all new yet 100% provenmotivods.com/wp-content/themes/motivods/pdf/brochures/shoppersm... · from...

ALL NEW yet 100% PROVEN

JULY 15-17, 2013 • SWISSÔTEL CHICAGO www.shopperinsightsevent.com

THE 13TH ANNUALSHOPPER INSIGHTS IN ACTION 2013 is purposely designed to evolve at the rate of change. Relentlessly focused on action-ability, it continually draws the ideal mix of diverse perspective, experience and expertise. In fact, SIA boasts a 75% client-side ratio and 4x more retailer representation than any other event of its kind.

When the right people interact around bleeding edge revolutionary content, future practices are created.

In today’s economy, don’t take unnecessary chances. Stick with the event that has demonstrated proven value every year.

ALL NEW BONUS CONTENTDesigned around category leadership, marketing, shopper analytics and merchandising

www.ShopperInsightsEvent.com To Register CALL 888.670.8200 InTL 941.554.3500 EMAIL [email protected] 3

Doug Rauch is the Former President of the specialty retailer TRAdER JOE’S whose innovation, creativity and culture in business revolutionized the winning intersection of value and premium mentality.

During Doug Rauch’s 31 years at Trader Joe’s he helped manage its growth from a small, nine-store chain to a nationally acclaimed, retail success story with more than 325 stores in 27 states. He developed its buying philosophy, unique private label food program, and championed the company’s leadership program and its focus on the customer experience. Doug shares his experiences and his views on the importance of culture, continuous innovation and creating lasting relationships with customers. Following his keynote, you’ll have the opportunity to brainstorm with Doug during an exclusive meet and greet.

24+ Sessions

35+ Speakers

4+ Dedicated Keynotes

2013 KEy fOCUS AREA:

Customizing and Personalizing Customer Experiences

Visionary Thinking and Best Practice = Actionability

A Pioneer Who Reinvented the Retail Industry

” “If you want to effect real change, focus on creating the right culture not just

the right strategy. As Peter Drucker said, ‘Culture eats strategy for lunch.

Except now it doesn’t wait until lunch!

– Doug Rauch, Former President,TRaDeR Joe’s – Keynote July 2013

featured Sessions focused on Customer Experience & Personalization

u Leveraging Shopper Power with Unmatched Social & digital Marketing Strategies

Joel Warady, Chief Marketing Officer, EnJOY LIFE nATURAL BRAnDS

u �The Continuum of Shopper Engagement

Ben Sprecher, Manager, GeoCommerce Emerging Platforms, GOOGLE

u Achieving Personalization at Scale: It’s Time to Expect More from CRM

Barbara Connors, Director, Manufacturer Practice CRM, DUnnHUMBYUSA

Make a Big Impact with Personalization u Utilize motivation science and game design to influence behavior and

enhance customer experience

u Engage one-to-one with consumers on Pinterest and Facebook

u �Authentically connect brand stories, innovations, and product benefits with consumer needs

u �Use of innovative store design and a custom shopper experience to fundamentally alter customer mindset

In the 90’s it was about mass customization, but today it

is a requirement to customize the experience down to

the individual level. Join the industry to blend common

purpose to target the right shopper, at the right place and at

the right time to create positive ROI for everyone involved.

Best Practice

VisiON

Ways to EngageMOre

actiON

The Voice of the Industry has spoken… Major shifts are taking place. This July in Chicago, thoughtfully, meticulously and creatively we pay careful attention to what matters most.

Value doesn’t rely solely on speakers and their stories.

It’s not JUST about the content anymore.

Real take-away value lies in aggregating the right mix of people with the right expertise, experience and diversity to interact with the content and with each other through a purposely designed experience.

SIA boasts 75% client–side ratio attendance, 4x more retailers than any other competitive event, and 100% all new never before seen keynotes and action based content.

With stats like that, your decision is clear. Trust your time and budget to the conference experts.

2013 Key focus Areasu Customizing and Personalizing Customer Experiences

u From Multi-Channel to Omni-Channel

u Being Data Rich and Insight Poor

u Transition from Asking to “Listening and Observing”

u The ROI of Customer Loyalty

u From Shopper Insight Mindset to Human Insight Practice

u Strategic Selling for Marketing & Category to Innovate for Growth

Experience the Evolution of an event in direct response to a revolution of an industry.

aLL NeW

Where Vision and Action are fueled by Stakeholder Collaboration.

More Breadth and depth Than Any Other Executive Event Offering of its Kind.

