alpha marketing - sxsw presentation
TRANSCRIPT
APRIL 00, 2013
SXSW 2013
WHAT IS SXSW?
IDEAS
2007 2009 2012
So.
THE CHANGINGFACE OF RETAIL
THE MAIN REASON?
We’re all runningaround with these.
WON’T TECHNOLOGYKILL BRICKS & MORTER?
No.
IT’S WHERE YOUCAN FULLY EXPERIENCETHE BRAND
SO WHAT’S IT ALL MEAN?
LARGE SCALE IMAGING REAL-TIME DATAPERSONALIZED CONTENT AUGMENTED REALITYFACIAL RECOGNITION WIFI TRIANGULATIONPERSONALIZED SIGNAGE TARGETED SMSLAYERED CONTENT NO PHYSICAL CHECK-OUT
RETAIL IS AN EXPERIENCE.NOT A DESTINATION.
THE NEW BRANDCURRENENCY WILLBE DOPAMINE.
