all new traffic

all new trafficthe future of Agency Management

the future of agency management

all new traffic

Thank you for considering Traffic as your Studio Management Solution.

Sohnar have been in business for almost 10 years during which time we

have grown from 3 people working at home to an international business

with over 500 clients trading in 18 countries and the proud recipient of the

Queens Award for Enterprise – Innovation.

We are market leaders in our field but don’t seek to rest on our

laurels. Every day we seek to learn, and it is fair to say that over the years we have learned a lot.

We learn from our customers, our people and also by making mistakes!

Two years ago we embarked on an adventure to completely redefine what a Studio Management

System looked like. We embraced the latest technology and many of the ideas and requests people have made

of us over the years. We acknowledged though that we did not know all of the answers, and engaged some of

the leading agencies in their field to assist with the products design,

evolution and testing.

“We are market leaders in our field but don’t seek to

rest on our laurels”

letter from the chairman

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The result is Traffic. Same name (why change a winning formula) but 100% new and indeed improved.

We believe there is no other studio management system that gives you the ease of use or scheduling

power we have embodied in Traffic. Of course only you can decide!

Traffic has been built using enterprise level technology from the likes of Adobe and IBM. This gives you as cus-

tomers the reassurance of a robust and scalable platform able to support your business 24/7 anywhere on the

planet.

Sohnar continues to innovate and invest. We spend 45% of turnover on

research and development, hire the best people in their field, and recognise that

our clients gain re-assurance from dealing with a company that is both profitable

and unborrowed.

To learn more please give us a call or come and meet me and the whole team at our offices.

Yours Truly,

Jeremy Rudge

Chairman

“Sohnar continues to innovate and invest”

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some historyThe honest truth is that probably 80% of agencies still manageusing Excel, Post-its and invoice using Word!

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Studio Management systems have been around for about 10 years and in the mainstream for probably 5 years or less.

We say mainstream, but the honest truth is that probably 80% of agencies still

manage using Excel, Post-Its and invoice using Word!

The providers of Studio Management solutions have typically been smaller

companies relying on packaged software platforms such as Filemaker or 4D

to produce their closed proprietary products. This has proved a successful

route for many, but the world has moved on.

some history

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Our clients (you!) now expect a level of new sophistication that is in line with

their expectations of a modern enterprise application. Drag and Drop,

visualisation of complex data, simplicity in use, total flexibility in scheduling

and the empowerment of the user to manage their own day – within some

rules of course!

Our clients now expect Software as a Service, accessible anywhere on the

planet with an internet connection without the hassle of running and

maintaining their own servers.

Our clients now expect open standards where they can access their data and

build applications on top of the suppliers offerings.

Let the following pages exceed your expectations…

some history

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let the following pages exceed your expectations

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my people want simplicityTraffic solves this problem by bringing everything together on a single page in a familiar calendar type view.

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Lets be honest, creative’s are not usually great on process and they are not usually the greatest at recording time.

Traffic solves this problem by bringing everything together on a single page

in a familiar calendar type view.

Recording time is a simple as a Double Click on the item they are scheduled

to work on. The time entry is complete. It really is that simple.

my people want simplicity

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Sometimes people are in the mood to do certain types of work . Traffic

solves that problem by letting your people move round their own work

as long as they don’t breach dependencies or deadlines. If this is too

much you can of course turn this feature off!

They can even give real time feedback using our “Happy Rating” feature

that lets the project owner know there is a problem. Lets face it the only

person who knows that your 10 hours to design a new logo by next

Friday is not going to happen is the person you asked to do the work!

my people want simplicity

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Recording time is a simple as a Double Click on the item they are scheduled to work on. The time entry is complete

Your people can move round their own work as long as they don’t breach dependencies or deadlines

Toggle calendar contents with just a click

Studio resource cannot move work beyond a task’s deadline, however a scheduler has this flexibility if its needed

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Using the Happy Rating feature, Studio Resource can instantly feedback to Producers and PMs Studio resource can manage their

own calendars. Users with access to the Staff Scheduler view can book time in each user’s calendar

A single click will begin recording time, simply click again to stop recording. Traffic will then create a time entry

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Studio resource can review timesheets in list form

My Timesheets enable viewers to know at a glance time logged vs expectation, billable or non-billable and if the time entries are signed off

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clients expect everyone to know what is going onTraffic gives the team access to this information and an assurance that important information is not hidden on the shared drive or hiding in an email account.