85+ Sessions

95+ Speakers

75% client-side ratio triple the standard of other industry events

23% retail attendees 4x more than the industry standard

Content that speaks to the entire shopper team

The most comprehensive <<action-oriented>> shopper agenda in the world

The right amount of speakers & provocation across functions and departments



” “ 27+ Sessions

29+ Speakers


New Ground-Breaking Omni-Channel Topicsu Consumer Experience, Shopping Behaviors and Attitudes Within

an Omni-Channel Environment

Lisa Hake, Director, Insight Strategy & Execution, Connectivity, Business Group, BEST BUY

u Category Success or failure in an Omni-Channel Environment

Tom McCann, Director Retail Usability Research, STAPLES

u The Role of the Brand in an Omni-Channel Retail Environment

John Whitaker, Vice President, Market & Consumer Insight, LOWE’S COMPAnIES

Provide a Seamless Brand & Retail Experience u How customers use mobile to inform shopping decisions

u Understand the language consumers use to describe the components of their experience

u Measure both on and offline performance with well-defined KPIs

u Incorporate fundamental brand truths into an omni-channel environment to positively influence the overall brand experience

H ear 100% NEW game-changing content

from industry leaders on the key challenges

and opportunities they face in executing an

integrated, omni-channel retail strategy. These visionary

speakers understand the importance of integrating currently

segregated teams to champion the value of activating

intelligence for basket growth one shopper at a time.

Best Practice

VisiON

MOre

actiON

Ways to Engage

Virtual Grocery & Mobile Innovation


Being data Rich and Insight Poor2013 KEy fOCUS AREA:

Multi – Channel to Omni – Channel

34+ Sessions

46+ Speakers

4+ Dedicated Keynotes” “

Andreas Weigend, the celebrated inventor and Chief Scientist of AMAZON’S recommendation engine and Professor of the Stanford University Social Data Lab draws a compelling picture of the future of retail.

As one of the world’s authorities on social and mobile technologies and consumer behavior, Andreas focuses on the role of data both within your organization and in social media, and the implications of the ubiquitous data they create forever. This talk focuses on actions arising from this abundance of data, and on incentive design to get people to contribute data for their own benefit. Andreas will take us on an exciting tour of data ownership, trade-offs in privacy, and the future of identity.

A rguably the biggest question on everyone’s mind

is how to organize, communicate, and develop a

strong shopper story based on the mountains of

data available today. SIA speakers present ground-breaking

information to help you capture the actions of millions of

shoppers, and generate an unprecedented level of insights

that convey the true voice of the shopper.

Uncover New data Mining Tools & fresh Insightsu Applying Big data to Build Retail Sales

Vikram Sarma, Director, Shopper Insights, THE CLOROX COMPAnY

u How a Classic data Collection Technique Became Today’s Solution

Jacqueline Donovan, VP Marketing, FAIRWAY MARKET

u The Power of Social Media data Mining: Setting Up a Model to drive Big Insights

Adam Kmiec, Director, Global Digital Marketing and Social Media, CAMPBELL SOUP COMPAnY

Translating data Into Game-Changing Retail & Brand Innovation

u �Setting up a social model to drive big insights

u �Utilize loyalty card data to create visibility of purchase per basket/per household

u �Use mobile technology to study concept testing and product usage to uncover insights

u �Mine GPS data to understand actual shopper journeys

Best Practice

VisiON

MOre

actiON

Ways to Engage

Social data Revolution

As PEAPOd expands its virtual stores, Tim Dorgan is on the bleeding edge of virtual grocery and mobile innovation as well as the impact of anytime/anywhere shopping on consumer behavior.

From the launch of its mobile apps to the deployment of Virtual Stores, Peapod is taking the lead in mining the potential that mobile interactions have for driving engagement and volume. Improved technology, competitive pressures, an increasingly mobile population and the time-starved nature of 21st Century living have conspired to push ecommerce to the forefront of grocery marketing.

Where multi-channel was about providing customers with access to your

inventory whenever and however they wanted it, omni-channel is about

integrating those touch-points to provide a seamless brand experience. While

the word ‘seamless’ can evoke a sense of continuity and certainty, the road to

‘seamless’ is rocky and includes steep precipices along the way.

– Tom McCann, Director Retail Usability Research, sTaPLes – Speaker July 2013

While “big data” has been a buzzword for some time, there’s been little

action in the way of “big insights.” We often hear that social media is about

relationships. But, the biggest secret in social is that it’s more about the

insights you can mine to shape your business.

– adam Kmiec, Director, Global Digital Marketing and Social Media,

CaMPBeLL soUP CoMPaNY – Speaker July 2013



19+ Sessions

24+ Speakers


16+ Sessions

24+ Speakers

3+ Dedicated Keynotes”

IPAd storyteller Joe Sabia demonstrates a spectrum of stories that push artistic and storytelling boundaries in the digital age. In the new age of storytelling, brands and retailers are transitioning their strategies from “asking” to “engaging” with people through meaningful stories that are unique and inspiring. Joe investigates new ways to tell stories across multiple digital platforms – meshing new virtual technology with old-fashioned narrative – to win with shoppers.

