alter ego italy salon exclusive brand guide 3 / 2015
DESCRIPTION
Alter Ego Italy Salon Exclusive Brand Guide 3 / 2015.....TRANSCRIPT
BRANDBOOK3/2015
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ENRICH YOUR COLOR WORLD WITH THE NEW
by
BROWN ASH /71 IRIS /2
Hai
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Hai
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And
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ENRICH YOUR COLOR WORLD WITH THE NEW
by
BROWN ASH /71 IRIS /2
I È la prima gamma di COLORE e PRODOTTI esclusivamente professionali realizzati per soddisfare tutte le esigenze di capelli NATURALMENTE BIONDI, DECOLORATI o SCHIARITI.
GB The first professional range of TECHNICAL PRODUCTS exclusively formulated to satisfy the specific needs of NATURALLY BLONDE, BLEACHED or LIGHTENED hair.
F La toute première gamme de COLOR et SOINS exclusivement formulée pour répondre aux besoins des cheveux BLONDS qu’ils soient NATURELS, DECOLORES, ou MECHES.
E Es la primera gama de COLORES y PRODUCTOS exclusivamente profesionales realizados para satisfacer todas las exigencias de cabellos NATURALMENTE RUBIOS, DECOLORADOS o ACLARADOS.
PURE WHITE
PURE CARAMEL
Pure Illuminating Shampoo250 ml - AEI 36961400 ml - AEI 3778
Pure Illuminating Conditioner200 ml - AEI 3697900 ml - AEI 3779
Pure Illuminating Spray150 ml - AEI 3836
Pure Blonde Refresh SILVER
150 ml - AEI 3078
Pure Blonde Refresh BEIGE
150 ml - AEI 3079
Pure Blonde Refresh VANILLA
150 ml - AEI 3080
Pure Toner White60 ml - AEI 3051
Pure Toner Platinum60 ml - AEI 3052
Pure Toner Caramel60 ml - AEI 3053
Pure Toner Dusty Pink60 ml - AEI 3054
PURE PLATINUM
PURE CIPRIA
HL.0NATURAL
HL.1ASH
HL.2IRIS
HL.7BEIGE
Pure Diamond LiftNATURAL
60 ml - AEI 3273
Pure Diamond LiftASH
60 ml - AEI 3274
Pure Diamond LiftIRIS
60 ml - AEI 3270
Pure Diamond LiftPEARL ASH
60 ml - AEI 3271
Pure Diamond LiftBEIGE
60 ml - AEI 3272
HL.91PEARLASH
ULT
RA
PU
RE
ULT
RA
CO
MF
OR
TU
LTR
A C
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E
Pure Light Cream500 gr - AEI 2997
Total Blonde Activator500 ml - AEI 3073
Pure Light Blue Powder500 gr - AEI 2996
Pure Light Oil500 ml - Ref. 3072
AEI 4
Vetrofania - Window stickerAEI 3841 I - 3842 GB
3854 F - 3860 NL
TotemAEI 3790 I/GB - 3856 NL
PosterAEI 3791
Counter PancardAEI 4173 I
BrochureAEI 3849 I - 3847 GB/E/P
Counter DisplayAEI 3794
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GLI STRUMENTI DI SUPPORTO ALLA RIVENDITADONANO UN’IMMAGINE PROFESSIONALEED ACCATTIVANTE AL TUO SALONE
ILLUMINA E PROTEGGI IL TUO BIONDO. A CASA COME IN SALONE.
Hair_
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AEI 3
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PROTEGGIED ILLUMINA
IL TUO BIONDO
ILLUMINAE PROTEGGI
IL TUO BIONDO
SALON BRANDING& MERCHANDISING
Pure Diamond Lift Color ChartAEI 3372 (with Swatches)
Pure Diamond LiftEducational Brochure
AEI 3289 I AEI 3382 GB/E/P
Pure Toner Color NavigatorAEI 3100 I/GB/E
PURE BLONDE REFRESH
SIL
VE
R
VA
NIL
LA
BE
IGE
Ref
. 310
0
150 ml
8 9 10 BIANCHI/GREY/BLANCOS
ALTEZZA DI TONO – TONE LEVEL – ALTURA DE TONO
IN BASE ALL’ALTEZZA DI TONO, VEDI IL RISULTATO COLORE!
Via del Palù, 7/d - 35018 San Martino di Lupari (PD) Tel. +39 049 99 88 800 - Fax +39 049 99 88 859INTERNATIONAL INFO LINE: +39.049.9988960 - e-mail: [email protected]
www.alteregoitaly.com
CHE COS’E’Trattamento riflessante in mousse senza risciacquo per capelli bianchi, naturalmente biondi, decolorati o schiariti.
CHE COSA FALa sua speciale formulazione dona riflessi luminosi e delicati, ripristinando nel capello il giusto livello di idratazione, tonicità ed elasticità senza appesantire. Il suo leggero potere fissativo garantisce volume e sostegno per un perfetto styling.
TECNOLOGIA… SENZA PARABENI: IL PRO-FILLING COMPLEXAcido Ialuronico: svolge un’azione idratante, riempitiva e rimpolpante della fibra.Collagene: rende i capelli tonici, robusti e corposi senza appesantireElastina: mantiene i capelli elastici, compatti e forti senza irrigidirli
QUE ESMousse con reflejos sin enjuague para cabellos blancos, naturalmente rubios, decolorados o aclarados.
QUE HACESu especial formulación dona reflejos luminosos y delicados, restableciendo en el cabello el correcto nivel de hidratación, tonicidad y elasticidad sin apelmazar. Su ligero poder de fijación garantiza volumen y sostén para un perfecto styling.
TECNOLOGÍA… SIN PARABENOS: EL PRO-FILLING COMPLEXÁcido hialurónico: cumple una acción hidratante, y además rellena y reconstituye la fibraColágeno: vuelve los cabellos tónicos, robustos y con cuerpo sin apelmazarElastina: mantiene los cabellos elásticos, compactos y fuertes sin dejarlos rígidos
WHAT IT ISLeave-in color refresh mousse for naturally blonde, bleached, lightened or grey hair
WHAT IT DOESIts special formula gently refreshes tones to restore luminosity, weightless hydration, vitality and elasticity. Its lightweight fixing power guarantees volume and hold for perfect styling.