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Clients pay the bills and have expectations that are not necessarily that accommodating of changing team members, holidays and so on.

Traffic gives your people a single view of the client. How much are they worth?

What have we got on? How many offices do they have – and what does each one

do and more.

Going to the next level your people need to be able to see the entire client history

and notes on Job progress.

Traffic gives them access to this information and an assurance that important

information is not hidden on the shared drive or hiding in an email account.

clients expect everyone to know what is going on

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Quickly access branches by double clicking

Build up your data on your client and store in one place

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View each of your Client and Suppliers organisational structures in hierarchal format

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You want control and consistencyTraffic lets you view the entire quote history of a client, and your people to construct quotes simply by dragging and dropping a template.

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Most agencies estimate jobs and bill to the estimate.

The simple fact is that if the estimate is wrong you are leaving money on

the table. You need the assurance that estimates are correct and take into

account everything that is involved in delivering the job.

Traffic lets you view the entire quote history of a client, and your people to

construct quotes simply by dragging and dropping a template.

Every estimate shows the estimated profitability so you and the team can

see at a glance if something is wrong.

you want control and consistency

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Finally an estimate is worth nothing unless it turns into business. Every estimate

is tracked through a sales stage along with a probability of success. At the click

of a mouse you can see all quotes and rapidly filter out those with the greatest

chance of success.

you want control and consistency

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Use templates to save time for quotes and jobs

Visually see actuals against estimates in real time

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you want to know how it is all going...Traffic understands this problem. You can have public and private job deadlines, and allocate people more or less time to do a job than has been sold to the client.

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Creative businesses are dynamic places. Work changes all the time and sometimes you need to make sure you have a bit in hand.

Traffic understands this problem. You can have public and private

job deadlines, and allocate people more or less time to do a job

than has been sold to the client.

All jobs are tracked using user definable fields so that the account

manager knows that the proof is with the client and that the job is

now on hold until you hear back.

you want to know how it is all going...

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Feedback from the team is integral to Traffic, making sure that if the person

asked to do something believes there is a problem the account manager gets

to hear about it sooner rather than 10 minutes before the work is due.

You can see at a glance how the job is progressing, and perhaps most

importantly of all the financial costs of over-servicing live on the screen.

Over-servicing clients is where most agencies simply haemorrhage profitability.

And for those with a numbers head you can clearly see how much money you

are supposed to be making … and how you are doing.

you want to know how it is all going...

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At a glance see how a job is progressing

Instantly see any a over-servicing costs

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Optimise the use of your people …Traffic will suggest to you to the most available person who can do the job making accurate scheduling a breeze.

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People will undoubtedly be your biggest investment, this investment needs to optimised day after day. Once time has passed there is no getting it back. A cliché but it is true.

Traffic helps you schedule every job. It knows who each of your people are, the

capabilities that they have and their availability every single hour of the day.

Traffic will suggest to you to the most available person who can do the job

making accurate scheduling a breeze.

you want control and consistency

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All schedules take into account weekends, start and finish times and

even lunch time.

You can schedule as many people to a task as required to get the job

done, all with different hours starting on different days.

you want to know how it is all going...

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Schedule multiple people to any task. Traffic will tell you if a task is under or over scheduledJust select Auto Schedule and

Traffic will automatically cascade all of the selected job’s tasks

Dependancies can be set by you and are clearly displayed

Traffic displays the most suitable resource for each task sorted by availability

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you want to be in controlTraffic gives you unrivalled views of your workflow and lets you move things around to suit what is happening on the day.

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Job scheduling is all well and good, but priorities change, clients sign things off late and worse.

Traffic gives you unrivalled views of your workflow and lets you move things

around to suit what is happening on the day.