Trailblazers Really Listening to Today’s Consumer u Are you Listening? What do the Actions of a Million Shoppers

Say About food Service?

Eric LeBlanc, VP of Marketing, Deli and Convenience Store, TYSOn FOODS

u Engage or die! Can you Engage your Customer’s Attention?

Kına Demirel Beskinazi, Money Club & CRM Group Manager, MIGROS TURKEY

u The Power of Visual Marketing on Pinterest and Instagram

Ryan Bonifacino, Vice President, Digital Strategy, ALEX and AnI

Are you Listening? u Common mistakes when engaging on Pinterest and other visual platforms

u Learn the relationship between observation, insights and brand engagement

u Discover new opportunities through listening

u New ways to engage the attention of consumers at retail

Heard first at SIA – The Hottest Loyalty and Engagement Topics

u Activating Demand Driven Growth at Retail

Brian Walsh, Senior Director, Channel and Shopper Insights, PEPSICO

u Applying Category Management to Reach the Shopper

Martin Storie, Category Development Manager, STARBUCKS

u �Using Consumer Engagement and Segmentation to Drive Brand Loyalty

Heidi Reale, Director of Marketing and Consumer Insights, PRICE CHOPPER SUPERMARKETS

Customer Loyalty Starts Nowu Collaborate to improve and simplify the experience and make it more

engaging

u When it comes to purchase conversion, does emotion trump function?

u How are retailers are using loyalty data to resonate with the shopper

u How sales data and customer engagement can be utilized in tandem to create brand loyalty

W hat is the language today’s consumers use

to describe the unique components of their

experience and what does their mental and

physical journey to purchase look like? Only at SIA will you

capture innovative insights to understand the new shopper

mindset and create value through positive online and

offline experiences.

W inning shopper moments create deeper,

richer relationships leading to long-lasting

customer loyalty. With SIA’s annual commitment

to excellence, you’ll discover how to authentically connect

brand stories, innovations, and product benefits with

consumer needs to create sustainable growth

and profitability.

Visionary Thinking and Best Practice = ActionabilityVisionary Thinking and Best Practice = Actionability

Best Practice

VisiON

MOre

actiON

Ways to Engage

Best Practice

VisiON

MOre

actiON

Ways to Engage

” “

Creating Brand Love Through digital Storytelling

New Ways to Make Products, Ideas and Behaviors Catch on


The ROI of Customer Loyalty


Transition from Asking to Listening and Observing”“

Why do some things go viral, while others fall flat? What drives word of mouth? During this keynote Jonah Berger, Professor of Marketing, THE WHARTON SCHOOL Of THE UNIVERSITy Of PENNSyLVANIA, Author, Contagious: Why Things Catch On explains the key emotional and societal factors that push people to share a link or send a video–the basic human drivers that power sharing. Using contemporary psychology and behavioral studies you’ll learn the key steps that make products or ideas catch on and become popular. Whether you’re selling a mature product or introducing the next big thing, you’ll gain valuable insights to drive your business forward.

In 3-5 years retailers will be able to deliver customized rewards based

on shopper profiles, life stage, and shopper history. Manufacturers will

have a more direct voice with the consumer as they shop to engage the

consumer based on high affinity products, competitive products and new

brand/product developments.

– Bala Mallela, Senior Director, Category and Shopper Insights, KIMBeRLY-CLaRK – Keynote July 2013“

Consumers are overwhelmed with options. The brands that win, develop a

cultural imperative to understand their consumers’ (and retailers’) needs

in ‘The Last Mile’ on the path to conversion. Executed well, this cycle turbo

charges brand awareness and consideration, contribution margins and

overall profitability growth, leading to long term, sustained success.

– steve Holley, Global Consumer Brand Leader, oaKLeY – Speaker July 2013


” “


from Shopper Insight Mindset to Human Insight Practice

” “

Branding, culture and happiness expert, Jenn Lim shares her experience at ZAPPOS and how she built brand love through customer experience and company culture. In 2005, she created the first Culture Book for ZAPPOS – now on its 7th edition – and has produced them ever since. As co-founder, along with ZAPPOS CEO Tony Hsieh, of Delivering Happiness, Jenn Lim is dedicated to inspiring happiness in work, community and everyday life. Backed by scientific sense, business sense and common sense, Delivering Happiness is raising happiness levels in the global community through actions that will nudge our world to a better place. Whether you’re well on your way to creating a culture of happiness in your workplace or are just inspired to do so, you’ll discover how a very different kind of corporate culture is a powerful model for achieving happiness and success.

Action

SIA Welcomes 20 New Main Stage Keynotes Including

u Game-Changing Trends that are Shaping Our future…Now!

