all real concepts space william mason, nick budosh, hafiz aina towson university contact: (301)...
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ALL REAL CONCEPTS
SPACE
William Mason, Nick Budosh, Hafiz Aina
Towson University
Contact: (301) 676-6213
2014 TowsonGlobal Business Plan Competition
https://www.facebook.com/allrealconcepts
https://www.allrealconcepts.com
Value Proposition
• Imagine if someone could go outside during a torrential downpour and come back in with a dry coat.
• Imagine if that same person could go outside to a football game and remain warm for the entire time.
• All real possibilities with Space.
Product
• The Technology– Superhydrophobic Nanocoating
(ZIXILAI, ZXL-DS02)– Nanotech Insulation (NANSULATE,
EPX NanoPrime)
• A transformation at the atomic level—the clothing of the future.
Market
• Apparel is an industry of the “new.”• Constant adaptation in industry.• All Real Concepts will target the middle to
upper class 16 to 35 age bracket located in the Northeastern United States.
Competition
Under Armour: Manufactures apparel focused mainly towards athletic performance.Thinsulate: Conglomerate 3M’s insulation—used in housing and apparel.
ALL REAL CONCEPTS
Market Share N/A 0.21% (2012) 0.55% (2012)
Quality Nansulate Insulation UA ColdGear Tech Thinsulate
Zixilai Nanocoating Storm/Charged Cotton Not Water Resistant
Low Profile Low Profile Higher Profile
Price Est. Hoodie: $49.99 Avg. Hoodie: $49.69 Avg. Hoodie: $59.69
Est. Glove: $11.99 Avg. Glove: $36.09 Avg Glove: $26.64
2012 Profitability N/A 1.06B Total Revenue 2.69B Total Revenue
128.78M Net Income 399.96M Net Income*3M's Numbers are based on the percentage of revenues that the Thinsulate brand generated
Team
• William Mason, CEO• Nick Budosh, CFO• Hafiz Aina, R&D
Advisors:• Jeff Clute, President of Frequentis Defense• David Belz, Owner of Right Brain Creative
Services
Operation
• Third party manufacturing.• Product sold to online and physical retailers.• Markup from manufacturing cost to derive profit.
Funding Required
• $76,200 minimum funding needed for the company to startup and reach breakeven.
• As a low overhead company, we project a break-even within the first quarter of sales.
• Seeking $100,000 in capital funding for additional R&D and advertising.
Plan and Break-Even• 2014Q2: Funding, Prototyping, Website/Advertising,
Manufacturing Establishment Deadline• 2014Q3: Legal/Regulation Compliance, Material Order,
Storage Facility, Production• 2014Q4: Sales, Sales Evaluation
Financial Outlook
Projected270% ROI
by the end of 2015
$398,650 Net Income for 2016
Legacy
• Key members have academic and social ties to Towson University.
• All Real Concepts will seek to hire students for years to come—students involved in STEM fields, communication, and more.
• We want to inspire students to approach the world with innovation in mind.
Thank You.
All Real Concepts
Space, 2014
William Mason, CEO(301) [email protected]
https://www.facebook.com/allrealconcepts
https://www.allrealconcepts.com