all you must know about mobile games [english]
DESCRIPTION
These are the slides corresponding to the presentation: "All you must know about mobile games". It includes a first resume of the essential features that a mobile game must have, and how to deal with them. The second half of the speech is an advise board learnt by the experience of the author through years of dedication. Conclusions, mistakes and discoveries that are not taught in other school other than life itself.TRANSCRIPT
Àlex Cabrera
Who am I?
IndexBasics
1. Monetization
2. Social networks
3. Marketing
4. Monitorization / post-production
5. Alternative markets
Voice of experience
1. 20/80 rule
2. The basics must be part of the game
3. What do we want and for whom
4. Don’t be a negaton
5. Do things that you like
6. KISS
7. Is it a good option right now?
8. iOS vs. Android, who is winning?
9. Free advice: Hire an artist!
MonetizationHow will I earn money? Free
Free with ads
Freemium
Subscriptions
Pay
Free with ads
FreemiumIn-app payments
PayAll in!
Social NetworksFeature Facebook Google+ iOS Empowers
Login Yes Yes Yes personal data
Rankings Yes Yes Yes competició, fidelization
Achievements Yes Yes (private) Yes discovery in facebook, fidelization
Requests Yes No Invite only discovery
Cloud save No Yes Yes fidelization
Sharing options a lot, complex histories on the timeline
share Yes discovery
Editable actions Yes No No discovery
Deep linking sYesí Yes Yes discovery
MarketingSpread the voice
Guerrilla Marketing
Money
Network
LocalizationStore’s profile
NetworkingPress release
Social networksCreativity
Publishers
MonitoritzationKeep track of the game
Alternative markets… and their randomness
Voice of experience
… or what can mistakes teach you.
20/80 rule
80% 20%
20% 80%
Work
Time
The basics must be part of the game
Game Social components
Desired The truth
+
What do we want and for whom
● Game type● History, script● Game Engine● Added value● Who is our customer?● Who are the
competitors
Don’t be a negaton
Do things that you like
Keep It Simple, Stupid!
Is it a good option right now? Aren’t the stores saturated?
Android vs. iOS
Hire an artist!
Àlex Cabrera
http://gplus.to/drlecks
@alexcabrera_pc