Phil McGee, Director of Shopper Insights, CAMPBELL SOUP COMPAnY

u The future of Shopper: How digital Changes Everything, but not in the Way you Might Think

Walker Smith, Executive Chairman, THE FUTURES COMPAnY

u Ofactor: How to Build Trust, Productivity, and Profits in your Business

Paul Zak, Neuroeconomist, Professor of Economics, Psychology and Management, CLAREMOnT GRADUATE UnIVERSITY, and Author, The Moral Molecule

Cultural Trends and Macroforces that are Reinventing Business Everywhere

u Understand shoppers and consumers as people first

u Leverage human needs to optimize and differentiate merchandising and messaging strategies

Today’s retailers are requiring strategic integration within CPGs

to ensure products are correctly targeting the right shopper, in the

right context, with the right message. This requires game-changing

integration of previously segregated groups. This conference laser

targets on addressing this trend and goal of positive ROI for all

groups involved in the selling process.

—Michelle adams, Founder and President, MaRKeTING BRaINoLoGY

STRATEGIC SELLING fOR MARKETING & CATEGORy TO INNOVATE fOR GROWTH


T.his year, the conversation has shifted from the

shopper insight mindset to the human insight

practice to truly understand shoppers as people.

That’s why SIA is known as the annual VOICE OF THE

SHOPPER INDUSTRY event to champion the value of

activating intelligence for basket growth.

All new for 2013, an expanded focus on Shopper

Marketing, Category Management, Merchandising and

Shopper Analysis, The Strategic Selling Summit. Always

evolving and growing at the rate of change, we developed

more bonus content to focus on how to innovate beyond

product AND re-think how to strategically sell more

by integrating teams and skills and building powerful

partnerships between retailers and manufacturers. What’s

your strategy for growth in 2013 and beyond?

All New Tracks dedicated to Mastering the Art & Science of Innovating and Selling at Retail

• Shopper Marketing Redefined Decision Marketing

• Retail Experience

• Social Shopping

• Shopper Analytics

• Strategic Merchandising for Retail Innovation

• Category Solutions

30+ Sessions

42+ Speakers


presented by

Visionary Thinking and Best Practice = Actionability Visionary Thinking and Best Practice = Actionability

Best Practice

VisiON

MOre

actiON

Ways to Engage

Zappos Brand & Culture Expert is Nudging the World to a Happier Place

25+ Sessions

34+ Speakers


MOre Ways to Engage

1. Bob Nolan, Vice President of Customer Insights & Analytics, COnAGRA

FOODS

2. Jeffery Swearingen, SVP Portfolio Marketing, PEPSICO

3. Don Hamblen, Chief Marketing Officer, ROUnDY’S SUPERMARKETS

4. Donald Fitzgerald, Chief Merchandising Officer, ROUnDY’S SUPERMARKETS

5. Moderated by Michelle Adams, Founder and President, MARKETInG

BRAInOLOGY

Creating a shopper-centric retail experience requires strategic wiring with Retailers’ Marketing Departments, Buying Groups, and CPGs. The focus is having the right shopper insights, understanding current business dynamics, and also navigating internal and external politics. Selling in products is both a combination of art and science. Learn best practices from this expert panel on building powerful partnerships between retailers

Excellence in Strategic Selling: Retailer and CPG Perspectives

2 51 3 4

Change. We’re all experiencing it every day and in every way. And while we

struggle to adapt to the changes that impact our own lives, we grapple with

understanding those that will influence our businesses and prospects for the

future. Getting out in front and leading change is a strategic imperative for all

companies that look to innovation for growth.”

-Phil McGee, Director of shopper Insights, CaMPBeLL soUP CoMPaNY - Keynote July 2013

you get access to 6 Additional Tracks at SIA covering Insights in

the Store, Collaboration, Segmentation, Human Behavior Insights,

Omni-Channel and Global Markets.

PLUS


Join our network Of 12,029+ shopper Focused Leaders & stay connected all Year Long!Shopper360

Shopper Insights in Action Group

Shopper360 #Shopper360

Myshopper360.com

Shopper Channel

1 for just one travel spend you gain more tangible takeaways than any other executive event offering.

5 respected academics who will inspire you to think bigger including Indiana University’s Kelley School of Business, The Wharton School of the

University of Pennsylvania, Stanford University and Saint Joseph’s University.

7 the number of NEW tracks added to the program based on in-depth research with you and your peers on what you need to know NOW, including: Shopper

Marketing, Human Behavior Insights, Social Shopping, Retail Experience, Omni-Channel, Shopper Analytics and Strategic Merchandising for Retail Reinvention.

19 the number of retail speakers – more retailer speakers in the history of SIA including TRADER JOE’S • AMAZON • ALEX and ANI • PRICE

CHOPPER SUPERMARKETS • RED LOBSTER • TIME WARNER CABLE • MIGROS TURKEY • PEAPOD • ROUNDY’S SUPERMARKETS • LOWE’S COMPANIES GOLFSMITH INTERNATIONAL • BEST BUY • ZAPPOS • MICHAELS STORES • AHOLD USA • STARBUCKS COFFEE COMPANY and more!

