Thelifeblood of

our economy

ALL in the FAMILY

A Special Section of the

Callicoon, NY • Section F • January 28, 2014

Family-owned and operated since 1891

TAKE ONE FREE

2F ALL IN THE FAMILY SULLIVAN COUNTY DEMOCRAT JANUARY, 2014

DRIVE. FORWARD.

PERSONAL ATTENTION • FAMILY OWNED FOR 25 YEARS • LARGEST DEALER GROUP IN SULLIVAN COUNTY www.MMAutoGroup.com 845.292.3500 Liberty, NY

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JANUARY, 2014 SULLIVAN COUNTY DEMOCRAT ALL IN THE FAMILY 3F

BY ELI RUIZ

The Vallone name is very wellknown in this neck of thewoods. After all, the name has

been synonymous with superior cus-tomer service through its long-run-ning Rolling V Bus Corporation fordecades.

A full-service transportation com-pany based in South Fallsburg,Rolling V got its start providingschool bus and event transport forNew York City School kids under themoniker Parkway Bus Service. In1954 Parkway merged with two otherbus companies, Columbia Bus Serv-ice and Syken Coach Service, thusforming Pioneer Bus Service. Manyyears later the company, under cur-rent owner and President Phil Val-lone, would make its move to the Sul-livan County area.

“Back then the company, under myfather Ed and uncle Tony, saw explo-sive growth based on two very simpleyet important principals, reliability

Whatever their business, the Vallones provide superior service

CONTRIBUTED PHOTO

From left, Donna, Nick, Phil Jr. and Phil Vallone. The family is mainly identified with Rolling V, a bus company whose ‘roots’ go back to the1950s. Creekside Cabins and Roscoe Beer Company are two other firms it has a hand in. Their businesses’ logos appear below.

Continued on next page

4F ALL IN THE FAMILY SULLIVAN COUNTY DEMOCRAT JANUARY, 2014

Investment AdvisorsCreating and Preserving Wealth

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and superior customer service,” PhilVallone said.

Today, Phil and wife, Donna, alongwith son Nick and other family mem-bers – and their great staff – continuetheir father’s tradition of reliabilityand always putting the customerfirst.

“We like to think that those earlytraditions live on today in proudlyserving the people of SullivanCounty,” he said

But that’s not the only Sullivanenterprise the family has its hand in.

Take for instance Creekside Cabinsin Roscoe. Located in Trout Town,USA, the business consists of morethan 10 serene cabins nestled on thebanks of the famed WillowemocRiver, upstream from the Beaverkill,and surrounded by the natural beau-ty of the Catskill Mountains.

Open for spring and summer reser-vations, the business was started byfamily patriarch Ed Vallone in themid-1970s and is now run by Donna.And for four decades the Vallonefamily has been welcoming anglersto the banks of the Willowemoc.

“Our philosophy has been to pro-

vide our guests with a refuge – terrif-ic fishing surrounded by peace andquiet,” Donna said.

Creekside Cabins bills itself as the“perfect getaway for the avid angler.

“We are located in the heart of theCatskill Mountain’s fly-fishing coun-try in Roscoe, where the fishing isgreat morning, noon, and night,”Donna said. “You can stay for aweek – or a weekend – in the areawhere fly-fishing was born and enjoythe beauty, comfort and unparalleledcustomer service.”

The Vallones recently addedCastaway Lodge to the enterprise.

“Castaway all your troubles as youkick back and relax at our newestvacation rental,” Donna enthused.“Enjoy an award-winning propertythat has all the comforts of home.”

Castaway’s amenities include threebedrooms, all with cable TV, wirelessinternet, central air/heat, laundrycenter, and a fully stocked kitchen.

“Sit back and relax on the frontdeck that overlooks the WillowemocCreek, or gather around the fire ringon the front lawn and roast somemarshmallows,” she added. “Allwhile gazing at the stars.”

Donna is also part owner and amanaging partner in the nascentRoscoe Beer Company, a breweryalso located in the Vallones’ adoptedhometown of Roscoe.

Vallone helps manage the staff andoversees merchandise sales at thecompany’s store, also overseeingbeer distribution and production.

Donna and partner Elaine Fettighave teamed up with Tera Luty,Shannon Feeny and Josh Hughes tomake certain that the Roscoe BeerCompany sees sustained growth.

“We really are doing great,” saidDonna. “Our production has morethan doubled what we’d anticipatedand we’re truly looking forward to agreat 2014.

“We have a passion for our town,”added Donna. “It’s a great outdoorstown and we felt it deserved to have abeer of its own. Thus was born thenow famous Trout Town Amber Ale.”

The Roscoe Beer Company is locat-ed at 145 Rockland Road.

