A Clear ViewAltrutrade

The most comprehensive and effective single solution for managing your arts and cultural organization

8004439441

solutionsblackbaudcom

wwwblackbaudcom

2000 Daniel Island Drive | Charleston SC 29492

About BlackbaudBlackbaud is the leading global provider of software and services designed specifically for nonprofit organizations enabling them

to improve operational efficiency build strong relationships and raise more money to support their missions Approximately

24000 organizations mdash including University of Arizona Foundation American Red Cross Cancer Research UK The Taft School

Lincoln Center Tulsa Community Foundation Ursinus College Earthjustice International Fund for Animal Welfare and the

WGBH Educational Foundation mdash use one or more Blackbaud products and services for fundraising constituent relationship

management financial management website management direct marketing education administration ticketing business

intelligence prospect research consulting and analytics Since 1981 Blackbaudrsquos sole focus and expertise has been partnering

with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide

Headquartered in the United States Blackbaud also has operations in Australia Canada Hong Kong the Netherlands and the

United Kingdom For more information visit wwwblackbaudcom

3

Revolutionary

Thatrsquos the only way to describe Blackbaudrsquos Altrutrade solution Itrsquos 30 years of nonprofit

experience rolled into a new revolutionary platform for arts and cultural organizations

This groundbreaking technology allows everyone to gain a clear view of your entire arts

and cultural organization Itrsquos simply a better more efficient way to cultivate supporters sell

and schedule programs manage your earned and contributed revenue and keep everyone

focused on the mission

Why Because we listened to you and built a solution that puts an end to your biggest

obstacles When everyonersquos working from the same page your organization can

reach its full potential

No more struggling to purposefully engage cultivate and communicate with your audiences

No more wasted time and money on never-ending IT issues And no more inefficiency and

redundancy that comes with departmental silos

Get the clear 360-degree view of your entire organization you need to better deliver on

your mission

Altru A clear view

ldquoMuseums of all types and sizes mdash from aquariums and historic sites to art museums and zoos mdash are always searching for more efficient ways to do business particularly in this economic climate As AAM continually strives to advocate on behalf of the field and provide outstanding service to our members we applaud Blackbaud for its Corporate Affinity Partnership and for providing this new solution at a discount to AAM membersrdquo

mdash Ford W Bell President

American Association of Museums

4

With Altru your general admissions arts and cultural organization can

bull Gain a clear 360-degree view of your organization data supporters

and audiences right at your fingertips

bull Boost efficiency to focus on your mission mdash not on administrative tasks

bull Engage and cultivate audiences and supporters more consistently

and efficiently across multiple departments

bull Streamline your external and internal communication efforts

bull Reduce IT costs and create organizational efficiency with our state-of-the-art

web-based SaaS (Software as a Service) platform

Altru gives you

bull The ability to engage incent appeal and sell through seamless

online and offline avenues

bull Information thatrsquos viewable by defined user roles and prescriptive best

practices that allow staff to see only whatrsquos relevant for their roles

bull A single constituent record that shows all activities communications and

revenue transactions

bull One calendar view of all key organizational and functional activities

bull One online shopping cart for your customersrsquo convenience

bull Embedded role-based training and help thatrsquos easily accessible

within the solution

Introducing AltruThe most comprehensive and effective single solution for managing your entire arts and cultural organization

ldquoThe Association of Childrenrsquos Museums (ACM) is pleased to announce that Altru powered by Blackbaud is now part of the ACM Affinity Partnership Program which brokers high-quality products or services at a discount for members As an Affinity Partner Altru offers what our members have been asking for a unified museum management solution that is priced affordably for most organizational types and sizesrdquo

mdash Janet Rice ElmanExecutive Director

Association of Childrenrsquos Museums

5

Gain a clear 360-degree view of your organization data supporters and audiences right at your fingertips

bull At any time view a current global snapshot of your organization mdash

as well as information to support a strategic vision for future growth

bull Successfully manage your organization with unified functionality for memberships

fundraising ticketing marketing merchandising and more

bull More effectively manage your resources mdash including staff volunteers and facilities mdash

with a centralized calendar and other tools

bull Identify trends to inform forecasts of future performance predict and respond to

seasonality even out cash flow during the year and take action to make better

business decisions with robust reporting tools

bull Monitor multiple income streams to ensure profitability and drive better

investment decisions

ldquoAltru is intuitive technology that allows staff to work more efficiently communicate better and get a global view of our organization which allowsus to know and serve our patrons betterrdquo

mdashRussell DawsExecutive Director

Tallahassee Museum

6

Boost efficiency to focus on your mission mdash not administrative tasks

bull Eliminate silos allowing all departments to work together and communicate easily

bull Enable staff to spend less time on non-value-added and redundant activities mdash

such as synchronizing data across disparate systems mdash and spend

more time on your organizationrsquos mission

bull Drive an increased return on all your organizationrsquos assets such as collections

buildings and staff with efficient booking for group sales and scheduling through

a centralized calendar

bull Track revenue and attendance for organizational activities and programs to capitalize

on the most effective ways of engaging different constituent groups

bull Reduce paper copies of lists and manual data entry while eliminating duplications

and reliance on institutional memory

Engage and cultivate audiences and supporters more consistently and efficiently across multiple departments

bull View a single holistic constituent record for each individual connected

to your organization

bull Strengthen the affinity and loyalty of your constituents by tracking their activities

to better understand donor preferences and motivations

bull Serve and steward members and guests to increase retention visitation and

acquisition Provide information and tools to move constituents smoothly along the

continuum from ticket buyers to members supporters and major donors

bull Update staff with relevant and easily understood reports giving them the information

they need to make course corrections in communications pricing or selling

ldquoThe American Public Gardens Association is committed to raising the professionalism of our member gardens In todayrsquos uncertain economic climate we know that our members need a competitive edge in all areas of their business as well as the ability to streamline their operations Therefore APGA is pleased to offer the Altru Affinity Program to provide a discount on Altru to our APGA member gardensrdquo