TECHNOLOGY… PARABEN FREE: THE PRO-FILLING COMPLEXHyaluronic Acid: carries out a hydrating, filling and fibre plumping actionCollagen: restores tone and leaves hair stronger and full of weightless bodyElastin: delivers elasticity for strong and thicker hair leaves hair soft
PURE TONER
• WHITE BIANCOBLANCO
• PLATINUMPLATINO
• CARAMEL CARAMELLOCARAMELO
• CIPRIA DUSTY PINKROSA PASTEL
60 ml
CHE COS’E’Crema tonalizzante per capelli natural-mente biondi, decolorati o schiariti.
CHE COSA FA Grazie alla sua cremosa e delicata formulazione, tonalizza in modo progressivo e bilanciato, neutralizzando i riflessi indesiderati.
TECNOLOGIA… ECO-CERTIFICATA!Active Shine Complex: ingrediente di origine naturale estratto dalle palme del Brasile, dona eccezionale lucentezza e brillantezza.Inca Oil: olio nutriente, estratto da una pianta originaria del Sud America, viene riconosciuto per le proprietà ristrutturanti anti-invecchiamento perché tra i più ric-chi di acidi grassi essenziali anti-ossidanti. Elimina il crespo donando morbidezza e pettinabilità.
QUE ESCrema tonalizante para cabellos rubios na-turales, decolorados o aclarados.
QUE HACEGracias a su especial y delicada formulación, permite efectuar una tonalización progresi-va y equilibrada y una correcta neutraliza-ción de los reflejos indeseados.
TECNOLOGÍA... ECO-CERTIFICADAActive Shine Complex: ingrediente di origine naturale estratto dalle palme del Brasile, dona eccezionale lucentezza e brillantezza.Inca Oil: olio nutriente, estratto da una pianta originaria del Sud America, viene riconosciuto per le proprietà ristrutturanti anti-invecchiamento perché tra i più ric-chi di acidi grassi essenziali anti-ossidanti. Elimina il crespo donando morbidezza e pettinabilità.
WHAT IT ISCream Toner for naturally blonde, bleached or lightened hair.
WHAT IT DOESIts special gentle formula delivers a progressive and balanced toning action able to neutralize unwanted underlying tones.
ECO-CERTIFIED… TECHNOLOGYActive Shine Complex: natural ingredient extracted from Brazilian Palms, restores outstanding shine and brilliance. Inca Oil: nourishing oil, extracted from a plant native to South America, considered to be the oil richest in anti-oxidizing essential fatty acids and widely used for its restructuring and anti-age properties. Eliminates frizz leaving hair soft and easy to manage.
7 8 9 10
PIGMENTO DOMINANTE – DOMINANT PIGMENT(LIVELLO DI SCHIARITURA – TONE LEVELS – NIVELS DE ACLARADO)
IN BASE ALL’ALTEZZA DI TONO, VEDI IL RISULTATO COLORE!
Ultra Meches - MediumAEI 3086
Ultra Meches - LargeAEI 3087
Pure Toner Color ChartAEI 3090 I/GB/E/F/D (with Swatches)AEI 3154 I/GB/E/F/D (photographic)
Pure Illuminating KitAEI 3855
Llip GlossAEI 3752
LIMITEDEDITION NEW
AEI 5
Permanent Hair Coloring Cream100 ml - 122 nuances
10 vol. 3%1000 ml - AEI 3831
10 vol. 3%1000 ml - AEI 131
Semipermanent Colouring Cream100 ml - 38 nuances
Activator Cream Mix1000 ml - AEI 6928
20 vol. 6%1000 ml - AEI 3832
20 vol. 6%1000 ml - AEI 112
30 vol. 9%1000 ml - AEI 3833
30 vol. 9%1000 ml - AEI 113
40 vol. 12%1000 ml - AEI 3834
40 vol. 12%1000 ml - AEI 114
Permanent Colouring Cream100 ml - 85 nuances
Ammonia-free permanent hair color with Caviar,Pearl extracts and eco-certified French Rose
100 ml - 59 nuances
I La colorazione permanente dei professionisti per colorare con affidabilità e successo.
GB Technofruit.color used by professionals for proven and effective color results.
E El color de los profesionales para colorear con fiabilidad y éxito.
F La couleur des professionnels pour colorer avec fiabilité et succès.
E My color es la nueva coloración permanente, sin amoniaco, ppd, con una acción especial anti-age.
F My color est le nouveau colorant permanent sans ammoniaque, sans ppd, avec une action spéciale antiâge.
I La colorazione permanente senza ammoniaca e senza PPD con tecnologia antiage
GB My color is the new ammonia-free, ppd-free permanent hair color with a specific anti-age action
AEI 6
NEW AMMONIA-FREE HAIR COLORING SYSTEM
SUBLIMEESOTICO
LUSSUOSOSOFISTICATO
My Color, tutto quello che una donna desidera!
My Color es sublime, exótico, de lujo, sofisticado. My Color es todo lo que desean las mujeres
My Color é sublime, exótico, luxuoso, sofisticado. My Color é tudo aquilo que uma mulher deseja
General CatalogueAEI 2932 GB/E/F
Technical FolderAEI 2892 I/F
AEI 2893 GB/E
Mini-Presentoire Technofruit Color AEI 4098 I/GB - AEI 4099 E/P
AEI 4130 F - AEI 4158 PL
Pancard BronzageAEI 3896 I - AEI 3939 GB/E
AEI 3945 F
My Color Color chartAEI 3055
Color chart16 nuances (new series) - AEI 2984
Poster My ColorAEI 3850
Brochure Technofruit Color AEI 4027 I - AEI 4028 GBAEI 4029 E/P - AEI 4030 F
Poster BronzageAEI 3897
PosterAEI 3814 Color Chart Technofruit Color
AEI 4151
Technical Folder Bronzage AEI 3924 I - AEI 3894 GB/E
AEI 3941 F
Ha
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Totem TechnofruitAEI 3839 I/GB
Totem My ColorAEI 3838 I/GB
Sales BrochureAEI 2888 I/GB/E/F
Sales BrochureAEI 1749 I/GB/E/F/D/P
Color ChartAEI 7399
Color ChartAEI 1748
C O L O R _ W I T H _ C O N F I D E N C E
_ P E R M A N E N T _
SALON BRANDING& MERCHANDISING
AEI 7
I Un NUOVO servizio professionale di colorazione PURA a base di PIGMENTI di ultima generazione. La sua tecnologia funzionale si basa sull’utilizzo di pigmenti CATIONICI, ad alta e persistente performance cromatica, che ASSICURA un NUOVO LIVELLO di BRILLANTEZZA visibile in modo IMMEDIATO.