For more information on the threeVallone family businesses profiledabove, go to www.rollingv.com,www.creeksidecabins.com andwww.roscoebeercompany.com.

Continued from previous page

Congratulations…and

THANK YOU!to all

the Family-ownedbusinesses in

Sullivan and WayneCounties

who help to keepour economy strong.We truly appreciate

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From all your friends at the

Sullivan County’s Community NewspaperFamily-owned, since 1891

JANUARY, 2014 SULLIVAN COUNTY DEMOCRAT ALL IN THE FAMILY 5F

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6F ALL IN THE FAMILY SULLIVAN COUNTY DEMOCRAT JANUARY, 2014

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13728

STORY AND PHOTOS BY FRANK RIZZO

The tale of Manhattanites givingup careers in the Big Apple tostart anew in Sullivan County

has become familiar since the startof the new millennium.

Jim and Barbara Kayton wereahead of their time, making their lifetransforming move in the midst ofthe “go-go eighties,” when the citywas rebounding from its near-bank-ruptcy and was again becoming amagnet for ambitious professionals.

Manhattan-born Jim had put in adozen years as director of publicrelations at Pace University.

Barbara, a native of Queens, head-ed up a division at one of the “BigEight” accounting firms, overseeinga $3 million budget and 40 people.Her superiors offered a promotion,and she recalled the 1986 meeting atwhich she was to find out the detailsof her higher salary and new respon-

sibilities – only to shock everybodyby announcing she was quitting.

Jim also gave notice at the sametime.

Both continued to be associatedwith their respective employers on apart-time basis, but their “arc” hadirrevocably changed; the Kaytonshad transitioned to the next stage oftheir married and professional livesat the home they had built inAcidalia, and at their new businessventure, the Callicoon Theater.

The couple, who wed in 1975, haddiscovered the county in 1980, whenaccompanying friends who werelooking at property in the far reachesof the Town of Fremont. The Kaytonswound up buying the lot next doorand soon found themselves drawn tothe area.

“Jim loved it up here,” Barbararelated. “It’s a good thing I droveback to the city, because [if Jim weredriving,] he would want to turn

Buying a movie theater tranformed Kaytons’ lives

Barbara and Jim Kayton in front of their pride and joy – the 380-seat and only year-roundmovie theater in Sullivan County.

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Adults $9 • Children $6 • Mon. & Mats. - Adults $7 - Children $6845-887-4460 www.callicoontheater.com

*The River Reporter annual “Best” Readers’ Choice Awards14144

JANUARY, 2014 SULLIVAN COUNTY DEMOCRAT ALL IN THE FAMILY 7F

Celluloid to digitalThe most dramatic change since the Kaytons took over has been

in the way films have been shown. At first, they operated the twooriginal 35MM mechanical projectors, which used carbon arc to proj-ect the images (the light source was later upgraded to xenon bulbs).

Both projectors were loaded with reels (each with about a quar-ter-hour’s worth of film) and Jim had to look for the “dots” flashedon the screen to switch projectors. Later, he got a “platter system”where he laboriously taped all the reels together and fed the result-ing large reel into a single projector. With the switch to digital themechanical projector is no longer used, but it remains in the projec-tion room.

The other projector has been moved into the “interior lobby” asa museum piece with explanatory notes and, with its elaboratemechanism and impressive lenses, draws much attention.

“People love it, take pictures with it,” Jim said of the projector.“It’s a very popular object.”

In November 2012, the theater went fully digital, a move that Jimsaid cost about $70,000.

The system consists of a computer server and projector. Whereonce films arrived in large cans holding three reels each (“Titanic”took up 11 or 12 reels Jim recalled), the parcel service now deliversthe film on a small “hard drive.” Jim gets an “electronic key” tounlock the film.

Starting this year, movie companies will no longer distribute films“on film” – it’s an all-digital world now.

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back.”One day, Ed LeRoy of Fremont Center told

friends of the Kaytons that the theater in Callicoonwas for sale. They discussed it and Jim thought,“Gee, that sounds neat… It’s something we coulddo. It’s a way to serve the community in a tangibleway that’s important to both of us.”

Mickey Roche of the Callicoon auto dealershipwas a co-owner at the time, and Harold Miller ranthe theater operations. The Kaytons took owner-ship in November 1986 and by April of the follow-ing year screened their first film, “CrocodileDundee.”

They quickly hired Ed LeRoy to help out – the firstof dozens of teens who gained work experienceunder the Kaytons.

“We’ve had great rapport with the kids over theyears – it keeps us young!” Barbara said.

