®

- F r u i t d e l i g h t s -

Originality meets innovation.

Deliciousness meets refinement.

Past meets future. Welcome to a place

steeped in creativity and modernity.

[Ribes.rubrum]The currant is a member of the Saxifragaceae

family and is a typically European berry.

Since the fruits usually ripen around St. John’s

Day (June 24), the plant is also known as “St.

John’s Berry”. Of all garden plants, blackcur-

rants offer the highest Vitamin C content.

Redcurrants strengthen the immune system,

activate cell replacement, protect mucous mem-

branes, and relax nerves.

Currant

4 ALPE PRAGAS

First of all: positive thinking.

In 1995, Stefan Gruber and Hartwig

Weidacher began planting fruit bushes on

their land, 1250 metres above sea level, in

the wonderful Braies Valley. Surrounded

by the Dolomites, within walking distance

of the lake of Braies, the two farmers

made the most of the excellent conditions

offered by the high mountain climate.

The strawberries and raspberries they

harvested were immediately distinguished

by their intense fruity fragrance and high

natural fructose content. Firmly convinced

of the high quality of their products, in

1997 the young entrepreneurs set up the

first laboratory of their farm.

ples of high product quality and purity

and keeps creating new products: pure,

organic and completely additive-free.

Looking to the future.

In 2011, the new administrative and

production headquarters opened in

Braies. Thanks to the new direct sales

outlet with a display area, customers

have the opportunity to appreciate the

whole assortment of products and their

natural processing.

Development and growth.

Sales were first limited to South Tyrol,

but the product was such a success

with customers that there was a grow-

ing demand from all over Europe. ALPE

PRAGAS products started being placed

on sale in metropolises such as Vienna,

Munich, and Milan. The year 2006

marked the first extra-European sales

towards Japan and the United Arab

Emirates.

Pure, healthy and organic.

ALPE PRAGAS is now a well-known

and appreciated brand in the field of

European high gastronomy. Stefan

Gruber remains faithful to his princi-

„To create my products I only choose the best fruits and flavours which are rigorously hand-pre-pared, with finesse and love. Quality raw materials, accurate processing, my grandmother‘s old recipes, more than 70% fruit, these are the ingredients that I use to create my delicious pleasu-res for the palate - and our customers appreciate them!“

Stefan Gruber and his team.

®

WORLD HERITAGEDOLOMITES

Cows and berries in the Braies ValleyCows and berries in the Braies Valley

1997 2012Stefan Gruber and

Hartwig Weidacher on Lake Braies In the modern productive unit“Senga Sengana” Strawberries

lpe Pragas

7THE FRUIT LABORATORY – ALPE PRAGAS

There was once a farm here with fields

and cows. I used to live there, with

my four sisters. The centuries-old

tradition of these mountains expects

the male child to run the family farm.

However, I have always been more

interested in berries of any type.

I soon started to prepare jams in my

mother‘s kitchen. During that period

I had a business partner and friend

with whom I tried out the most

original recipes, day by day.

Fruit preserves ............................ S. 08

Organic fruit preserves ................. S. 12

Limited Edition ............................ S. 14

Fruit syrups .................................. S. 16

Fruits in syrup .............................. S. 18

Smoothies ..................................... S. 20

Chutneys ...................................... S. 22

Wine jellies ................................... S. 24

Gift ideas ..................................... S. 26

We planted berries and fruits on

our land, later we harvested them

with the help of our families and the

young people from the village. There

was another important undertaking:

choosing the packaging. We tried

to find the most beautiful jars and

the most original labels. Sometimes

this task wasn‘t easy, but we

managed and our success proves it.

Cows and berries in the Braies ValleyCows and berries in the Braies ValleyA culinary journey ”I admit it, I am proud of

ALPE PRAGAS products. Find their description

in the following pages, visit our new business and direct sales outlet

in the idyllic Braies Val-ley You may also book a

group guided tour of our business.”