20 NEW never before heard main stage Keynote speakers including the former President of TRADER JOES, the celebrated inventor of

AMAZON’S recommendation engine, the ZAPPOS brand builder, America’s leading Internet Grocer, PEAPOD and more!

35 the number of booths in the Innovation Hall and with over 700 in attendance – this is a ratio you can’t beat. You will stand out.

75 the percentage of client-side attendees SIA attracts every year (triple the standard of other

industry events) making new connections, sharing stories and future visions to advance the industry one step further.

77 the percentage of attendees who are senior manager and above looking for new ideas, technologies, tools and partnerships.

95 the percentage of all new case study speakers from virtually every retail channel and major manufacturer. While other events re-use content

and speakers, SIA is the only event that delivers new, relevant and unbiased content from industry authorities every year.

98 the percentage of past attendees who would refer a colleague.

303 the number of unique companies that attend SIA which means you’ll meet everyone who matters in the shopper space.

700 the number of attendees that choose SIA over any other industry event because every year

we offer new content, the best experience, & one-of-a-kind speaker roster.

u One Location. Two Conferences. One Price! Shopper Insights in Action & The Strategic Selling Summit

The annual meeting place for the entire shopper team – whether you are a researcher, shopper marketer, category leader or merchandiser. This year, we created all NEW content that connects all skills and functions focused on mastering shopper and consumer excellence.

u The main stage is Always Legendary

19 NEW main stage Keynotes deliver ground-breaking shopper information and revolutionary future visions to help you map your path to profit.

u More Retailer Speakers in the History of the Event

SIA has the highest ratio of retailer attendees, 4X more than any other event offering. This year, hear from and meet with more than 22 NEW retail speakers from virtually every retail channel.

u Introducing The Strategic Selling Summit

Designed For

shopper Marketers,

category Leaders,

shopper analytics

and Merchandisers

The Strategic Selling Summit, a new event co-located with SIA, features all NEW case studies focused on targeting the right shopper, in the right context, with the right message with a goal of positive ROI for all groups involved in the selling process.

u SIA People… The Best of Both New and Experienced

The highest rate of retention and the highest rate of first timers, means you’ll meet and network with the best shopper minds in the industry. This year, it is more than the grandness of all the NEW themes; we are going to focus creating industry standards and breaking down silos to move forward as an industry…together.

u Content you Can Count On: Always Action-Oriented

This year we shift from insights to intelligence. It is more important than ever to truly understand shoppers as people to uncover fresh insights that drive innovation and basket growth. Join us to navigate this year’s NEW theme The Strategic Quest for Holistic Human Insight.

u More Bonus Content for Shopper Marketers & Category Leaders: No Research Content Sacrificed during Content development

With 7 NEW tracks and 12 tracks in total, discover how we managed to grow SIA bigger than ever without sacrificing the core content you count on every year. All NEW content areas build on the insights and research topics to include MORE content on high impact shopper activations.

u All New, Never Before Heard Speakers and Content

While other events re-use content and speakers, SIA is the only event that delivers relevant, unbiased and NEW content from industry authorities every year.

u The focus Is Always on the future

Successes and sure-fire failures are discussed and debated in an informal setting to solve challenges and create industry standards. Our all NEW world-class speaker faculty ensures you gain a balanced view of what’s happening now and what to expect in the future.

u No Commercialism from The Poduim

Our world-class content review board ensures the quality of each and every presentation to eliminate sales pitches from the stage. You won’t sit through commercials at SIA.

u The Innovation Hall is Where Business Gets done

There is a reason why the Innovation Hall is always buzzing –it’s a breeding ground for collaboration and partnerships. You’ll have access to all the latest technologies, tools and methodologies.

SIA delivers More Proven Value Than Any Other Event of its Kind

WHEN IT COMES TO ROI NUMBERS MATTERShopper Insights by the Numbers

NeW FOr 2013

november 5-7, 2013 The Corinthia Hotel Prague, Czech Republicwww.shopperinsightsintl.com #shopper360

SAVE THE DATEThe International Shopper Insights in Action Event


Learn from The Most Accomplished Visionaries, Revolutionaries and Master Storytellers

in the Shopper Industry u Manufacturers Sally Aaron, Marketing Manager, TRUVIA

Andy Anderson, Senior, Category Manager, CHIqUITA BRAnDS nA

James Black, AVP, Shopper Insights & Innovation, L’OREAL USA

Adam Cooper, Director of Consumer Insights, ROLL GLOBAL/WOnDERFUL PISTACHIOS

Shawn Fitzgerald, Director, Shopper Intelligence, HEInEKEn USA

Karen Gryson, Director, Global Marketing Strategy & Insights, THE COCA-COLA COMPAnY