GB A NEW professional PURE color service formulated with next generation color PIGMENTS. Its functional technology uses next generation CATIONIC COLOR PIGMENTS, their elevated and constant chromatic performance, guarantees NEW LEVEL of INSTANTLY visible BRILLIANCE.
F Un NOUVEAU service professionnel de coloration PURE de dernière génération. Sa technologie est basée sur l’utilisation des pigments CATIONIQUES, de haute performance qui assurent une BRILLANCE instantanée immédiatement visible.
E Un NUEVO servicio profesional de coloración PURA a base de PIGMENTOS de última generación. Su tecnología funcional se basa en el uso de pigmentos CATIÓNICOS, con elevado y persistente rendimiento cromático, que asegura un NUEVO NIVEL DE BRILLO visible INMEDIATAMENTE.
Technical Color ChartAEI 3457
Sales BrochureAEI 3478 I
AEI 3491 GB/E/PAEI 3492 RUS/CZ/EST
Mini PancardAEI 3481
Locandina PromozionaleAEI 3485 I
Pepper PinkAEI 3430
Yellow TaleAEI 3435
Orange TangoAEI 3436
Red ElvisAEI 3437
Croco’ GreenAEI 3438
Turquoise DelightAEI 3439
Blue BlushAEI 3440
Rott-VioletAEI 3441
Clear WayAEI 3442
Prepare 150 ml - AEI 3431
[ pH 3-3,5 ]
Reset Color A+B+C3 x 150 ml - AEI 1733
Cream bleach250 gr - AEI 1725
HYDRALOCK
SYSTEM
Bleaching white powder1000 gr - AEI 6966
6 x 500 gr - AEI 6969
Bleaching blue powder1000 gr - AEI 6965
6 x 500 gr - AEI 7000
9 N
UA
NC
ES -
20
0 m
l
AEI 8
I Conditioner a doppio effetto che nutre, intensifica e tonalizza i capelli naturali, colorati o con méches. Conferisce brillantezza straordinaria ai capelli opachi e spenti, ravvivando ed esaltando il colore cosmetico.
GB Dual effect conditioner that nourishes, intensifies and tones natural coloured and highlighted hair. It restores extraordinary shine to dull hair whilst brightening and enhancing cosmetic color.
F Après-shampooing à double effet qui nourrit, intensifie et tonalise les cheveux naturels, colorés ou avec mèches. Il donne un éclat extraordinaire aux cheveux opaques et ternes, en ravivant et en exaltant la couleur cosmétique.
E Conditioner a doble efecto que nutre, intensifica y da tono a los cabellos naturales, teñidos o con mechas. Proporciona un brillo extraordinario a los cabellos opacos y apagados, reavivando y exaltando el color cosmético.
Passion Color MaskARGENTO
250 ml - AEI 3927
Passion Color MaskBEIGE
250 ml - AEI 3928
Passion Color MaskAMARENA
250 ml - AEI 3934
Passion Color MaskVANILLA
250 ml - AEI 3926
Passion Color MaskPESCA
250 ml - AEI 3937
Passion Color MaskPERLA
250 ml - AEI 3936
Passion Color MaskSABBIA
250 ml - AEI 3935
Passion Color MaskCARAMEL
250 ml - AEI 3929
Passion Color MaskNOCCIOLA
250 ml - AEI 4024
Passion Color MaskCACAO
250 ml - AEI 3930
Passion Color MaskCASTAGNA
250 ml - AEI 4025
Passion Color MaskCIOCCOLATO
250 ml - AEI 3931
Passion Color MaskZUCCA
250 ml - AEI 4026
Passion Color MaskMIRTILLO
250 ml - AEI 3933
Passion Color MaskORANGE
250 ml - AEI 3932
Passion Color MaskARGENTO
50 ml - AEI 3961
Passion Color MaskBEIGE
50 ml - AEI 3962
Passion Color MaskZUCCA
50 ml - AEI 4023
Passion Color MaskVANILLA
50 ml - AEI 3960
Passion Color MaskCIOCCOLATO
50 ml - AEI 3956
Passion Color MaskNOCCIOLA
50 ml - AEI 4021
Passion Color MaskAMARENA
50 ml - AEI 3955
Passion Color MaskORANGE
50 ml - AEI 3954
Passion Color MaskSABBIA
50 ml - AEI 3957
Passion Color MaskPERLA
50 ml - AEI 3958
Passion Color MaskPESCA
50 ml - AEI 3959
Passion Color MaskCASTAGNA
50 ml - AEI 4022
FAN
TASY
CO
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SR
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IL S
IZE
LIG
HT
CO
LO
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BA
SIC
CO
LO
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COLORMASKPASSION
Counter Display AEI 4132
Brochure Passion Color Mask
AEI 4031 I/GB - AEI 4134 E/P AEI 4135 F
Color Chart Passion Color Mask
AEI 4097
COLORCOLOR COLORCOLORCOLOR
COLO
R
NEW
NEWNEW
NEW
NEWNEW
AEI 9
I Un’accurata ricerca e selezione di ingredienti speciale di origine naturale ed eco-certificati, ci ha permesso di sviluppare prodotti altamente performanti e di ultima generazione, nel rispetto sostenibile dell’uomo e dell’ambiente.
GB It has been specifically formulated to counter and treat the most common disorders. We have chosen a pool of carefully selected special ingredients of natural derivation with eco-certification and combined them with the latest generation innovation to formulate the entire range of the high performance Botanikare products, whilst remaining true to our eco-conscious policy.
F Une soigneuse recherche et sélection d’ingrédients spéciaux, de dérivation naturelle et éco-certifiés nous a permis de développer des produits hautement performants et de dernière génération, toujours dans le respect soutenable de l’homme et de l’environnement.