8 ALPE PRAGAS – FRUCHTAUFSTRICHE

FRUIT PRESERVE

9FRUIT PRESERVES – ALPE PRAGAS

According to healthy nutrition theory, breakfast ought to be the main meal of the day and deserves extra-special value. Pamper yourselves, try one of our exquisite fruit preserves with a high concentration of fruit. The fresh-ness of the fruit, processed according to old homemade recipes, and all our loving care guarantee the extraordi-nary quality and refined taste of our products. Treat your palate to the full fruit flavour and natural freshness of the 70% fruit content of our fruit preserves. You can always find new flavours in our wide assortment.

Fruit preservesIngredients 70% fruit, sugar, lemon

juice, gelling agent: apple pectin

What are fruit preserves?There is a difference between fruit preserves and marmalade. According to

an Ordinance issued in 2004, the term “marmalade“ can only be applied to

preserves made with citrus fruits. Marmalade must contain at least 35% fruit;

preserves must contain 65% fruit. ALPE PRAGAS fruit preserves are produced

with 70% fruit content, and only 30% sugar, lemon juice and apple pectin gel-

ling agent. We DO NOT add any colourings or preservatives. For this reason,

our fruit preserves distinguish themselves for their fresh fruit flavour, reduced

sugar content, and consequently low-calorie count.

Waking up with Alpe Pragas

to get the day off to a good start A rich variety of A rich variety of fruit preserves fruit preserves

10 ALPE PRAGAS – FRUIT PRESERVES

Fruit preserves in 110 g jar Flavours

StrawberryRaspberryBlueberryWild berriesApricotApricot & Wild rose

Red gooseberryGreen gooseberryRedcurrantChestnutCherryOrange

Fruit preserves in 340 g jarFlavours

StrawberryRaspberryBlueberryRedcurrantBlackcurrantCranberryWild berriesRed gooseberry

Green gooseberryApricotApricot & Wild roseSour CherryBlackberryPlumQuinceChestnut

Elderberry & PlumPear & LimeApricot &Ginger & MintPeach & LemongrassRaspberry & RhubarbLemon & StrawberryOrange

Seasonal specialties:Summer dream (raspberry, apple, vanilla)Winter dream(raspberry, cranberry, apple, redcurrant, orange juice, cinnamon, cloves, rum)

With more than 70% fruit, with neither food colour-ings nor preservatives, our fruit preserves are a real treat for the senses, right from the heart of nature.

Multifaceted fruit preservesMultifaceted fruit preservesSTARTING THE DAY WITH AN ALWAYS NEW FLAVOUR

11FRUIT PRESERVES – ALPE PRAGAS

ALPE PRAGAS natural fruit preserves in handy

28 g jars, in decorative 600 g jars or in giant

1.8 kg jars.

We also supply the respective displays.

Fruchtaufstriche 600 gFlavours

StrawberryRaspberry Blueberry

ApricotCranberryWild berries

Fruit preserves in 28 g jarFlavours

StrawberryRaspberryBlueberry

ApricotOrange

Fruchtaufstriche 1.800 gFlavours

StrawberryRaspberry Blueberry

Apricot Cranberry Sour Cherry

Thanks to their eye-catching jars and high quality, ALPE PRAGAS spe-cialties change your breakfast buffet into an extraordinary culinary event, the expectations of your most demanding guests will be satisfied.

Fruit preserves for gastronomy Fruit preserves for gastronomy MAKE YOUR GUESTS HAPPY

12 ALPE PRAGAS – FRUCHTAUFSTRICHE

BIOFruit and Nature

13ORGANIC FRUIT PRESERVES – ALPE PRAGAS

Organic fruit preserves in 220 g jarIngredients 65% organic fruit*,

35% agave syrup*,lemon juice, gelling agentapple pectin

Flavours

Organic strawberryOrganic raspberryOrganic blueberryOrganic apricott

Organic wild berriesOrganic cherryOrganic orangeOrganic apple

*organic

Pure nature in glass jars We have always aimed to work in a genuine and natural way. For this

reason, we are proud to present our first organic line: our ingredients

come from controlled organic farming, they are natural and 100% certi-

fied. In order to obtain a pure and natural flavour, we add agave syrup to

the 65% fruit, together with lemon juice and a pinch of apple pectin.