Steve Holley, Global Consumer Brand Leader, OAKLEY

Jessica Irwin, Senior Manager of Consumer & Marketplace Insights, nESTLé InFAnT nUTRITIOn

Sonya Jones, Manager, Customer Insights Team, HAMILTOn BEACH BRAnDS

Kerry Kastle, Retail Category Manager, TRUVIA

Adam Kmiec, Director, Global Digital Marketing and Social Media, CAMPBELL SOUP COMPAnY

Chris Lamb, Product Manager Tablets and Mobile Apps, InTERCOnTInEnTAL HOTEL GROUP

Joe Landfair, Vice President, Sales, BARILLA AMERICA

Mark Lang, Ph.D., Department of Food Marketing, SAInT JOSEPH’S UnIVERSITY

Eric LeBlanc, VP of Marketing, Deli and Convenience Store, TYSOn FOODS

Michael Ledford, Senior Manager, Insights & Strategy, WHIRLPOOL CORPORATIOn

Ryan Lein, Director, Category Management, HAnESBRAnDS

Keven Lofty, Senior Marketing Research Analyst, JOCKEY InTERnATIOnAL

Allyson Martin, Director of Shopper Marketing, WILTOn BRAnDS

Dennis Milne, Director, Business Relations Nutrition & Obesity Strategies, AMERICAn HEART ASSOCIATIOn

Claire Quinn, Director National Shopper Insights Initiatives, THE COCA-COLA COMPAnY

Chris Russell, Group Director, Shopper Research, THE COCA-COLA COMPAnY

Vikram Sarma, Director, Shopper Insights, THE CLOROX COMPAnY

Art Sebastian, Director, Sales Strategy & Customer Development, KRAFT FOODS GROUP

Clare Studwell, Senior Manager, Consumer Insights, WILTOn BRAnDS

Christian Thompson, Senior Director of

Shopper Insights, KELLOGG COMPAnY

Jyothi Venkatachala, Shopper Insights Manager Walmart, UnILEVER

Brian Walsh, Senior Director, Channel and Shopper Insights, PEPSICO

Dan Wasser, Director, Category Management, Consumer & Shopper Insights, CHIqUITA BRAnDS nA

Guy Wooton, Director of Category Insights, RED BULL nORTH AMERICA

u Retailers Ryan Bonifacino, Vice President, Digital Strategy, ALEX AnD AnI

Eric Chenel, Manager, Consumer Insights, RED LOBSTER

Tom Crowell, Vice President Retail Strategies and Partnerships, TIME WARnER CABLE

Kina Demirel Beskinazi, Money Club and CRM Manager, MIGROS TURKEY

Jacqueline Donovan, Vice President of Marketing, FAIRWAY MARKET

Tanya Franklin, Senior Manager, Consumer Insights, LOWE’S COMPAnIES

Eli Getson, SVP & General Merchandising Manager, GOLFSMITH InTERnATIOnAL

Lisa Hake, Director - Insights Strategy & Execution - Computing Corporate Strategy Group, BEST BUY

Heidi Reale, Director of Marketing and Consumer Insights, PRICE CHOPPER SUPERMARKETS

Betsy Schowachert, VP, Private Brands, MICHAELS STORES

Melissa Smith-Hazen, Director, Own Brands Design, AHOLD USA

Martin Storie, Category Development Manager, STARBUCKS COFFEE COMPAnY

Linda Todd, Senior Director, Research & Digital, Consumer Insights Unit, BEST BUY

Lori Van Duyne, Director, Consumer Insights, RED LOBSTER

John Whitaker, Vice President, Market & Consumer Insights, LOWE’S COMPAnIES

u Thought-Leaders Charlie Anderson, SVP Shopper Marketing, PROJECT WORLDWIDE

Priya Baboo, President, Client Solutions, VIDEOMInInG CORPORATIOn

Joe Beier, EVP, GFK SHOPPER & RETAIL STRATEGY

Alison Chaltas, EVP, GFK SHOPPER & RETAIL STRATEGY

Barbara Connors, Director, Manufacturer Practice, CRM, DUnnHUMBY USA

John Dranow, CEO, SMARTREVEnUE

Christopher Durham, President & Chief Strategist, MY PRIVATE BRAnD / FOLIO28

Linda Flores, Planning Director – Regional Shopper Strategy, P&G Asia Pacific, LEO BURnETT SInGAPORE

