alumni athletics krystal rich, tiffani nguyen, hiroka nishimura & xiwei wang
TRANSCRIPT
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Alumni AthleticsKrystal Rich, Tiffani Nguyen,
Hiroka Nishimura & Xiwei Wang
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Mission StatementAlumni Athletics will be
the first choice in athletic apparel for UNT students
and the surrounding community. We will offer
quality apparel and accessories at an affordable price.
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• Achieve profitability by the second year of business
• Expand customer base by increasing online sales
• Be the #1 choice in athletic apparel for the community
Goals & Objectives
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Target Market• UNT Students, Alumni & Denton Residents
• Men & Women Ages 18-40
• Hardcore Athletes - those who regularly participate in sports activities and work out 4-6 days per week
• Occasional Athletes - those who workout 2-4 times per week
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Retail Format
•Brick and Mortar Retail Store
•Online Store
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Product Offerings
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•Friendly, knowledgeable sales associates
•Discounts for UNT students & faculty
•Customers can purchase online and return products in store
•100% Return on all unused merchandise that has its tag attached
•Open 7 days a week
Customer ServiceCustomer Service
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Strengths•Location close to UNT and the Rec. Center
•Affordable Merchandise
•Small store format provides a quick shopping experience
•Knowledgable, friendly staff
Weaknesses•Limited assortment of sizes available in-store
•Smaller merchandise assortment compared to competitors
Opportunities
•Close to campus
•Form a partnership with UNT sports groups to provide all of their athletic apparel and uniforms
•Expand online sales to include a wider customer base
ThreatsUNT Bookstore Sales
Sports AuthorityWal-Mart & Target
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• Alumni Athletics provides brand
new athletic wear and basic
workout equipment.
Nature of Merchandise
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Assortment and Brands Carried
Alumni Athletics carries a variety of products , including men’s and women’s athletic wear and workout equipment.
Women: sports bras, tanks, tops, jackets and hoodies, and outerwear, pants, crops, shorts, skirts and dresses, bags, head wear, socks and underwear, yoga mats and accessories.
Men: tops and jackets and hoodies, shorts and pants, bags, socks and underwear.
Equipment: yoga balls, yoga mats, dumbbells, kettlebells, etc.
Drinks: Sports drinks, Gatorade, Powerade, Redbull, Protein shakes, Vitamin water, and Water Bottles.
Brands:NikeUNT athletic wearAdidasNorth FaceUnder ArmourAlumni athletic wear, our own brand
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• Alumni Athletics offers the best quality products from Nike, Adidas, North Face, Under Armour, UNT, and Alumni athletic wear for reasonable prices.
Quality
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Pricing
Women:
TopsSports bras $10-$55Tanks $10-$60
OuterwearJackets $25-$200Hoodies $40-90
BottomsPants $20-$70Crops $20-$82Shorts $10-$68Skirts $20-64
AssessoriesBags $30-138Headwear $10-32Socks $5-$48Underwear $5- $18Shoes $50-$160
Men:
Topsjackets $25- $500Hoodies $40- $95
BottomsShorts $18-$80Pants $30-$128
AccessoriesBags $30-$128Socks $5- $48Underwear $24-$48Shoes $80-$270
Equipmentyoga balls $8.77- $199.99yoga mats $7-$48Dumbbells $1-$299.99 Kettlebells $16.97- $79
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• UNT Athletic Wear will have a markup of 100%-200%
• We want our products to be affordable and of good quality.
• All of the other brands already have a set markup and markdown.
• Markdown policy
• 30%-50% seasonally
Markups and Markdowns
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• Alumni Athletics is located on Fry Street underneath the Sterling Apartments in Denton, TX 76201.
• Fry Street is known for its restaurants and night life.
• It will be next to Chipotle and Potbelly.
Store Location
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Grand Opening Promotion
•mailing coupons fliers
a series promotion from 70% off, 60% off, 50% off, 40% off, to 30%off
build position in the community by providing tangible benefits to our consumers
Promotion
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Operation PromotionOperation Promotion
•Distribute coupons to those consumers who purchase items during the grand opening
•Transforming our clients to efficient word of mouth advertising tools
Promotion(cont’d)
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Beneficial Places for Advertise
•social media tool
monetary efficiency and time efficiency
set up our Facebook retail page
Promotion(cont’d)
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• Campus promotional events
take spots around Students Union or Recreation center of UNT
Promotion(cont’d)
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• Other options
Google AdWards
partnership with UNT sport team
community free magazines
Promotion(cont’d)
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• Purpose towards building Consumer Base and Retention
loyalty cards
Series promotional events through the operation
Promotion(cont’d)
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POS Signage
Put posters of company logo and featured items on the walls/show windows
• Poster Displays • Wall Wraps
• Company logo
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Space Allocation* Built-in shelves for shoes and some clothes
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Layout
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Circulation
• Products randomly displayed
• Allow free flow circulation
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Interior Design
• Luster hickory hardwood for flooring and walls
• Black colored display stands
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Ambiance
Natural and Modern
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Lighting
• Hidden Ceiling lights
• Track lighting for display
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Fixture Selection
• Stool for shoe fitting
• Display Stands
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Merchandise Presentation
• Small items (socks, head wear, etc..) are placed on the display desks in front of the cashier
• Featured items are presented using display dummies in front of the entry
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Visual Merchandising
Unique window display