alteryx for visual analytics - tableau & alteryx joint webinar
DESCRIPTION
Alteryx For Visual Analytics delivers a single platform that business analysts can use to blend & analyze data from any source and automatically deliver the best possible dataset to Tableau at a fraction of the cost of other solutions. With Alteryx for Visual Analytics you can: Get the exact dataset you need to visualize without IT intervention or delays Create the sophisticated analytics your business problem requires with a simple workflow Deliver and iterate visualizations with deep analytical context at a price affordable to any analyst - only $2,495 per yearTRANSCRIPT
1© 2013 Alteryx, Inc.
Alteryx for Visual Analytics
2© 2013 Alteryx, Inc.
Brian DirkingDirector of Product MarketingAlteryx, Inc.
Introductions
Robert GreenDirector of Product ManagementTableau Software
Richard SnowSales EngineerAlteryx, Inc.
Notes• Use the Q&A function on your WebEx window to enter questions
for the Q&A• The presentation will be recorded. You will be sent a link after the
webinar.• The slides will be available from slideshare. The Alteryx slideshare
account is http://www.slideshare.net/Alteryx
3© 2013 Alteryx, Inc.
Where in your organization are you using analytics and visualization? (check all that apply)• Sales• Customer support• Marketing• Product development• Finance• HR• Operations• Supply chain
Poll Question
Getting to know Tableau
Robert GreenDirector, Product ManagementTableau Software
1. TIME
Rapid-Fire Analytics
SharePublishAnalyzeAccessInstall
10x 10x 10x 10x 10x
2. SELF-SERVICE
The Ease of Use Obstacle
WHAT YOU WANT WHAT YOU GET
3.DISCOVERY
The Big Data Obstacle
"To date, we're expecting a 3 percent increase in our
forecasting accuracy, which will result in more
than $100 million in annual savings.”
Andy KriebalCoca - Cola
4.COMMUNICATION
The “Back at the Office” Obstacle
Decisions made
hereData over here
“I can tell the stories that need to be told and people
believe me.”
Cynthia Lait, EMC
16© 2013 Alteryx, Inc.
Alteryx for Visual Analytics
17© 2013 Alteryx, Inc.
Learning From the Needs Driving Visual Analytics
Data Analyst
Empowerment
Speed
Data
Analysis
18© 2013 Alteryx, Inc.
Humanizing Big Data and Empowering Data Artisans
Data Artisan
Capabilities of Data Scientist that Drive Largest Value Today
Line of Business Data or Business Analyst
19© 2013 Alteryx, Inc.
Tableau Helps People Understand Their Data
20© 2013 Alteryx, Inc.
Utilize & Integrate any data source
Inte
gra
te
Rapid design of predictive
analytics with unique spatial understanding
Analy
ze
Busin
ess O
utp
ut
All Relevant Data
Enrich
Packaged Market & Customer
Data
Consumerize the use of sophisticated analytics
The Alteryx Solution
21© 2013 Alteryx, Inc.
Get the exact dataset for
visualization
Sophisticated analytics from
simple workflows
Deliver and iterate deep
analytics, affordable for every analyst
Alteryx For Visual AnalyticsFueling Your Visualizations
22© 2013 Alteryx, Inc.
Get the exact dataset for
visualization
Sophisticated analytics from
simple workflows
Deliver and iterate deep
analytics, affordable for every analyst
Alteryx For Visual AnalyticsFueling Your Visualizations
23© 2013 Alteryx, Inc.
Build Analytic Workflows With No Coding, No Specialist Tools
Single, easy to use workflow for analysts
=
Faster more efficient creation of Tableau
workbooks
=
Saves time for analysts & delivers a more agile
business
24© 2013 Alteryx, Inc.
Access & Analyze any SourceBlend to Create the Dataset for Visualization
Data access, Preparation, &
Blending
The value of big data and strategic analytics delivered without waiting for expensive tools & specialist users
25© 2013 Alteryx, Inc.