Die biologischen Fruchtaufstriche kommen ganz ohne zugesetzten

Organic fruit preserves do not need added sugar! Try our current assort-

ment in 220 g glass jars.

At ALPE PRAGAS we have always loved and respected nature: we grew up there!We live and work in the middle of nature, and we want our glass jars to contain all its flavour and purity. Our organic fruit preserves contain only pure fruit from organic farming. We have chosen to travel short transport distances in order to transform fruit into our preserves in the fastest and most respectful way.

Delicious and healthy: Delicious and healthy:

pure nature in glass jars pure nature in glass jars Organic fruit preserves

ABCERT Inspection body / Authorised by MiPAAFIT BIO 013, inspector no BZ-00879-B, EU/extra EU farming

14 ALPE PRAGAS – FRUCHTAUFSTRICHE

NATIVE FRUITLimited Edition

15FRUIT PRESERVES LIMITED EDITION – ALPE PRAGAS 15

Limited Edition in 110 g jarIngredients 75% natural fruit,

sugar, lemon juice,gelling agent: apple pectin

Flavours Apple “Champagnerrenette”Apple “Wintercalville”Apple “Weirouge”Pear “Williams Christ”Pear “Palabirne”

Noble fruits: native varieties “Wintercalville” was once the apple of kings. Around 1900, this noble

variety, which was planted in the area of Merano, reached the highest

distribution in the imperial courts of Vienna, Berlin and St. Petersburg.

“Weirouge”: purple-red is not only the colour of its skin, but also of

its flesh. “Champagnerrenette”, from the French Champagne region,

is a particular variety appreciated by real connoisseurs. Undoubtedly,

“Williams Christ” is among the most sought-after varieties of pears. It

has a soft and juicy flesh and a sweet aroma with a nutmeg aftertaste.

“Palabirne” is a rare pear from the Vinschgau Valley. We harvest these

special varieties in selected places. From their flesh, which is particularly

rich in vitamins and has a refined taste, we obtain extraordinary fruit

preserves.

South Tyrol: par excellence, the paradise of fruit and the land of apples. At Alpe Pragas we couldn’t but accept the challenge to use the unique flavour of apples and pears to prepare our fruit preserves. An “apple” isn’t just an apple, and a “pear” isn’t just a pear. So we started pursuing uniqueness: native varieties, types of apples and pears that have long been abandoned, particular cultivations and completely new tastes. We carefully select and process these varieties and use them to prepare our mellow Alpe Pragas Limited Edition fruit preserves.

Limited Edition:Limited Edition:

a noble origina noble originNative fruit preserves

16 ALPE PRAGAS – FRUCHTAUFSTRICHE

SYRUPS Natural fruit

17FRUIT SYRUPS – ALPE PRAGAS

Fruit syrups in 500 ml bottleIngredients Fruit juice or fruit extract

(55%), sugar, lemon juice

Flavours ElderflowerRaspberryBlueberry

Fruit syrups for mixingALPE PRAGAS fruit syrups are natural products created without any artificial

substances, and for this reason the passage of time might sometimes cause

the darkening of the product or the appearance of tiny flakes. This is an

entirely natural phenomenon and does not affect the product’s quality in any

way. In June, the elderberry blooms in many gardens, along the trails, in

parks, and at the edge of the woods. Elderflower syrup is particularly appreci-

ated for its sweet and unmistakable taste.

Fresh, natural, and wholesome – here come ALPE PRAGAS fruit syrups. We extract our fruit syrups from sun-ripened berries to make a thirst-quenching drink unlike any other. Try 1 part of the product diluted in 7 parts of water, this will provide lip-smacking fresh fruit drinks. Equally or even more pleasurable are ALPE PRAGAS fruit syrups mixed with sparkling Prosecco, or white wine, and served as a fresh aperitif. Obviously our fruit syrups do not contain any type of colouring or flavouring, and offer a real treat for anyone who appreciates authentic goodness.

thirst-quenching fruit drink thirst-quenching fruit drink

or a sparkling aperitif or a sparkling aperitif Fresh and fruity: syrups

PREPARATION:• Pour the Prosecco into a convex white wine glass (0.2 l)• Cut the lime in 4, slightly squeeze it onto the glass and

then put the pieces inside the glass• Add the mint leaves and the elderflower syrup• Fill up the glass with mineral water

