Alumni Engagement Manager | The University of WarwickRECRUITMENT PACK

www.warwick.ac.uk

“Warwick’s very birth in 1965 was only made possible by the generosity, support and friendship of individual donors, and partners in: business, the charity sector, our community, and our city and region.

Our innovative approach, and the energy and commitment of Warwick’s staff and students, quickly built on that fantastic start, propelling Warwick into the top ten of the UK’s universities and the top one hundred in the world. Our Director of Development and his team are now poised to build the support, generosity and friendship we will need to make our next leap, and you could be part of that.”

Stuart Croft, Vice-Chancellor, University of Warwick

The role of alumni and philanthropy are central to Warwick’s major ambitions for its next generation of growth. With the appointment of a new Director of Development in 2018, we have comprehensively redesigned the role of Development at Warwick and have unleashed a tremendous amount of momentum. Our faculty, alumni and donors are excited, but there is much more that we need to accomplish. We need the best people to help us to achieve our goals, and I hope that you might be one of them. Development Services and alumni engagement are central to our strategy, and, with my team, I have created a new way of working. I am proud that we have created an environment that enables fundraising and alumni engagement to thrive. Central to my strategy was the introduction of a data-driven approach to fundraising and prospect research. To underpin this, Warwick committed to a new CRM – in the middle of the uncertainties of lockdown 1.0 – to lay the foundation for insight-driven campaigns. By appointing a Prospect Research Manager, Information Systems Manager and Philanthropic Finance & Projects Manager, we have brought a wealth of sector experience to the team. In 2020 Development and Alumni Engagement merged and I was appointed to lead the Alumni and Supporter Engagement team. Our focus is on “friend-raising”, with

a mission to build lifelong relationships with alumni that inspire friendship and financial support, strengthen our reputation and advance our strategic vision.To achieve this vision, I have recently appointed three new faculty facing Senior Alumni Engagement Executives and an Alumni Engagement Officer. I am now recruiting an Alumni Engagement Manager to join my senior team. Building on these foundations, your role will be to lead a strategy that connects university leaders and faculty with our alumni community and donors. This position will create a new level of participation in volunteering opportunities, to complement a culture of philanthropy and support Warwick’s strategic priorities. If you have the energy to help advance our momentum, I would be delighted to hear from you.

www.warwick.ac.uk

Andrea Crowley,Deputy Director of Development (Alumni & Supporter Engagement)

DEVELOPMENT AND PHILANTHROPYat the University of Warwick

Over the years, the University of Warwick has been shaped by the generosity, support and friendship of individual donors, business partners and charitable organisations.

In the 1960s

• A group of visionary community leaders set out to raise funds for a new university with a mission to boost skills and business innovation in the heart of Britain’s highly successful manufacturing sector.

• Led by prominent businessman and Chancellor Designate, Lord Rootes, they raised £4 million from individuals and big-name companies; the largest amount generated by any of the new universities created in the 1960s.

• One of their earliest philanthropic supporters was Helen Martin, an American benefactor, who

literally transformed the University’s landscape with her gift to develop American-style campus accommodation, which she knew would be familiar and attractive to students from her native US. After this first gift in 1964, Ms Martin established a charitable trust which has continued to support scholarships and capital developments on campus to this day.

• The first 450 students arrived on campus in 1965.

In the 1990s

• Warwick launched an appeal to build and equip a state-of- the-art biomedical research facility and worked with local volunteers to successfully raise over £6 million towards it.

• With further fundraising from individuals, local businesses and trusts they were then able to appoint the first medical research professor and the first Endowed Chair in Neurobiology.

• Towards the end of the 1990s, they appointed their first

Director of Development with a full-service Development Office following a few years later

In 2015

• Warwick completed their 50th anniversary fundraising campaign which smashed its £50 million target by raising £75 million.

Now…

• Today over 27,200 students thrive across three faculties, in more than 70 research centres, institutes and schools.

• We nurture relationships with over 253,000 alumni, friends and supporters in 182 countries around the world.