mdash Daniel J StarkExecutive Director

American Public Gardens Association

7

Streamline your external and internal communication efforts

bull Drive an increased rate of return on marketing efforts and lower costs through

personalized targeted communications while tracking the success of various

marketing tactics

bull Segment your marketing messages based on your audiencesrsquo profiles

bull Create tailored appeals and thank-you messages for donors of all levels

bull Market programs and exhibits to members with appropriate timely campaigns to

drive program sales donations and membership renewals

bull Improve internal communications among your leaders staff and volunteers

bull Use your existing branded website to engage more audiences by enabling

online donations membership acquisitions discounts ticket purchases and

event registrations

Reduce IT costs and create organizational efficiency with our state-of-the-art web-based SaaS platform

bull Leverage Blackbaudrsquos secure hosting center and IT infrastructure

bull View instructional videos embedded in the technology without interrupting your work

bull Enjoy access to award-winning live support from Blackbaud experts

bull Create and manage system views and access for your staff with security based on

each userrsquos roles or permissions

bull Monitor user activity which is tracked in the audit tables for further analysis

and reporting

bull Access your database remotely via HTTPSVPN through Blackbaudrsquos secure servers

ldquoI chose Altru for its single source of information which will advance operational practices and enrich strategic fiscal decision-making It will force a common style mdash itrsquos a good thingrdquo

mdash Angela MackExecutive Director

Gibbes Museum of Art

8

Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

bull One constituent record with relationships noted

bull Constituent home page with transactionactivity summary

bull Drill down for details of giving purchases and communications

bull Immediate record updates and status changes

bull Permission-based access to information according to roles

Membership Program Management

bull Fast track membership processing

bull Online membership sales renewals upgrades and gift memberships

bull Membership programs including renewals with benefits and card printing

Public Program Sales Ticketing Management

bull Advance online and walk-up sales

bull Membership sales renewals and discounts at Admissions

bull Pre-registered event and group check-ins at Admissions

bull Touchscreen interface

bull Limited capacitytimed events management

bull Attendance per eventtime period reports

Group Sales Facility Rentals Management

bull Reservation status and order balance tracking

bull Group itineraries variable-level pricing and discounts

bull Document attendance by group types

bull Contract and multiple payment processing for reservations

bull Volunteer staff and resource assignments for group events

Reporting

bull Dashboards for easy view of progress and activity levels

bull Industry-driven key performance indicators (KPIs)

bull Audit trail for record changes

bull Account tracking by general ledger code

bull Automatic general ledger posts in existing financial system

Resource Volunteer Management

bull Management of consumables space and equipment

bull Staff and volunteer assignments

bull A consolidated calendar view

bull Permission-based access to information according to roles

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

8004439441

solutionsblackbaudcom

wwwblackbaudcom

2000 Daniel Island Drive | Charleston SC 29492

About BlackbaudBlackbaud is the leading global provider of software and services designed specifically for nonprofit organizations enabling them

to improve operational efficiency build strong relationships and raise more money to support their missions Approximately

24000 organizations mdash including University of Arizona Foundation American Red Cross Cancer Research UK The Taft School

Lincoln Center Tulsa Community Foundation Ursinus College Earthjustice International Fund for Animal Welfare and the

WGBH Educational Foundation mdash use one or more Blackbaud products and services for fundraising constituent relationship

management financial management website management direct marketing education administration ticketing business

intelligence prospect research consulting and analytics Since 1981 Blackbaudrsquos sole focus and expertise has been partnering

with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide

Headquartered in the United States Blackbaud also has operations in Australia Canada Hong Kong the Netherlands and the

United Kingdom For more information visit wwwblackbaudcom

3

Revolutionary

Thatrsquos the only way to describe Blackbaudrsquos Altrutrade solution Itrsquos 30 years of nonprofit

experience rolled into a new revolutionary platform for arts and cultural organizations

This groundbreaking technology allows everyone to gain a clear view of your entire arts

and cultural organization Itrsquos simply a better more efficient way to cultivate supporters sell

and schedule programs manage your earned and contributed revenue and keep everyone

focused on the mission

Why Because we listened to you and built a solution that puts an end to your biggest

obstacles When everyonersquos working from the same page your organization can

reach its full potential

No more struggling to purposefully engage cultivate and communicate with your audiences

No more wasted time and money on never-ending IT issues And no more inefficiency and

redundancy that comes with departmental silos

Get the clear 360-degree view of your entire organization you need to better deliver on

your mission

Altru A clear view

ldquoMuseums of all types and sizes mdash from aquariums and historic sites to art museums and zoos mdash are always searching for more efficient ways to do business particularly in this economic climate As AAM continually strives to advocate on behalf of the field and provide outstanding service to our members we applaud Blackbaud for its Corporate Affinity Partnership and for providing this new solution at a discount to AAM membersrdquo

mdash Ford W Bell President

American Association of Museums

4

With Altru your general admissions arts and cultural organization can

bull Gain a clear 360-degree view of your organization data supporters

and audiences right at your fingertips

bull Boost efficiency to focus on your mission mdash not on administrative tasks

bull Engage and cultivate audiences and supporters more consistently

and efficiently across multiple departments

bull Streamline your external and internal communication efforts

bull Reduce IT costs and create organizational efficiency with our state-of-the-art

web-based SaaS (Software as a Service) platform

Altru gives you

bull The ability to engage incent appeal and sell through seamless

online and offline avenues

bull Information thatrsquos viewable by defined user roles and prescriptive best

practices that allow staff to see only whatrsquos relevant for their roles

bull A single constituent record that shows all activities communications and

revenue transactions

bull One calendar view of all key organizational and functional activities

bull One online shopping cart for your customersrsquo convenience

bull Embedded role-based training and help thatrsquos easily accessible

within the solution

Introducing AltruThe most comprehensive and effective single solution for managing your entire arts and cultural organization