E Una cuidadosa investigación y selección de ingredientes especiales, de procedencia natural y eco-certificados, nos ha permitido desarrollar productos con alto rendimiento y de última generación, siempre en el respeto sostenible del ser humano y del ambiente.
HAIR & SCALP | CURA, BENESSERE, RELAX PER CUTE E CAPELLI
WITHESSENTIAL
OILS
WITHESSENTIAL
OILS
WITHESSENTIAL
OILS
WITHESSENTIAL
OILS
WE
LL
NE
SS
HA
IR
& S
CA
LP
TH
ER
AP
Y
CA
LM
ING
HA
IR
& S
CA
LP
TH
ER
AP
Y
EN
ER
GIZ
ING
HA
IR &
SC
AL
P T
HE
RA
PY
AR
EA
PR
OM
OR
EB
AL
AN
CIN
G H
AIR
&
SC
AL
P T
HE
RA
PY
PU
RIF
YIN
G H
AIR
&
SC
AL
P T
HE
RA
PY
Aroma Oil Treatment50 ml - AEI 3222
Peeling Pre-treatment150 ml - AEI 2837
Essential Densifying Lotion12 pz. x 7 ml - AEI 3472
Mud Treatment150 ml - AEI 2836
Eco-mineral Mousse150 ml - AEI 2847
Calming Tonic150 ml - AEI 2844
Calming Shampoo300 ml - AEI 28421000 ml AEI 2843
Soothing Cream200 ml - AEI 3942
Energizing Shampoo300 ml - AEI 28271000 ml AEI 2828
Rebalancing Shampoo300 ml - AEI 34621000 ml AEI 3463
Kit sachet EnergizingPeeling Pre-treatment +
Energizing Shampoo 2x12 mlAEI 2950
Kit sachet PurifyingPeeling Pre-treatment +
Purifying Shampoo 2x12 mlRef. 2951
Kit sachet CalmingPeeling Pre-treatment +
Calming Shampoo 2x12 mlRef. 2952
Kit sachet RebalancingPeeling Pre-treatment +
Rebalancing Shampoo 2x12 mlRef. 2953
Purifying Shampoo300 ml - AEI 28321000 ml AEI 2833
Energizing Superactive Lotion/Tonic12 pz. x 10 ml - AEI 2829
125 ml - AEI 2841
Energizing Delicate Lotion12 pz. x 10 ml - AEI 2831
Essential Purifying Lotion12 pz. x 7 ml - AEI 3473
NEW
AEI 10
SALON BRANDING& MERCHANDISING
SA
LO
N T
OO
LS
Trolley WellnessAEI 3872
Salon PancardAEI 3166 I
PosterAEI 2781
Leaflet CalmingAEI 4133 I - AEI 4179 GBAEI 4178 F - AEI 4181 E
AEI 4180 P
Leaflet Aroma Oil TreatmentAEI 3229 I - AEI 3276 GB/E/P
SCOPRII NUOVI RITUALI
C A L M I N GPER CUTI SENSIBILI
new
UN APPROCCIONATURALE PER IL BENESSERE DI CUTE E CAPELLI
www.alteregoitaly.comMADE IN ITALY
Prescriptive treatments for hair and scalp disordersAEI 2926 GB - AEI 2925 E
AEI 2927 F
Greasy scalp
Greasy scalp with desquamation
* as required
PRODUCTSSALON
TREATMENTHOME CARE FREQUENCY DURATION
Mud Treatment Once/twice a week
8 weeks
Peeling pre-treatment
Rebalancing Shampoo
Eco-mineral Mousse
Mud TreatmentOnce/twice a
week8 weeks
Peeling pre-treatment
Rebalancing Shampoo * *
Purifying Shampoo * *
Eco-mineral Mousse
PRODUCTSSALON
TREATMENTHOME CARE FREQUENCY DURATION
Calming Shampoo
as required as required
Calming Tonic
Eco-mineral Mousse
A COMPLETE GUIDE OF PRESCRIPTIVE TREATMENTS TO COUNTER AND TREAT COMMON HAIR AND SCALP DISORDERS
GREASY SCALPS AND GREASY SCALPS WITH DESQUAMATION
SENSITIVE, SENSITIZED OR IRRITATED SCALPS
reba
lanc
ing
hair
& s
calp
ther
apy
calm
ing
hair
& s
calp
ther
apy
Gre
asy
scal
psSe
nsiti
ve/s
ensi
tized
and
irr
itate
d sc
alps
Gre
asy
scal
ps w
ith
desq
uam
atio
n
Sensitive scalp
Hyper-sensitive scalp
Once/twice a week
PRESCRIPTIVE TREATMENTS
TO COUNTER AND TREAT COMMON
HAIR AND SCALP DISORDERS
Wooden CombAEI 2962
Wooden Brush AEI 2964
Wooden Bowl AEI 2963
Manuale WellnessAEI 2969 I - AEI 3175 GB/E
education formatWellness
Cute & Capelli
Trico-camera Dino-LiteAEI 2861 (220 volt)AEI 2898 (110 volt)
Trico-camera mini AEI 3190
Pancard Aroma Oil TreatmentAEI 3226 I - AEI 3227 GB/E
Essential Lotions BrochureAEI 3488 I
AEI 3620 GB/E/P
Application bottleAEI 1788
ShopperAEI 4087
NEW
NEW
AEI 11
NEWFRAGRANCE
I E’ una nuova gamma completa di trattamenti che trasforma la texture dei capelli rendendoli più vitali e lucenti. Un regime di BELLEZZA QUOTIDIANO che grazie alla sua speciale formula rigenera e nutre i capelli fini senza appesantire.
GB A complete range of treatments formulated to transform texture for stronger and glossier hair.Its special formula regenerates and nourishes without overburdening making it the perfect daily beauty regime for all hair types, even fine structures.
F Ce premier traitement de luxe spécifique et personnalisé offre aux cheveux une cure de jeunesse grâce à sa formule innovante dernière génération. Cette gamme complète de traitements transforme la texture des cheveux en les rendant plus forts et plus brillants.
E Es una gama completa de tratamientos que transforma la textura de los cabellos, volviéndolos más vitales y luminosos, durante más tiempo. Un régimen de belleza cotidiano que gracias a su especial fórmula regenera y nutre sin apelmazar hasta los cabellos finos.