• The Office of Development and Alumni Engagement more than doubled in the past 15 months, to enable our ambitious new strategy.

• Last year, the University raised over £14 million towards a variety of fundraising priorities, including research, student experience and capital plans.

• In 2020 following the onset of Covid-19, we were the first university in the UK to launch a remote telephone campaign, and we established an Institute for Global Pandemic Planning, raising over £3 million towards PhD scholarships.

• In 2021, we held our first Warwick Giving Day, calling on staff, students and alumni to join together to celebrate philanthropy and raise funds for student support and research.

• We are currently upgrading our alumni database to an enterprise level CRM, to enable insight-driven alumni engagement and fundraising campaigns

• The Development and Alumni Engagement Strategy 2021-24 was approved. It sets an ambitious target of tripling philanthropic income and significantly increasing alumni participation in support of institutional priorities.

www.warwick.ac.uk

200,000alumni

HOW YOU’LL FIT INTO THE TEAM

www.warwick.ac.uk

Director of Development

& Alumni Engagement

Deputy Director of Development (Alumni & Support Engagement)

Deputy Director of

Development (Philanthropy)

Prospect Research Manager

Leadership & Regular Giving

Manager

Information Systems Officer

Data Manager Philanthropic Finance and

Projects Manager

Principal Gifts Officer

Trusts & Foundations

Manager

Senior Development

Manager (SEM)

Senior Development Manager (SS)

Prospect Research Officer

Leadership Fundraising Executive

Information Systems Support

Officer

Senior Database Officer

Prospect Research Officer

Leadership Fundraising Executive

*Prospect Research

Officer

Regular Giving Officer

Stewardship & Finance Assistant

Development Executive (T&Fs)

Development Executive (SEM)

Development Executive (SS)

Development Executive (FOA)

Gift Administrator

Executive Assistant

**CRM Project

Officer

***Senior Database

Officer

Senior Donor Relations Manager

Donor Relations Executive

Alumni Engagement

Manager

Senior Alumni Engagement

Executive (FOA)

Senior Alumni Engagement

Executive (SEM)

Alumni Engagement

Officer (Digital)

Senior Alumni Engagement Executive (SS)

EventsAdministrator

EventsAdministrator

Alumni & EventsAssistant

* Career break** Fixed Term contract***Temporary contract

The Director is supported by two Deputy Directors of Development, one for Philanthropy and one for Alumni and Supporter Engagement. The Alumni Engagement Manager will report to the Deputy Director of Development (Alumni and Supporter Engagement). The Alumni Engagement Manager is a new role, reflecting the strategic importance of building relationships with alumni in this re-energised team. The post-holder will line manage and supervise a team of seven. They will be expected to recruit and carry out performance management, employing temporary staff on an ad hoc basis and developing new role descriptions in consultation with the Deputy Director of Development (Alumni and Supporter Engagement).

At Warwick, the Office of the Director of Development and Alumni Engagement reports directly into the Registrar, as a Directorate within the Professional Services Group.

Vice-Chancellor & President

Registrar

THE ROLE

To develop, coordinate and implement an alumni engagement strategy that enables the university build mutually beneficial relationships with Warwick’s global alumni community with the objective of generating support for key institutional priorities; student recruitment, student opportunities, partnerships and philanthropy. To lead and manage the work of the Alumni Engagement team and contribute to delivering the wider objectives of the Development and Alumni Engagement team.

www.warwick.ac.uk

Job Title: Alumni Engagement Manager

Sub Department: Alumni & Supporter Engagement

Department Development and Alumni Engagement

Responsible to: Andrea Crowley, Deputy Director of Development (Alumni and Supporter Engagement)

Responsible for: 3 x Senior Alumni Engagement Executives (FA6), Alumni Engagement Officer (Digital) (FA5), 2 x Events Administrators (FA4) and Alumni & Events Assistant (FA3)

Salary: From £41,526 - £49,533, commensurate with experience.