Miller stayed on, an invaluable employee whohelped “flatten the learning curve” and for whom

the theater lobby is now named.Since taking over, the Kaytons have financed a

series of renovations to improve the theatergoers’experience and maintain the physical structure ofthe building – which had opened in 1948:

• Put up a new, larger (about 25 percent) screen.• Took out 26 percent of the seats to enable more

leg room, and put in wider chairs.• Upgraded the sound system from mono to

Dolby Digital Surround Sound.• Replaced the roof, and improved the heating

system while air conditioning the structure for thefirst time.

• Refurbished the facade to better reflect the ArtDeco style of the building.

The Kaytons feel their backgrounds give themthe tools to smoothly operate the business “as ateam.”

Barbara runs the concession stand and managesthe employees and keeps the account books.

Jim books the films anddoes publicity and advertis-ing and basic upkeep andmaintenance.

Everybody pitches in toclean up after the last credithas rolled and the screengoes dark.

When they need to taketime off, the Kaytons rely onlongtime employees, such asJesse Ballew of Damascus,PA, to oversee things.

“Our goal is to give peoplethe best show we can,” saidJim.

“With a single screen movietheater in a large area we tryto hit every demographic andtaste,” Barbara said of the dif-ficult balancing act in choos-ing movies.

Jim noted that distributorstypically take 60-70 percentof the ticket sales for first-runmovies.

“Ticket sales do not coverthe costs of running the the-

ater,” Jim emphasized.That’s where concession stand sales are crucial to

keep the enterprise viable.“We haven’t gotten rich, but we’ve made a living,”

Jim said.Barbara related, “When I married Jim I told him

I’d live with him anywhere as long as it was a bigcity.”

She laughed and pointed at the hamlet beyondthe front doors and said, “Look at the big city!”

Barbara does have a “day job” – as secretary to theCallicoon Water Company.

“The quality of life is different… not better, justdifferent,” Jim observed.

When she announced her intention to quit, herboss at Peat, Marwick (now KPMG) asked her, “Doyou think this is a wise move?”

Twenty-seven-plus years later, the Kaytons haveno regrets.

“We could never have owned our own business inManhattan,” Barbara concluded.

For info, including show times, group sales, par-ties and private screenings, call 887-4460 or visitwww.callicoontheater.com

Barbara runs the concession stand, a vital part of the business. Jim joked that “the lobbyis where we do all of our socializing.”

8F ALL IN THE FAMILY SULLIVAN COUNTY DEMOCRAT JANUARY, 2014

14392

The Country Store Of DistinctionSince the 1840s

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‘Mom and Pop shop’ keeps up with the timesSTORY AND PHOTOS

BY SHARON SPACE-BAMBERGER

Curtis Hodny describesLandscape Trailers thusly: “Weare a Mom and Pop shop and

do a little of everything. The eco-nomic climate doesn’t allow a one-item business anymore, so we diver-sified.”

He continued,” We do utility trailersales and service. We have lots oftrailer parts, trailer repair parts andaccessories from well-known manu-facturers. We got into graphicsbecause of the commercial trailersales. We offer custom lettering,logos, graphics and signs and willinstall them on your vehicles.”

Hodny added, “We also do screenprinting and embroidery. My wifeLisa is the one who does the embroi-dery and orders the athletic apparel.We have Haines, Polo, Beefy T’s, andother shirts available. We createdteam jerseys for local school groupsin Liberty, Livingston Manor and

Roscoe. We have done shirts, signsand graphics for a lot of golffundraisers.”

Lisa Hodny loves the creativeaspects of the business, noting” I feelvery satisfied seeing customers wholove what we come up with.”

Curtis gave a history of the busi-ness, “We opened in 1992. It is hardto believe I will be here for 22 years.My former father-in-law BurgessPeters owned it. It was family and itflowed right along. I always liked ithere; we live right next door.”

Curtis added, “A special thanks toBetty and Burgess Peters of Price Ritecamper sales and my late wifeBonnie for their support and believ-ing in me to succeed when weopened our doors for the first time in1992.”

The shop is family-friendly andsome long-term customers bringtheir children with them. The kidsshare the extensive big wheel fleetowned by Lisa and Curtis’ childrenKatherine, 2, and Isabella, 4½.

Lisa Hodny works on an order for “Foam Gods,” a foam insulation business owned by PaulKavleski Jr. “We are doing jackets and sweatshirts for their workers. We designed their vehi-cle lettering, too.”

JANUARY, 2014 SULLIVAN COUNTY DEMOCRAT ALL IN THE FAMILY 9F

Landscape Trailers601 Harris Road Ferndale

Tuesdays–Saturdays from 9 a.m.–6 p.m.Closed Sunday and Monday

Call 292-1476info@landscapetrailers.com

J. HUGHSONEXCAVATING INC.

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14268

Mall’sCAR WASH & LAUNDROMAT, INC.

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Attention all parents and employers!

The Sullivan County Child Care Council, Inc.is here to solve all of your child care problems.