ldquoThe Association of Childrenrsquos Museums (ACM) is pleased to announce that Altru powered by Blackbaud is now part of the ACM Affinity Partnership Program which brokers high-quality products or services at a discount for members As an Affinity Partner Altru offers what our members have been asking for a unified museum management solution that is priced affordably for most organizational types and sizesrdquo

mdash Janet Rice ElmanExecutive Director

Association of Childrenrsquos Museums

5

Gain a clear 360-degree view of your organization data supporters and audiences right at your fingertips

bull At any time view a current global snapshot of your organization mdash

as well as information to support a strategic vision for future growth

bull Successfully manage your organization with unified functionality for memberships

fundraising ticketing marketing merchandising and more

bull More effectively manage your resources mdash including staff volunteers and facilities mdash

with a centralized calendar and other tools

bull Identify trends to inform forecasts of future performance predict and respond to

seasonality even out cash flow during the year and take action to make better

business decisions with robust reporting tools

bull Monitor multiple income streams to ensure profitability and drive better

investment decisions

ldquoAltru is intuitive technology that allows staff to work more efficiently communicate better and get a global view of our organization which allowsus to know and serve our patrons betterrdquo

mdashRussell DawsExecutive Director

Tallahassee Museum

6

Boost efficiency to focus on your mission mdash not administrative tasks

bull Eliminate silos allowing all departments to work together and communicate easily

bull Enable staff to spend less time on non-value-added and redundant activities mdash

such as synchronizing data across disparate systems mdash and spend

more time on your organizationrsquos mission

bull Drive an increased return on all your organizationrsquos assets such as collections

buildings and staff with efficient booking for group sales and scheduling through

a centralized calendar

bull Track revenue and attendance for organizational activities and programs to capitalize

on the most effective ways of engaging different constituent groups

bull Reduce paper copies of lists and manual data entry while eliminating duplications

and reliance on institutional memory

Engage and cultivate audiences and supporters more consistently and efficiently across multiple departments

bull View a single holistic constituent record for each individual connected

to your organization

bull Strengthen the affinity and loyalty of your constituents by tracking their activities

to better understand donor preferences and motivations

bull Serve and steward members and guests to increase retention visitation and

acquisition Provide information and tools to move constituents smoothly along the

continuum from ticket buyers to members supporters and major donors

bull Update staff with relevant and easily understood reports giving them the information

they need to make course corrections in communications pricing or selling

ldquoThe American Public Gardens Association is committed to raising the professionalism of our member gardens In todayrsquos uncertain economic climate we know that our members need a competitive edge in all areas of their business as well as the ability to streamline their operations Therefore APGA is pleased to offer the Altru Affinity Program to provide a discount on Altru to our APGA member gardensrdquo

mdash Daniel J StarkExecutive Director

American Public Gardens Association

7

Streamline your external and internal communication efforts

bull Drive an increased rate of return on marketing efforts and lower costs through

personalized targeted communications while tracking the success of various

marketing tactics

bull Segment your marketing messages based on your audiencesrsquo profiles

bull Create tailored appeals and thank-you messages for donors of all levels

bull Market programs and exhibits to members with appropriate timely campaigns to

drive program sales donations and membership renewals

bull Improve internal communications among your leaders staff and volunteers

bull Use your existing branded website to engage more audiences by enabling

online donations membership acquisitions discounts ticket purchases and

event registrations

Reduce IT costs and create organizational efficiency with our state-of-the-art web-based SaaS platform

bull Leverage Blackbaudrsquos secure hosting center and IT infrastructure

bull View instructional videos embedded in the technology without interrupting your work

bull Enjoy access to award-winning live support from Blackbaud experts

bull Create and manage system views and access for your staff with security based on

each userrsquos roles or permissions

bull Monitor user activity which is tracked in the audit tables for further analysis

and reporting

bull Access your database remotely via HTTPSVPN through Blackbaudrsquos secure servers

ldquoI chose Altru for its single source of information which will advance operational practices and enrich strategic fiscal decision-making It will force a common style mdash itrsquos a good thingrdquo

mdash Angela MackExecutive Director

Gibbes Museum of Art

8

Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

bull One constituent record with relationships noted

bull Constituent home page with transactionactivity summary

bull Drill down for details of giving purchases and communications

bull Immediate record updates and status changes

bull Permission-based access to information according to roles

Membership Program Management

bull Fast track membership processing

bull Online membership sales renewals upgrades and gift memberships

bull Membership programs including renewals with benefits and card printing

Public Program Sales Ticketing Management

bull Advance online and walk-up sales

bull Membership sales renewals and discounts at Admissions

bull Pre-registered event and group check-ins at Admissions

bull Touchscreen interface

bull Limited capacitytimed events management

bull Attendance per eventtime period reports

Group Sales Facility Rentals Management

bull Reservation status and order balance tracking

bull Group itineraries variable-level pricing and discounts

bull Document attendance by group types

bull Contract and multiple payment processing for reservations

bull Volunteer staff and resource assignments for group events

Reporting

bull Dashboards for easy view of progress and activity levels

bull Industry-driven key performance indicators (KPIs)

bull Audit trail for record changes

bull Account tracking by general ledger code

bull Automatic general ledger posts in existing financial system

Resource Volunteer Management

bull Management of consumables space and equipment

bull Staff and volunteer assignments

bull A consolidated calendar view

bull Permission-based access to information according to roles

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

3

Revolutionary

Thatrsquos the only way to describe Blackbaudrsquos Altrutrade solution Itrsquos 30 years of nonprofit

experience rolled into a new revolutionary platform for arts and cultural organizations

