alternative realities - using vr & ar to engage customers in automotive
TRANSCRIPT
Alternative realitiesUsing VR & AR to engage customers
Sam Ellis
HistoryTypes
PlayersExamples
ChallengesThe
(near)Future
Alternative Realties
The Virtuality Continuum
Augmented reality (AR)
A live/real time direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.
As a result, the technology functions by enhancing one’s current perception of reality
Virtual reality (VR)
A computer-simulated environment that can simulate physical presence in places in the real world or imagined worlds.
Virtual reality can recreate sensory experiences, which include virtual taste, sight, smell, sound, touch, etc. It is sometimes referred to as immersive multimedia
ImmersiveAugmented
Reality
July 2016 - $599.00
May 2016 - $799.00
Q2 2016 - $Unknown
March 2016 - $299
Challenges
Assets
Quality v lag
Mobile v Desktop
?
Developer skill
Hardware p.1a
Hardware p.1b
Hardware p.2
3rd party platforms
Software
?
App store
User acceptance
Marker(s)
Environment
Battery
End user
The (near) Future
Immersive test drives
Immersive test drivesGames synced to real world
Immersive configurator
Immersive configurator
March 30th, 2016 - $3,000
Thank you
Sam Ellis