Kristina Follett, Director, SSI

Thaddeus Fulford-Jones, CEO, LOCATELY

Tim Hoskins, VP of Client Relations, qUESTER

Amanda Kaleta-Kott, Shopper Insights Lead, RTC

Ilene Kettering, Ph.D., Managing Director, IMPACT COnSUMER RESEARCH

Brendan Light, VP, Research & Insights, InCOnTEXT SOLUTIOnS

Pat McCann, Global Director, TnS RETAIL AnD SHOPPER

Kris Medford, Ph.D., Director, Shopper Sciences, InTERBRAnD DESIGn FORUM

John Nathenson, Senior Vice President, AFFInnOVA

Amy Populorum, Vice President, SOCRATIC TECHnOLOGIES

Julie Quick, VP Shopper Strategy, PROJECT WORLDWIDE

Lynne Robertson, President and CEO, FAME

Rich Scamehorn, Chief Research Officer, InCOnTEXT SOLUTIOnS

Gary Schanzer, Managing Director, GFK SHOPPER & RETAIL STRATEGY

Rajeev Sharma, Founder & CEO, VIDEOMInInG CORPORATIOn

James Sorensen, SVP, TnS RETAIL AnD SHOPPER

Bruce Vierck, Vice President, Client Strategy and Program Innovation, RTC

Rick West, Co-Founder, CEO, FIELD AGEnT

Richard Winter, President, POPAI

Scott Young, President, PERCEPTIOn RESEARCH SERVICES

JanMarie Zwiren, Chief Growth Officer, BETTER BRAnDInG

u Social, Mobile, digital Denise Brien, Consumer Analytics & Research, AOL

Judy Ransford, VP of Customer Programs and Insights, REDBOX

Célia Salsi, Home & Personal Care Team Lead, GOOGLE

Jonathan Stringfield, Manager, Measurement Solutions, FACEBOOK

Danielle Tomassini, Senior Shopper Marketing Consultant, GOOGLE

Storytellers Share the Stage

1. Doug Rauch Former President TRADER JOE’S

2. Tim Dorgan

Vice President eMerchandising PEAPOD

3. Andreas Weigend Social Data Lab STAnFORD UnIVERSITY and Former Chief Scientist AMAzOn

4. Don Hamblen Chief Marketing Officer ROUnDY’S SUPERMARKETS

5. Bob nolan VP of Customer Insights & Analytics COnAGRA FOODS

6. Jenn Lim CEO and Chief Happiness Officer Delivering Happiness and Consultant zAPPOS

7. Donald Fitzgerald Chief Merchandising Officer ROUnDY’S SUPERMARKETS

8. Jeffery Swearingen SVP Portfolio Marketing PEPSICO

9. Michelle Adams Founder and President MARKETInG BRAInOLOGY

10. Raymond Burke Professor of Business Administration InDIAnA UnIVERSITY’S KELLEY SCHOOL OF BUSInESS

11. Jonah Berger Assistant Professor of Marketing THE WHARTOn SCHOOL OF THEUnIVERSITY OF PEnnSYLVAnIA and Author, Contagious: Why Things Catch On

12. Phil McGee Director of Shopper Insights CAMPBELL SOUP COMPAnY

13. Jason Fox Ph.D. Motivational Science and Game Design Expert

MAKE CLEVER HAPPEn

14. William Romollino VP of Shopper Insights TIME WARnER RETAIL

15. Joe Sabia Digital Producer and Creative Consultant

JOESABIA.CO

16. Walker Smith Executive Chairman THE FUTURES COMPAnY

17. Joel Warady Chief Marketing & Sales Officer EnJOY LIFE nATURAL BRAnDS

18. Paul zak Neuroeconomist Professor of Economics Psychology and ManagementCLAREMOnT GRADUATE UnIVERSITY and Author The Moral Molecule

19. Bala Mallela Senior Director Category and Shopper Insights KIMBERLY-CLARK

20. Sheila McKay Customer and Channel Insight Manager

HEWLETT PACKARD

1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20


CALL:(888) 670.8200 internationally: (941)554-3500( 8

WEB:www.shopperinsightsevent.com

EMAIL:[email protected] code M2515@

The Earlier You Register, The More You Save

Date & VenueJuly 15-17, 2013Swissôtel Chicago323 E Wacker DriveChicago, IL 60601

BOOK YOUR ROOM

To book your hotel stay, contact the hotel directly

by calling the reservations department at

888-73-SWISS and ask for the “Institute for

International Research – Shopper Insights” rate.

Discounted rates will be available until Thursday,

June 13, 2013 or when sold out. Reservation

requests received after this date will be accepted

on a space and rate availability basis.

Investment Options

Retail Discount AvailableTo apply for the retailer rate please contact our customer service team at 888-670-8200 or [email protected]

Tiered pricing valid through expiration date. New Pricing takes effect at specific dates indicated. All fees must be paid in full by expiration date or price will increase to next level tier.

©20

13 In

stitu

te fo

r In

tern

atio

nal R

esea

rch,

Inc.

