILSOCIALSMSExtend theMARKETING SMS MARKETING reach of Text campaignsengagementDriven by Likes Extends MOBILE WEBSITES and shares email SOCIAL CHANNELS MOBILE WEBSITES Satisfy mobile efforts Address growing segmentswww.SimplifiedSMS.com 9. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing SMS FeaturesMMS Features Mobile Coupons electronically offer free gifts, % Images Send images to lists; great for discounts, incentives that aresending QR or bar codes tracked by redemption codes Video Send short videos directly to your Mobile Voting and Polls Text a keyword to subscribers your shortcode to vote for a favorite Voice Broadcast Send a voice message to List Enrollment Enroll members in your lists via text with shortcodes or web via QR codesregistrants. Covers the triad of messaging; text, email and voice. Mobile eCards and Appointment Reminders Pre- schedule promotional reminders like Birthday Club or product renewalsMMS Example: Real Estate Push to Email, Twitter and Facebook Send your Text short code numbers to messages through email and social channelsreceive info like video tours, images, text, web links andwww.SimplifiedSMS.com 10. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing Mobile Coupons Traditional retail coupons are great until you have to worry about planning, scheduling, printing/reprinting, and mailing costs. Even then, customers can forget to bring in their redeemable coupon. Simplified SMS combines the power of electronic coupons and the convenience of mobile phones with its Mobile Coupon features. Create unique promotion codes for each individual SMS Mobile Coupon Easily redeem each coupon using Simplified SMS web-based software Track redemption rates and revenue earnedwww.SimplifiedSMS.com 11. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing SMS Voting Create engaging SMS votes and polls. Customers vote via text messaging: Join by texting a Mobile Keyword to a shortcode. They will then immediately receive back a textmessage thats customized by you with all the choicesthey can vote for. Asked a multiple choice questionwith up to TEN choices. Every vote is categorized and tallied Each mobile phone can only vote one time Great for Retail: Ask customers what their favorite brands are. Product Development: Ask customers to vote for theirfavorites.www.SimplifiedSMS.com 12. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing Text-To-Screen Live messaging at events Text a mobile keyword (e.g. SimSol) and a text message to a designated short code (e.g. 12345) which then can be projected onto a large screen at your venue in real time. Filter messages, specific words, and/or block flagged phone numbers. Great way to grow the database. Engagement Benefits Real Time Interaction via SMS mobile text. Build crowd participation & interaction from youraudience. People can text-to-screen questions, contests,raffles, announcements, crowd-engagingpromotions, etc. www.SimplifiedSMS.com 13. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing MMS (Multimedia) MMS Features Extends the reach of 160 charactersImages Send images to lists; great forsending QR or bar codes MMS is the new standard in mobile messaging Often gets 2 to 3 times the response rateVideo Send short videos directly to your in comparison to standard text messaging subscribers alone.Voice Broadcast Send a voice message to Increased Direct Response Rate registrants. Covers the triad of messaging;text, email and voice. Because of its interactivity, MMS videos increase user interest and boost direct response rates from people that are tired of just seeing boring text. Its also the perfect MMS Example: Real Estate way to showcase to your customers that your business is on top of the latest technologies. Text short code numbers toreceive info like video tours, Example: Nissan sends video to their techs images, text, web links and to demonstrate a procedure www.SimplifiedSMS.com 14. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing Shuffle ResponderCase Study: Restaurant AUTOMATED random promotion generationA restaurant signs up to use the automatedShuffle Responder for an upcomingpromotion. Create 10 different promotional text messages for your business.Table tents and/or other in-store signage Executes custom auto-responders via text direct customers to text "Specials" to 00000 and email that can further qualify the to receive our daily specials. list. Create segmented lists based onCustomers can easily opt into the program by responses. texting the keyword at their tables. Control response delivery.Customers receive a special text messagefrom the pool of different auto responders.When customers text the same keywordagain ("Specials" to 00000), they will receivea different promotional message (the shuffleresponder) until the pool of auto responseshave been exhausted.www.SimplifiedSMS.com 15. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing QR Codes A Quick Response Code is a two-dimensional barcode that can be scanned by a smart phones camera to transfer important information back to the phone. List enrollment: Automatically composes a text message with your keyword and short code so that all people need to do is press SEND to join your mobile list. Scan a QR Code and automatically link to a webpage of your choice for more info about your product. An automated text message can be sent back to them with a special coupon or offer, and you automatically store their mobile numbers in your database so that you can text them later.www.SimplifiedSMS.com 16. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing Loyalty Program BETA Reward users for program participation Businesses just define a reward and then select the amount of points that customers must accumulate before being able to redeem their prize. Consumers can either scan a QR code or text in a mobile keyword, which the business approves in real-time upon each in-store visit or purchase. This extra step protects the business against people who might try to use the system to fraudulently add points. When customers accumulate enough valid points to reach their rewards goal, they are sent an automatic text message to confirm that they can redeem their prize. www.SimplifiedSMS.com 17. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW ENGAGE: SMS Marketing SUCCESS STORIES Well known industry successes with SMS Marketing Marriott Hotels contributed 1.2 million in bookings to SMS in one quarter, 1/3 were redeemed the same day. Dunkin Donuts used a text campaign to increase sales by 9% through short messaging and couponswww.SimplifiedSMS.com 18. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW A new way to see things MOBILE WEBSITES www.SimplifiedSMS.com 19. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Mobile Websites You need to consider How? 7% of total Internet traffic comesA mobile version of your website is critical from mobile devices; mcommerce is growing for integrating into your mobile marketing to $119 Billion by 2015 program eBay expects customers to buy and sell $8 Can be custom-built; but should focus on the billion of merchandise in 2012core pages if not the entire site PayPal expects to see $7 billion in mobile payment volume in 2012Track analytics on your mobile site to see traffic and conversion rates Mobile searches have quadrupled in the last year, for many items one in seven searches are now mobile. Local mobile ad spend will grow from US$404 million to $2.8 billion www.SimplifiedSMS.com 20. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW A perfect match EMAIL SMS www.SimplifiedSMS.com 21. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW 1-2 PunchSMS / Text Messaging programsare the next best way to get messages immediately into the hands of your customers.Nothing can deliver a quick message moreefficiently. Combined with your Email Marketing program its knockout a 1-2 punch. www.SimplifiedSMS.com 22. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW Email is the Spark SMS is the flame Light up an integrated program Your first campaign Its all about the VALUE; why join?Start with an email to your email listto encourage SMS signups; announce itas a new program with a link to the An SMS program can deliver rewardssign-up page or keyword opt-in and incentives instantly in the hands of customersAnnounce the Terms of the program;how often will you send texts? Email and social are the core SMS can be an instant, exclusive rewardThen, activate an instant coupon forredemption; send an email However, mail has a lesser-decay rateconfirmation too. meaning folks tend to save email messages as bookmarks and remindersBegin your program with a bang of apromotion or reward; send alsoCapture cellphone numbers where youthrough email, FB, and Twittercapture emails AND through keywords,QR codes and webpage sign-up links www.SimplifiedSMS.com 23. All-in-One SMSMobile Marketing OverviewThanks! www.SimplifiedSMS.com 24. ALL-IN-ONE SMS MOBILE MARKETING OVERVIEW www.SimplifiedSMS.com Tom Casale, Managing Partner312-846-7669 x1001 tom@simplifiedsolutions.biz www.SimplifiedSolutions.biz @iBestPractices http://www.linkedin.com/in/tomcasaleCase StudiesWebMarketingCaseStudies.com www.SimplifiedSMS.com