Our recipe: HUGO aperitif• 150 ml Prosecco• 2 cl Alpe Pragas Elderflower syrup • 4 mint leaves• ½ Lime• mineral water

18 ALPE PRAGAS – FRUCHTAUFSTRICHE

FRUIT IN SYRUPSweet temptations

19FRUIT IN SYRUP – ALPE PRAGAS

Fruit in syrup in 340 g jarIngredients Pieces of fruit, fruit juice,

water, sugar and lemon juice

Flavours BlueberryRaspberry Wild berriesApricot

Fruit in syrupFruit in syrup can only be produced using freshly-picked fruit. In

this way, the fruit preserves maintain their particular freshness

and intense fruity taste. The flesh is soft but compact, the colour is

intense.

No more than 12 hours should be allowed to pass between picking

and processing the fruit. This is the only way to ensure the unique

taste of whole fresh fruit in the end product.

We carefully pick fresh wild berries and bottle them in glass jars after pasteurisation. We top them up with a blend of fruit juice and sugar, and then we hermetically seal the jars. As a result, each jar is turned into a “fruity delicacy”.Our advice: embellish your desserts with our fruit in syrup or try it with natural yogurt or even with homemade vanilla ice cream!

To embellish your desserts To embellish your dessertsPreserved fruit in syrup

20 ALPE PRAGAS – FRUCHTAUFSTRICHE

SmoothieA snack rich in vitamins

21SMOOTHIES – ALPE PRAGAS

Smoothie in 200 ml bottleIngredients 95% pure fruit

5% agave syrup

Flavours BlueberryWild berriesPear & RaspberryApricot

The juice with 100% fruit“Pure fruit to drink” are fruit juices produced with whole pieces of fruit and fruit

pulp. No sugar, flavouring or added preservatives.

This “pure fruit in a bottle” is also called “Smoothie”. Smoothies have a pleas-

ant thick and creamy “smooth” consistency. Smoothies are not really what you

would use to quench your thirst, they are more like a vitamin snack. Smoothies

are persuasive thanks to the fresh and pure taste of that 100% fruit used to

prepare them.

ALPE PRAGAS fruit drinks are produced with 100% pure and precious fruit - a unique way to regain your strength! Our bottles contain all the natural flavour of uncontaminated fruit, without sugar, flavouring or added preservatives. Our “Smoothies” help maintain your minimum daily requirement of vitamins, minerals and fibre while improving your physical wellbeing at the same time. Our exquisite flavours ensure an extraordinary and unique experience for your palate!

Fruit in bottlesFruit in bottles

at home or on the roadat home or on the roadPure fruit to drink: Smoothies

22 ALPE PRAGAS – FRUCHTAUFSTRICHE

ChutneysSpicy and sweet

23CHUTNEYS – ALPE PRAGAS

Spicy garnishSpicy garnish

from the world of exotic flavoursfrom the world of exotic flavoursA sweet taste enhanced by spices: chutneys

Chutneys in 160 g and 70 g jarsIngredients different types of fruit

and/or vegetables, sugar, lemon juice, spices, gelling agent: apple pectin

Flavours in 160 g jars Flavours in 70 g jars

Apple & OnionQuince & MustardApricot & PumpkinPear & SaffronPaprika & ChilliFig & Green tomatoCranberry & HorseradishRaspberry & Balsamic vinegarFig & Mustard / spicyBarbecue chutney / spicy

Raspberry & Balsamic vinegarFig & Green tomatoPear & SaffronFig & Mustard / spicy

„Chutneys“The Indian word “Chutney” is used for spicy, sweet and sour

sauces served to complement other foods.

Although there are many different types of chutney, they are

all made with fruit and/or vegetables, which are sometimes

used in whole pieces. The consistency resembles that of a

fruit preserve. The final flavour comes with the addition of

spices, vinegar, lemon juice, and sugar, and the cooking is more

intense and longer than the process used for normal fruit pre-

serves. The fruit is intentionally cooked at a higher temperature

to give the end product a slightly caramel taste.