Get the exact dataset for
visualization
Sophisticated analysis from
simple workflows
Deliver and iterate deep
analytics, affordable for every analyst
Alteryx For Visual AnalyticsFueling Your Visualizations
26© 2013 Alteryx, Inc.
Sophisticated Analytics With Simple Drag & Drop UIAdd Forecasting, Clustering etc. to Visualizations
26
Histogram
Frequency Table
AB Test Analysis
Market Basket Rules
K –Nearest Neighbor
Example Drag & Drop No Coding Analytics
30+ tools, based on R, for most common predictive tasks including forecasting, testing, clustering and decision modeling
27© 2013 Alteryx, Inc.
Deliver Deeper & More Granular Spatial AnalyticsCreate Specific Geo and Map Based Analytics
27
Report Map
Spatial Process
Map Input Heat Map
Example Drag & Drop Spatial Tools
Granular spatial and location analysis spanning wide range of capabilities including mapping, geo data processing, and trade areas
Report Map
28© 2013 Alteryx, Inc.
Get the exact dataset for
visualization
Sophisticated analysis from
simple workflows
Deliver and iterate deep
analytics, affordable for every analyst
Alteryx For Visual AnalyticsFueling Your Visualizations
29© 2013 Alteryx, Inc.
Solution for Creation of Sophisticated Analytical Dataset in Tableau 8.0 and Alteryx 8.6
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Rapidly and Easily Iterate data and Analytic Processes
31© 2013 Alteryx, Inc.
Traditional predictive solutions are expensive – both in terms of license cost and how much time and resources is needed to use them. Alteryx for Visual Analytics is affordable for every analyst
• Only $2,495 per year
• Automatic creation of Tableau Data Extract (TDE) files & fast iteration of workflows
Deliver Fast Analytics At An Affordable Cost
Analytic freedom, affordable to every
analyst
32© 2013 Alteryx, Inc.
Alteryx Adoption and Customer Success
"Top 10 Big Data Pure
Plays"
33© 2013 Alteryx, Inc.
Alteryx and Tableau provide:• Unparalleled data access
and blending to access any source
• Predictive analytics to enable modeling of different business decisions such as A/B and Market Basket Analysis
• Powerful visualizations to enable data discovery and storytelling, enabling business users to gain powerful insights
• Automation to enable new insights while data is changing constantly
• Easy to use by business analysts without extensive statistics training
Election predictions with impactful visualizations
• Legislators would be more inclined to pass Medicaid expansion if they knew that it would keep some of the rural hospitals open
• Needed to predict which ones are most at risk
• The predictor of this would be the ratio in an area between payee/non-payee
• The predictive analytics was done with Alteryx
• Tableau is used to visualize the results
• Accessing critical data sources• Powerful predictive analytics to model possible outcomes • Accessing results in Tableau to enable easy analysis• Presenting results in Tableau for impactful visualization
34© 2013 Alteryx, Inc.
DEMONSTRATION
35© 2013 Alteryx, Inc.
Get the exact dataset for
visualization
Sophisticated analysis from
simple workflows
Deliver and iterate deep
analytics, affordable for every analyst
Alteryx For Visual AnalyticsFueling Your Visualizations
36© 2013 Alteryx, Inc.
View more demonstrations:
Demonstration Galleryalteryx.com/visual-
analytics
37© 2013 Alteryx, Inc.
• Data blending• Data integration• Data analyst• Data enrichment• Business analyst• Data cleansing• Deep analytics• Strategic
analytics• Statistical
analytics• Predictive
analytics• Geo-spatial
analytics• Spatial analytics• Visualization
Key Terms
• Alteryx• Tableau Software• Tableau 8• Strategic Analytics• Big Data Analytics• Humanizing Big Data• Cosumerizing Big Data• Alteryx Analytics
Gallery• Brian Dirking• Robert Green• Richard Snow