All

right

s re

serv

ed.

Descriptions Save $400 Save $300 Standard & Onsite

6/14/2013 7/12/2013

All Access Pass: Access to All sessions on Monday, Tuesday and Wednesday $3,895 $3,995 $4,295

Main Conference Only: Access to Monday Kickoff Keynote and All Sessions on Tuesday and Wednesday $2,895 $2,995 $3,295

3 EASy WAyS TO REGISTER

Shopper Insights in Action:

The Catalyst for Connectivity

The BEST Action-Oriented Conference your Industry Has Ever Seen

Year after year we continue to unite the best audience with

over 75% client side participants. It’s the one and only event

that attracts the complete customer-facing team – the reason

it has become the industry gathering place to share and learn

from the best visionary minds in the world.

M2515

Registration Details

Get Involved!To explore sponsorship and exhibiting opportunities, contact Jon Saxe at [email protected] or 646.895.7467.

For media partnerships and press coverage, contact Alexandra Saland at [email protected] or 646.895.7309.

NOTE: We do our best to secure all of the presentations from our speakers for you. Occasionally, distribution of presentation materials is prohibited by the speaker or their respective company. Thank you for your understanding.

Your Registration Includes:Access to conference presentations & breakout sessions

u Morning coffee and afternoon lunchu �Full conference presentations in electronic format

& speaker handouts*u ��A copy of the SIA executive summary distributed

via email after the event

u �Exhibit hall admittance u �Opportunity to meet 1-on-1 with speakers

Do you Qualify for a Discount?

Customized packages may include an assortment of the following:u �Discounted registration ratesu �Private group registrationu �Reserved team seating in keynote sessions and lunchu �Private team office fully loaded with Wi-fi so your onsite team can debrief and keep in touch with your team back at

work as necessary (available for teams of 20 or more)u �Priority pass for book signings and VIP Meet and Greetsu �Private jam sessions with selected speakersu �Organized group dinners or vouchers towards a group dinner on conference propertyu �Assistance in helping you grow your group to activate higher levels of value adds and savings

1. Exclusive team savings

SENd SAVE SENd SAVE SENd SAVE

Group of 2 15% Group of 5-7 25% Group of 11+

Contact Anastasia Ioannou ([email protected]) for your customized group packageGroup of 3-4 20% Group of 8-10 30%

Is your company speaking at the 2013 event? Save 20% off the standard rate.Is your company sponsoring the 2013 event? Save 25% off the standard rate.Are you a Government, Non-Profit, or Academic? Save 30% off the standard rate.

The Exclusive Team Experience at the Shopper Insights in Action EventThe best inspiration and best output comes from getting your team outside the office and into an environment that cultivates learning and enhances creativity. The Shopper Insights in Action Conference provides you with the opportunity to reinvigorate yourself and your entire team. We all know there is power in numbers and that holds true for conferences as well: The learning, inspiration and passion for change becomes exponential when an organization’s team experiences the same aha moments first hand at the same time. The result is more tangible output and a more realistic opportunity for serious back at the office action planning. Take advantage of all Shopper Insights in Action has to offer and ensure your organization is maximizing your ROI by benefiting from the entire conference value. Here’s how:

2. Many conferences feature multiple sessions running concurrently - with more feet on the ground your team benefits from DOUBLE, TRIPLE or QUADRUPLE the content and connections at any given time.

3. So often the best ideas are simply a fleeting thought that is captured and fleshed out on the spot-that takes in-the-moment collaboration with folks who know your business and are exposed to the same stimulus.

4. Hit the ground running back at work. One person will come back from a conference LOADED with new ideas. It will take significant time and energy for them to download the team and get everyone else up to speed. A group of folks will be able to support each other and accelerate timelines as they onboard new ways of thinking and implement new ideas immediately.

The Shopper Insights in Action Conference has a dedicated Group Attendance concierge to create customize packages with your conference and business objectives in mind. The larger the team, the greater the benefits available to you. Please contact Anastasia Ioannou, [email protected] to begin creating your organization’s personalized group experience today.

JULY 15-17, 2013 • SWISSÔTEL CHICAGO www.shopperinsightsevent.com

THE 13TH ANNUAL

SHOPPER INSIGHTS IN ACTION. THE ONLy EVENT PROVEN TO BE WORTHy

Of yOUR TIME ANd BUdGET.

Do not take unnecessary RISK – Choose the event that has demonstrated ACTIOnABLE value year on year every year.

If you’ve already received a mailing, please pass this along to someone else who might be interested in

attending. Together let’s keep the earth clean and the networking growing.

Institute for International Research708 Third Avenue, 4th FloorNew York, NY 10017-4103

WARnInG

all new yet 100% provenmotivods.com/wp-content/themes/motivods/pdf/brochures/shoppersm... · from...

Documents