(Almost) No Code Web 2.0:(Almost) No Code Web 2.0:Bringing Library Collections Bringing Library Collections to Your Users Where They to Your Users Where They

LiveLiveCarolyn Klatt, Reference and Carolyn Klatt, Reference and

Electronic Resources LibrarianElectronic Resources Librarian

Kevin Hatfield, Systems Kevin Hatfield, Systems ProgrammerProgrammer

Kim Meeks, Systems and Kim Meeks, Systems and Electronic Resources LibrarianElectronic Resources Librarian

BackgroundBackgroundMercer University School of Medicine Mercer University School of Medicine (MUSM)(MUSM) Founded in 1982 in Macon, GeorgiaFounded in 1982 in Macon, Georgia Mission to serve rural and underserved areas of Mission to serve rural and underserved areas of

GeorgiaGeorgia

Savannah campusSavannah campus In 1996, MUSM formed clinical relationship with In 1996, MUSM formed clinical relationship with

Memorial University Medical Center (MUMC)Memorial University Medical Center (MUMC) In the 2007-2008 fiscal year, the GA. General In the 2007-2008 fiscal year, the GA. General

Assembly allocated funds to expand the MD Assembly allocated funds to expand the MD program to Savannah using same curriculum as program to Savannah using same curriculum as MaconMacon

Background cont’dBackground cont’d

MUSM Medical Libraries serve the MUSM Medical Libraries serve the medical school in Macon and Savannahmedical school in Macon and Savannah

Macon campus LibraryMacon campus Library Also supports masters program in Public Also supports masters program in Public

Health, Family Therapy and Nurse AnesthesiaHealth, Family Therapy and Nurse Anesthesia

Savannah campus LibrarySavannah campus Library Also supports MUMC, including the main Also supports MUMC, including the main

hospital, a pediatrics hospital, a cancer hospital, a pediatrics hospital, a cancer institute, and a biomedical research facilityinstitute, and a biomedical research facility

Bringing Collections to PatronsBringing Collections to Patrons

In 2008, potential users increased by 300 In 2008, potential users increased by 300 percentpercent

Print book circulation only increased by 28 Print book circulation only increased by 28 percentpercent

We needed to find a way to bring our We needed to find a way to bring our collections to our patronscollections to our patrons Providing more core content in electronic formatProviding more core content in electronic format Letting our users know of the resources Letting our users know of the resources

available to them 24/7 via computers, PDAs, available to them 24/7 via computers, PDAs, and/or smartphonesand/or smartphones

Why Facebook?Why Facebook?

PopularPopular

Ease of UseEase of Use

FreeFree

““Virtual Presence”Virtual Presence”

What’s involved?What’s involved?

Talk to administrationTalk to administration

Page, Profile or Group?Page, Profile or Group?

PostingPosting

How to AdvertiseHow to Advertise

Email to medical school distribution listsEmail to medical school distribution lists

Signs and handouts postedSigns and handouts posted

Suggest to friendsSuggest to friends

MUSM’s Facebook PageMUSM’s Facebook Page

http://www.tinyurl.com/qk3lhphttp://www.tinyurl.com/qk3lhp

Library ToolbarLibrary ToolbarStudents were using other toolbars to locate Students were using other toolbars to locate medical informationmedical information

We wanted to provide our students a one-stop We wanted to provide our students a one-stop shop to search for our resourcesshop to search for our resources

Customized Library ToolbarCustomized Library Toolbar Cost effectiveCost effective Easy to maintainEasy to maintain Easy for users to useEasy for users to use Provide relevant resultsProvide relevant results Search a variety of subscribed and free Search a variety of subscribed and free

resourcesresources Provide the ability to create customized Provide the ability to create customized

categories and groupscategories and groups

Conduit ToolbarConduit Toolbarwww.conduit.comwww.conduit.com

It’s free to useIt’s free to use

Part of the revenue earned by the search Part of the revenue earned by the search engine is shared with Conduitengine is shared with Conduit

Interface for creating and maintaining the Interface for creating and maintaining the toolbar is easy to understandtoolbar is easy to understand

Interface resides on the conduit site, so our Interface resides on the conduit site, so our IT dept. doesn’t have to spend time or IT dept. doesn’t have to spend time or resourcesresources

Create our own graphics and icons or we can Create our own graphics and icons or we can use what conduit provides use what conduit provides

Our Library ToolbarOur Library Toolbar

Our Library ToolbarOur Library Toolbar

Mobile Library AppsMobile Library Apps

There are over a dozen resources in our There are over a dozen resources in our collection that are available for collection that are available for smartphones.smartphones.

Over 95 percent of our students have Over 95 percent of our students have smartphonessmartphones

We created a list of handheld accessible We created a list of handheld accessible programsprograms

Mobile Ready ResourcesMobile Ready Resources

Access MedicineAccess Medicine

CDC MobileCDC Mobile

Clinical Trials.govClinical Trials.gov

DIRLINE – Directory of Health DIRLINE – Directory of Health OrganizationsOrganizations

Epocrates RX OnlineEpocrates RX Online

Essential Evidence PlusEssential Evidence Plus

EDAbleEDAble

Simple Coding to Access Simple Coding to Access ContentContent

Previewing Tiny Web PagesPreviewing Tiny Web Pages

http://web.redevelopments.co.uk/mobile-http://web.redevelopments.co.uk/mobile-phone-emulator/mobile-phone-phone-emulator/mobile-phone-emulator.aspemulator.asp

Opera Web BrowserOpera Web Browser

W3C Mobile Content Checker – W3C Mobile Content Checker – http://waxler.w3.org/mobileok/index.htmlhttp://waxler.w3.org/mobileok/index.html

readyMobi readyMobi http://ready.mobi/http://ready.mobi/

Accessing Mobile ResourcesAccessing Mobile ResourcesSome of our resources are filtered through Some of our resources are filtered through a proxya proxy

For others, a small php interface was For others, a small php interface was createdcreated Less than 70 lines of script were neededLess than 70 lines of script were needed Tracks usage for both free and subscribed Tracks usage for both free and subscribed

contentcontent /cgibin/log_use.php?/cgibin/log_use.php?

LNK=LNK=https://home.mdconsult.com/start_sessiohttps://home.mdconsult.com/start_session?n?autologin=true&user=autologin=true&user=XXXXXXXXXXXXXXXXXX&&password=password=XXXXXXXXXXXXXXXX&targeturl=/das/pat&targeturl=/das/patient/view/152163133-2ient/view/152163133-2

Web ApplicationsWeb Applications

Open Source SoftwareOpen Source Software PHPPHP MYSQLMYSQL ApacheApache Fedora LinuxFedora Linux

Commercial ProxyCommercial Proxy E-Z Proxy 4.0E-Z Proxy 4.0

Library Tools & AppsLibrary Tools & Apps

ConclusionConclusion

Increased usage of our resources tenfoldIncreased usage of our resources tenfold Adding core content electronicallyAdding core content electronically Utilizing Web 2.0 toolsUtilizing Web 2.0 tools Reference services doubledReference services doubled

Audience Participation Audience Participation QuestionsQuestions

Has your library used Facebook, toolbars, Has your library used Facebook, toolbars, or a mobile webpage to market your or a mobile webpage to market your library’s services or collections?library’s services or collections?

Has your library used other Web 2.0 tools Has your library used other Web 2.0 tools to market your library’s services or to market your library’s services or collections?collections?

What do you see as tools of the future that What do you see as tools of the future that will be used by libraries to market library will be used by libraries to market library services and collections?services and collections?

Thank You!Thank You!