Miracle Rejuvenating Shampoo300 ml - AEI 26941000 ml AEI 2695
Miracle Rejuvenating Mask275 ml - AEI 26991000 ml AEI 2772
Miracle Oil50 ml - AEI 2183
100 ml - AEI 2070
Rejuvenating Pampering KitRejuvenating Shampoo + Mask + Body Scrub
AEI 2821 (with glove)
Miracle Treatment Display12 x 150 ml - AEI 2823
Miracle Botanic Infusion250 ml - AEI 3619
Miracle Dry Spray150 ml - AEI 2977
Miracle Treatment150 ml - AEI 2697
MIR
AC
LE
RE
JUV
EN
AT
ING
CO
LLE
CT
ION
Client LeafletAEI 2999 I
Ref. 3084 GB E D
General CatalogueAEI 2993 I - AEI 3173 GB/E/P
Miracle Collection DisplayAEI 2995
AGE - PROOFYOUR BEAUTY
Scopri il segretodi capelli perfetti
Via del Palù 7/d - 35018 - S. Martino di Lupari (PD) ITALYTel. +39.049.9988800 - Fax +39.049.9988859INTERNATIONAL INFO LINE: +39.049.9988960e-mail: [email protected]
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MIRACLE REJUVENATINGCOLLECTION
il trattamento completoper capelli giovani e vitali
MIRACLE REJUVENATING SHAMPOODeterge delicatamente capelli secchi e maturi di tutte le etnie dalle radici alle punte. La preziosa sinergia tra l’olio di Argan eco-certificato e l’olio di Tea Tree biologico apporta protezione e benessere grazie alle loro proprietà anti-invecchiamento, idratanti, purificanti ed energizzanti. La sua leggera miscela dona morbidezza, elasticità e brillantezza per un effetto age-proof.
MIRACLE BOTANIC INFUSION lozione spray fortemente ristrutturante ad azione volumizzante e texturizzante particolarmente indicata per capelli sottili, naturali e trattati. Formulata con lo speciale ed innovativo BIO-PEPTIDE COMPLEX di origine naturale, si distingue per essere un vero e proprio “cocktail” ricco di Amminoacidi Essenziali e di Tea Tree Oil. Agisce come ottimo ricostituente per capelli privi di tono, corpo e struttura senza appesantire e senza sporcare. Risultati: capelli voluminosi alle radici; consistenti e setosi sulle lunghezze.
MIRACLE REJUVENATING MASKTrattamento nutriente e condizionante per capelli particolarmente secchi e maturi di tutte le etnie. La sua ricca formulazione a base di olio di Argan eco-certificato e olio di Tea Tree biologico apporta un’intensa idratazione per ringiovanire anche le strutture più aride, stanche e stressate.
MIRACLE DRY SHAMPOOShampoo secco trasformante arricchito con amido di riso ed estratto di cotone Cotton Bloom™ eco-certificato. Assorbe l’eccesso di sebo, ridona volume e prolunga la durata della piega, proteggendo i capelli ed il colore dallo stress dei lavaggi frequenti. Non lascia residui, ottimo rimedio last minute. Adatto per capelli naturali e colorati.
MIRACLE TREATMENTTrattamento districante, condizionante e ristrutturante per tutti i tipi di capelli, anche per i più aridi, crespi e maturi di tutte le etnie. La sua preziosa formulazione arricchita con olio di Argan eco-certificato e olio di Tea Tree biologico apporta un totale benessere, ringiovanendo anche le strutture più stanche e stressate. Miracle Treatment, trattamento spray senza risciacquo, innovativo e versatile, è la cura di bellezza quotidiana per uso professionale e di mantenimento a casa. azione condizionante istantanea intensiva.
MIRACLE OILAzione protettiva e filmante per capelli particolarmente secchi, maturi e stressati di tutte le etnie. La sua preziosa formulazione arricchita con olio di Argan e olio di Nyamplung eco-certificati è la ricetta ideale per proteggere i capelli danneggiati dai fattori ambientali e trattamenti chimici.
GUIDA AI TRATTAMENTI
- NUOVO
- NUOVO
AGE - PROOFYOUR BEAUTYper capelli perfetti
Miracle Rejuvenating Shampoo + Rejuvenating Mask
2 x 12 ml - AEI 2775
Miracle Oil 1 ml - AEI 2773
SACHETS
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ShopperAEI 4087
NEW
AEI 12
Hand Lotion250 ml - AEI 3455
Tropical De-lite Protection Oil
115 ml - AEI 3655
Locandina Promozionale AEI 3792 I
Beach towelAEI 3642
Tropical Rehab Cleanser
300 ml - AEI 3653
VetrofaniaAEI 3859 I
Summer DisplayAEI 3788
Tropical Deep Recovery Mask
200 ml - AEI 3654
Leaflet ClienteAEI 3848 I
Summer Pancard70x50 cm - AEI 3830
Tropical Splash It Conditioner
125 ml - AEI 3656
Hand Wash250 ml - AEI 3456
Smoothie Body Quencher225 ml - AEI 2774
Lip Balm SPF 20AEI 2965
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F A T T I C O C C O L A R E E AV V O L G I I T U O I C A P E L L I D I N A T U R A L E A M O R E T R O P I C A L E .
T R O P I C A L S U M M E R C O L L E C T I O N
E RICEVI IN OMAGGIO IL NUOVO TELO MARE!
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ACQUISTA I PRODOTTI ARGANIKARE TROPICAL
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AEI 13
I L’innovativo rituale cosmetico all’acido ialuronico per capelli rimpolpati e levigati. Il suo straordinario effetto riempitivo ed anti-età garantisce un intervento efficace, rapido e dai risultati immediati.
GB The revolutionary cosmetic hair treatment with hyaluronic acid for plumped,replenished and radiant hair. Its extraordinary replumping and slow aging action delivers effective and immediate results, noticeable right from the very first application.
F Le rituel cosmétique capillaire, repulpant et lissant, à l’acide hyaluronique. Ses propriétés extraordinairement repulpantes et anti-âge offrent des résultats efficaces et instantanés.