Visit us on the web: www.scchildcare.comor call us at: (845) 292-7166 or (877) 292-7190

1395

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The shop is decorated with taxidermy trophies taken by Curtis Hodny and friends. The Marineveteran decided on the American Flag and eagle motorcycle poster as the background for aphoto with his business partner and wife Lisa and their daughter Katherine, age 2.

10F ALL IN THE FAMILY SULLIVAN COUNTY DEMOCRAT JANUARY, 2014

401 Broadway, Monticello(845) 794-4141

111Sullivan St., Wurtsboro(845) 888-2731

Serving Families In Sullivan CountyFor Over A Century

Joseph W. Kenny - Licensed Funeral Director

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13877

STORY AND PHOTOS BY ELI RUIZ

Much has been written aboutthe decline of small, family-owned businesses in the

United States.So called “big box” stores and their

generic low cost products, coupledwith a weak economy, have literallyshut down much smaller mom-and-pop shops all over the country.

But not so Louis Velasco’s ADMInteriors – formerly Time for aChange Decorators – in Monticello.And this is because, as Velasco said,“Nothing can replace a custommade, handcrafted product.”

And after more than 40 years pro-ducing custom made drapes, shadesand more, Velasco surely knows whathe’s talking about.

Having arrived in the U.S. from hisnative Argentina in 1969, by 1973Velasco had opened his first shop,“Louis’ Curtains and Upholstery” onBroadway in the village. In 1977 the

business was renamed “Time for aChange.”

“My wife [Nella] knew how to makedraperies and we figured, ‘Why notmake a business out of it?’ That, andI just love commercial ventures. It’sreally all I’ve ever been interested in.”

Having learned his trade, as heexplained, through reading booksand by studying under well estab-lished designers and decorators,Velasco is quick to explain, “I am notan ‘accredited’ interior designer,”and after all these years still callshimself “an interior consultant.”

“I did study business administra-tion in Argentina,” he adds. “As far asthe business and money side ofthings, that has really helped.”

ADM has been located at 88Forestburgh Road since 2002. Louisand wife Nella have two otheremployees who help with fabrica-tion, but as he says, “In the warmer,busier months we can have up to sixworkers.”

Asked how the day to day responsi-bilities of running a family businessare doled out, Velasco said, “We bothhandle the same things. There is nodifference in what either of us do.From taking measurements toexplaining pricing and helpingclients with selection, all the way tomanufacturing our custom products,my wife and I do it all.”

Over the years the Velasco familyhave gradually expanded their busi-

nesses offerings and currently ADMInteriors manufactures and sells cus-tom drapes, custom shades, customupholstery, vertical blinds, balances,flat Roman shades, headboards andmuch more.

Asked the secret to his longevity inthe business world, Velasco chalks itup to quality and the attention helavishes on his clients.

“We treat all of our customers likefamily. We can often tell a client whattheir home needs before we even seethe home and since we make justabout everything here, the quality ofour products speak for themselves,”Velasco said. “You know, when I firststarted the business there were at

least six other similar businesses inSullivan County. Now most if not allof those businesses are gone, butwe’re still around.”

But ADM’s success must also surelyhave something to do with Velasco’slove for his chosen trade: “I absolute-ly love draperies,” he offers. “To medraperies are the most beautiful dec-oration in a home. It can get expen-sive but it’s beautiful, and the ideathat with just fabric, shears and asewing machine we can use theimagination and turn an ugly win-dow into a million-dollar window.”

For more information go toadminteriorsinc.com or dial 794-7900.

Custom products, custumer service define this business

Louis Velasco of ADM Interiors looks over a pattern book. Velasco and wife Nella have pro-vided quality custom work for decades and are the epitome of the family-run small business.

Providing the Best Quality& Service and Prices in the

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JANUARY, 2014 SULLIVAN COUNTY DEMOCRAT ALL IN THE FAMILY 11F

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12F ALL IN THE FAMILY SULLIVAN COUNTY DEMOCRAT JANUARY, 2014

Service not available in all areas. Minimum 24 month commitment term. $9.99/month equipment lease fee plus monthly service fees and taxes apply. Actual speeds will vary. Use of the Exede service is subject to data transmission limits measured on a monthly basis. For com-plete details and the Data Allowance Policy, visit www.exede.com. Exede is a service mark of ViaSat, Inc. †All offers available for a limited time and may be changed or withdrawn at any time. Offer not available in all areas, Check exede.com for promotional offers in your area.

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1368

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7862 Route 55 | P.O. Box 420 | Grahamsville, New York 12740 845.985.7006 | greyswoodworks.com

7862 Route 55 | P.O.PP.P845.985

Box 420 | Grahamsvill.7006 | greyswoodwork

e, New York 12740ks.com

1439

1

Shoulder/Arm

13352

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