This groundbreaking technology allows everyone to gain a clear view of your entire arts

and cultural organization Itrsquos simply a better more efficient way to cultivate supporters sell

and schedule programs manage your earned and contributed revenue and keep everyone

focused on the mission

Why Because we listened to you and built a solution that puts an end to your biggest

obstacles When everyonersquos working from the same page your organization can

reach its full potential

No more struggling to purposefully engage cultivate and communicate with your audiences

No more wasted time and money on never-ending IT issues And no more inefficiency and

redundancy that comes with departmental silos

Get the clear 360-degree view of your entire organization you need to better deliver on

your mission

Altru A clear view

ldquoMuseums of all types and sizes mdash from aquariums and historic sites to art museums and zoos mdash are always searching for more efficient ways to do business particularly in this economic climate As AAM continually strives to advocate on behalf of the field and provide outstanding service to our members we applaud Blackbaud for its Corporate Affinity Partnership and for providing this new solution at a discount to AAM membersrdquo

mdash Ford W Bell President

American Association of Museums

4

With Altru your general admissions arts and cultural organization can

bull Gain a clear 360-degree view of your organization data supporters

and audiences right at your fingertips

bull Boost efficiency to focus on your mission mdash not on administrative tasks

bull Engage and cultivate audiences and supporters more consistently

and efficiently across multiple departments

bull Streamline your external and internal communication efforts

bull Reduce IT costs and create organizational efficiency with our state-of-the-art

web-based SaaS (Software as a Service) platform

Altru gives you

bull The ability to engage incent appeal and sell through seamless

online and offline avenues

bull Information thatrsquos viewable by defined user roles and prescriptive best

practices that allow staff to see only whatrsquos relevant for their roles

bull A single constituent record that shows all activities communications and

revenue transactions

bull One calendar view of all key organizational and functional activities

bull One online shopping cart for your customersrsquo convenience

bull Embedded role-based training and help thatrsquos easily accessible

within the solution

Introducing AltruThe most comprehensive and effective single solution for managing your entire arts and cultural organization

ldquoThe Association of Childrenrsquos Museums (ACM) is pleased to announce that Altru powered by Blackbaud is now part of the ACM Affinity Partnership Program which brokers high-quality products or services at a discount for members As an Affinity Partner Altru offers what our members have been asking for a unified museum management solution that is priced affordably for most organizational types and sizesrdquo

mdash Janet Rice ElmanExecutive Director

Association of Childrenrsquos Museums

5

Gain a clear 360-degree view of your organization data supporters and audiences right at your fingertips

bull At any time view a current global snapshot of your organization mdash

as well as information to support a strategic vision for future growth

bull Successfully manage your organization with unified functionality for memberships

fundraising ticketing marketing merchandising and more

bull More effectively manage your resources mdash including staff volunteers and facilities mdash

with a centralized calendar and other tools

bull Identify trends to inform forecasts of future performance predict and respond to

seasonality even out cash flow during the year and take action to make better

business decisions with robust reporting tools

bull Monitor multiple income streams to ensure profitability and drive better

investment decisions

ldquoAltru is intuitive technology that allows staff to work more efficiently communicate better and get a global view of our organization which allowsus to know and serve our patrons betterrdquo

mdashRussell DawsExecutive Director

Tallahassee Museum

6

Boost efficiency to focus on your mission mdash not administrative tasks

bull Eliminate silos allowing all departments to work together and communicate easily

bull Enable staff to spend less time on non-value-added and redundant activities mdash

such as synchronizing data across disparate systems mdash and spend

more time on your organizationrsquos mission

bull Drive an increased return on all your organizationrsquos assets such as collections

buildings and staff with efficient booking for group sales and scheduling through

a centralized calendar

bull Track revenue and attendance for organizational activities and programs to capitalize

on the most effective ways of engaging different constituent groups

bull Reduce paper copies of lists and manual data entry while eliminating duplications

and reliance on institutional memory

Engage and cultivate audiences and supporters more consistently and efficiently across multiple departments

bull View a single holistic constituent record for each individual connected

to your organization

bull Strengthen the affinity and loyalty of your constituents by tracking their activities

to better understand donor preferences and motivations

bull Serve and steward members and guests to increase retention visitation and

acquisition Provide information and tools to move constituents smoothly along the

continuum from ticket buyers to members supporters and major donors

bull Update staff with relevant and easily understood reports giving them the information

they need to make course corrections in communications pricing or selling

ldquoThe American Public Gardens Association is committed to raising the professionalism of our member gardens In todayrsquos uncertain economic climate we know that our members need a competitive edge in all areas of their business as well as the ability to streamline their operations Therefore APGA is pleased to offer the Altru Affinity Program to provide a discount on Altru to our APGA member gardensrdquo

mdash Daniel J StarkExecutive Director

American Public Gardens Association

7

Streamline your external and internal communication efforts

bull Drive an increased rate of return on marketing efforts and lower costs through

personalized targeted communications while tracking the success of various

marketing tactics

bull Segment your marketing messages based on your audiencesrsquo profiles

bull Create tailored appeals and thank-you messages for donors of all levels

bull Market programs and exhibits to members with appropriate timely campaigns to

drive program sales donations and membership renewals

bull Improve internal communications among your leaders staff and volunteers

bull Use your existing branded website to engage more audiences by enabling

online donations membership acquisitions discounts ticket purchases and

event registrations

Reduce IT costs and create organizational efficiency with our state-of-the-art web-based SaaS platform

bull Leverage Blackbaudrsquos secure hosting center and IT infrastructure

bull View instructional videos embedded in the technology without interrupting your work

bull Enjoy access to award-winning live support from Blackbaud experts

bull Create and manage system views and access for your staff with security based on

each userrsquos roles or permissions

bull Monitor user activity which is tracked in the audit tables for further analysis

and reporting

bull Access your database remotely via HTTPSVPN through Blackbaudrsquos secure servers

ldquoI chose Altru for its single source of information which will advance operational practices and enrich strategic fiscal decision-making It will force a common style mdash itrsquos a good thingrdquo