E El ritual cosmético innovador que aporta cuerpo y suaviza el cabello con acido hialurónico. Este extraordinario efecto “anti age” que aporta cuerpo garantiza un eficaz resultado, rápido e instantáneo.
SILICONFREE
FORMULA
Ph7.0/7.5
Ph5.0/5.5
Ph4.5/5.0
Ph6.0/6.5
Ph4.5/5.0
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Prepping Shampoo750 ml - AEI 3613
Hair Lifting Serum10 x 20 ml - AEI 3614
Replumping Cream200 ml - AEI 3694
Contouring Cream500 ml - AEI 3615
Product CatalogueAEI 3776 I
AEI 3786 GB/E/PAEI 3785 F
TotemAEI 3755 I/GB - AEI 3829 F - AEI 3851 NL
Siringa dosatoreAEI 56126
SpatolaAEI 3640
VetrofaniaAEI 3756 I
AEI 3787 GBAEI 3812 F
PosterAEI 3759 I
AEI 3783 GB
Replumping Shampoo300 ml - AEI 36931000 ml - AEI 3828
SALON BRANDING& MERCHANDISING
Rigenera i tuoi capel l i con il nuovo trattamento rimpolpante
al l ’ACIDO IALURONICO
e mi riceverai in Regalo!
L’ innovat ivo r i tuale cosmeticoal l ’ACIDO IALURONICO
per capel l i r impolpat i e levigat i
Hai
r by
Cra
ig S
mith
- C
reat
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Dire
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· Ph
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ndre
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Prod
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Alte
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T H E N E W
REVOLUTIONARY HAIR
COSMETIC TREATMENT WHIT
HYALURONIC ACIDFOR REPLUMPED, SMOOTH
AND POLISHED HAIR
AEI 14
I Sublime bellezza per capelli colorati. Formula arricchita con Garcinia Mangostana.
GB Beautify your hair color. Formula enriched with Garcinia Mangostana.
F Beauté sublime pour cheveux colorés. Formule enrichie avec Garcinia Mangostana.
E Sublime belleza para cabellos teñidos. Fórmula enriquecida con Garcinia Mangostana.
I Il regime di bellezza che idrata, condiziona e protegge capelli secchi, disidratati e trattati.
GB The hydra-infusing remedy to beautify dry, stressed and treated hair.
F Le règime de beauté qui hydrate, conditionne et protège les cheveux secs, déshydrates et traités.
E El regimèn de belleza que hidrata, acondiciona y protege cabellos secos, deshidratados y tratados
Absolute Color Balm200 ml - AEI 2785
Color Care Cleanser300 ml - AEI 21271000 ml - AEI 2126
Deep Hydra Shampoo300 ml - AEI 26541000 ml - AEI 2655
Color Care Conditioner300 ml - AEI 21291000 ml - AEI 2128
Instant Quenching Conditioner300 ml - AEI 2651
1000 ml - AEI 2653
Nourishing Color Maintain Silver300 ml - AEI 27821000 ml - AEI 2783
Deep Nutri Rescue Mask300 ml - AEI 26501000 ml - AEI 2652
Color Care Serum50 ml - AEI 2657100 ml - AEI 2155
Color CareLeave-in Protector150 ml - AEI 2130
Color CareTreatment
75 ml - AEI 3886
2 Phase Hydra Nutritive Conditioner200 ml - AEI 2648
BrochureAEI 2661 I - AEI 2662 GB
AEI 2663 F
Deep Hydra Shampoo + Instant Quenching Conditioner
2 x 12 ml - AEI 2675
Deep Hydra Shampoo + Deep Nutri Rescue Mask
2 x 12 ml - AEI 2676
Color Care Cleanser + Color Care Conditioner
2 x 12 ml - AEI 2133
Intensive Nutritive Leave-in Conditioner250 ml - AEI 26451000 ml - AEI 2647
Leave-in Boost Repair Lotion12 pz. x 11 ml - AEI 2656
Protective Elixir50 ml - AEI 2644
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Vetrofania Color Care TreatmentAEI 3921 I
Counter Display Color Care TreatmentAEI 3938
NEW
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I Spherique Pro, trattamento professionale Corrective Keratin Filler Treatment, è rivolto a capelli visibilmente trattati, destrutturati e invecchiati precocemente.
I Il programma Spherique si sviluppa in 4 rituali rigeneranti per un capello immediatamente forte e ricostruito
GB Spherique Pro treats and addresses advanced and visible signs of distressed and aged hair.
GB The Spherique programme is structured in 4 regenerating rituals for a hair strong and immediately rebuilt.
F Spherique Pro est destiné aux cheveux visiblement traités, abîmés et vieillis prématurément.
F Le programme Spherique s’articule en 4 rituels régénérateurs pour un cheveu fort et immédiatement reconstruit.
E Spherique Pro está destinado a cabellos visiblemente tratados, dañados en la estructura y envejecidos precozmente.
E El programa Spherique se articula en 4 rituales regeneradores ara un cabello fuerte y reconstruido inmediatamente.
