alttc _ 3g vas wokshop_rev a

Top right corner for field-mark, customer or partner logotypes. See Best practice for example.

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© Ericsson India 2006 2006-06-021

WCDMA Applications & Services

Prabhjot S SaroyaBusiness Manager – EMW & Sales Manager - IPX

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VAS ???

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Why Almost Every Operator in the World now talks about increasing

VAS revenues ???


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Few Minutes on VAS Market & Services


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Mobile data revenues on the rise

49%

42%

32%

28%

27%

26%

26%

26%

24%

23%

23%

22%

21%

21%

20%

20%

20%

20%

20%

0 10 20 30 40 50 60

Philippines - Smart

Philippines - Globe

Indonesia - Indosat

UK - O2

Indonesia - Telkomsel

Japan - NTT DoCoMo

Italy - H3G

Japan - KDDI

Korea - SK Telecom

Japan - Vodafone

Germany - O2

Ireland - O2

China - China Mobile HK

Singapore - SingTel

Hong Kong - CSL

Hong Kong - Hutchison

UK - Hutchison 3G

Czech Republic - T-Mobile

Ireland - Vodafone

Source: EMC World Cellular Data Metrics, October 2005 Pure 3G/WCDMA operator

GSM/WCDMA operator

At end of Q1, 2006 its 30%




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Evolution


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Weather SMS and WAP Color WAP and weather MMS

Simple SMS text information

Simple WAP text browsing

Weather information: changing capabilities

Color WAP increases user acceptance and traffic (weather example 40% traffic increase due to black/white to color)

MMS info services opened up a new dimension

Content Based services have evolved over time.

Ghaziabadweather:It’s raining

Ghaziabad weather:It’s rainingClick for tomorrow’s


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Weather video MMS Weather streaming

MMS video news allows first moving pictures experience for the end user

The new dimension will be the moving picture medium.And this is what end users associate.

Real-time multimedia content (e.g. weather) on demand streamed from the server over WCDMA network

Streaming Client

GSM/ WCDMA

Streaming Server

ECDS

Weather information: changing capabilities


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Payment

3. E-payment platform 2006-2010

Internet

2. Internet platform 2000-2005

Helicopter View Operators are Platform Provider.

1. Communication platform 1992-1999

Change the View and Find New

Communications


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Video Services– Video Call – Video Mail– Video Call Centre– Video Conference– Video Portal– Other

Mobile Broadband Security/Surveillance Applications Multi Player Gaming Other Streaming Applications

– Tele-Education– Tele-Medicine – Movie/audio Streaming– Stored Company Conferences

Agenda


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What about Video Telephony?


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WCDMA Network

Residential PC client

H.323/SIP client

3G.324Mterminal

MSC

Other Network OperatorSubscribers

H.323/SIP client

Corporate PC client

H.323/SIP client

Video MultipartyConferencing

Video Telephony End-to-End Solution

Video GatewaySystem

Public Internet

Other Internet Telephony Network

Corporate Network

ECDS

MoIP

MCU

CS streaming

Video Mail

ViG

Video Portal

ISDN/PLMN Network

PSTN

PLMN

H.320 ISDN(Audio/Video)H.320 ISDN(Audio/Video)


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Video Telephony Services

Video Call Streaming Video ConferenceVideo Mail


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Agenda


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Video Call

Mobile IP Client

Mobile IP Client

Mobile Mobile


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Agenda


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Video Mail New service - with familiar concept:

Mobile caller can leave video mail for unanswered video calls. Increased call/video completion Enhanced usability (a richer user interface, adds a face to the

voice)

MoIP and ViG are pre-integrated to provide an end-to-end video mail solution


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Use case:Video Mail Deposit

Jennifer calls Michael, but is forwarded to the messaging system since he does not answer


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Use case:Video Mail Deposit

Jennifer calls Michael, but is forwarded to the messaging system since he does not answer

Michael does not have a personal video greeting, so a generic greeting is played instead

Calls

SMSSMSMMS VideomailMMS VideomailRECREC


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Use case:Video Mail Retrieval

Michael dials 123 to retrieve his messages


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Calls



The system welcome greeting is played


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Calls



The system welcome greeting is played

The first message is played


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Agenda


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Video Call Center


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Emergency Call Center

Video Call Center

Emergency Scene


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Call Center Scenarios

Remote Doctor Insurance

Professional ServicesRescue Team


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Agenda


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Video Conference

Video Conference with any endpoint

– 3G Phones– ISDN Video Phones– IP Video Phone– Analog Phones

Customized display


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Video Conference Scenarios

Public chatroom– People dial a number based upon preferences

Celebrity Talk Video Dating


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Dating

MatchDatabase


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Agenda


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CS vs. PS Streaming

Circuit Switched (CS) Streaming

(uses 64k CS channel) Simplicity – Immediate start, like TV Dedicated channels QoS

Packet Switched (PS) Streaming

(uses PS channel) Higher throughput possible

CS and PS - What is common? Supports real-time TV Same content creation, content

delivery and content management tools

PS and CS Streaming are complementary and not competing offerings !


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Video Portal (Remote Control)

Selecting 2


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Video Portal (Remote Control)

Selecting 1


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Source: Ericsson

EUROPE

Austria, France,Germany, Italy,

Latvia, Luxembourg,Norway, Sweden,Switzerland, UK

ASIA-PACIFIC

Australia, Hong Kong,

Japan,Malaysia,

New Zealand, Singapore

AMERICAS

Canada, Dominican Rep.