Location: University House, Kirby Corner Road, Coventry, CV4 8UW (with flexible combined office and home working available)

THE ROLE continued

www.warwick.ac.uk

• To develop, coordinate and implement an alumni engagement strategy that enables the university build mutually beneficial relationships with alumni in support of key institutional priorities; student recruitment, student opportunities, partnerships and philanthropy.

• To establish and embed an alumni engagement “case for support” that enables a lifelong relationship between alumni and the institution and offers opportunities for meaningful engagement at every stage in the student-alumnus journey.

• To collaborate with key stakeholders across academic and professional departments to design a programme of centrally led alumni engagement activities, including events and volunteering opportunities, in support of institutional and departmental priorities.

• To work closely with Faculties and Academic Departments to ensure the alignment of central and departmental alumni engagement activities and effective use of alumni engagement resource.

• To lead on the development of integrated alumni engagement campaigns across multiple channels. To create and coordinate an alumni communications plan that includes a mixture of digital and hard copy materials and online and in-person events. To measure and report on the outcomes of campaigns to inform Development and Alumni engagement strategies.

• To create a framework for the institution to build relationships with alumni by developing in person and digital networks, including via online mentoring and social networking platforms.

To establish relationships between the

Warwick alumni and student communities that enable the strategy, and ensure it delivers mutual benefits. To build direct relationships with influential alumni to enable strategic benefits.

• To establish best practise in alumni engagement and provide support, guidance and services that support professional and academic departments in delivering activities that align with best practise.

• To establish SMART objectives and key performance indicators for alumni engagement and ensure resources are focused on delivering measurable outcomes.

• To lead and manage the work of the Alumni Engagement team and contribute to delivering the wider objectives of the Development and Alumni Engagement team.

• To ensure central and departmental alumni activities and records are managed via the fundraising and alumni engagement CRM in accordance with data protection legislation and internal regulations.

• To undertake any other duties within the scope of the role and its grade as directed by their Line Manager.

Principal Accountabilities

PERSON SPECIFICATION

Qualifications:

• Good honours degree

• A professional marketing or communications qualification (or equivalent, significant proven experience in marketing, communications or alumni engagement)

Previous experience:

• Substantial experience of working in an alumni engagement, marketing, communications, and/or events management role

• Experience of building relationships and developing communications for a complex organisation, with numerous clients and a wide range of stakeholders

• Experience of managing and engaging networks, including digital networks and communities

• Experience of managing and leading a team

• Experience in Higher Education would be an advantage

• Experience of handling sensitive and confidential information with an understanding and knowledge of

GDPR and how it relates to Alumni Engagement

• Experience of project managing digital projects, and E-campaigns alongside face to face events

• Experience of working with international stakeholders

Knowledge and skills:

• Experience of project management techniques

• Effective team working skills

• Knowledge and understanding of the functions and best practices of Development and Alumni Engagement teams

• Excellent IT skills including working with CRM/database (Raiser’s Edge, Blackbaud Enterprise CRM or other)

• Familiarity with web and E-publishing (site builder, basic html web editing, mail chimp or other), and social networks (E-mentoring platforms, closed and/or open, Aluminate, Graduway, Hivebright), MS Windows Suite

• Good negotiating skills issues

• Excellent organisational and

administrative skills and ability to pre-empt problems

• Comprehensive knowledge and understanding of relevant work practices, policies, procedures, regulations and legislation

• Imaginative approach to problem solving, assertiveness and ability to act decisively

• Experience of managing budgets as required per project

• Excellent written, oral and interpersonal communication skills

• Excellent customer service skills

• Ability to plan and organise complex activities and events

• Flexibility and the willingness to travel and work outside of usual office hours to support alumni engagement activities, as required

Additional information

• The post holder should have the flexibility and adaptability to take on new tasks and challenges as and when they arise.

• The post holder should be proactive in their approach to work tasks and

be able to delegate if necessary.

• Adept at collaborative working and project management concerning peers i.e. the immediate Development and Alumni Engagement team, Ambassadors and colleagues across the University’s Professional Services Group and academic departments.

• Able to credibly managing upwards concerning immediate line management, as well as University leaders, Executive Office, and senior internationally-relevant Warwick stakeholders.

