alternativ till morgondagens medvetna konsument · alternativ till morgondagens medvetna konsument...
TRANSCRIPT
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this is MFF
5
?
1) low-budget
2) low-casual
3) medium-budget
4) medium-casual
5) high-casual/premium
very unlikely neutral very likely
Clothing libraries
1) low-budget
2) low-casual
3) medium-budget
4) medium-casual
5) high-casual/premium
very unlikely neutral very likely
Fashion rental
1) low-budget
2) low-casual
3) medium-budget
4) medium-casual
5) high-casual/premium
very unlikely neutral very likely
Fashion leasing
1) low-budget
2) low-casual
3) medium-budget
4) medium-casual
5) high-casual/premium
very unlikely neutral very likely
Swapping markets
1) low-budget
2) low-casual
3) medium-budget
4) medium-casual
5) high-casual/premium
very unlikely neutral very likely
Online reselling platforms
1) low-budget
2) low-casual
3) medium-budget
4) medium-casual
5) high-casual/premium
very unlikely neutral very likely
Incentivized take back services
1) low-budget
2) low-casual
3) medium-budget
4) medium-casual
5) high-casual/premium
very unlikely neutral very likely
Traditional repair services
1) low-budget
2) low-casual
3) medium-budget
4) medium-casual
5) high-casual/premium
very unlikely neutral very likely
Repair services in-store
Source: Consumer Survey 2016/2017
Alternative business modelsFuture use intention
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Fashion vs Style
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