alt distribution
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Putting Aggregation and Social Networking to Work for Digital News and Information Providers. A seminar for APME/ONA Newstrain.TRANSCRIPT
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Alt Distribution
Putting feeds, aggregation and social networking to work
Anthony MoorDeputy Managing Editor/Interactive
The Dallas Morning [email protected]
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Changing perceptions about content
• Distribution is not a guarantee• Presentation is separating from content• Content is atomizing• Users are engaging in feedthink vs.
package think• We can ‘Edit the Web,’ not just our sites
– Everything we play with this afternoon can be used to aggregate content from elsewhere onto your sites: What goes out can also come in
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Let’s ping our network• tweet• vlogosphere• dooced• tagging• Pownce• RSS• blogroll
• farked• TrackBack• folksonomy• feed reader• tag cloud• SMS• blidget
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E-mail• Subject lines very
important– Improve open rates
• Next-gen email services– By search term– Custom locality
• Reporting– Subscribe to email
news from competitors
• Dissemination– Take advantage of the
most popular activity on the Internet
– Reach workers where they’re focused – the inbox
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RSS Feeds• NOLA.com• Bloglines• FeedDemon• NewsGator• My Yahoo• Feedburner• Sit on a feed
• Reporting– Follow niche news feeds
or ‘sit’ on a search query on your beat
• Dissemination– Offer content for
distribution to other sites – Enable subscription
services– The tool for feeding
widgets
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Blogs• Technorati• Ice Rocket• Tagging &
categorization• TrackBacks• Beat Blogging
• Reporting– Speed research on a subject– Follow blog niches on your
beat– Create a source network
• Dissemination– Target your post by tagging
it– Link your blogs to the
conversation taking place online
– Create niches within niche blogs
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Mobile• Text alerts (SMS)• Short codes• Location-based
services• AP’s
Mobile News Network
• Reporting– Subscribe to text
alerts from competitors
• Dissemination– Get on a new platform– Send short alerts to a
mobile network– Tailor information to
exactly where the user is
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Microblogging• Twitter• Jaiku• Pownce• +TinyURL• +TwitterFone
(beta)
• Reporting– ‘Listen’ to what’s
happening
• Dissemination– Send short alerts to
a network of followers on whatever platform they choose
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Multimedia platforms• YouTube • Flickr• iTunes
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iTunes
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iTunes
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Multimedia platforms• YouTube • Flickr• iTunes
• Reporting– ‘See’ what’s
happening
• Dissemination– Distribute content
on the ‘go to’ platforms
– Enable subscription services
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Social networking sites• facebook• MySpace• LinkedIn• Ning
• Reporting– ‘Listen’ to what’s
happening– Aggregate or join a
group– Learn information from
personal Web pages
• Dissemination– Send news out to a
network of ‘friends’
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Social Recommendations
• Digg• Yahoo! Buzz• Newsvine• Google Trends• Not so social
recommendations– Drudge– Fark
• Reporting– Find out what the
‘crowd’ thinks is interesting right now
• Dissemination– Enlist your audience
in voting your stories higher on the Net
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Widgets• Social widgets• Desktop widgets• Widgetbox• Yahoo Pipes
• Reporting– Discover new tools to
follow news on your beat
• Dissemination– Reach an audience that
may not be interested in news as told the traditional way
– Take advantage of the viral nature of social widgets
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Aggregation• Sphere• NYT’s Blogrunner• dallasnews.com• STLToday.com
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Who’s gonna do all this stuff?
• It sounds like an ‘audience acquisition manager’
• Is it a newsroom Web editor?• Is it an interactive department producer?• Is it a marketing department professional?• Is it a circulation representative?
(Is there an FTE you can steal in the questions asked above?)
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Discussion
http://www.slideshare.net/ajmoor