Here is an extraordinary ALPE PRAGAS creation: chutneys are tasty and delicate combinations which are made with various types of fruit and/or vegetables, and have a balanced taste enhanced by precious spices.The English are supposed to be have been the first to discover these aromatic garnishes and to bring them from India to Europe. Our „Chutneys“ do not distinguish themselves for extreme spiciness but rather for the balanced taste of their blends. Alpe Pragas has developed a series of particularly refined recipes that will titillate your pal-ate. Chutneys go extremely well with some varieties of cheese, with cold meat and game.

24 ALPE PRAGAS – FRUCHTAUFSTRICHE

WINE JELLIES The seduction of grapes

25WINE JELLIES – ALPE PRAGAS

Weingelee

Wine jellies in 160 g jarsIngredients Different types of high

quality wine, agave juice, spices, gelling agent:apple pectin

Flavours LagreinGewürztraminerSchiava

An explosion of feelings: wine jellies Wine jellies are fresh and fruity, not too sweet, with a characteristic taste

of wine.

ALPE PRAGAS wine jellies contain 55% high quality South Tyrol wine

and alcohol – they are not recommended for children. Lagrein wine jelly

is perfect for serving with tasty mountain cheese, Gewürztraminer wine

jelly is an ideal accompaniment for fresh cheese or soft non-mature

cheese. Vernatsch wine jelly is highly appreciated with medium cow’s

milk cheese.

The latest product in our assortment: wine jellies are perfect for serving with meat, game, pâté and cheese. In a number of kitchens, wine jellies are widely used to flavour food. They enhance sauces and dressings, giving them a magic and mysterious taste. If accompanied by wine jellies, meat dishes, as well as cakes and desserts, have an extraordinary magic taste. The combination of wine and sweetness stimulates the palate and enables you to discover new flavours.

Ode to South Tyrol, the land of wineOde to South Tyrol, the land of wineSweet and seducing: wine jellies

26 ALPE PRAGAS – GIFT IDEAS

Elegant cardboard box gift set: 3x 110 g jars of fruit preservesLuxury gift bags in 2 sizes Elegant cardboard box gift set: three 160 g jars of chutneys

A special giftspecial giftChoose from wooden gift boxes, and felt or cardboard elegant gift sets. For business anniversaries,

celebrations and Christmas gift baskets, you can also order larger quantities. On demand, we

prepare gift sets according to your own preferences and expectations, and we also enclose

personalised greeting cards.

Please contact us for an exhaustive, non-binding consulting service.

For further information, please visit our website: www.alpepragas.com.

for special personsALPE PRAGAS products are available in gourmet food

stores and high level delicatessens. For further infor-

mation and for any questions, do not hesitate to contact

us or visit our laboratory in Braies Valley (South Tyrol),

in the heart of the Dolomites. For organizational rea-

sons, please book your guided tour.

Wooden and stainless steel gift box: 3x 110 g jars of fruit preserves Wooden gift box: 3x 160 g jars of chutneys, 2x 340 g jars of fruit preserves Fruit preserves in felt gift boxes: 2x 340 g jars, one 340 g jar

Wooden gift box: 4 x 28 g jars of fruit preserves

Unser Firmensitz in Prags

lpe Pragas

ABCERT Inspection/ Authorised by MiPAAFIT BIO 013, inspector no BZ-00879-B

EU/extra EU farming ®Alpe Pragas is a registered Trademark

Produktion: LEITNER GRAPHICS - www.grafik.it, Fotos: Lafogler

ALPE PrAgAS, AuSSErPrAgS 38, ALPE PrAgAS, AuSSErPrAgS 38,

I-39030 PrAgS (BZ) - South tyroL, ItALyI-39030 PrAgS (BZ) - South tyroL, ItALy

tEL: (+39) 0474 749400 - FAX: (+39) 0474 749399 tEL: (+39) 0474 749400 - FAX: (+39) 0474 749399

InFo@ALPEPrAgAS.comInFo@ALPEPrAgAS.com

WWW.ALPEPRAGAS.COmWWW.ALPEPRAGAS.COm

®®