aluminium
DESCRIPTION
AluminiumTRANSCRIPT
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Orkla Aluminium ExtrusionThe Sapa/Alcoa Joint Venture
Ole EngerPresident and CEO of Sapa
Capital Markets Day31 May, 2007
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2 Creating a global market leader in extruded products Opportunity to shape the industry Good geographical complementarities Broad product range
Improving financial performance Customer intimacy Production improvements
Explore further growth potentials
Enthusiasm in both parts of the new organization
The Sapa/Alcoa joint venture- A setup to realize profitable growth opportunities
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3Heat Transfer
100 %
Sapa JV
Sapa HoldingEmployees: 14,900
Orkla
Building System
Alcoa
100 % 100 % > 50 %
1,000
NOK 3.1 billion NOK 26.0 billion*
Products: Aluminium strip used invarious types of heat exchangers in the automotive industry
Building solutions based on aluminium profiles for the European construction industry
Extruded aluminium profiles for a number of industries; e.g. automotive, construction and telecom
< 50 %
NOK 3.4 billion
1,500 12,400
Net sales 2006:
Employees:
The new Sapa structure
*Pro forma estimates 2006
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4 Net sales NOK 3.4 billion
Main competitors: Aleris, Alcan/Novelis, Hydro
Aluminium, Alcoa and Furukawa
Customers: Producers of heat exchangers for
the automotive industry
Global market share: 16 %
Presence: Top 3 positions in Europe and
Asia
Heat Transfer
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5 Net sales NOK 3.1 billion Main competitors:
Schco, Hydro, Alcoa, Reynaers
Customers are found in the construction industry
Presence: First in Sweden Among the top three in Portugal, Belgium, France and UK
Building System
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613 %
6 %
3 %
19 %Sapa JV
Hydro
Alcan
Aleris
27 %
16 %
10 %
8 %
Sapa JV
Indalex
Hydro
Kaiser
Europe North America
Market leader in important markets, e.g. France, UK, Benelux, Poland, France, Portugal, Sweden, Spain
Strongest position on the East Coast
Sapa JV-the global leader in soft alloy extrusions
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7A global market leader strong positions in Europe and North America
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Wes
tern E
urope
North
Ame
rica
China
Japa
nMi
d & S
outh
Am
Russ
iaMi
ddle
East
Afric
a
R. o.
Asia
Easte
rn Eu
rope
Note: Sapa indicative estimates
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l
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Western market growth at GDP Eastern Europe and Asia well above
Global consumption of extruded aluminium2004 estimates
Sapa JV presence:Key marketsInsignificant/none
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8Sapa JV market presence Production and sales locations
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9Manufacturing Surface treatment and fabrication Customers end products
Profile operations
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Alcoa Sapa Sapa JV
Plants 22 18 40Countries 8 13 18Employees 6,400 6,000 12,400Deliveries, tons* 569,000 320,000 889,000Sales, USD billion* 2.5 1.7 4.2
Key figures Sapa JV
Sapa JV to be consolidated in Orkla Final ownership based on adjusted last 12 months EBITDA
*2006
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Sapa
9 Decentralised9 Entrepreneurship9 Local ownership
Customer oriented
Alcoa
9 EHS performance9 Global footprint 9 Rapid implementation
Cost and production oriented
Combining the strengths
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12
Growth: above GDP growth
Profitability in the industry generally too low
Sapa is the best performer of the larger companies
Small producers perform surprisingly well
Negligible scale effect demonstrated
Industry characteristics
How to create scale effects and
differentiation
1. Customer intimacy: Sapainfluence customers solutions, either by new design or by reducing costs
1. Costs improvement including: Plant restructuring,
procurementGenesis, Redesign,
Benchmarking The Toyota Way
3. Improved EHS performance(especially at Sapa)
Main challenge Sources of value creation
Sources of value creation
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Product:
Introduction of the green metal Weight reduction of 40% Creation of a more flexible chassis, with integrated functions
Reduced time for assembly
Impact for customer:
Creation of multifunctional design that uses the simplicity that profiles offer
Profile design to minimize fabrication
How Sapaclosed the deal:
The customer used a steel chassis in its adjustable beds
The customer was looking for a more flexible, environmentally friendly, lighter and easy-assembly chassis
Customer case- Hstens
The case The product
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All supplies from one source and all deadlines met
3million of additional business Working with Sapa engineers gave the customer new ideas for a second generation product
Impact for customer:
Product is relevant to all countries Trax exports its products
Sapasroll-out potential:
Trax provide "hire" equipment (track panels) to major sporting and leisure events
Opportunity for substitution In Europe companies are still using traditional
materials - wood in Scandinavia and steel in Central Europe
Product:
Customer case- Trax Portable Roadways
The case The product
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Delivery capacity Excellent quality Reliable supplier A global supplier for a global customer
Impact for customer:
Overall supplier Competitive and long-term cooperation Participation from the design phase
How Sapa closed the PAX deal:
Aluminium profiles for wardrobe system; PAX (Sapas largest product with Ikea)
Wardrobe systems is Ikeas largest product line
Product:
Customer case- Ikea Sapas largest customer
The case The product
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Information inInstructions out
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Demand
Supply
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Genesis
Traditional/Hierarchical
Is the activity done correctly?
Is the customer satisfied?
What do we do when we dont meet the expectations or the needs change?
Is the flow path as planned?
Empowering the value chain and the operators
From management to help chains
Focus on culture, transfer of knowledge and benchmarking
Genesis transforms the organisation-The Toyota Way
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Challenge:
40 % reduction in downtime 8 % increase in extrusion productivity
Impact:
Multifunctional teams established Operator involvement in development of standards and training
Visualisation of standards and results Continuous improvement
Introduction of Genesis:
12 % extrusion downtime Unpredictable volumes Frustrated customers
Genesis case- Downtime reduction P4 Tibshelf
The case The way we work
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Alcoa
Sapa
Country Manager
Sales and marketing reporting to the Country Manager
Pan-European customers served through segment organisations or by key account managers
Sapa JV Decentralized organisation- Example Europe
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IR & CommunicationsGabriella Ekelund
Human ResourcesPaul Hogg
TechnologyKarl Forster
Corporate StrategyHenrik stberg
Corporate BusinessMarius Grnningster
CFOSvein-Tore Holsether
North EuropePaul Warton
South EuropeVacant
North AmericaJack Miller
Central EuropeArne Rengstedt
CEOOle Enger
The Sapa JV organisation
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Next steps
Finalizing negotiations and closing
Ownership
IPO
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Creating a global market leader in extruded products Opportunity to shape the industry Good geographical complementarities Broad product range
Improving financial performance Customer intimacy Production improvements
Explore further growth potentials
Enthusiasm in both parts of the new organization
Major opportunities