• An enthusiasm and unequivocal willingness to be involved in Development and Alumni Engagement activities broadly beyond specific responsibilities.

Supplementary information

• Weekend and evening work may be required, alongside overseas travel.

Key skills, experience and qualifications required

120COUNTRIES

STUDENTSFROM

WHY JOIN THE TEAM AT WARWICK?

The University of Warwick is a forward-thinking institution with a constant presence in the rankings of the world’s greatest universities and an enviable reputation for academic and commercial success.

The University prides itself on being an excellent employer, with a genuine commitment to providing opportunities for both professional and personal development.

The University of Warwick is a place of possibility, always looking for new ways to make things happen. It provides a tireless yet supportive environment in which dedicated students, innovative lecturers, and ambitious corporate partners can make an impact.

Their students, alumni and staff are consistently making an impact - the kind that changes lives, whether close to home or on a global scale.

The achievements of their people help explain why Warwick’s research excellence and scholarships are recognised internationally.

The campus features Warwick Arts Centre, a venue with an acclaimed reputation nationally and internationally. This means you’re moments away from the best in theatre, music, comedy and dance.

You can choose from a range of food and drink outlets, and use the excellent on-campus sports and well-being facilities, with special rates for staff.

You can also easily explore the Warwickshire countryside, take a short train journey into Birmingham, or hop on a bus to Coventry city centre, Leamington Spa or Kenilworth. London is approximately an hour’s train ride away from Coventry train station.

www.warwick.ac.uk/aboutwww.warwick.ac.uk/about/campus

www.warwick.ac.uk

BENEFITS OF WORKINGFOR WARWICKWarwick is a fantastic place to work, a place where you should expect the unexpected. No two days are the same, and plenty of perks come with the role.

Core benefits:• Competitive salary with incremental progression each year • Attractive pension scheme with substantial employer

contributions • Generous annual leave to keep you energised • Relocation support (if applicable)

Recognition:• Recognition Scheme to celebrate the excellence and

contribution of staff• Staff awards to recognise peers and colleagues and their

great work

Health and wellbeing:• Counselling support for your peace of mind • Discounted private healthcare and cash plans to keep you

and your family happy and healthy

Learning and development:• Learning and development centre that offers workshops,

coaching and more • Warwick learning account that gives you vouchers towards

degrees, masterclasses and short courses

Fitness and lifestyle:• Warwick Sport offers discounted gym membership in

incredible facilities • Flexible working to help your work/life balance

Family:• Maternity, paternity and adoption leave for that vital family

time • Warwick University nursery and Children’s Services in a

convenient on-campus location

As well as those listed above, there’s many more benefits of working at Warwick which you can find out more about online: www.warwick.ac.uk/benefits

www.warwick.ac.uk

HOW TO APPLYTo formally apply, please submit a CV and supporting statement that clearly outlines your suitability for the role against the criteria provided in person specification. Please include your interest and motivation in applying for this position. Please send your application to (inserting “Alumni Engagement Manager, University of Warwick - Application” into the subject field): response@peridotpartners.co.uk If you would like to have an informal conversation about this opportunity you can contact our advising consultants at Peridot Partners;James Hunt E: james@peridotpartners.co.uk M: 07711 405 444

Recruitment timetableClosing date for formal applications: 9am, Monday 5th July 2021

First stage interviews: w/c 12th July 2021

Final stage interviews: w/c 19th July 2021

Equal Opportunities MonitoringPeridot and University of Warwick are committed to promoting equality and diversity. To help us raise awareness and support a culture that is diverse and recognises and develops the potential of all, we need to appreciate the profile of candidates who apply for positions. We would therefore be most grateful if you would complete this equality monitoring survey.The information will be treated confidentially and anonymously and will help us to support our commitment to fair recruitment practice. All information provided will be held in the strictest confidence and will not be shared with anyone, in line with the new Data Protection Act 2018 launched on 25 May 2018. The information provided does not form part of the decision-making process and will not affect your application.

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