PancardAEI 2187 GB
Tonic Keratin Spray150 ml - AEI 2390
Intensive Mask250 ml - AEI 1742
1000 ml - AEI 1739
Keratin Deep Restructuring Mask500 ml - AEI 2146
Concentré Cream300 ml - AEI 21241000 ml - AEI 1738
Replenishment Cleanser +Concentre Cream
2 x 15 ml - AEI 1743
Replenishment Cleanser +Intensive Mask
2 x 15 ml - AEI 1744
Keratin Deep Filler Spray100 ml - AEI 2145
Bio-restructuring Serum1000 ml - AEI 1737
Keratin Deep Cleanser500 ml - AEI 2144
Replenishment Cleanser300 ml - AEI 21231000 ml - AEI 1736
Locandina PromozionaleAEI 3477 I
Total Professional ProgrameAEI 2388 I/GB/E/F/D
PancardAEI 2640 I
Application bottleAEI 1788
Counter Display Tonic Keratin SprayAEI 2666
THE HEART OFHEALTHY HAIR
Trattamento professionale Corrective Keratin Filler.Disponibile solo nei migliori saloni
EFFETTO FILLER E RISULTATI IMMEDIATI
IN SOLI 20 MINUTI CON 3 SEMPLICI STEPS
www.alteregoitaly.com
1SHAMPOODETERSIONE PROFONDA
2FILLER
ISTANTANEORIGENERANTE
3MASCHERA
RISTRUTTURANTEINTENSIVA
CHIEDI IN QUESTO SALONE IL SERVIZIOCORRECTIVE KERATIN FILLER
SE I TUOI CAPELLI APPAIONO DISIDRATATI, SPENTI E SENZA CORPOSITÀ
AFFIDATI AL TRATTAMENTO
SALO
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Body Booster Shampoo300 ml - AEI 2061
1000 ml - AEI 2055
Smooth Booster Shampoo300 ml - AEI 20621000 ml - AEI 2056
Roller Booster Shampoo300 ml - AEI 20631000 ml - AEI 2057
Body Booster Conditioner300 ml - AEI 20641000 ml - AEI 2058
Smooth Booster Mask275 ml - AEI 2065
1000 ml - AEI 2059
Roller Booster Mask275 ml - AEI 2066
1000 ml - AEI 2060
Original100 ml - AEI 2067
Straight50 ml - AEI 1822
100 ml - AEI 2068
Curl50 ml - AEI 1823
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SachetsSmooth Booster Shampoo + Mask
2 x 12 ml - AEI 2106
AEI 17
I La nuova gamma HASTY TOO RUNWAY COLLECTION è una pura ispirazione artistica per creare look da passerella e soddisfare i desideri della cliente.
GB HASTY TOO RUNWAY COLLECTION pure artistic styling for catwalk inspired looks to satisfy an infinity of client desires.
F Une collection inspirée des défilés pour créér et interpréter tous les styles. Pure inspiration artistique. Mise en forme des rêves de chaque femme.
E Una colección de pasarela para crear e interpretar cada estilo. Pura inspiración artística. Para plasmar los sueños de cada mujer.
EXTRASTRONG
Shimmer EssenceSpray ammorbidente lucidante
150 ml - AEI 2200
Polishing Crème125 ml - AEI 3751
Love me CurlFluido definizione ricci
250 ml - AEI 2254
Ocean MistSpray effetto spiaggia
150 ml - AEI 3164
Rise ‘N’ Shine Spray Lucidante115 ml - AEI 2248
Curls Amplifier 150 ml - AEI 3699
HeadgedCrema styling texturizzante
150 ml - AEI 2249
Sculptex GelGel fluido ultra forte250 ml - AEI 2253
Volume PrimerPrimer volumizzante
150 ml - AEI 3169
Light ImprintPasta modellante lucida
100 ml - AEI 2250
Hi T Security Spray termo-protettivo
300 ml - AEI 2240
Smoothing Balm100 ml - AEI 3700
Candy CurlMousse croccante definizione ricci
250 ml - AEI 2266
Grip It On Mousse forte
250 ml - AEI 2196
Vo-Lux-lous MousseMousse volumizzante
250 ml - AEI 2197
Eco HairsprayLacca ecologica
320 ml - AEI 2194
Star Light Siero lucidante
100 ml - AEI 2264
Volume spray200 ml - AEI 3750
Vo-Lux-lous HairsprayLacca volumizzante 500 ml - AEI 2198
Extra ForceLacca super extra forte
500 ml - AEI 2967
Spray It OnLacca extra forte500 ml - AEI 2199
GLO
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SALON BRANDING& MERCHANDISING
Product BrochureAEI 3795 I
AEI 3797 GB/E/ P
VetrofaniaAEI 3810 I – AEI 3843 F
AEI 3844 GB
PosterAEI 3798
Leaflet New Styling(Ocean Mist, Volume Primer,
Voluxious Hairspray)AEI 3185 I
Counter displayAEI 3845
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SamplesHeadged 5 ml - AEI 2246
Sculptex Gel 5 ml - AEI 2247Star Light 5 ml - AEI 2321
SamplesCurls Amplifier 7 ml - AEI 3819
Smoothing Balm 7 ml - AEI 3820Polishing Crème 7 ml - AEI 3821
Tools BeltRef. 2853
AEI 19
Perm300 ml - AEI 2134
MOVING WAVES STRAIGHTENING SYSTEM
LOZIONE ONDULANTE UNIVERSALE AGLI AMMINOACIDIUNIVERSAL PERMING LOTION WITH AMINO ACIDS
Application Bottle100 ml - AEI 2137
BigodiniAEI 4139 White – AEI 4140 Green
AEI 4150 Orange
New Equalizer150 ml - AEI 7248
Soothing Oil125 ml - AEI 7498
Colour Screen Protector150 ml - AEI 2034
Stain Remover150 ml - AEI 6931
1 Normal hair500 ml - AEI 7012
1S Coarse hair500 ml - AEI 7014
2 Treated coloured hair500 ml - AEI 7013
Neutralizer1000 ml - AEI 7015
Pre-pare Treatment12 pz. x 20 ml - AEI 7018
Straightening Kit100 + 120 ml - AEI 7482
Neutralizer750 ml - AEI 2135
Spray150 ml - AEI 2136
Leaflet Plasmante AEI 4172 I
MOVIMENTOe
MORBIDEZZA P E R C A P E L L I R I C C I
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AEI 20
P R O T E Z I O N E E D E T E R S I O N E P R I M A , D U R A N T E E D O P OL ’ E S P O S I Z I O N E A L S O L E
I Questa area è interamente dedicata agli strumenti di marketing e merchandising messi a disposizione per promuovere il corretto utilizzo dei prodotti professionali in salone e supportare il salone nella rivendita.
PACK & GOCOLLECTION MINIS
GB Enhance the salon image and promote retail sales within your salon.
E Herramientas de apoyo para la reventa que aportan una imagen profesional y atractiva para el salón.
F Outils de support à la vente pour une image professionnelle et attractive du salon.