MexicoPuerto Rico

USA

France

Austria

3MobileTV

USA

Italy

Mobile TV is happening today

Sweden


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”Regular” TV

Time schedule based

Same or modified content as regular TV

Interactive & Personalized

Selected themes

View when it happens

Theme groups and latest information


Select Content

Select Occasion


Mobile TV enables freedom of choice- User perspective

TV-on demand Live TV”Push TV”

Users prefer to select when to watch Mobile TV


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Who’s your favorite

Adding value through Interactivity- Opens up for cross media services and new revenues


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The handset as a remote control - Increase the TV-like experience with the channel selector

Start the Mobile TV client from “Desktop” Zapping via a well-defined interface Rapid channel switching

– Pressing Up/Down– Use keypad

Drives uptake and traffic Example features

– Channel program list – Interactive capabilities

Ericsson offers the quickest channel switching on the market!


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Agenda


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Video Blog

999123456

Video Portal

Dial 4000

Offer your video stream to other mobile users


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Video RBT Extends experience of P-RBT to video calls For MT 3G video calls, subscriber may choose to deliver a

video clip during ringing Platform answers a video call first, plays video clip, then

bridges to the called number

Benefits :

• Subcsribers can use this service to surprise callers especially on special occasions such as Birthdays & festivals.

• Enterprises can greet customers with sophisticated video

messages such as latest promotional offers, TV commercials & company news programs. A personalized greeting message can be played according to the caller’s profile.


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Mobile Reporter

3G Video Calls – Anyone– Anytime – Anywhere


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Interactive Live™

3G

PC Client

Moses

Media Server

Interactive

Graphics Server


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Dial an E-Mail

1

2 1) Video Call to any e-mail address

2) Video Message in mail box


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Agenda


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Using 3G for high speed Internet Access

Bluetooth/Infrared

WWW


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Sources: Web advertisements, October 2004

Mobile data revenues increasingMobile Broadband is happening


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Agenda


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WCDMA Network

IP Network

Live Camera


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WCDMA Network

IP Network

Live Camera


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E.g. of Service

Live Video Traffic Information

In your phone everyday, anywhere, now!


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Agenda


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New DelhiMumbai

Real Time Multiplayer Game


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Agenda


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Video Telephony enabling Telemedicine

Trained village field teams use mobile phones to send diagnostic information from patients to the central

database

With 3G, – Patients with long travel

distances can meet their family doctor on a video call.

– Medical data and pictures can be conveniently communicated between local clinic and hospital.


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Streaming – enabling enterprise services as

”Company Web-cast”

• Launches, demos, presentations

”Stored Media”

• Commercial promotions, e.g Advertisements


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au Listen Mobile Service (LISMO) Started in January 2006 LISMO is a Next Generation Service

– FMC service– Users may use Internet Access rather than cellular Access.– However, those people may pay for mobile data flat fee

Some people’s mobile phones are already full of music.– They stop to download or have to delete some paid music

files.– KDDI bring them to PC.– Also use Internet download instead wireless download.

A copy of iPod, iTunes etc– KDDI developed a software for PC– KDDI have a virtual music store.

FMC service, entertainment platform


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LISMO

Source: KDDI homepage

Convergence of Mobile contents and PC, Internet

Many terminals are available

Management by PC

Easy to save from CD to PC

Easy to save to save mobile

Download by air

Mobile phone is a music player

PC is a music player

Share the song list with

friends

1. Back up for Chaku-Uta Full • Some people’s mobile phones are

already full.2. Interne is a sub loading tool.

• Most users subscribe Flat Rate Service. So it is very welcome.

3. In the portal, not only music, Video, e- commerce will come

4. DRM is getting important.


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e.g. Home Security System Instant alerts around the globe Web Interface Location Identification on Map

Capturing Intrusion Images Remote Activation or

Deactivation of entire system. Alert to user on detection of

dangerous level of smoke Alert to registered user in case

on temperature rise or fall The system will work with any

GSM & CDMA network Instant response towards any

requisition to system


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e.g. Vehicle Black Box ( VBB)

Protecting Vehicle using SMS

Intrusion Detection Messages

Control on Ignition

Central Locking / Unlocking

Enable / Disable Alert

Stereo Protection

Emergency Messaging

Scheduling of Events

Two Way Communication

Compatible to all GSM and WCDMA

Activating, Deactivating Air conditioner using SMS

Web Interface


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Services Linked Brick & Mortal

Source: NTT DoCoMo FY2005 Q3 report (Jan. 2006)


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DoCoMo’s latest Investments

Why DoCoMo diversify the business? Should we?New: Nippon Television

JV with Sony Source: NTT DoCoMo FY2005 Q3 report (Jan. 2006)

JV

JV


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New Services with Scanning/Reading

QR CodeQR Code

Scan the code and read information on the business card, and save it in your mobile !

Scan the code and reach more detail such as restaurant information through mobile Internet !

Scan the code in magazines and access more information via mobile internet !!

Download a code and use it as an e-ticket !

Scan the code and trace the vegetable that you want to buy !

Scan the code, then the mobile phone automatically activates personal navigation and shows the root !

MapBusiness card


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Market Outlook Broadband and Wireless based revenues will grow

from $11,4 billion 2004 to $73 billion by 2009Source: PriceWaterhouseCooper, Media and Entertainment market outlook 2009, June 2005

Digital sales of music will reach 20–25 % of total sales 2010 Source: SonyBMG and EMI at Supercomm,2005

Mobile music revenues more than $9.3 billion by 2009Source: Juniper Research

Mobile TV revenues to reach $10 – 28 billion by 2010 Source: The Shosteck group, May 2005

The value of global mobile games market is set to skyrocket by 78% during 2005 to nearly US$5.6 billionSource: Juniper Research, March 2005

alttc _ 3g vas wokshop_rev a

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