mdash Angela MackExecutive Director

Gibbes Museum of Art

8

Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

bull One constituent record with relationships noted

bull Constituent home page with transactionactivity summary

bull Drill down for details of giving purchases and communications

bull Immediate record updates and status changes

bull Permission-based access to information according to roles

Membership Program Management

bull Fast track membership processing

bull Online membership sales renewals upgrades and gift memberships

bull Membership programs including renewals with benefits and card printing

Public Program Sales Ticketing Management

bull Advance online and walk-up sales

bull Membership sales renewals and discounts at Admissions

bull Pre-registered event and group check-ins at Admissions

bull Touchscreen interface

bull Limited capacitytimed events management

bull Attendance per eventtime period reports

Group Sales Facility Rentals Management

bull Reservation status and order balance tracking

bull Group itineraries variable-level pricing and discounts

bull Document attendance by group types

bull Contract and multiple payment processing for reservations

bull Volunteer staff and resource assignments for group events

Reporting

bull Dashboards for easy view of progress and activity levels

bull Industry-driven key performance indicators (KPIs)

bull Audit trail for record changes

bull Account tracking by general ledger code

bull Automatic general ledger posts in existing financial system

Resource Volunteer Management

bull Management of consumables space and equipment

bull Staff and volunteer assignments

bull A consolidated calendar view

bull Permission-based access to information according to roles

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

4

With Altru your general admissions arts and cultural organization can

bull Gain a clear 360-degree view of your organization data supporters

and audiences right at your fingertips

bull Boost efficiency to focus on your mission mdash not on administrative tasks

bull Engage and cultivate audiences and supporters more consistently

and efficiently across multiple departments

bull Streamline your external and internal communication efforts

bull Reduce IT costs and create organizational efficiency with our state-of-the-art

web-based SaaS (Software as a Service) platform

Altru gives you

bull The ability to engage incent appeal and sell through seamless

online and offline avenues

bull Information thatrsquos viewable by defined user roles and prescriptive best

practices that allow staff to see only whatrsquos relevant for their roles

bull A single constituent record that shows all activities communications and

revenue transactions

bull One calendar view of all key organizational and functional activities

bull One online shopping cart for your customersrsquo convenience

bull Embedded role-based training and help thatrsquos easily accessible

within the solution

Introducing AltruThe most comprehensive and effective single solution for managing your entire arts and cultural organization

ldquoThe Association of Childrenrsquos Museums (ACM) is pleased to announce that Altru powered by Blackbaud is now part of the ACM Affinity Partnership Program which brokers high-quality products or services at a discount for members As an Affinity Partner Altru offers what our members have been asking for a unified museum management solution that is priced affordably for most organizational types and sizesrdquo

mdash Janet Rice ElmanExecutive Director

Association of Childrenrsquos Museums

5

Gain a clear 360-degree view of your organization data supporters and audiences right at your fingertips

bull At any time view a current global snapshot of your organization mdash

as well as information to support a strategic vision for future growth

bull Successfully manage your organization with unified functionality for memberships

fundraising ticketing marketing merchandising and more

bull More effectively manage your resources mdash including staff volunteers and facilities mdash

with a centralized calendar and other tools

bull Identify trends to inform forecasts of future performance predict and respond to

seasonality even out cash flow during the year and take action to make better

business decisions with robust reporting tools

bull Monitor multiple income streams to ensure profitability and drive better

investment decisions

ldquoAltru is intuitive technology that allows staff to work more efficiently communicate better and get a global view of our organization which allowsus to know and serve our patrons betterrdquo

mdashRussell DawsExecutive Director

Tallahassee Museum

6

Boost efficiency to focus on your mission mdash not administrative tasks

bull Eliminate silos allowing all departments to work together and communicate easily

bull Enable staff to spend less time on non-value-added and redundant activities mdash

such as synchronizing data across disparate systems mdash and spend

more time on your organizationrsquos mission

bull Drive an increased return on all your organizationrsquos assets such as collections

buildings and staff with efficient booking for group sales and scheduling through

a centralized calendar

bull Track revenue and attendance for organizational activities and programs to capitalize

on the most effective ways of engaging different constituent groups

bull Reduce paper copies of lists and manual data entry while eliminating duplications

and reliance on institutional memory

Engage and cultivate audiences and supporters more consistently and efficiently across multiple departments

bull View a single holistic constituent record for each individual connected

to your organization

bull Strengthen the affinity and loyalty of your constituents by tracking their activities

to better understand donor preferences and motivations

bull Serve and steward members and guests to increase retention visitation and

acquisition Provide information and tools to move constituents smoothly along the

continuum from ticket buyers to members supporters and major donors

bull Update staff with relevant and easily understood reports giving them the information

they need to make course corrections in communications pricing or selling

ldquoThe American Public Gardens Association is committed to raising the professionalism of our member gardens In todayrsquos uncertain economic climate we know that our members need a competitive edge in all areas of their business as well as the ability to streamline their operations Therefore APGA is pleased to offer the Altru Affinity Program to provide a discount on Altru to our APGA member gardensrdquo

mdash Daniel J StarkExecutive Director

American Public Gardens Association

7

Streamline your external and internal communication efforts

bull Drive an increased rate of return on marketing efforts and lower costs through

personalized targeted communications while tracking the success of various

marketing tactics

bull Segment your marketing messages based on your audiencesrsquo profiles

bull Create tailored appeals and thank-you messages for donors of all levels

bull Market programs and exhibits to members with appropriate timely campaigns to

drive program sales donations and membership renewals

bull Improve internal communications among your leaders staff and volunteers

bull Use your existing branded website to engage more audiences by enabling

online donations membership acquisitions discounts ticket purchases and

event registrations

Reduce IT costs and create organizational efficiency with our state-of-the-art web-based SaaS platform