Travel KitAEI 3643
Counter DisplayAEI 4146
Leaflet pochettePack&Go Collection
AEI 3925
Leaflet pochette TropicalAEI 3891
Miracle Rejuvenating Shampoo
50 ml - AEI 2693
Color Care Cleanser
60 ml - AEI 3662
Curls Amplifier50 ml - AEI 3824
Color Care Conditioner
60 ml - AEI 3663
Smoothing Balm 50 ml - AEI 3825
Vo-Lux-lousLacca volume
100 ml - AEI 3482
Volume Spray 50 ml - AEI 3826
Eco Hair SprayLacca ecologica75 ml - AEI 3449
Polishing Cream 50 ml - AEI 3827
Sculptex GelFluido gel extra forte
50 ml - AEI 3446
Deep Hydra Shampoo
60 ml - AEI 3432
Deep Nutri Rescue Mask
60 ml - AEI 3433
Intensive Nutritive Leave-in Conditioner
50 ml - AEI 3445
Pure Illuminating Shampoo
50 ml - AEI 3822
Miracle Rejuvenating Mask
50 ml - AEI 3447
Pure Illuminating Conditioner
40 ml - AEI 3823
Pure Illuminating Spray
50 ml - AEI 3296
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Tropical Rehab Cleanser
60 ml - AEI 3651
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Tropical Deep Recovery Mask
50 ml - AEI 3652
PAC
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Lip GlossAEI 3752
AEI 21
Block NotesAEI 2849
Tool BagAEI 3623
Shopper Alter Ego Italy in TNT
AEI 3944
C O LO R M I X
+R E S U LT A P P LY
TO L E V E L
C O LO R S E R I E S C O LO R S E R I E S
MARRONE R AMATO
MARRONE CALDO
MARRONE NEUTRO
R AME
R AME ROSSO
ROSSO R AME
ROSSO SCURO
VIOLA
VIOLA MOGANO
SABBIA
PESCA
PERLA INTENSO
DOR ATO
NERO BLU
1 0 M I N .
10’
5 - 6 - 7
4 - 5 - 6
3 - 4 - 5 - 6
4 - 5 - 6
4 - 5 - 6
6 - 7
6 - 7
2 - 3 - 4 - 5 - 6
4 - 5 - 6
7 - 8 - 9 - 10 - 11
1 - 2
7 - 8 - 9 - 10 - 11
6 - 7 - 8
8 - 9 - 10 - 11
/4 - /43
/0 - /7 - /32
/4 - /43 - /44 - /34
/00 - /1 - /72 - /71
/46 - /6
Serie extra red /626/666 - /551 - /656
/446 - /64
/20 - /22
/5 - /51
/2 - / 31 - / 32
/04 - /0 - /31
/00 - /2 - /32
/3
/0 - /10
/ 4 - /43
/0- /3 -/7
/4 - /43 - /34
/1 - /7 - /23
/46 – /6
/664
/664 - /46
/2
/5
/23
/4
/23
/3
/0 - /10
20 gr Mask + 2 gr RED ELVIS + 2 gr CROCO’GREEN + 5 gr YELLOW TALE
20 gr Mask + 4 gr ORANGE TANGO + 2 gr ROTT VIOLETT
20 gr Mask + 10 gr YELLOW TALE + 3 gr ROTT VIOLETT + 1 gr RED ELVIS + 2 gr TURQUOISE DELIGHT+ 2 gr PEPPER PINK
20 gr Mask + 5 gr ORANGE TANGO + 1 gr YELLOW TALE
20 gr Mask + 2 gr RED ELVIS + 10 gr ORANGE TANGO
20 gr Mask + 10 gr RED ELVIS + 1 gr ROTT VIOLETT
20 gr Mask + 7 gr ORANGE TANGO + 1 gr RED ELVIS
20 gr Mask + 5 gr ROTT VIOLETT + 1 gr RED ELVIS
20 gr Mask + 5 gr ROTT VIOLETT + 3 gr RED ELVIS
20 gr Mask + 2 gr ORANGE TANGO + 1 gr ROTT VIOLETT
20 gr Mask + 3 gr PEPPER PINK + 1 gr ORANGE TANGO
20 gr Mask + 3 gr ROTT VIOLETT + 2 gr ORANGE TANGO
20 gr Mask + 1 gr ORANGE TANGO
20 gr Mask + 5 gr BLUE BLUSH
A l t e z z a d i t o n o /A l t u r a d e t o n o
/ H a u t e u r d e t o n
Warm Brown/Marrón Cálido/Marron Chaud
Neutral Brown/Marrón Neutral/Marron Neutral
Copper/Cobre/Cuivre
Violet /Violeta/Violet
Sandy/Arena/Sabre
Peachy/Melocotón/Pêche
Intense Pearly/Perla Intenso/Nacré Intense
Golden/Dorado/Doré
Black Blue/Negro Azul/Noir Bleu
Dark Red/Rojo Oscuro/Rouge Foncé
Colo
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Serv
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à l’a
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R i s u l t a t o / R e s u l t a d o/ R é s u l t a t
Educational CompendiumAEI 2850
Technical Poster B.Toxkare & Just ColorAEI 4136
Step by Step Egopowering Collection A/W 2014/15
AEI 3487
Step by Step Step by Step S/S 2015
AEI 3880
AU T U M N W I N T E R 2014 | 2015
Pencil Alter Ego Italy AEI 7170Pen Alter Ego Italy AEI 946
Drawing BookAEI 3816
Technical Trolley AEI 3153
Trolley Nice AEI 3864
AR
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AC
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Krystal Floor DisplayAEI 3489
NEW
NEW
AEI 22
Single Use GownsAEI 905
Shopper carta AEI 3782
Bronzage GloveAEI 3758
fogli in alluminio200 pz - AEI 7537
Bilancino elettronicoAEI 3616
Color mixAEI 3223
Visiere protettiveAEI 3184
Pennello con setole dritte
AEI 2857
pennello con setoleoblique
AEI 2852
Pettine carbonAEI 2824
Ciotola per tinturaAEI 2851
Sacca viaggio Metropolitan
AEI 3698
Pennello con setole in siliconeAEI 3467
AC
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Ciotola in vetroAEI 3469
Shopper plasticaAEI 949
Shopper plasticaAEI 3784
NEW
NEW
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ALTER EGO ITALY+DI 25 ANNI NEI SALONI PROFESSIONALI
DEDICATI ALL’ARTEDEL PARRUCCHIERE
ALTER EGO ITALYEXCLUSIVE TO PROFESSIONAL SALONS
+ 25 YEARSDEDICATED TO THE ART OF HAIRDRESSING
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# a l t e r e g o i t a l y H Q