You are in complete control, you can schedule people to do 2 hours on

Monday, an hour on Wednesday and 3 hours on Friday. You can split tasks

into smaller pieces and ask someone to work a lunch hour. Not sure what to

do? You can park the issue and come back to it later. Missing a deadline or

breaching a dependency – Traffic will warn you.

you want to be in control

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Someone off sick – you can allocate their work to several different people

without interrupting their workflow when they come back.

A big client tells you they are probably going to need and urgent brochure

re-write in 2 weeks time? You can pencil in the resource and confirm the

booking when the job arrives.

you want to be in control

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Choose as many calendars as you wish to view at any time

Swap and trade time easily without impacting existing schedules

Traffic accounts for lunch and non-working time automatically; of course you can override this feature

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i want to see the futureAnswering client questions like … can you deliver a new web site in 4 weeks is simple. Look at the schedule in real time and if you want reserve the resource in moments.

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Well that we can’t guarantee, but we can remove the element of surprise by showing you your future job pipeline and how busy the studio is.

Answering client questions like … can you deliver a new web site in 4 weeks is

simple. Look at the schedule in real time and if you want reserve the resource

in moments.

Whilst your people are planning the future schedules you can ensure that the

release of work to the studio is tightly controlled making sure client clashes

are handled efficiently and professionally.

i want to see the future

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i want informationTraffic gives you unrivalled views of your workflow and lets you move things around to suit what is happening on the day.

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And at the end of the day you want to be able to ask questions and get simple and understandable answers.

Traffic takes reporting to a whole new level. Information presented a column of

figures is great if you are an accountant, but most of the time you are trying to

answer questions.

How are my jobs broken down? How much time do I spend on each client?

Who costs me most in over servicing cost?

i want information

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With Traffic just drag and drop the information you require and it will

immediately be shown to you visually. Line charts, bar charts, pie charts

– you choose.

If that is not enough – you have immediate access to the underlying

data and can export this to Excel for further manipulation.

i want information

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Drag your criteria to create yourcustom report

Select your criteria from a widerange of data types

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i want to buy it!We offer a complimentary trial with an unlimited number of users.

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Please contact Sohnar, the creators of Traffic and we will be glad to arrange a

personalised presentation either on-line at your offices, or ours if you would

like to meet the team.

We offer a complimentary trial with an unlimited number of users. Our pricing

is simple and you need not make a long term commitment – but if you do we

say thank you with a discount!

We have a team of experts that can assist you with support, training,

consultancy and beyond.

We hope to hear from you

i want to buy it

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United Kingdom

Sohnar Ltd

1 Glenthorne Mews

Hammersmith

London W6 0LJ

Tel 0800 880 3008

Australia

Sohnar Pty Ltd

Suite 10, Level 5

35 Buckingham Street

Surry Hills

Sydney NSW 2010

Tel: 1300 858 181

USA

Sohnar Inc

5 Penn Plaza

23rd Floor

New York, NY 10001

1800 730 2620

i want to buy it

enquiries@sohnar.com

enquiries@sohnar.com

enquiries@sohnar.com

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some technical bitsTraffic is a Software as a Service Application. This means all hosting and pretty much anything technical is handled by us.

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Traffic is a Software as a Service Application. This means all hosting and pretty much anything technical is handled by us.

Traffic is built on a SQL database. The service layer is built in Java and the front

end (the bit the user sees) is Adobe Flex.

Traffic needs Air 2.0 installed on the client computer. Air 2.0 will run on Win-

dows XP and above, Intel Mac’s and Linux. Windows 2000 and Motorola Power

PC Macs (discontinued in 2005) are not supported. Air is a standard part of

the Adobe Creative Suite and is probably on your computers. If not it is a free

download from Adobe.

some technical bits

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Traffic caches information on the client computer which dramatically

reduces server calls. Traffic is tolerant of slow internet connections. Users will

never have to wait as they navigate the application or load a new screen.

Traffic is hosted in a secure data centre in London, UK. Power is provided by

the mains, a generator and uninterruptable power supplies. Internet

connectivity is provided by two providers with each routed physically

independently so that a single road digger cannot interrupt service.

Our infrastructure has no single point of failure and comprises multiple

application and database servers with automated fail over and load

balancing. As you would expect - all communication is encrypted.

some technical bits

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