bull Leverage Blackbaudrsquos secure hosting center and IT infrastructure

bull View instructional videos embedded in the technology without interrupting your work

bull Enjoy access to award-winning live support from Blackbaud experts

bull Create and manage system views and access for your staff with security based on

each userrsquos roles or permissions

bull Monitor user activity which is tracked in the audit tables for further analysis

and reporting

bull Access your database remotely via HTTPSVPN through Blackbaudrsquos secure servers

ldquoI chose Altru for its single source of information which will advance operational practices and enrich strategic fiscal decision-making It will force a common style mdash itrsquos a good thingrdquo

mdash Angela MackExecutive Director

Gibbes Museum of Art

8

Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

bull One constituent record with relationships noted

bull Constituent home page with transactionactivity summary

bull Drill down for details of giving purchases and communications

bull Immediate record updates and status changes

bull Permission-based access to information according to roles

Membership Program Management

bull Fast track membership processing

bull Online membership sales renewals upgrades and gift memberships

bull Membership programs including renewals with benefits and card printing

Public Program Sales Ticketing Management

bull Advance online and walk-up sales

bull Membership sales renewals and discounts at Admissions

bull Pre-registered event and group check-ins at Admissions

bull Touchscreen interface

bull Limited capacitytimed events management

bull Attendance per eventtime period reports

Group Sales Facility Rentals Management

bull Reservation status and order balance tracking

bull Group itineraries variable-level pricing and discounts

bull Document attendance by group types

bull Contract and multiple payment processing for reservations

bull Volunteer staff and resource assignments for group events

Reporting

bull Dashboards for easy view of progress and activity levels

bull Industry-driven key performance indicators (KPIs)

bull Audit trail for record changes

bull Account tracking by general ledger code

bull Automatic general ledger posts in existing financial system

Resource Volunteer Management

bull Management of consumables space and equipment

bull Staff and volunteer assignments

bull A consolidated calendar view

bull Permission-based access to information according to roles

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

5

Gain a clear 360-degree view of your organization data supporters and audiences right at your fingertips

bull At any time view a current global snapshot of your organization mdash

as well as information to support a strategic vision for future growth

bull Successfully manage your organization with unified functionality for memberships

fundraising ticketing marketing merchandising and more

bull More effectively manage your resources mdash including staff volunteers and facilities mdash

with a centralized calendar and other tools

bull Identify trends to inform forecasts of future performance predict and respond to

seasonality even out cash flow during the year and take action to make better

business decisions with robust reporting tools

bull Monitor multiple income streams to ensure profitability and drive better

investment decisions

ldquoAltru is intuitive technology that allows staff to work more efficiently communicate better and get a global view of our organization which allowsus to know and serve our patrons betterrdquo

mdashRussell DawsExecutive Director

Tallahassee Museum

6

Boost efficiency to focus on your mission mdash not administrative tasks

bull Eliminate silos allowing all departments to work together and communicate easily

bull Enable staff to spend less time on non-value-added and redundant activities mdash

such as synchronizing data across disparate systems mdash and spend

more time on your organizationrsquos mission

bull Drive an increased return on all your organizationrsquos assets such as collections

buildings and staff with efficient booking for group sales and scheduling through

a centralized calendar

bull Track revenue and attendance for organizational activities and programs to capitalize

on the most effective ways of engaging different constituent groups

bull Reduce paper copies of lists and manual data entry while eliminating duplications

and reliance on institutional memory

Engage and cultivate audiences and supporters more consistently and efficiently across multiple departments

bull View a single holistic constituent record for each individual connected

to your organization

bull Strengthen the affinity and loyalty of your constituents by tracking their activities

to better understand donor preferences and motivations

bull Serve and steward members and guests to increase retention visitation and

acquisition Provide information and tools to move constituents smoothly along the

continuum from ticket buyers to members supporters and major donors

bull Update staff with relevant and easily understood reports giving them the information

they need to make course corrections in communications pricing or selling

ldquoThe American Public Gardens Association is committed to raising the professionalism of our member gardens In todayrsquos uncertain economic climate we know that our members need a competitive edge in all areas of their business as well as the ability to streamline their operations Therefore APGA is pleased to offer the Altru Affinity Program to provide a discount on Altru to our APGA member gardensrdquo

mdash Daniel J StarkExecutive Director

American Public Gardens Association

7

Streamline your external and internal communication efforts

bull Drive an increased rate of return on marketing efforts and lower costs through

personalized targeted communications while tracking the success of various

marketing tactics

bull Segment your marketing messages based on your audiencesrsquo profiles

bull Create tailored appeals and thank-you messages for donors of all levels

bull Market programs and exhibits to members with appropriate timely campaigns to

drive program sales donations and membership renewals

bull Improve internal communications among your leaders staff and volunteers

bull Use your existing branded website to engage more audiences by enabling

online donations membership acquisitions discounts ticket purchases and

event registrations

Reduce IT costs and create organizational efficiency with our state-of-the-art web-based SaaS platform

bull Leverage Blackbaudrsquos secure hosting center and IT infrastructure

bull View instructional videos embedded in the technology without interrupting your work

bull Enjoy access to award-winning live support from Blackbaud experts

bull Create and manage system views and access for your staff with security based on

each userrsquos roles or permissions

bull Monitor user activity which is tracked in the audit tables for further analysis

and reporting

bull Access your database remotely via HTTPSVPN through Blackbaudrsquos secure servers

ldquoI chose Altru for its single source of information which will advance operational practices and enrich strategic fiscal decision-making It will force a common style mdash itrsquos a good thingrdquo

mdash Angela MackExecutive Director

Gibbes Museum of Art

8

Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

bull One constituent record with relationships noted

bull Constituent home page with transactionactivity summary

bull Drill down for details of giving purchases and communications

bull Immediate record updates and status changes

bull Permission-based access to information according to roles

Membership Program Management

bull Fast track membership processing

bull Online membership sales renewals upgrades and gift memberships

bull Membership programs including renewals with benefits and card printing

Public Program Sales Ticketing Management

bull Advance online and walk-up sales

bull Membership sales renewals and discounts at Admissions

bull Pre-registered event and group check-ins at Admissions

bull Touchscreen interface

bull Limited capacitytimed events management

bull Attendance per eventtime period reports

Group Sales Facility Rentals Management

bull Reservation status and order balance tracking

bull Group itineraries variable-level pricing and discounts

bull Document attendance by group types

bull Contract and multiple payment processing for reservations

bull Volunteer staff and resource assignments for group events

Reporting

bull Dashboards for easy view of progress and activity levels

bull Industry-driven key performance indicators (KPIs)

bull Audit trail for record changes

bull Account tracking by general ledger code

bull Automatic general ledger posts in existing financial system

Resource Volunteer Management

bull Management of consumables space and equipment

bull Staff and volunteer assignments

bull A consolidated calendar view

bull Permission-based access to information according to roles

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

6

Boost efficiency to focus on your mission mdash not administrative tasks

bull Eliminate silos allowing all departments to work together and communicate easily

bull Enable staff to spend less time on non-value-added and redundant activities mdash

such as synchronizing data across disparate systems mdash and spend

more time on your organizationrsquos mission

bull Drive an increased return on all your organizationrsquos assets such as collections

buildings and staff with efficient booking for group sales and scheduling through

a centralized calendar

bull Track revenue and attendance for organizational activities and programs to capitalize

on the most effective ways of engaging different constituent groups

bull Reduce paper copies of lists and manual data entry while eliminating duplications

and reliance on institutional memory

Engage and cultivate audiences and supporters more consistently and efficiently across multiple departments

bull View a single holistic constituent record for each individual connected

to your organization

bull Strengthen the affinity and loyalty of your constituents by tracking their activities

to better understand donor preferences and motivations

bull Serve and steward members and guests to increase retention visitation and

acquisition Provide information and tools to move constituents smoothly along the

continuum from ticket buyers to members supporters and major donors

bull Update staff with relevant and easily understood reports giving them the information

they need to make course corrections in communications pricing or selling

ldquoThe American Public Gardens Association is committed to raising the professionalism of our member gardens In todayrsquos uncertain economic climate we know that our members need a competitive edge in all areas of their business as well as the ability to streamline their operations Therefore APGA is pleased to offer the Altru Affinity Program to provide a discount on Altru to our APGA member gardensrdquo

mdash Daniel J StarkExecutive Director

American Public Gardens Association

7

Streamline your external and internal communication efforts

bull Drive an increased rate of return on marketing efforts and lower costs through

personalized targeted communications while tracking the success of various

marketing tactics

bull Segment your marketing messages based on your audiencesrsquo profiles

bull Create tailored appeals and thank-you messages for donors of all levels

bull Market programs and exhibits to members with appropriate timely campaigns to

drive program sales donations and membership renewals

bull Improve internal communications among your leaders staff and volunteers

bull Use your existing branded website to engage more audiences by enabling

online donations membership acquisitions discounts ticket purchases and

event registrations

Reduce IT costs and create organizational efficiency with our state-of-the-art web-based SaaS platform

bull Leverage Blackbaudrsquos secure hosting center and IT infrastructure

bull View instructional videos embedded in the technology without interrupting your work

bull Enjoy access to award-winning live support from Blackbaud experts

bull Create and manage system views and access for your staff with security based on

each userrsquos roles or permissions

bull Monitor user activity which is tracked in the audit tables for further analysis

and reporting

bull Access your database remotely via HTTPSVPN through Blackbaudrsquos secure servers

ldquoI chose Altru for its single source of information which will advance operational practices and enrich strategic fiscal decision-making It will force a common style mdash itrsquos a good thingrdquo

mdash Angela MackExecutive Director

Gibbes Museum of Art

8

Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

bull One constituent record with relationships noted

bull Constituent home page with transactionactivity summary

bull Drill down for details of giving purchases and communications

bull Immediate record updates and status changes

bull Permission-based access to information according to roles

Membership Program Management

bull Fast track membership processing

bull Online membership sales renewals upgrades and gift memberships

bull Membership programs including renewals with benefits and card printing

Public Program Sales Ticketing Management

bull Advance online and walk-up sales

bull Membership sales renewals and discounts at Admissions

bull Pre-registered event and group check-ins at Admissions

bull Touchscreen interface

bull Limited capacitytimed events management

bull Attendance per eventtime period reports

Group Sales Facility Rentals Management

bull Reservation status and order balance tracking

bull Group itineraries variable-level pricing and discounts

bull Document attendance by group types

bull Contract and multiple payment processing for reservations

bull Volunteer staff and resource assignments for group events

Reporting

bull Dashboards for easy view of progress and activity levels

bull Industry-driven key performance indicators (KPIs)

bull Audit trail for record changes

bull Account tracking by general ledger code

bull Automatic general ledger posts in existing financial system

Resource Volunteer Management

bull Management of consumables space and equipment

bull Staff and volunteer assignments

bull A consolidated calendar view

bull Permission-based access to information according to roles

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

7

Streamline your external and internal communication efforts

bull Drive an increased rate of return on marketing efforts and lower costs through

personalized targeted communications while tracking the success of various

marketing tactics

bull Segment your marketing messages based on your audiencesrsquo profiles

bull Create tailored appeals and thank-you messages for donors of all levels

bull Market programs and exhibits to members with appropriate timely campaigns to

drive program sales donations and membership renewals

bull Improve internal communications among your leaders staff and volunteers

bull Use your existing branded website to engage more audiences by enabling

online donations membership acquisitions discounts ticket purchases and

event registrations

Reduce IT costs and create organizational efficiency with our state-of-the-art web-based SaaS platform

bull Leverage Blackbaudrsquos secure hosting center and IT infrastructure

bull View instructional videos embedded in the technology without interrupting your work

bull Enjoy access to award-winning live support from Blackbaud experts

bull Create and manage system views and access for your staff with security based on

each userrsquos roles or permissions

bull Monitor user activity which is tracked in the audit tables for further analysis

and reporting

bull Access your database remotely via HTTPSVPN through Blackbaudrsquos secure servers

ldquoI chose Altru for its single source of information which will advance operational practices and enrich strategic fiscal decision-making It will force a common style mdash itrsquos a good thingrdquo

mdash Angela MackExecutive Director

Gibbes Museum of Art

8

Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

bull One constituent record with relationships noted

bull Constituent home page with transactionactivity summary

bull Drill down for details of giving purchases and communications

bull Immediate record updates and status changes

bull Permission-based access to information according to roles

Membership Program Management

bull Fast track membership processing

bull Online membership sales renewals upgrades and gift memberships

bull Membership programs including renewals with benefits and card printing

Public Program Sales Ticketing Management

bull Advance online and walk-up sales

bull Membership sales renewals and discounts at Admissions

bull Pre-registered event and group check-ins at Admissions

bull Touchscreen interface

bull Limited capacitytimed events management

bull Attendance per eventtime period reports

Group Sales Facility Rentals Management

bull Reservation status and order balance tracking

bull Group itineraries variable-level pricing and discounts

bull Document attendance by group types

bull Contract and multiple payment processing for reservations

bull Volunteer staff and resource assignments for group events

Reporting

bull Dashboards for easy view of progress and activity levels

bull Industry-driven key performance indicators (KPIs)

bull Audit trail for record changes

bull Account tracking by general ledger code

bull Automatic general ledger posts in existing financial system

Resource Volunteer Management

bull Management of consumables space and equipment

bull Staff and volunteer assignments

bull A consolidated calendar view

bull Permission-based access to information according to roles

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

8

Altru At-a-GlanceCategory Solution Functionality and Benefits

Constituent Management

bull One constituent record with relationships noted

bull Constituent home page with transactionactivity summary

bull Drill down for details of giving purchases and communications

bull Immediate record updates and status changes

bull Permission-based access to information according to roles

Membership Program Management

bull Fast track membership processing

bull Online membership sales renewals upgrades and gift memberships

bull Membership programs including renewals with benefits and card printing

Public Program Sales Ticketing Management

bull Advance online and walk-up sales

bull Membership sales renewals and discounts at Admissions

bull Pre-registered event and group check-ins at Admissions

bull Touchscreen interface

bull Limited capacitytimed events management

bull Attendance per eventtime period reports

Group Sales Facility Rentals Management

bull Reservation status and order balance tracking

bull Group itineraries variable-level pricing and discounts

bull Document attendance by group types

bull Contract and multiple payment processing for reservations

bull Volunteer staff and resource assignments for group events

Reporting

bull Dashboards for easy view of progress and activity levels

bull Industry-driven key performance indicators (KPIs)

bull Audit trail for record changes

bull Account tracking by general ledger code

bull Automatic general ledger posts in existing financial system

Resource Volunteer Management

bull Management of consumables space and equipment

bull Staff and volunteer assignments

bull A consolidated calendar view

bull Permission-based access to information according to roles

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

9

Category Solution Functionality and Benefits

Marketing Communications Management

bull Mail and email communications and response-tracking

bull Visitor survey during sales process

bull Segmentation

Fundraising Management

bull One donor constituent record with revenue history communications and acknowledgements

bull Constituent segmentation based on donor giving patterns

bull Online donations

bull Annual fund workflow and appeals response-tracking

bull Appealacknowledgement mailings and pledge reminders

Special Events Management

bull Comprehensive event management including registrations guest lists and payments

bull Event check-in and payment processing at Admissions as well as in advance

bull Event activity (task assignments and progress)

Online Management

bull One shopping cart for tickets donations and membership sales

bull Email campaign creation and execution

bull Online membership discounts

Merchandise Sales Management

bull Set up and sell merchandise through Admissions andor store

bull Inventory adjustments to amount on hand following sales

bull Apply membership benefits and view activity on constituent records

bull Manage pricing discounts refunds taxes and fees

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

10

Turn to Altru for answers to these questions and moreWe only invest in new technology if we are convinced it will make our staff and the

overall organization more efficient Right now we spend a lot of time gathering data

from disparate systems to get the reports our executives and board require How can

we improve this process

Altru pulls all the data from every department across your organization together giving you a

single view of critical information and it allows you to easily and quickly produce the reports

your stakeholders need

Whatrsquos the most effective and efficient way to communicate with all of our different

types of audiences Who are our most loyal constituents How can we obtain more

contributed income

Altru helps increase your rate of return on marketing efforts and lowers costs through

personalized targeted communications

Are our activities profitable Where should we invest across our various revenue

streams How can we project whatrsquos coming

Altru monitors multiple income streams to give you the real-time information necessary to

help ensure profitability and drive better decisions to achieve your vision

How can I maximize revenue from our capital assets Whatrsquos our capacity to deliver

How do we do more with less

Altru helps drive an increased return on organizational assets through accurate scheduling

of space equipment staff and volunteers as well as managing any applicable payments for

these resources

How can we become more proactive with forecasting and perform ldquowhat-ifrdquo analysis

using historic data as the basis

Altru allows you to spend less time collecting data to understand past performance and more

time using that data to identify trends that can inform forecasts of future performance

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

copy November 2010 Blackbaud Inc

This material is for informational purposes only The information contained in this document represents

the current view of Blackbaud Inc on the items discussed as of the date of this publication and could be subject to change

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom

copy November 2010 | 2000 Daniel Island Drive Charleston SC 29492 T 8004439441 E solutionsblackbaudcom W wwwblackbaudcom